Latest news with #SPN
Technical.ly
26-05-2025
- Business
- Technical.ly
Storytelling shapes innovation, but leaders say it needs to be built on standards to succeed
Storytelling isn't just a tool to describe an ecosystem — it is part of the ecosystem itself. That was the central theme at the 'Ecosystem Storytelling: Establishing Standards for a Community of Practice' panel during the 2025 Builders Conference. The session brought together media professionals and ecosystem builders from across the country to discuss how narrative not only reflects but actively shapes regional innovation cultures. 'A good story is something that connects with the listener,' said Anika Horn of Social Venturers. 'It's something that takes them on that journey and makes them think differently, or feel a certain way.' Horn was joined onstage by Stef Monge, editor-in-chief of Silicon Prairie News (SPN), and Anand Macherla, a reporter and ecosystem builder with The panel was moderated by editorial director, Danya Henninger. Together, the group examined what it means to tell community-rooted stories — ones that go beyond press releases and highlight the people and relationships driving change. 'Power within ecosystems is in the relationships, not in the institutions, not in the nodes alone,' Macherla said, 'it's in the connections between them.' Building a practice of community-rooted storytelling Monge, who took the helm at SPN two years ago, described how her editorial strategy evolved once she began attending events and meeting the region's founders in person. 'When I stepped into the role and started going to events,' she said, 'my mind was blown by how diverse the community of entrepreneurs, investors, resource providers was. So from the beginning, I knew we had to tell more diverse stories to actually represent what's happening.' Macherla shared a similar realization from his early days in Baltimore, where his interactions with local spaces like Impact Hub and BLocal fundamentally changed how he understood innovation ecosystems. 'The cultural makeup of a city very much informs what the resources of that ecosystem can be,' he said. From amplification to democratization Horn, who hosts the Ecosystems for Change podcast and authors a biweekly newsletter for ecosystem builders, emphasized that a storyteller's role is more than content creation. 'Maybe our job isn't to produce 15 podcasts about entrepreneurs,' she said, 'but to help other people do it while they're out and about contributing to that big picture.' But Horn warned of the risk of blending ecosystem storytelling too closely with PR or marketing. Without standards, she said, the practice can lose its power and be dismissed as nonessential. 'Ecosystem storytelling is not a nice-to-have,' she said. '[It's] worth funding, and the only way we get funding is to make sure we have certain standards so readers understand.' Panelists agreed that the real work happens off the page, in the community. What's next for ecosystem storytelling As the ecosystem storytelling field grows, the need for shared standards and ethical frameworks is becoming increasingly urgent, panelists said. And while no clear consensus emerged, all agreed on one point; if storytelling is to remain a trusted tool for change, it needs to be treated with the same care and rigor as any other part of ecosystem building. The session closed with a discussion on continued collaboration, inviting attendees to share resources, build together and return to the work of defining a community of practice. 'You've got to be in community,' Horn said. 'You can't only glean from emails or official channels. You have to be at events, listening, in the relationships.'
Scoop
22-05-2025
- Business
- Scoop
DoubleVerify Launches Pre-Screen Safety And Suitability Solution For Google's Search Partner Network (SPN)
DoubleVerify - Latest News [Page 1] DoubleVerify Issues Industry Alert For Exploits Growing attacks - including DV-identified AI slop scheme, Synthetic Echo - highlight how fraudsters manipulate and exploit as the number of cases now exceeds 100 More >> Friday, 9 May 2025, 10:06 am | DoubleVerify New AI-powered capability enables global advertisers to apply trusted third-party protections across Google's SPN inventory More >> DoubleVerify Releases Global Insights Report On The State Of Streaming In 2025 Thursday, 8 May 2025, 1:08 pm | DoubleVerify DV reveals findings from a separate global survey of nearly 2,000 marketers, which explores how advertisers are adapting their streaming strategies in light of these challenges. More >> DoubleVerify, IWF Partner To Drive Greater Ad Ecosystem Safety, Fight Online Child Abuse Monday, 28 April 2025, 9:42 am | DoubleVerify Partnership gives DV access to IWF's world-leading tools and datasets, enhancing its protections and helping cut off ad funding to exploitative and illegal content online. More >> DoubleVerify Launches Content-Level Controls On Meta, Powering Media Quality And Advertising Effectiveness Wednesday, 19 February 2025, 9:59 am | DoubleVerify Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. More >> DoubleVerify Strengthens Media Quality Authentication On Snap With Brand Safety And Suitability Measurement Wednesday, 6 November 2024, 9:56 am | DoubleVerify Global advertisers benefit from DV's industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory More >> DoubleVerify To Introduce Pre-Screen Content Control On Meta, Strengthening Brand Safety, Suitability, Media Performance Friday, 11 October 2024, 12:55 pm | DoubleVerify Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram More >> New Research Reveals Link Between High-Quality Digital Ads And Lower Emissions Friday, 28 June 2024, 10:40 am | DoubleVerify DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of smart digital advertising More >> DoubleVerify Launches Transparency Centre To Fuel Industry Education And Foster Digital Trust Monday, 24 June 2024, 9:46 am | DoubleVerify The DV Transparency Centre is breaking open the 'black box' of digital media verification by providing comprehensive educational resources, tackling industry misconceptions, and shedding light on trending topics More >> ANZ Ad Fraud Rate Increases By 14% According To DoubleVerify's 8th Annual Global Insights Report Wednesday, 19 June 2024, 10:32 am | DoubleVerify DV, the industry leader in media measurement and performance, unveils findings from its annual Global Insights Report More >> DoubleVerify Research