
Why is a 60-foot Kim Kardashian blow-up doll in the middle of Times Square?
Kim Kardashian's latest SKIMS campaign has taken over Times Square—quite literally. The reality star's brand launched a massive 60-foot inflatable doll of Kardashian in a blue bikini, lying across the city's most iconic plaza to promote SKIMS' new swimwear collection.
The installation mirrors a recent photoshoot of the 44-year-old mogul, complete with her signature curves and a deck below featuring the brand's logo.
While the attention-grabbing stunt has certainly turned heads, social media reactions have been divided. Many users mocked the giant doll, calling it "terrifying" and questioning the need for such an oversized display.
"The Kim doll looks embarrassed to be there," one person joked, while another posted, "This is beyond weird." Some even criticized the campaign's execution, with one comment reading, "Tacky AF, tone-deaf, ego-centric. Maybe the worst product launch ever."
However, not everyone was against the display. Some fans took the moment to acknowledge Kardashian's influence and longevity in the industry. "The longevity of her career, and magnitude of her success is amazing.
The longevity of her career , and magnitude of her success is amazing. She's legit. — Mike T 🇺🇸 (@MichaelTramuto) March 5, 2025
She's legit," one supporter wrote. Another added, "Not even haters can deny the legacy." One reaction humorously compared Kardashian's status to sports legends, stating, "She's deadass the Bron of sluts."
Not even haters can deny the legacy — Honey Gold (@HoneyGoldxx) March 5, 2025
She's deadass the Bron of sluts https://t.co/7rTRmcnvo8 — Devon Davis (@Dmoney2499) March 4, 2025
Despite the backlash, Kardashian seemed thrilled with the larger-than-life promotion, sharing an image of the inflatable on Instagram and writing, "OMG… I cannot believe there is a 60-foot float of me in SKIMS Swim in the middle of Times Square." SKIMS' official Instagram account also hyped up the stunt, posting, "SKIMS Swim takes over Times Square."
The campaign arrives just days before the official SKIMS Swim Shop launch on March 6. Kardashian has been teasing the collection with sultry beach photoshoots, but it's the viral Times Square balloon that has everyone talking—whether they love it or not.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Express Tribune
2 hours ago
- Express Tribune
Blake Lively steps out after speaking against lawsuit dismissal, vow to advocate for all women
Blake Lively made a poised public appearance at Chanel's annual Tribeca Film Festival Dinner in New York City just hours after a federal judge dismissed Justin Baldoni's $400 million lawsuit against her and husband Ryan Reynolds. Photo: GC Images Lively wore a white crochet dress and smiled for photos before entering the venue, marking her first public outing since the ruling. 'Last week, I stood proudly alongside 19 organisations united in defending women's rights to speak up for their safety,' she wrote on Instagram. 'Like so many others, I've felt the pain of a retaliatory lawsuit, including the manufactured shame that tries to break us.' Though victorious in court, Lively highlighted the struggle many face without resources. 'While the suit against me was defeated, so many don't have the resources to fight back,' she said. 'I'm more resolved than ever to continue to stand for every woman's right to have a voice in protecting themselves.' Lively ended her message with: 'I will never stop appreciating or advocating for you.' Photo: Instagram She urged followers to support advocacy organisations including the National Network to End Domestic Violence and the National Organization for Women. The case began in 2024 after Lively accused Baldoni of sexual harassment during production of It Ends With Us. Baldoni denied the claims and filed a countersuit, which Judge Lewis J. Liman dismissed on 9 June. Some legal claims may be amended by June 23.


Express Tribune
16 hours ago
- Express Tribune
Former beauty queen and Univision TV host, Patricia Fuenmayor dies at 51
Patricia Fuenmayor, a Venezuelan television presenter and former beauty queen, has died at the age of 51 after a battle with cancer. The news was confirmed by Univision's Despierta América, where she worked as a correspondent in New York. In a post shared on Instagram, the show wrote, 'We deeply regret the passing of Patricia Fuenmayor, our colleague and correspondent in New York. May she rest in peace.' Fuenmayor first rose to public prominence when she represented Zulia in the 1997 Miss Venezuela pageant, where she placed among the Top 8 finalists. Although she did not win the national crown, she went on to represent Venezuela internationally and was crowned Reina Sudamericana 1997 in Bolivia, a title that gave her broader recognition across Latin America. After her pageant success, Fuenmayor transitioned into television journalism, becoming a well-known figure on Univision's Despierta América and Edición Digital. Her engaging personality and dedication to her craft earned her respect among colleagues and audiences alike. In her final Instagram post on January 1, 2025, Fuenmayor shared a holiday photo with her family, wishing her followers joy and blessings for the new year. The post read, 'Happy 2025!!!🥂May this new year bring a thousand blessings to your homes... Health, Well-being, Joy and Abundance... From my family to yours... Happiness✨🙏🏼.' Tributes have poured in from friends, fans, and fellow journalists. TV anchor Elyangelica Gonzalez wrote, 'What a great pain Patricia! May God receive you in his holy glory, give strength to your family and comfort your beloved children.' Fuenmayor is survived by her husband, Jorge Safar Pérez, and their children. A memorial is expected to be held in her honor.


Express Tribune
2 days ago
- Express Tribune
Pakistani celebrity couples share Eid ul Azha moments
Listen to article Pakistani celebritiy couples took to social media to share moments from their Eidul Azha celebrations, posting pictures with their families in traditional outfits. Ali Ansari and Saboor Aly marked their first Eidul Azha with their daughter, Serena Ali. Saboor wore a mint green embroidered chickenkari dress and twinned with Serena in a similar shade. Ali Ansari opted for a classic black kurta shalwar. Aiman Khan and Muneeb Butt also shared images from the day. Aiman wore a mint green and pink outfit, while Muneeb chose a floral cotton kurta with white pants. Their daughters, Amal and Miral, wore red and yellow dresses, respectively. Sarah Khan and Falak Shabir posted coordinated photos, with Sarah in a floral silk saree and Falak in a light khaki kurta. Sana Javed and Shoaib Malik were seen celebrating Eid in Dubai. Sana opted for a pastel-toned outfit, while Shoaib wore a classic blue shalwar kameez. The couple posed for cheerful photos, wishing fans a happy Eid. Sunita Marshall and Hassan Ahmed shared warm family portraits. Sunita wore a maroon and grey ensemble, while Hassan and their son dressed in traditional kurta-pajama. Mawra Hocane and Ameer Gilani, recently married, shared their first Eid images. Mawra wore a purple and maroon ensemble, while Ameer sported a clean-shaven look. Iqra Aziz and Yasir Hussain kept their outfits light for the summer heat. Iqra wore a grey chickenkari suit, Yasir wore a light green kurta, and their son Kabir wore a black kurta shalwar. Nida Yasir and Yasir Nawaz posted casual photos. Nida wore a printed kurta in pink and yellow, while Yasir wore a black shirt with grey pants and yellow joggers. Ayeza Khan and Danish Taimoor shared a video marking the first day of Eid. The couple chose all-white outfits for the occasion. While the couple has often included their children in previous Eid photos, they announced they would be keeping Hoorain and Rayyan's images private moving forward. Across Instagram, stars conveyed warm wishes to their followers while highlighting the spirit of sacrifice and family togetherness.