Latest news with #SNICKERS
Malaysian Reserve
08-05-2025
- Business
- Malaysian Reserve
Mars Brings Top Tier Innovations to Sweets & Snacks Expo
Mars showcases how evolving treating behaviors and stretched seasons are shaping the future of snacking NEWARK, N.J., May 8, 2025 /PRNewswire/ — Mars, the maker of some of the world's most beloved treats and snacks, will return to the 2025 Sweets & Snacks Expo in Indianapolis on May 13-15. Onsite, Mars will highlight and sample its latest innovations that are backed by evolving treating trends and discuss how seasonal occasions are positively impacting the category and retailers alike. 'Treating plays an important role in life's moments, big and small,' said Tim LeBel, President of Sales at Mars Wrigley North America. 'As a consumer-obsessed company committed to shaping the future of snacking, Mars is constantly innovating ways for our brands to deliver exciting experiences with our products. Through new and nostalgic flavors, festive shapes and playful textures, we help drive the category and empower retailers to deliver moments of everyday happiness for consumers.' Insights-Backed Innovations from Iconic Brands Across the Mars portfolio, there are several new offerings that deliver on evolving consumer preferences, from heightened demand for better-for-you options, to Gen Z's affinity for adventurous textures and formats, and chocolate's continued reign around seasonal moments. At booth #5202, Mars will showcase a range of its latest innovations including: STARBURST® GOODIES: These new STARBURST® gummies are plant based with 4g of sugar per serving, and are an excellent source of fiber —no wonder why they're called GOODIES. Made with real fruit juice, STARBURST GOODIES are the sweet treat you've been waiting for. M&M'S® Peanut Butter & Jelly: The latest star of the M&M'S® Peanut Butter portfolio features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the delicious experience of a PB&J sandwich. SKITTLES® POP'D Original & Sour: These new SKITTLES® innovations taps into the freeze-dried candy craze, featuring an unexpectedly crunchy, crispy way to enjoy the fruity SKITTLES Original and new Sour flavors. SNICKERS® Pecan: A delicious twist on the candy bar you love, featuring the perfect blend of caramel, nougat and milk chocolate, now complemented by the savory-sweetness of pecans. SNICKERS® Shapes: SNICKERS Shapes feature the same satisfying roasted peanuts, creamy caramel, smooth nougat and milk chocolate iconic to SNICKERS, but in festive seasonal shapes to maximize holiday joy from Easter to the holidays and every festive moment in between. Leaning into Stretched Seasons Consumers are using festive treats and the traditions around them as a way to extend the joy of seasons. This includes microseasons and new moments for celebration, such as Summerween and Augtober—early Halloween festivities that emerged across social media last year. Seasonal moments are a key driver in how and when consumers plan, shop and treat themselves. With celebrations starting earlier and lasting longer, there is even more opportunity to engage shoppers and grow baskets. To learn more and hear firsthand insight, join Tim LeBel on Tuesday, May 13 at 2 pm on the Gold Stage (booth #4359), in a can't-miss panel discussion around how leading companies are capitalizing on extended seasons to meet demand across the shopper journey and drive incremental growth. For more information on the latest news from Mars, visit or follow us on LinkedIn. If you're planning to be at the Sweets & Snacks Expo, stop by booth #5202. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. MEDIA CONTACTJoelle
Hype Malaysia
05-05-2025
- Entertainment
- Hype Malaysia
SNICKERS To Hold Pop-Up Event In KL This July; SEVENTEEN's Mingyu To Make Appearance?
You've probably seen SEVENTEEN (세븐틴) member Mingyu (민규) appearing in advertisements as SNICKERS' new Asia Ambassador – but could he be making a special appearance in Malaysia soon? The iconic chocolate bar just dropped details for their upcoming pop-up, which might feature a cameo from the K-pop heartthrob! Dubbed the '#SNICKERSwithMINGYU' event, the SNICKERS pop-up will be open at Sunway Pyramid Shopping Mall from 3rd to 6th July 2025 (Thursday to Sunday). It's likely that the pop-up is to promote the chocolate bar brand and will include exciting activities and promotions. At the same time, SNICKERS Malaysia is also holding a contest for fans to win a fast pass to the event. This announcement comes after hints that the 28-year-old will come to town later this year. While there's no confirmation yet on whether Mingyu will appear at the pop-up, SNICKERS Philippines and SNICKERS Vietnam previously announced contests for a meet-and-greet session with the idol in Malaysia. It's also worth noting that Mingyu recently appeared at the SNICKERS Korea pop-up in Seoul, so his appearance in KL is highly possible. While we wait for more details on the event – and, hopefully, Mingyu's appearance – here's what we know about the pop-up and how you can win a fast pass for the pop-up: SNICKERS with Mingyu Pop-up Event and Contest: Dates: 3rd – 6th July (Thursday – Sunday) Venue: LG2 Blue Concourse, Sunway Pyramid Shopping Mall Contest Mechanics: Find SNICKERS with MINGYU displays at supermarkets, hypermarkets, petrol marts, convenience stores or drugstores Take your best selfie with SNICKERS and MINGYU display in-store Post the photo on your Facebook or Instagram account, ensure the account is set to public & tag @snickersmalaysia with #SNICKERSwithMINGYU #SNICKERSOnTheGo #SNICKERSMYPOPUP Fill up the Google form to lock in your submissions Contest Period: Now until TBA For more information and updates on the event, stay tuned to SNICKERS Malaysia's official social media pages. Are you excited about the pop-up and Mingyu's potential appearance? In the meantime, here's a look at what the pop-up in Seoul looked like: Sources: Facebook