Reveals Retail Media Is An Opportunity For Safe Engagement Despite Some Viewability Challenges Wednesday, 22 May 2024, 9:26 am | DoubleVerify Retail media exceeds benchmarks on brand suitability, fraud, and engagement potentially fueling higher-performing ads More >> Imran Masood Promoted To Vice President, Country Manager AUNZ At DoubleVerify + Bolsters APAC Leadership Team Monday, 13 May 2024, 9:27 am | DoubleVerify DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. More >> DV Uncovers New Large-Scale Audio Ad Fraud Scheme That Spoofed Over 500,000 Devices In March 2024 Thursday, 9 May 2024, 8:32 am | DoubleVerify FM Scam perpetrators falsify audio traffic using dedicated servers. They also spoof a wide range of devices typically used for playing audio content. This tactic enables fraudsters to blend their invalid traffic with legitimate traffic in attempts to ... More >> Surge In CTV Fraud Monday, 22 May 2023, 9:15 am | DoubleVerify The DoubleVerify 2023 Global Insights Report Highlights A Surge in CTV Fraud and Quantifies the Cost of Ignoring Quality in Digital Media DV's annual report spotlights the importance of continuous protection to tackle quality issues across emerging ... More >> As Ad Dollars Move To Connected TV, Fraud Schemes Spike 70% Globally Tuesday, 17 May 2022, 11:16 am | DoubleVerify DoubleVerify ('DV'), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report , analysing media quality and performance trends from more than one trillion impressions delivered ... More >>
Scoop
08-05-2025
- Business
- Scoop
DoubleVerify Launches Pre-Screen Safety And Suitability Solution For Google's Search Partner Network (SPN)
Press Release – DoubleVerify New AI-powered capability enables global advertisers to apply trusted third-party protections across Googles SPN inventory Sydney, AUSTRALIA – May 9, 2025 – DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google's Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google's SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV's independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions to avoid content that does not align with their brand preferences––safeguarding brand equity, improving media quality, and maximising advertising ROI. 'As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,' said Steven Woolway, EVP, Business Development, DoubleVerify. 'With this launch, DV is extending our industry-leading protections to an important piece of Google's ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.' With this release, advertisers will benefit from: Rely on Trusted Coverage: Gain confidence from independent, third-party protection across SPN ad placements. Maximise Media Performance: Boost campaign ROI by proactively avoiding SPN domains that don't align with an advertiser's brand suitability criteria. Improve Operational Efficiency: The ability to automate SPN inventory classification and avoidance reduces manual efforts and ensures ongoing protection. DV's proprietary, AI-powered Universal Content Intelligence™ classification engine analyses video, image, audio, speech, and text elements to deliver superior content classifications at scale. About DoubleVerify DoubleVerify ('DV') (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
Scoop
08-05-2025
- Business
- Scoop
DoubleVerify Launches Pre-Screen Safety And Suitability Solution For Google's Search Partner Network (SPN)
Sydney, AUSTRALIA – May 9, 2025 – DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google's Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google's SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV's independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions to avoid content that does not align with their brand preferences––safeguarding brand equity, improving media quality, and maximising advertising ROI. 'As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,' said Steven Woolway, EVP, Business Development, DoubleVerify. 'With this launch, DV is extending our industry-leading protections to an important piece of Google's ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.' With this release, advertisers will benefit from: Rely on Trusted Coverage: Gain confidence from independent, third-party protection across SPN ad placements. Maximise Media Performance: Boost campaign ROI by proactively avoiding SPN domains that don't align with an advertiser's brand suitability criteria. Improve Operational Efficiency: The ability to automate SPN inventory classification and avoidance reduces manual efforts and ensures ongoing protection. DV's proprietary, AI-powered Universal Content Intelligence™ classification engine analyses video, image, audio, speech, and text elements to deliver superior content classifications at scale. About DoubleVerify DoubleVerify ('DV') (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
Business Wire
08-05-2025
- Business
- Business Wire
DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google's Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI
NEW YORK--(BUSINESS WIRE)-- DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google's Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google's SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV's independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions to avoid content that does not align with their brand preferences––safeguarding brand equity, improving media quality, and maximizing advertising ROI. 'As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,' said Steven Woolway, EVP, Business Development, DoubleVerify. 'With this launch, DV is extending our industry-leading protections to an important piece of Google's ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.' With this release, advertisers will benefit from: Rely on Trusted Coverage: Gain confidence from independent, third-party protection across SPN ad placements. Maximize Media Performance: Boost campaign ROI by proactively avoiding SPN domains that don't align with an advertiser's brand suitability criteria. Improve Operational Efficiency: The ability to automate SPN inventory classification and avoidance reduces manual efforts and ensures ongoing protection. DV's proprietary, AI-powered Universal Content Intelligence™ classification engine analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale. For more information about DoubleVerify, visit About DoubleVerify DoubleVerify ('DV') (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at
