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The Maker of Fabergé Eggs Has Been Sold to a Tech Investor
The Maker of Fabergé Eggs Has Been Sold to a Tech Investor

Yahoo

time5 hours ago

  • Business
  • Yahoo

The Maker of Fabergé Eggs Has Been Sold to a Tech Investor

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." A tech entrepreneur has acquired Fabergé, the historic luxury brand famous for its ornate jeweled eggs, in a $50 million deal. Technology investor Sergei Mosunov, a Russian national, purchased the company through his U.S.-based investment firm, SMG Capital, more than 10 years after UK-based miner Gemfields acquired Fabergé. Under the agreement, Gemfields will receive $45 million when the sale closes later this month and the remaining $5 million through quarterly royalty payments. Founded by jeweler Peter Carl Fabergé in St. Petersburg, the company created gem-encrusted eggs for Russian emperors Alexander III and Nicholas II between 1885 and 1916. The surviving eggs continue to sell for millions at auctions when they do pop up. The record-holder is the Rothschild Clock Egg, which in 2007 sold for £8.9 million (approximately $18.5 million at the exchange rate at the time). In 2004, Russian billionaire Viktor Vekselberg bought nine imperial eggs from the Forbes family for more than $90 million, endowing him with one of the largest private collections of Fabergé eggs. Today, Fabergé also makes more modern luxury products like jewelry, including engagement rings and wedding bands, and high-end watches. But continuing to make Fabergé eggs are still the cash cows. A Guilloché enamel strawberry surprise egg, for example, retails for approximately $74,000. Mosunov told the Financial Times that it is 'a great honor for me to become the custodian of such an outstanding and globally recognized brand.' He also said that he plans to direct the company to continue its focus on newer products like watches and jewelry. You Might Also Like 12 Weekend Getaway Spas For Every Type of Occasion 13 Beauty Tools to Up Your At-Home Facial Game Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Gemfields Sells Historic Fabergé Brand For $50 Million To SMG Capital
Gemfields Sells Historic Fabergé Brand For $50 Million To SMG Capital

Forbes

time6 hours ago

  • Business
  • Forbes

Gemfields Sells Historic Fabergé Brand For $50 Million To SMG Capital

Gemfields said Monday it has signed an agreement to sell its entire interest in wholly owned Fabergé to SMG Capital LLC for $50 million. Under the agreement, $45 million will be paid to Gemfields on completion of the sale, expected on August 28. The remaining $5 million will be paid through quarterly royalty payments at a rate of 8% of Fabergé's revenue, Gemfields said in a statement. The sale is not expected to be subject to regulatory or any other approval processes. Fabergé is one of the world's most renowned luxury brands with a celebrated history in artistry and craftsmanship. It was founded in 1842 in Saint Petersburg, Russia, by Gustav Fabergé, and transformed by Peter Carl Fabergé in 1882. The firm was renowned for designing elaborate, jewel-encrusted Fabergé eggs for Russian emperors, as well as a range of other high-quality, intricate objets d'art. The House of Fabergé was nationalized in 1918 following the Bolsheviks revolution. The family left Russia and settled in different European countries. The Fabergé brand name was considered valuable by family members several companies and was highly contested for many years. London-based Gemfields is a mining company specializing in emeralds from Zambia and rubies from Mozambique. The company bought Fabergé in 2013 for $142 million from the private equity company Pallinghurst as a vehicle to promote colored gems from its mines. It put Fabergé up for sale in December, when political unrest in Mozambique prompted it to temporarily freeze operations at its ruby mine. The sale followed a strategic review of Fabergé by Gemfields. 'With the sale of Fabergé and the discontinuance of other non-core projects, Gemfields is now a more streamlined and focused investment proposition with a strengthened balance sheet,' Gemfields said in a statement. The company added that proceeds from the sale will provide additional working capital while the company is involved in running a new processing plant at Montepuez Ruby Mining in Mozambique and an expansion in mining at Kagem in Zambia, which was suspended during the first half of 2025. 'Having initiated our strategic review of Fabergé in response to the considerable challenges Gemfields started facing in Q4 2024, today's sale marks the end of an era for us,' said Sean Gilbertson, Group CEO of Gemfields. 'Fabergé has played a key role in raising the profile of the colored gemstones mined by Gemfields and we will certainly miss its marketing leverage and star power.' SMG Capital is a U.S.-based investment company specializing in 'luxury brands and innovative businesses with strong heritage.' It is controlled by Sergei Mosunov who describes himself on his LinkedIn profile as a 'serial entrepreneur and venture investor with a deep focus on frontier technologies.' Mosunov said in the same statement that Fabergé will continue to focus on jewelry, accessories and timepieces. 'It is a great honor for me to become the custodian of such an outstanding and globally recognized brand. Fabergé's unique heritage, with ties to Russia, England, France and the USA, opens significant opportunities for further strengthening its position in the global luxury market and expanding its international presence,' Mosunov said. 'We look forward immensely to providing exceptional service to Fabergé's existing retail and wholesale customers, and to warmly welcoming new brand aficionados.'