Yahoo
20-03-2025
- Entertainment
- Yahoo
SNICKERS® Eggs Are Dropping to Deliver Easter Satisfaction for Fans This Season
Just in time for spring, SNICKERS Eggs are officially here in all their caramel, peanut, nougat, and perfectly egg-shaped glory…and you won't believe where they come from! NEWARK, N.J., March 20, 2025 /PRNewswire/ -- SNICKERS, proudly part of Mars, has officially dropped the most satisfying treat in everyone's Easter basket, SNICKERS Eggs. The seasonal favorite, now featuring a new recipe with even more of the good stuff fans love, features a delicious combination of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — delivered in a festive Easter Egg shape. To celebrate their seasonal arrival, SNICKERS is unveiling just where SNICKERS Eggs come from with a larger-than-life, nearly 10-foot SNICKERS Chicken coming to roost in NYC's Flatiron Plaza. On Friday, March 28 between 11:00 a.m. – 7:00 p.m. EDT, the SNICKERS Chicken will "lay" thousands of free SNICKERS Eggs in her nest every hour, to satisfy fans with egg-shaped, peanut, caramel and nougat goodness — choco-doodle-doo! "SNICKERS Eggs are an irresistible springtime treat to satisfy consumers who are excited to start embracing seasonal rituals — they're the perfect way to treat yourself now and fill their Easter baskets later," said Allison Miazga-Bedrick, Vice President Seasonal Marketing, Mars Wrigley North America. "We're thrilled to bring SNICKERS Eggs, and of course, our SNICKERS Chicken, to New Yorkers next week to add some fun to the start of their spring celebrations." Fans not in NYC can still join in on the fun by visiting between March 24 through April 4 to enter for a chance to win1 a year's supply of the seasonal treat — enough to keep you satisfied at least until next spring. SNICKERS Eggs are available now at retailers nationwide in Single Size (1.1 oz), Share Size (2.2 oz) and a Six Pack with prices varying by retailer. For more information on SNICKERS Eggs, visit and follow SNICKERS on Facebook, Twitter, TikTok and Instagram. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. Contacts: Angelina Franco Pesci Nirmala SinghMars Wrigley Weber nsingh2@ 1NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at time of entry. Begins March 24, 2025 at 12:00:00 AM (ET) and ends at 11:59:59 PM (ET) on April 4, 2025. For details on how to enter and/or for complete Official Rules, go to Void where prohibited. Sponsor: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102. © 2025 Mars or Affiliates. View original content to download multimedia: SOURCE Mars, Incorporated Sign in to access your portfolio
Yahoo
17-02-2025
- Business
- Yahoo
Mars pledges $27M USD for tools, technology and cash incentives to empower dairy farmers to reduce on-farm emissions
The Farmer Forward Program is a five-year investment the snacking company created in partnership with global dairy producer and longtime supplier Fonterra The initiative will provide funding for sustainability-focused tools and technology for around 2,000 farmers and pay about 165 farmers who meet ambitious sustainability targets a cash incentive averaging $15K USD per farmer per year. The program is projected to reduce Mars scope 3 emissions from dairy by over 150,000 metric tons by 2030 (against a 2015 baseline) — equivalent to removing more than 380 million miles from the road.* The dairy production involved in this new program could theoretically produce enough milk to make a whopping 20 billion SNICKERS bars every year.** The partnership is central to the company's ambition of cutting greenhouse gas (GHG) emissions 50%* by 2030 and achieving Net Zero by 2050. CHICAGO, Feb. 17, 2025 /PRNewswire/ -- Today, Mars, Incorporated, is announcing a new program through its partnership with Fonterra, one of the world's largest dairy suppliers. Backed by a $27M USD, five-year investment, the Farmer Forward Program aims to empower dairy farmers to embrace climate-smart agriculture practices as Mars strives to slash greenhouse gas (GHG) emissions 50% by 2030 against a 2015 baseline. Approximately half of the investment will be allocated to providing funding for on-farm tools and technology to around 2,000 Fonterra dairy farmers. The remaining funds will go into the pockets of about 165 farmers each year who make the most progress against sustainability goals in amounts of up to $15K USD, on average, per farmer annually. The Farmer Forward Program stretches across 26,000 hectares of farmland — equivalent to approximately 50,000 NFL football fields. To put that into perspective, the dairy production involved in this new program could theoretically produce enough milk to make a whopping 20 billion SNICKERS bars every year.