31-07-2025
IKEA shoppers go wild over $49 item that's the 'perfect dupe' of popular $149 version: 'OMG yes I need it'
Shoppers are obsessing over a $49 item from IKEA that's an affordable alternative to a hugely popular version costing more than three times the price.
The new SKOGSSALLAT bathrobe has landed in stores, with customers racing to get their hands on the stripy design, which comes in two multi-colour options: red-pink or green-white stripes.
The lounging piece has been compared to Australian lifestyle brand Hommey's best-selling robes, famous for their vibrant stripes, which cost $149.
The affordable bathrobe features an adjustable belt and pockets - handy for warming your hands, or keeping personal belongings such as keys and a phone.
The robes are so stylish you can wear them as a bathroom essential at home or as loungewear for a poolside cocktail.
It's made with soft terry cotton on the inside and out, allowing you to wrap yourself in warming comfort after a bath or shower.
The playful robe with red and pink stripes and a blazing blue belt has been flying off shelves, with shoppers pointing out the affordable price point.
There's also a green and white robe with a vibrant red belt, perfect for tying the belt below the stomach or higher up depending on what you prefer.
The playful robe with red and pink stripes and a blazing blue belt has been flying off shelves, with shoppers pointing out the affordable price point
'Obsessed with this robe and even more obsessed with the price tag,' one said.
'Wait, is this a Hommey dupe?' another asked.
'OMG yes I need it,' one shared.
'I love colours. The towel material is pretty nice. Excited to take this to the pool and beach,' another added.
Perfect for lazy evenings or by the pool, the robes make a fun wardrobe addition.
'With SKOGSSALLAT textile bathroom accessories, I wanted to make daily routines a bit comfier and more fun with playful designs for the whole family to enjoy,' Darja Nordberg, the designer behind the robes, said.
'I certainly didn't hold back on colour. The vivid stripes offer a modern take on iconic IKEA stripe patterns, and the products team up perfectly with SLÅNHÖSTMAL towels.
'I hope these functional accessories bring a sense of joy and well-being each time they are used.'
The robes are part of the new SKOGSSALLAT range, featuring $5 slippers, a $15 bath poncho with hood, $5 toiletry bag and $4 eye mask.
