NMK Electronics and SRS Group to expand power and lighting solutions across GCC
NMK Electronics has announced a strategic partnership with global manufacturer SRS Group to distribute advanced power distribution, rigging and lighting technologies across the Gulf Cooperation Council (GCC) countries, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
SRS Group, known for its innovative technology in the live events and installation sectors, selected NMK Electronics after an extensive search for a regional partner. The decision was influenced by NMK's industry reputation, technical expertise, and strong regional presence. Initial discussions between the companies began during the SLS Show in Saudi Arabia in 2024 and were solidified at ISE 2025, where both sides aligned on a mutual vision for growth.
Samuel Sloboda, CEO of SRS Group, said: 'We're excited to partner with NMK for the Middle Eastern market. Their dynamic team, expertise, and shared values make them an ideal fit for our brand. We look forward to a successful collaboration and to building strong connections across the region.
This strategic partnership strengthens NMK's power, rigging, and lighting portfolio while expanding its reach across live events, rental, venue installations, and fixed applications positioning both companies for long-term regional success.
Curtis Seed, Brand Manager at NMK Electronics, added: 'This announcement marks a commitment from NMK to deliver class leading Power, Lighting and Rigging solutions to the Middle Eastern market. We are proud to represent SRS Group in this region and look forward to our future growth together.'
The collaboration reflects a joint commitment to quality, innovation, and sustainable growth across the regional AV industry.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
10 hours ago
- Campaign ME
Carla Klumpenaar on IKEA's shift from affordability-first to quality
For years, IKEA's positioning in the Middle East has been built on accessibility – well-designed furniture at prices that opened up design to the many. That promise remains, but as consumer expectations evolve, the brand is broadening its definition of value. 'Value is built into quality, not traded for it,' shares Carla Klumpenaar, GM Marketing and Communications for IKEA across the UAE, Qatar, Egypt and Oman with Campaign Middle East. She sees a clear shift in regional demand, with customers moving away from fast trends towards pieces that tell stories and stand the test of time. 'Customers are increasingly moving beyond fleeting trends, now prioritising enduring craftsmanship, lasting value, and products with compelling stories.' This is the backdrop for Stockholm 2025, IKEA's latest collection and a reflection of how the brand is repositioning in the region. First launched 40 years ago, the Stockholm line has always represented a more premium expression of IKEA's design values. The 2025 edition takes that heritage and places it firmly within a Middle Eastern context. 'The new collection arrives as a quiet revolution,' says Klumpenaar. 'Not the loud kind of premium, but the kind you live with… design that's meant to be used, loved, and passed on.' The emphasis is on tactility and detail: mouthblown vases, oak chairs designed to improve with age, chandeliers that arrive with white gloves. Klumpenaar frames these as symbols of IKEA's evolving narrative of value – one that rests as much on materials and longevity as on affordability. 'At its heart, Stockholm is a celebration of what's been done by hand, by heart, and by those who believe that beauty lies in the details,' she explains. While Scandinavian minimalism underpins the range, its warmer tones and textured finishes speak to Middle Eastern sensibilities, offering familiarity without losing design purity. 'The collection embraces the minimalist and functional character of Scandinavian design while effortlessly resonating with diverse cultural aesthetics, including those of the Middle East,' Klumpenaar says. This ability to adapt without diluting the core identity is central to how IKEA intends to remain relevant across the region. Equally important is how the brand brings the story to life. IKEA's marketing strategy for Stockholm 2025 blends digital and physical touchpoints, with social media content showcasing the tactility of the pieces, and in-store displays designed to let customers engage with them directly. 'The in-store experience is essential,' says Klumpenaar. 'Given its tactile and material-led nature, it's essential for customers to physically engage with the textures, finishes, and craftsmanship that define the collection.' Designers are also featured in the rollout, narrating the process behind each piece to underline the human craftsmanship behind the work. Beyond the launch itself, IKEA is signalling a broader marketing pivot in the Middle East: one that places emotion, storytelling and individuality at the core of its positioning. As Klumpenaar puts it, 'Homeowners in the UAE are actively moving beyond cookie-cutter designs, seeking unique touches and pieces that genuinely reflect their personalities. This is the beauty of Stockholm 2025 – its versatility enables customers to build a unique space that feels layered, lived-in, and thoughtfully curated over time.'
Tahawul Tech
19 hours ago
- Tahawul Tech
financial institutions Archives
"We're planning satellite launches every one or two months on average during 2025 and 2026". Learn more about @AST_SpaceMobile's roadmap below. #ASTSpaceMobile #tahawultech #SatelliteLaunch
Arabian Post
2 days ago
- Arabian Post
Ethiopia Sees Growth in Foreign Investment as Debt Restructuring Looms
Ethiopia's foreign direct investment reached $4 billion for the fiscal year ending July 2025, according to the country's Investment Commission. This represents a modest 2.2% increase from the previous year, signalling a steady inflow of capital despite economic challenges. The rise in FDI comes as the country prepares for a major bond restructuring, which aims to alleviate its mounting debt burden. The FDI figure is particularly significant given the global economic slowdown and the internal challenges Ethiopia faces, such as inflation and high public debt. The increase reflects investor confidence in the country's long-term prospects, bolstered by its efforts to modernise infrastructure and attract international businesses. Key sectors drawing investment include agriculture, manufacturing, and services, which remain central to the nation's economic development strategy. Government officials highlight that foreign investment plays a crucial role in Ethiopia's industrialisation ambitions, particularly as it seeks to transform from an agrarian economy into an industrial powerhouse. By focusing on sectors like textiles, leather, and agro-processing, Ethiopia aims to diversify its economy and reduce reliance on traditional sectors. The government's initiatives to improve the business environment, including tax incentives and streamlined business registration processes, have made the country more appealing to investors. ADVERTISEMENT The country's investment climate has been supported by its strategic location in the Horn of Africa, which positions it as a gateway for trade with both African and Middle Eastern markets. Ethiopia's involvement in regional trade agreements, including the African Continental Free Trade Area, further enhances its attractiveness for foreign investors seeking to expand their footprint in Africa. These factors have contributed to the gradual increase in investment flows over the past several years. Despite the positive trends, Ethiopia's FDI figures remain well below the potential expected by economists, especially considering the vast natural resources and a young, growing workforce. Several foreign investors have cited challenges such as bureaucratic delays, logistical inefficiencies, and foreign exchange shortages as hurdles to fully capitalising on Ethiopia's market potential. One of the major factors influencing the inflow of FDI is the upcoming debt restructuring process, which is aimed at addressing Ethiopia's high external debt and ensuring fiscal stability. Ethiopia, which has been in discussions with the Paris Club and other creditors, is seeking to restructure billions of dollars in debt, particularly focusing on bonds and loans from bilateral and multilateral sources. This restructuring is expected to provide some relief to the government, freeing up capital for investment in social services and infrastructure. However, the success of the restructuring plan hinges on the continued stability of the country's economic and political environment. The government's debt restructuring strategy is also viewed as a critical step in restoring investor confidence in Ethiopia's financial stability. Analysts suggest that if successful, the plan could significantly enhance Ethiopia's creditworthiness, attracting more foreign capital. In the meantime, the country's efforts to maintain high levels of foreign investment, particularly from countries like China and the United Arab Emirates, will be essential in cushioning the economy against the impact of external debt repayments.
