Latest news with #SOUEASTInternational
The South African
6 days ago
- Automotive
- The South African
SOUEAST Unveils New Chapter in Egypt, Strengthening African Market Presence
SOUEAST launched four new models in Egypt, marking a significant expansion in the African market. The event, themed 'Ease Your Life', was held at Cairo's iconic landmark – Alamain Boulevard North Square, showcasing the brand's commitment to elevating users' automotive consumption experience with innovative concepts. SOUEAST: Reborn in 2024, expanding globally with urban-focused vehicles. With a presence in over 30 countries and regions, the automaker has established more than 144 sales and service networks worldwide. SOUEAST targets the urban premium market with its '6+2+1' product matrix: 6 urban SUVs; 2 urban sedans; 1 lifestyle pickup truck. Covering segments from B to D-class, the lineup includes both fuel and hybrid powertrains, with pure electric models planned for the future. This diversified portfolio ensures tailored solutions for diverse markets and customer needs. The launch featured four new models: The flagship smart luxury SUV S09, urban intelligent C-segment SUV S07, urban stylish C-segment SUV S06 and compact urban SUV S05, covering almost all segments of the SUV market. These vehicles are designed to meet the diverse needs of drivers, offering a blend of style, comfort, and advanced technology. The S09, with its luxurious features and robust performance, is tailored for those seeking a premium driving experience. The S07 and S06, on the other hand, cater to the urban youth with their intelligent features and stylish designs. The S05, with its compact and agile body, is ideal for city commuters, providing versatile mobility for both urban roads and narrow alleys. At the launch event, Andy Yuan, Assistant President of SOUEAST International, stated: 'SOUEAST's vision is enabling more youth around the world to have an EASE urban mobility experience.' He further emphasised SOUEAST Motor's strong confidence in the Egyptian market. According to the plan, SOUEAST and its partner will engage in comprehensive collaboration across market operations, customer service, branding, and channel development to deliver an integrated user experience. By 2025, SOUEAST aims to establish 15 sales outlets and 5 after-sales service centres in Egypt. Additionally, two new CKD models will be introduced between 2026 and 2027. SOUEAST has recently entered North African markets, including Morocco and Libya. Its latest launch in Egypt marks a major breakthrough in the brand's strategic expansion across Africa. With this continued market growth, SOUEAST is poised to open a new chapter in its global development.
The Star
24-07-2025
- Automotive
- The Star
Chinese auto brand debuts 4 new models in Egypt
CAIRO, July 24 (Xinhua) -- SOUEAST, a Chinese auto brand, unveiled four new models in Egypt on Thursday, marking a significant expansion in the African market. Held in the northern Egyptian city of Alamein, the launch featured four new models covering almost all segments of the SUV market, namely the flagship smart luxury SUV S09, urban intelligent C-segment SUV S07, urban fashionable C-segment SUV S06, and compact urban SUV S05. Yuan Anguo, assistant president of SOUEAST International, said that the vehicles are designed to meet the diverse needs of drivers, offering a blend of style, comfort, and advanced technology. "SOUEAST's vision is enabling more youth around the world to have an easy urban mobility experience," said Yuan at the launch ceremony, emphasizing SOUEAST's strong confidence in the Egyptian market. By 2025, SOUEAST aims to establish 15 sales outlets and five after-sales service centers in Egypt, Yuan revealed, noting that two new completely-knocked-down (CKD) models will be introduced between 2026 and 2027. With a presence in over 30 countries and regions, the automaker has established more than 140 sales and service networks worldwide.
Business Upturn
01-07-2025
- Automotive
- Business Upturn
SOUEAST Officially Enters Morocco, Launching New Journey in North African Market
CASABLANCA, Morocco, July 01, 2025 (GLOBE NEWSWIRE) — SOUEAST announced its official entry into the Morocco market, marking the launch of its North African strategy and a major breakthrough in its global expansion. It will offer EASE urban mobility experiences to Moroccan and even North African consumers. (Image 1: SOUEAST Launched in Morocco) At the launch event, Assistant President of SOUEAST International, Mr. Andy Yuan introduced SOUEAST's development strategy. Since its 2024 brand renewal, SOUEAST has rapidly expanded, aiming to enter over 60 countries and regions, with 300 networks in 2025. 'We will plan a diversified product lineup of '6 SUVs + 2 sedans + 1 pickup,' meeting the diverse needs of global users.' He added. EASE YOUR LIFE: A new way of intelligent connected mobility SOUEAST focuses on global urban youth, aiming to co-create an effortless urban mobility experience through vehicles that merge fashion aesthetics with intelligent technology. This vision resonates with Moroccan youth and builds a solid brand connection. Diverse Product Portfolio，Precise Market Coverage For its entry into Morocco, SOUEAST introduces core urban SUVs. The S09, the Smart Premium D-Class SUV, caters to urban elites with its exceptional design, intelligent driving, and luxurious features, embodying the brand's high standards. （Image 2: SOUEAST S09） The S07, the Urban Intelligent C-Class SUV, balances practicality and style. It provides 12.3-inch connected screens for the dashboard and electronic 6-way adjustable driver seat with memory and full ADAS, offering convenience