Gemfields Sells Historic Fabergé Brand For $450 Million To SMG Capital
Gemfields Sells Historic Fabergé Brand For $450 Million To SMG Capital

Forbes

time9 hours ago

  • Business
  • Forbes

Gemfields Sells Historic Fabergé Brand For $450 Million To SMG Capital

Gemfields said Monday it has signed an agreement to sell its entire interest in wholly owned Fabergé to SMG Capital LLC for $450 million. Under the agreement, $45 million will be paid to Gemfields on completion of the sale, expected on August 28. The remaining $5 million will be paid through quarterly royalty payments at a rate of 8% of Fabergé's revenue, Gemfields said in a statement. The sale is not expected to be subject to regulatory or any other approval processes. Fabergé is one of the world's most renowned luxury brands with a celebrated history in artistry and craftsmanship. It was founded in 1842 in Saint Petersburg, Russia, by Gustav Fabergé, and transformed by Peter Carl Fabergé in 1882. The firm was renowned for designing elaborate, jewel-encrusted Fabergé eggs for Russian emperors, as well as a range of other high-quality, intricate objets d'art. The House of Fabergé was nationalized in 1918 following the Bolsheviks revolution. The family left Russia and settled in different European countries. The Fabergé brand name was considered valuable by family members several companies and was highly contested for many years. London-based Gemfields is a mining company specializing in emeralds from Zambia and rubies from Mozambique. The company bought Fabergé in 2013 for $142 million from the private equity company Pallinghurst as a vehicle to promote colored gems from its mines. It put Fabergé up for sale in December, when political unrest in Mozambique prompted it to temporarily freeze operations at its ruby mine. The sale followed a strategic review of Fabergé by Gemfields. 'With the sale of Fabergé and the discontinuance of other non-core projects, Gemfields is now a more streamlined and focused investment proposition with a strengthened balance sheet,' Gemfields said in a statement. The company added that proceeds from the sale will provide additional working capital while the company is involved in running a new processing plant at Montepuez Ruby Mining in Mozambique and an expansion in mining at Kagem in Zambia, which was suspended during the first half of 2025. 'Having initiated our strategic review of Fabergé in response to the considerable challenges Gemfields started facing in Q4 2024, today's sale marks the end of an era for us,' said Sean Gilbertson, Group CEO of Gemfields. 'Fabergé has played a key role in raising the profile of the colored gemstones mined by Gemfields and we will certainly miss its marketing leverage and star power.' SMG Capital is a U.S.-based investment company specializing in 'luxury brands and innovative businesses with strong heritage.' It is controlled by Sergei Mosunov who describes himself on his LinkedIn profile as a 'serial entrepreneur and venture investor with a deep focus on frontier technologies.' Mosunov said in the same statement that Fabergé will continue to focus on jewelry, accessories and timepieces. 'It is a great honor for me to become the custodian of such an outstanding and globally recognized brand. Fabergé's unique heritage, with ties to Russia, England, France and the USA, opens significant opportunities for further strengthening its position in the global luxury market and expanding its international presence,' Mosunov said. 'We look forward immensely to providing exceptional service to Fabergé's existing retail and wholesale customers, and to warmly welcoming new brand aficionados.'

Gemfields Group sells Fabergé stake to SMG Capital for R889 million
Gemfields Group sells Fabergé stake to SMG Capital for R889 million