** Through the program with Fonterra, Mars aims to cut a projected 150,000 metric tons of its scope 3 emissions from dairy by 2030 against a 2015 baseline. This strategic program is a cornerstone of the multinational conglomerate's Moo'ving Dairy Forward initiative - a multimillion-dollar platform launched last year to drive investment in new technologies and partnerships to slash GHG emissions across the Mars global dairy supply chain. Dairy is the company's fourth-largest carbon footprint contributor—that means Mars can only achieve its ambitious sustainability goals with the help and partnership of dairy farmers. "Dairy farmers are on the front line of advancing climate-smart agriculture, which is why we're putting them first through the launch of our Farmer Forward program," said Amanda Davies, Chief R&D, Procurement and Sustainability Officer, Mars Snacking. "Through this initiative, we're investing roughly $27 million in Fonterra farming families over the next five years to deliver critical financial support and significant emissions reductions. It's a true win-win, because we know making dairy more sustainable takes real effort and real investment." As a family-run business, Mars understands dairy farmers' desire to ensure the future of their farm for generations to come. Funding from Mars will incentivize farmers to not only accelerate emissions reductions but also empower them build resilient businesses for the future. "Fonterra and Mars have been working together for decades, with sustainability really taking a front seat in recent years. Fonterra has clear ambitions when it comes to climate and it's through partnerships like this with Mars, that we can support our farmer owners with achieving our targets," said Charlotte Rutherford, Director of Sustainability, Fonterra. "We are grateful for Mars and its shared commitment to protecting the environment. It's a true testament to the power of partnership and innovation." More than 200,000 cows supply dairy for Mars' iconic confectionery brands, including M&M'S® and SNICKERS®. Yet, raw ingredients account for 65% of the total GHG emissions from Mars' snacking portfolio. Reducing these dairy-related emissions plays a significant part in meeting the greater sustainability ambitions outlined in the Mars Net Zero Roadmap to achieve net zero GHG emissions across the company's full value chain by 2050. At Mars, there's a shared belief that business can succeed even as the company works to create a healthier planet. As evidence of that, since 2015, Mars, Incorporated has decreased its GHG emission by 16% worldwide while increasing its global annual sales by 60% over the same timeframe. Learn more about the company's approach to sustainable dairy farming. * Stat from the EPA Equivalency Calculator: The legal people did ask us to make clear this is illustrative and the dairy from this program doesn't go into 20 billion Snickers Bars, but in fact several different Mars chocolate bars and snacks. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. Contact: Callie Noakes, View original content to download multimedia: SOURCE Mars, Incorporated Sign in to access your portfolio
Yahoo
27-01-2025
- Business
- Yahoo
Great American Cookies and Marble Slab Creamery Introduce Brand New Turtle Cookies and Ice Cream, Made With SNICKERS®
Dessert Franchises Kick off 2025 on a Sweet Note with Beloved Candy Brand LOS ANGELES, Jan. 27, 2025 (GLOBE NEWSWIRE) -- FAT Brands' sister companies - Great American Cookies, the Original Cookie Cake franchise, and Marble Slab Creamery, the homemade small-batch ice cream franchise, are proud to announce their latest offerings – Turtle Cookies and Ice Cream Made with the iconic Mars brand, SNICKERS. Beginning today through April 27, fans can enjoy a new twist on their favorite treats from Great American Cookies and Marble Slab Creamery at both co-branded and standalone locations. The new cookie and ice cream offerings are a celebration of all things SNICKERS – featuring the chewy nougat, rich caramel and crunchy nuts in a totally innovative way. Great American Cookies' Turtle Cookie Made with SNICKERS features a chocolate cookie dough baked with caramel, pecans and chopped SNICKERS. Turtle Ice Cream is prepared with Marble Slab's classic Chocolate Ice Cream, then combined with chopped pecans, caramel sauce, and chopped SNICKERS. "To start the new year, we are excited to introduce two new sweet treats featuring one of the most beloved candy bars of all time, SNICKERS,' said Katie Thoms, Senior Director of Marketing at Great American Cookies and Marble Slab Creamery. 'Just like SNICKERS, Great American Cookies and Marble Slab Creamery are satisfyingly delicious. This partnership speaks to our commitment to innovation and aligning with buzzworthy brands who continue to push the envelope.' For more information on Great American Cookies, visit For more information on Marble Slab Creamery, visit About FAT (Fresh. Authentic. Tasty.) Brands FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast-casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli's, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo's Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit About Great American Cookies Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, brownies, and Double Doozies™, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit About Marble Slab Creamery Since dreaming up the frozen slab technique and serving fresh homemade, small-batch Ice Cream in-store since 1983, Marble Slab Creamery has always known how to dream big. We sprinkle our customers with imagination and promise to inspire with infinite Ice Cream possibilities to feed your curiosity and capture cravings. With our free unlimited Mix-In philosophy, delicious Ice Cream and Shakes in a variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes, imagination has no limits. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Saudi Arabia, Puerto Rico, and the United States. For more information, visit ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. MEDIA CONTACT:Erin Mandzik, FAT Brandsemandzik@ 860-212-6509Sign in to access your portfolio
