25-07-2025
SOM Distilleries forays into mid-premium whisky segment with Mahavat
New Delhi:
SOM Group of Companies
has entered the
mid-premium whisky
segment with the launch of Mahavat, priced in the Rs 1000–1100 range, the company said in a press release on Friday.
The company, known for its presence in value and mass-market categories, is looking to tap into rising demand for premium offerings in the regular whisky category.
The launch begins with select outlets in Bhopal, followed by a phased rollout across Madhya Pradesh. Expansion into Delhi NCR and other key markets is expected to follow.
'The process began with deep exploration into consumer palates across India - from seasoned whisky connoisseurs to emerging enthusiasts - uncovering preferences for richness, smoothness, and a signature finish that lingers like legacy itself,' said Deepak Arora, CEO, SOM Group of Companies.
The move marks a shift in SOM's strategy as it looks to build a presence in India's expanding
premium alcobev market
.