IOL News

time12 hours ago

  • Business
  • IOL News

Gemfields Group sells Fabergé stake to SMG Capital for R889 million

An employee displays a jewel egg called "The Dedication of Faberge", which displays a portrait of legendary artist-jeweller Peter Carl Faberge and costs about $60 000. Gemfields has sold the iconic Faberge brand to SMG Capital for $50 million. Image: File Image African emerald, ruby, and sapphire mining company Gemfields Group has sold its stake in the iconic luxury brand Fabergé to SMG Capital for $50 million (about R889.4m). "Having initiated our strategic review of Fabergé in response to the considerable challenges Gemfields started facing in the fourth quarter of 2024, today's sale marks the end of an era for us,' said Gemfields Group CEO Sean Gilbertson in a statement. 'Fabergé has played a key role in raising the profile of the coloured gemstones mined by Gemfields, and we will certainly miss its marketing leverage and star power,' he added. Of the total sum, $45m was payable to Gemfields by the buyer on completion of the sale, which was expected on August 28, 2025. The remaining $5m was payable by way of quarterly royalty payments at a rate of 8% of Fabergé's revenue. Fabergé is one of the world's most renowned names in luxury, underscored by a well-documented heritage. The brand sells jewellery and objets d'art through its website, boutiques, and via international wholesale partners. The sale concludes Gemfields' strategic review in respect of Fabergé, which was first announced in December 2024 and then was also paused to facilitate Gemfields' rights issue that was completed on June 13, 2025. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ 'With the sale of Fabergé and the discontinuance of other non-core projects, Gemfields is now a more streamlined and focused investment proposition with a strengthened balance sheet,' said Gilbertson. The sale proceeds would provide additional working capital while the new processing plant at Montepuez Ruby Mining in Mozambique was operationalised, and mining at Kagem in Zambia was progressively expanded, having been suspended during the first half of 2025. Gilbertson said brands as iconic and beautiful as Fabergé did not change hands very often. SMG Capital CEO Sergei Mosunov said Fabergé's unique heritage, with ties to Russia, England, France, and the US, opened significant opportunities to further strengthen its position in the global luxury market and expand its international presence. Fabergé would continue to focus on jewellery, accessories, and timepieces. SMG Capital is a US-based investment company owned by Sergei Mosunov. Mosunov is a tech entrepreneur and venture capitalist. Through SMG Capital, Mosunov invests in luxury brands and innovative businesses with strong heritage and global growth potential. Mosunov's other interests span optics, photonics, artificial intelligence, biotech, and foundational models. Gemfields' share price gained 0.74% to R1.36 on the JSE Monday afternoon; a year ago, the share price was higher at R2.47. BUSINESS REPORT

Gemfields sells Fabergé for $50m to focus on rubies and emeralds
Gemfields sells Fabergé for $50m to focus on rubies and emeralds

Times

time14 hours ago

  • Business
  • Times

Gemfields sells Fabergé for $50m to focus on rubies and emeralds

A London-listed gemstone miner has sold the Fabergé brand for $50 million as it looks to focus on producing emeralds and rubies. Gemfields Group announced the sale of the fine jewellery and ornaments brand to SMG Capital, an American investment firm owned by a tech entrepreneur, with $45 million payable upfront and a further payment due through quarterly royalties. Gemfields is an Aim-listed miner of coloured gemstones. The Fabergé brand has been part of the group for 18 years and it sells fine jewellery as well as the world-renowned Fabergé eggs, which are priced at between £58,080 and £175,680. The original collection of bespoke Easter eggs made for the Russian imperial family by the House of Fabergé sell for many millions. They were produced between 1885 and 1916 by the company run by Peter Carl Fabergé. The most expensive egg was an Easter gift from Emperor Alexander III to Empress Marie Feodorovna in 1887 and was valued at $33 million in a sale to a private collector. Analysts at Panmure Liberum said the sale was a 'good outcome' for Gemfields as it would free up capital for the expansion of its mining operations and strengthen the group's balance sheet. Shares in Gemfields rose 0.18p, or 3.1 per cent, to 5.88p. Sean Gilbertson, group chief executive of Gemfields, said that the company's gemstones had benefited from the ownership of Fabergé and that the group would miss the 'marketing leverage and star power' of the luxury brand. Sergei Mosunov, chief executive and owner of SMG Capital, said: 'It is a great honour for me to become the custodian of such an outstanding and globally recognised brand. Fabergé's unique heritage, with ties to Russia, England, France and the USA, opens significant opportunities for further strengthening its position in the global luxury market and expanding its international presence.' • The hottest jewellery for the new season Gemfields sold the jewellery brand after conducting a strategic review and will use the sale proceeds as working capital while it sets up a new processing facility at its ruby mine in Mozambique. In a stock market statement to investors, Gemfields said: 'With the sale of Fabergé and the discontinuance of other non-core projects, Gemfields is now a more streamlined and focused investment proposition with a strengthened balance sheet.' The group has a primary listing on the Johannesburg Stock Exchange and operates the Kagem emerald mine in Zambia and the Montepuez ruby mine in Mozambique. Gemfieds generated $117.2 million from its ruby mine last year and revenues of $78.7 million from its Zambian mine. The Fabergé brand generated sales of $13.4 million.

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