and safety. S06 DM, the Hybrid Urban Stylish C-Class SUV, combining sporty aesthetics with hybrid technology, delivers an 114 km pure electric range and a combined range of over 1,000 km when fully fueled, meeting the daily commuting needs of Moroccan youth. M-Automotive, the leading automotive distributor in Morocco, is the only company to have won the 'Best Service Quality' title for two consecutive years (2024-2025) and ranks among Morocco´s top 30 companies. The company plans to cooperate with SOUEAST and establish three directly operated stores by 2025, including one 4S store and two urban showrooms, and aims to expand the network to 13 outlets by 2027. To deeply root itself in the Morocco, SOUEAST will construct an end-to-end service network, strengthen collaboration with local partners, and accelerate market integration through localized strategies. Additionally, SOUEAST is set to enter the Egypt market this July, further expanding its footprint across Africa. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Business Upturn
27-06-2025
- Automotive
- Business Upturn
SOUEAST Launches S06 , S07 & S09 in Saudi Arabia, Accelerating Expansion in the Middle East
RIYADH, Saudi Arabia, June 27, 2025 (GLOBE NEWSWIRE) — SOUEAST has announced a major expansion into the Middle East, launching its Saudi Arabian subsidiary along with a new brand strategy. At the 'EASE YOUR LIFE' event, the company debuted three new S-series models: the S09, S07, and S06. This move represents a significant step in SOUEAST's regional growth. SOUEAST will provide customers in the Middle East with a compelling new option. (Image 1: SOUEAST Brand Launched in Saudi Arabia) Building an Omni-Scenario Mobility Ecosystem True to its 'EASE YOUR LIFE' mission, SOUEAST focuses on urban mobility, with a global presence spanning more than 30 countries and regions across Asia, the Middle East, Africa, and Latin America through 144 sales outlets. As an emerging international automotive brand, it has established regional headquarters in key markets to strengthen localized operations. The company offers stylish, comfort, and warm-tech models—including SUVs and sedans—tailored for urban youth, delivering cost-effective mobility solutions worldwide. During the event, Mr. Ke, President of SOUEAST International presented the company's strategy. He highlighted Saudi Arabia's automotive market potential, noting high vehicle ownership (1.8 vehicles per household) and a young population (70% under the age of 35) as key drivers of demand for smart, personalized vehicles aligned with SOUEAST's 'EASE YOUR LIFE' vision. He noted that Saudi Arabia's need to upgrade its smart transportation and new energy infrastructure aligns with SOUEAST's expertise in NEVs and intelligent technology, positioning the brand to meet the preferences of young Saudi Arabia customers and expand its broader market appeal. （Image 2: Mr. Ke, President of SOUEAST International presented the company's strategy） At the launch event, SOUEAST announced a brand partnership with popular local actor Tareq Al-Harbi. Known for his strong connection with young audiences, Al-Harbi introduced SOUEAST's urban-focused models to Saudi Arabia's next-generation customers. 'Tareq's stylish, approachable, and charismatic image aligns perfectly with our brand vision,' added. The collaboration marks an important step in establishing SOUEAST's presence in this dynamic market. Three Prominent Models Debut, Meeting Diverse Mobility Needs SOUEAST unveiled three urban-focused models at the event. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding dimensions: 4,858mm in length, 1,925mm in width, and 1,780mm in height, and a 2850 mm wheelbase. Featuring a robust 2.0T turbocharged engine and a roomy interior, it caters to urban elites with its aesthetic design, intelligent driving features, and luxurious amenities—embodying the brand's highest standards. The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for style-conscious urban youth. Beyond its sleek design and comfortable interior, it delivers intelligent features including 12.3-inch connected screens, a 6-way adjustable driver seat with memory, advanced computing chips (8015 for 2WD, 8155 for 4WD), remote engine start, and ADAS—offering luxury-grade connectivity and safety. (Image 3: SOUEAST S07) The S06, a stylish urban SUV, features a dynamic and modern design, highly practical smart technologies, and a digital driving experience. Tailored for the young and energetic urban crowd, it delivers a vibrant and personalized mobility experience. It equipped with L2 intelligent assisted driving system and a 360° panoramic visual parking assist, enhancing both safety and driving pleasure. Deepening Local Market Penetration, Promoting Comprehensive Localized Operations SOUEAST's long-term Saudi strategy, guided by the principle 'In Saudi, For Saudi,' emphasizes deep localization. Mr. Ke outlined a series of initiatives, including: establishing a Middle East R&D, a Saudi subsidiary, and a regional parts and service center; creating a '3-hour response circle' through sales and service outlets in core cities by 2026; and deploying a localized '6+2+1' product lineup. SOUEAST has detailed its strategic development plan for the Saudi Arabia, with the goal of expanding its sales network to 25 outlets over the next three years—all offering comprehensive services including 3 years/60,000 km free maintenance, 6-year roadside assistance, 6 years/200,000 km vehicle warranty, and 10-year/1 million km lifetime engine warranty. The company will also collaborate with Saudi partners to co-create sustainable mobility ecosystems and deliver full-chain 'EASE' services, positioning itself as a trusted partner for users. SOUEAST has officially launched its Saudi subsidiary and unveiled its market strategy, reinforcing its long-term commitment to the Middle East. SOUEAST aims to strengthen its presence in the region while supporting Saudi Arabia's vision for modern transportation. Additionally, the all-new S06 DM is set to debut in July, offering an exciting new option for young customers. Photos accompanying this announcement are available at:
Yahoo
27-06-2025
- Automotive
- Yahoo
SOUEAST Launches S06 , S07 & S09 in Saudi Arabia, Accelerating Expansion in the Middle East
RIYADH, Saudi Arabia, June 27, 2025 (GLOBE NEWSWIRE) -- SOUEAST has announced a major expansion into the Middle East, launching its Saudi Arabian subsidiary along with a new brand strategy. At the 'EASE YOUR LIFE' event, the company debuted three new S-series models: the S09, S07, and S06. This move represents a significant step in SOUEAST's regional growth. SOUEAST will provide customers in the Middle East with a compelling new option.(Image 1: SOUEAST Brand Launched in Saudi Arabia) Building an Omni-Scenario Mobility Ecosystem True to its 'EASE YOUR LIFE' mission, SOUEAST focuses on urban mobility, with a global presence spanning more than 30 countries and regions across Asia, the Middle East, Africa, and Latin America through 144 sales outlets. As an emerging international automotive brand, it has established regional headquarters in key markets to strengthen localized operations. The company offers stylish, comfort, and warm-tech models—including SUVs and sedans—tailored for urban youth, delivering cost-effective mobility solutions worldwide. During the event, Mr. Ke, President of SOUEAST International presented the company's strategy. He highlighted Saudi Arabia's automotive market potential, noting high vehicle ownership (1.8 vehicles per household) and a young population (70% under the age of 35) as key drivers of demand for smart, personalized vehicles aligned with SOUEAST's 'EASE YOUR LIFE' vision. He noted that Saudi Arabia's need to upgrade its smart transportation and new energy infrastructure aligns with SOUEAST's expertise in NEVs and intelligent technology, positioning the brand to meet the preferences of young Saudi Arabia customers and expand its broader market appeal.（Image 2: Mr. Ke, President of SOUEAST International presented the company's strategy） At the launch event, SOUEAST announced a brand partnership with popular local actor Tareq Al-Harbi. Known for his strong connection with young audiences, Al-Harbi introduced SOUEAST's urban-focused models to Saudi Arabia's next-generation customers. "Tareq's stylish, approachable, and charismatic image aligns perfectly with our brand vision," added. The collaboration marks an important step in establishing SOUEAST's presence in this dynamic market. Three Prominent Models Debut, Meeting Diverse Mobility Needs SOUEAST unveiled three urban-focused models at the event. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding dimensions: 4,858mm in length, 1,925mm in width, and 1,780mm in height, and a 2850 mm wheelbase. Featuring a robust 2.0T turbocharged engine and a roomy interior, it caters to urban elites with its aesthetic design, intelligent driving features, and luxurious amenities—embodying the brand's highest standards. The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for style-conscious urban youth. Beyond its sleek design and comfortable interior, it delivers intelligent features including 12.3-inch connected screens, a 6-way adjustable driver seat with memory, advanced computing chips (8015 for 2WD, 8155 for 4WD), remote engine start, and ADAS—offering luxury-grade connectivity and safety.(Image 3: SOUEAST S07) The S06, a stylish urban SUV, features a dynamic and modern design, highly practical smart technologies, and a digital driving experience. Tailored for the young and energetic urban crowd, it delivers a vibrant and personalized mobility experience. It equipped with L2 intelligent assisted driving system and a 360° panoramic visual parking assist, enhancing both safety and driving pleasure. Deepening Local Market Penetration, Promoting Comprehensive Localized Operations SOUEAST's long-term Saudi strategy, guided by the principle 'In Saudi, For Saudi,' emphasizes deep localization. Mr. Ke outlined a series of initiatives, including: establishing a Middle East R&D, a Saudi subsidiary, and a regional parts and service center; creating a '3-hour response circle' through sales and service outlets in core cities by 2026; and deploying a localized '6+2+1' product lineup. SOUEAST has detailed its strategic development plan for the Saudi Arabia, with the goal of expanding its sales network to 25 outlets over the next three years—all offering comprehensive services including 3 years/60,000 km free maintenance, 6-year roadside assistance, 6 years/200,000 km vehicle warranty, and 10-year/1 million km lifetime engine warranty. The company will also collaborate with Saudi partners to co-create sustainable mobility ecosystems and deliver full-chain 'EASE' services, positioning itself as a trusted partner for users. SOUEAST has officially launched its Saudi subsidiary and unveiled its market strategy, reinforcing its long-term commitment to the Middle East. SOUEAST aims to strengthen its presence in the region while supporting Saudi Arabia's vision for modern transportation. Additionally, the all-new S06 DM is set to debut in July, offering an exciting new option for young customers. Photos accompanying this announcement are available at: CONTACT: Contact Person: Frida Fu Email: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
