Latest news with #SJUpliftKabaddi
Time of India
06-08-2025
- Business
- Time of India
Kanpur Warriors join Uttar Pradesh Kabaddi League as new franchise
The Uttar Pradesh Kabaddi League (UPKL) has announced the inclusion of a new team, Kanpur Warriors , ahead of its second season. The franchise is owned by BA Sports Club LLP and led by entrepreneur Bhumika Vora . The addition of the Kanpur-based team is part of the league's ongoing effort to grow kabaddi across the state. UPKL, owned and operated by SJ Uplift Kabaddi, is expanding into regions with a strong tradition in the sport. Kanpur, known for its kabaddi culture and active youth participation, is seen as a natural fit. Productivity Tool Zero to Hero in Microsoft Excel: Complete Excel guide By Metla Sudha Sekhar View Program Finance Introduction to Technical Analysis & Candlestick Theory By Dinesh Nagpal View Program Finance Financial Literacy i e Lets Crack the Billionaire Code By CA Rahul Gupta View Program Digital Marketing Digital Marketing Masterclass by Neil Patel By Neil Patel View Program Finance Technical Analysis Demystified- A Complete Guide to Trading By Kunal Patel View Program Productivity Tool Excel Essentials to Expert: Your Complete Guide By Study at home View Program Artificial Intelligence AI For Business Professionals Batch 2 By Ansh Mehra View Program 'UPKL was always envisioned as a launchpad for grassroots athletes, transforming kabaddi from a gully sport into a structured professional ecosystem,' said Sambhav Jain, Director and Founder of SJ Uplift Kabaddi. 'Following the extraordinary success of Season 1, welcoming new cities like Kanpur is not just growth; it is our evolution. Kanpur's inclusion strengthens our vision to build a tiered ladder for athletes: from local leagues to UPKL and eventually national and global stages.' UPKL's first season saw strong viewership, reaching over 30 million television viewers according to BARC India, and generating more than 300 million digital impressions. Much of this engagement came from audiences in Tier 2 and Tier 3 cities. Speaking about the new team, Bhumika Vora said, 'Kanpur is a city full of fire, heritage, and underrepresented talent, and with Kanpur Warriors, we now have a platform to showcase, build, and grow. Through UPKL, we aim to break stereotypes, back our youth, and place kabaddi at the center of Kanpur's sporting identity. The name 'Warriors' reflects not just athletic grit, but the spirit of our people. We are building a platform where kabaddi is a sport of choice, not just an alternative.' Live Events
Time of India
23-07-2025
- Business
- Time of India
SJ Uplift pegs UP Kabaddi League valuation at ₹238 crore
SJ Uplift Kabaddi , the organiser of the Uttar Pradesh Kabaddi League (UPKL), has estimated the league's valuation at ₹238 crore after its inaugural season. The company said the valuation reflects the traction gained by UPKL 2024, which featured eight teams and recorded viewership across television and digital platforms. It added that the league has drawn interest from audiences in smaller towns and cities, contributing to its early growth. Explore courses from Top Institutes in Please select course: Select a Course Category Data Science CXO Management Operations Management Product Management MBA Artificial Intelligence Data Science Degree Healthcare healthcare Leadership Finance Technology Cybersecurity others Others MCA Design Thinking PGDM Project Management Public Policy Digital Marketing Skills you'll gain: Duration: 10 Months IIM Kozhikode CERT-IIMK DABS India Starts on undefined Get Details Skills you'll gain: Duration: 10 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Prof Cert in DS & BA with GenAI India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Postgraduate Cert in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months IIT Madras CERT-IITM Advanced Cert Prog in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 30 Weeks IIM Kozhikode SEPO - IIMK-AI for Senior Executives India Starts on undefined Get Details According to Broadcast Audience Research Council ( BARC ) data cited by the company, the league reached over 30 million television viewers and generated 300 million digital impressions. Broadcast partners included Sony Sports Network (Sports Ten 1 and Ten 3), DD Sports , and FanCode. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Struggling With Belly Fat? Try This at Home Home Fitness Hack Shop Now Undo SJ Uplift Kabaddi, which owns and operates the league, said it is focused on developing regional sports leagues with national scale and long-term ambitions. Sambhav Jain, Director and Founder of SJ Uplift Kabaddi, said, 'This valuation is a reflection of the growing popularity and resonance of our leagues, especially UPKL. It reaffirms our belief in the power of grassroots sports and the untapped potential of regional talent. The response from fans, franchises, and brands has been overwhelming. Building on the success, our vision is to build a sustainable ecosystem where athletes, fans, and brands come together to celebrate the spirit of Indian sports. As the sport continues to evolve, we are committed to building kabaddi into a globally recognized, professionally managed sport that India can proudly export.' Live Events The company said it plans to continue investing in kabaddi and expand its reach through partnerships and future league seasons.
