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Globe and Mail
a day ago
- Business
- Globe and Mail
Kinghelm Introduces Comprehensive VIS Standardization System for Unified Brand Communication
Kinghelm/SLKOR Fully Implements the VIS Standardization System (Version 25.04) Mr. Song Shiqiang emphasized that sustainable corporate growth requires strengthened standardization and process management. Kinghelm Electronics and its "Kinghelm" brand are renowned globally in the RF antenna and signal connector industry. To further standardize governance and visual identity, Kinghelm/SLKOR has launched the VIS Standardization System (Version 25.04) in 2025. After 18 years of innovation and market development under Mr. Song's leadership, Kinghelm achieved over 80% growth for three consecutive years (2022–2024). Breakthroughs in R&D, efficient organizational synergy, knowledge engineering, and talent development have driven high-quality growth. The new VIS system unifies brand image, enhances recognition, and boosts competitiveness. 1. C orporate Name: Kinghelm "Kinghelm" (Helm of the King) embodies the ethos of "inner sagehood, outer kingship." The company adheres to strict quality control, integrity-driven collaboration, and a culture of "integrity, excellence, resilience, and attention to detail." Guided by the principle "Do not impose on others what you do not desire," Kinghelm aims to become a global leader in antennas and connectors, serving the world with cutting-edge technology. 2. Logo The red-and-white ' Kinghelm® 'logo features dynamic slanted typography, conveying modernity and premium appeal. 3. Slogan ' Kinghelm Connects World ' is handwritten with bold strokes, blending classical calligraphy, street art, and futuristic flair. The slogan aligns precisely with the logo in layout (e.g., the slogan's first character aligns between the "g" and "h" of "Kinghelm"), reflecting the brand's dedication to precision. 4. Brand Avatar & Color Palette The bilingual avatar uses deep blue as the primary color with red accents—a timeless, eye-catching combination. The 15° upward tilt symbolizes momentum and the team's striving spirit. 5. Business Card Designed with traditional Chinese motifs (e.g., xiangyun clouds), the card integrates Five Elements theory: blue (wood) background and red (fire) text, signifying "wood fueling fire." A QR code links to Kinghelm's website. 6. PPT Template Standardized typography and spacing are applied. The template features the English logo and slogan at the top left, a blue base, and a diamond-cut border with the website URL. 7. Document Format Official documents place the logo in the header (aligned with 15pt font size) and the website/slogan in the footer. 8. Mascot The blue mascot incorporates antenna elements on its head and ears, symbolizing Kinghelm's core products. Its vibrant smile represents optimism and prosperity. 9. Branded Products l Promotional Stickers: Red background with cloud patterns and the slogan "Kinghelm connects world." l Work Uniforms: Worn company-wide, the "vibrant Chinese red" uniforms reflect Kinghelm's culture of perseverance and commitment to China's semiconductor strategy. l Badminton Jerseys: Worn during team-building sports events to boost cohesion and "core spirit." 10. Promotional Gifts Gifts (e.g., Bluetooth earphones, power banks, phone stands) feature Kinghelm/SLKOR branding and have been used in campaigns like free umbrella giveaways during rainstorms at Huaqiangbei stores. Branded gift bags and packaging tapes are also standardized under the VIS. About Kinghelm & SLKOR: Founded in 2007, Kinghelm ( is a national high-tech enterprise specializing in RF antennas and connectors. It holds multiple patents and certifications (ISO9001, RoHS, REACH). SLKOR Semiconductor ( established in 2015, focuses on advanced materials like SiC MOSFETs and has become synonymous with "domestic substitution." Both companies serve over 20,000 global clients under the leadership of Mr. Song Shiqiang—researcher at the State Council's Economic Development Center and expert in electronics and Huaqiangbei's business ecosystem.
Associated Press
28-03-2025
- Business
- Associated Press
Applying Economics, Sociology, and Management Theories to Drive the Rapid Development of SLKOR and Kinghelm
In an era where technological leaps like artificial intelligence (AI) have yet to catalyze a new Kondratieff Cycle of economic renewal, businesses grapple with geopolitical turbulence, trade wars, and cutthroat competition in saturated markets. Amid this landscape of uncertainty, SLKOR and Kinghelm defy the odds, achieving an 80% compound growth rate in 2024 while solidifying their global brand presence. While emerging technologies like artificial intelligence (AI) have advanced rapidly in recent years, they have yet to trigger a new 'Kondratieff Cycle' capable of spurring large-scale economic growth. Geopolitical tensions, trade tariffs, and cutthroat competition in saturated markets have created a complex global landscape. In this environment of 'intense rivalry,' companies risk losing their foothold if they falter. Yet, amidst these challenges, SLKOR and Kinghelm achieved an 80% compound growth rate in 2024, with their brands gaining international recognition. Mr. Song Shiqiang, the visionary leader behind both companies, is a grassroots economist and researcher of 'Huaqiangbei Culture.' He integrates macroeconomic theories—particularly those of the Austrian School—into practical management. Song embraces Joseph Schumpeter's emphasis on 'human innovation,' Friedrich Hayek and Ludwig von Mises' advocacy for 'trust in markets,' Adam Smith's principles of 'division of labor and free exchange,' Max Weber's 'organizational systematization,' and Peter Drucker's insights into managing 'knowledge workers.' These philosophies form the foundation of SLKOR and Kinghelm's explosive growth. Schumpeter, Hayek, Mises, Smith, and Other Pioneers I. Joseph Schumpeter's Innovation Theory in Practice Joseph Schumpeter posited that innovation—recombining production factors with new