3 days ago
NMK Electronics and SRS Group to expand power and lighting solutions across GCC
Initial conversations began at the SLS Show in the Kingdom of Saudi Arabia in 2024, followed by detailed evaluations of potential distributors.
NMK Electronics has announced a strategic partnership with global manufacturer SRS Group to distribute advanced power distribution, rigging and lighting technologies across the Gulf Cooperation Council (GCC) countries, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
SRS Group, known for its innovative technology in the live events and installation sectors, selected NMK Electronics after an extensive search for a regional partner. The decision was influenced by NMK's industry reputation, technical expertise, and strong regional presence. Initial discussions between the companies began during the SLS Show in Saudi Arabia in 2024 and were solidified at ISE 2025, where both sides aligned on a mutual vision for growth.
Samuel Sloboda, CEO of SRS Group, said: 'We're excited to partner with NMK for the Middle Eastern market. Their dynamic team, expertise, and shared values make them an ideal fit for our brand. We look forward to a successful collaboration and to building strong connections across the region.
This strategic partnership strengthens NMK's power, rigging, and lighting portfolio while expanding its reach across live events, rental, venue installations, and fixed applications positioning both companies for long-term regional success.
Curtis Seed, Brand Manager at NMK Electronics, added: 'This announcement marks a commitment from NMK to deliver class leading Power, Lighting and Rigging solutions to the Middle Eastern market. We are proud to represent SRS Group in this region and look forward to our future growth together.'
The collaboration reflects a joint commitment to quality, innovation, and sustainable growth across the regional AV industry.
