Latest news with #SKIMSSwim
USA Today
06-03-2025
- Entertainment
- USA Today
'Mad insane:' Internet reacts to 60-foot Kim Kardashian inflatable in Times Square
'Mad insane:' Internet reacts to 60-foot Kim Kardashian inflatable in Times Square Show Caption Hide Caption Giant balloon of Kim Kardashian takes over Times Square A 60-foot balloon featuring Kim Kardashian debuted in Times Square to celebrate the latest collection of her SKIMS clothing line. A 60-foot inflatable Kim Kardashian erected in the heart of New York City is turning heads online and off. Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear collection with the cheeky installation, which has been on display in Times Square since Tuesday. "OMG... I cannot believe there is a 60 foot float of me in SKIMS Swim in the middle of Times Square," the 44-year-old wrote in a now-expired Instagram story. The installation features Kardashian in a blue Skims swim top and bottom. The balloon is elevated on a sleek 4-foot blue deck and wrapped in the brand's signature logo, making it impossible to miss against the city skyline, according to a Skims news release. It didn't take long for social media users to chime in with their thoughts and reactions to the larger-than-life inflatable. "Mad insane," one X user wrote on Tuesday night. Here's what the Internet is saying about the Kim-flatable, including how to purchase the new Skims swimsuits. Internet reacts to Kim Kardashian inflatable in NYC Though the Kim-flatable's unexpected debut may be fairly recent, its already begun to generate online chatter, particularly in the Skims Instagram comments. Skims followers are split about the installation, with some extending praise to Kardashian's marketing team and others calling the stunt "beyond weird." A handful of social media reactions about the Kim-flatable, courtesy of X and Instagram, can be found below. "Idc skims has the greatest marketing team," one Instagram user wrote. Another wrote: "I love skims and this is so awful." One piped in about how the balloon sets an "unrealistic representation" of women's bodies and others were concerned about the timing of the advertisement, considering current events, and that children may encounter it. "Love skims but why would you ever expose children to this? That's just so wrong," another wrote. How to get the new SKIMS Swim collection The latest Skims swim collection features a wide range of swim suits, cover-ups and poolside accessories, available in five different colors, including champagne leopard, champagne tiger, snow, tide, and onyx. "With versatile pieces perfect for a getaway wardrobe, the collection offers flattering options to mix, match, and layer," SKIMS said in the news release. All of the bathing suits from the new Skims Swim collection can be previewed online and officially be available for purchase in-store and at on Thursday.
Express Tribune
05-03-2025
- Entertainment
- Express Tribune
Why is a 60-foot Kim Kardashian blow-up doll in the middle of Times Square?
Kim Kardashian's latest SKIMS campaign has taken over Times Square—quite literally. The reality star's brand launched a massive 60-foot inflatable doll of Kardashian in a blue bikini, lying across the city's most iconic plaza to promote SKIMS' new swimwear collection. The installation mirrors a recent photoshoot of the 44-year-old mogul, complete with her signature curves and a deck below featuring the brand's logo. While the attention-grabbing stunt has certainly turned heads, social media reactions have been divided. Many users mocked the giant doll, calling it "terrifying" and questioning the need for such an oversized display. "The Kim doll looks embarrassed to be there," one person joked, while another posted, "This is beyond weird." Some even criticized the campaign's execution, with one comment reading, "Tacky AF, tone-deaf, ego-centric. Maybe the worst product launch ever." However, not everyone was against the display. Some fans took the moment to acknowledge Kardashian's influence and longevity in the industry. "The longevity of her career, and magnitude of her success is amazing. The longevity of her career , and magnitude of her success is amazing. She's legit. — Mike T 🇺🇸 (@MichaelTramuto) March 5, 2025 She's legit," one supporter wrote. Another added, "Not even haters can deny the legacy." One reaction humorously compared Kardashian's status to sports legends, stating, "She's deadass the Bron of sluts." Not even haters can deny the legacy — Honey Gold (@HoneyGoldxx) March 5, 2025 She's deadass the Bron of sluts — Devon Davis (@Dmoney2499) March 4, 2025 Despite the backlash, Kardashian seemed thrilled with the larger-than-life promotion, sharing an image of the inflatable on Instagram and writing, "OMG… I cannot believe there is a 60-foot float of me in SKIMS Swim in the middle of Times Square." SKIMS' official Instagram account also hyped up the stunt, posting, "SKIMS Swim takes over Times Square." The campaign arrives just days before the official SKIMS Swim Shop launch on March 6. Kardashian has been teasing the collection with sultry beach photoshoots, but it's the viral Times Square balloon that has everyone talking—whether they love it or not.