technologies, ideas, and methods—drives efficiency, quality, and economic gains. For resource-constrained SMEs, innovation is survival. In China, grassroots and SME innovations account for 90% of national progress. At SLKOR and Kinghelm, innovation manifests in three areas: technology, management, and incentives, e.g. weekly 'Innovation Star' awards foster a culture of creativity. SLKOR 's semiconductor R&D prowess, including its mastery of silicon carbide power device production since 2016 through collaboration with South Korean experts. Kinghelm 's overseas marketing team, led by Director Qiu, hosts daily 'English Corner' sessions in the office garden, paired with Luckin Coffee, rapidly enhancing language skills and market readiness. Initiatives like the 'Spring Festival Essay Contest,' 'Hometown Food Festival,' and 'One-on-One Mentorship' align with the companies' strategy of leveraging new technologies, materials, products, models, channels, and tools. SLKOR Mastered Silicon Carbide Diode Production in 2016 Innovation is non-negotiable for growth. Companies like Apple, Samsung, Huawei, SLKOR, and Kinghelm thrive by continuously evolving. Apple and Samsung, for example, compete fiercely in patents and markets while collaborating on components. In 2011, Apple sued Samsung for $2.5 billion over design patents, yet Samsung later supplied millions of OLED screens for iPhones. Conversely, Intel's stagnation—due to strategic missteps like rejecting Apple's iPhone chip request in 2006 and underinvesting in GPU R&D—led to its decline, culminating in a reported 50% workforce reduction plan for 2025. Mr. Song Shiqiang, General Manager of Kinghelm and SLKOR SLKOR and Kinghelm prioritize rapid commercialization of innovations. Recent examples include Kinghelm's high-speed signal connectors and SLKOR's SL4054 lithium battery charging solutions, adopted by European clients within months of launch. II. Adam Smith's Division of Labor and Exchange Adam Smith's The Wealth of Nations attributes prosperity to specialization and free exchange. Specialization boosts efficiency exponentially, while free trade incentivizes further division of labor and technological advancement. Smith's pin factory analogy illustrates this: dividing pin-making into 18 specialized steps allowed a 10-worker team to produce 48,000 pins daily—a thousandfold increase. Similarly, SLKOR and Kinghelm optimize workflows through modular, standardized processes. Friedrich Hayek's emphasis on 'knowledge division' and price-driven coordination aligns with this approach, informing the companies' incentive structures. III. Max Weber and Peter Drucker: Organizational Excellence Effective leadership hinges on organizational design. Max Weber's bureaucratic theory ensures precision and reliability, while Peter Drucker's focus on 'effective management' maximizes productivity. Organizational Formalization, Professionalization, and Processization. Max Weber emphasized the systematization of organizational administration to ensure accuracy, stability, and reliability in work outcomes. At Kinghelm and SLKOR, each position and department requires different knowledge and skills. By aligning these capabilities with tasks and reinforcing collaboration through systems and processes, goals can be achieved more quickly. Napoleon, the French emperor, wrote: 'Two Mamluk soldiers can defeat three French soldiers, one hundred French soldiers are evenly matched with one hundred Mamluks, but one thousand French soldiers can always defeat fifteen hundred Mamluks.' Napoleon pointed out that while Mamluk cavalry were highly skilled in horsemanship and combat, the French cavalry's discipline and organizational strength, combined with teamwork, formed a powerful fighting force. Management, organization, discipline, and collaboration are the guarantees of victory! Weber's administrative frameworks are mirrored in SLKOR and Kinghelm's matrix-based, data-driven operations. Communication rules—such as text-only messaging in WeChat groups, precise meeting notices (e.g., 'R&D team meeting in 15 minutes'), and mandatory feedback loops—enhance efficiency. Team-building activities like hiking, sports, and KTV sessions foster camaraderie, translating to better workplace collaboration. 2025 Spring Team-Building Hike at Yangtai Mountain Drucker's Effective Management: Talent is Kinghelm and SLKOR's greatest asset. The companies invest in training, industry engagement, and Pareto Principle-driven prioritization (focusing on the 20% of tasks yielding 80% of results). Advanced tools, ergonomic offices with green spaces, and a culture of respect and innovation keep teams motivated. Kinghelm and SLKOR's 'English Corner' Performance is incentivized through quantifiable rewards (e.g., 1,000 RMB bonuses for solving critical technical issues) and third-party audits to ensure fairness. Aligning individual and corporate goals—as Sun Tzu's 'unity of purpose leads to victory' advises—fuels collective success. SLKOR R&D Engineers Training Sales Team IV. Entrepreneurial Spirit and Beyond Austrian School economists like Ludwig von Mises champion 'entrepreneurial spirit"—the drive to innovate, take risks, and adapt. SLKOR and Kinghelm's 30-year strategic vision, ecosystem-building, and 'benchmarking' practices (e.g., Huawei's 'Five Views and Three Determinations') reflect this ethos. Methods like 'full-capacity workflows' and PDCA cycles (Plan-Do-Check-Act) further refine their unique management style. Kinghelm Development Milestones Leveraging their official websites—which attract 200,000 daily visitors—and a global e-commerce matrix, SLKOR and Kinghelm serve as platforms for employee, client, and industry engagement. Their overseas sites also promote Chinese culture and semiconductor advancements, bolstering the 'SLKOR' and 'Kinghelm' brands as global ambassadors of quality. Media Contact Company Name: Shenzhen SLKOR Micro Semicon Co., Ltd. Phone: +86 13008868302 Address:2010, Block A, Bairuida Building Vanke City Community Bantian Avenue, Longgang District City: Shenzhen Country: China
