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SPPS: New superintendent Stacie Stanley begins first week with district
SPPS: New superintendent Stacie Stanley begins first week with district

Yahoo

time14-05-2025

  • Sport
  • Yahoo

SPPS: New superintendent Stacie Stanley begins first week with district

Among Stacie Stanley's memories of attending Mississippi Creative Arts Elementary School in St. Paul is winning a spelling bee and eating pizza, she told students at a recent visit where she also heard a student choir perform the school song. The visit and performance was part of her first day — Monday — as superintendent at St. Paul Public Schools. Stanley popped in on schools she attended in her youth and explained to the students what a superintendent does. 'So you're like the president of the schools?' one student asked. They're both big jobs, Stanley explained to students gathered in the school's cafeteria. On Tuesday, she visited Harding High School to watch their unified track and field day — a Special Olympics event the district holds. Since being selected for the position in December, the former Edina Public Schools superintendent has prepared by making a 100-day onboarding plan for herself which she'll use to gather and analyze information on the district to determine a formal set of goals and next steps that she'll present to the school board around August, she said. The plan includes meeting with district and community members to learn more about the district; she's already met with Mayor Melvin Carter and has plans to meet with leaders of the St. Paul Federation of Educators — the teachers union. 'So there is no shortage of work that needs to be done, which is why I really needed to join St. Paul Public Schools earlier than July 1st,' Stanley said. Among her early priorities are launching a superintendent-student leadership team and meeting with principals and other staff members as part of a process she calls 'principal plus one.' Stanley is the district's first superintendent born, raised and educated in St. Paul in the district's more than 150-year history. She attended Mississippi Creative Arts School, Cleveland Junior High School – now Farnsworth Aerospace Upper Campus – Murray Middle School and Central High School. 'Who gets the opportunity to grow up in a district that shapes you and molds you into the person that you are, and then you get to come back and experience it as the new leader of that district? I think it's pretty rare, and it feels really good,' Stanley said. She replaces interim Superintendent John Thein, who served as in the role since May 2024 after the departure of then-superintendent Joe Gothard. Gothard left SPPS to lead the school district in Madison, Wis., where he grew up and attended school. Thein also served as interim superintendent of St. Paul Public Schools from 2016 to 2017. In a district-wide statement on Thursday, Thein thanked district members for the kindness they had shown him. 'Thank you for making me feel like a valued member of the SPPS community. As I head into retirement, I could not be more pleased to hand over the keys to Dr. Stacie Stanley, who starts as your new superintendent on May 12,' Thein said in the statement. Stanley joins the district as the school board finalizes its next budget for the 2025-2026 school year, which the board is expected to vote on at its June 10 meeting. The school board will see a proposed budget at its May 20 meeting and has received community feedback in recent months. The district estimates $732.1 million in expenses in the coming school year, with an expected $51.1 million budget shortfall. The board has agreed to use $34.9 million in reserve funds for the shortfall, with the remaining $16.2 million to come from budget cuts and new revenue, according to the district. The district attributes the budget shortfall to increased expenses — such as increased employee wages and benefits — rising costs of goods and services and no expected increases to state, federal or local revenue to adjust for inflation, outside of the base funding formula and local operating levy. In Edina, Stanley oversaw six elementary schools, two middle schools and one high school, serving around 8,600 students, with more than 1,300 staff members, according to SPPS. St. Paul has more than 33,000 students and more than 6,000 staff, according to the district. She'll receive a first-year salary of $270,000 with her short-term contract going through June 30, the school board decided in February. A long-term contract begins July 1 and ends June 30, 2028. She will receive an additional salary of $37,384 during the period of her short-term contract. Her second-year salary was set at $275,400 and her third-year salary was set at $280,908, according to district officials. In addition to her time in Edina, Stanley also served as associate superintendent at Eden Prairie Schools. She is the president-elect of the Minnesota Association of School Administrators and held leadership roles in the Burnsville-Eagan-Savage School District, Roseville Area Schools and East Metro Integration District. Stanley also has worked in occupational therapy and as a math teacher. She eventually became director of the office of equity and integration for the East Metro Integration District. In her career, she has overseen curriculum assessment instruction and support services and English-learner programs. Stanley has a doctorate in educational leadership from Bethel University and a master's degree in education and a bachelor's degree in K-8 elementary education from St. Catherine University in St. Paul. St. Paul Public Schools narrows achievement gap in 2024 graduation rates St. Paul schools hit pre-COVID graduation levels, state reaches record high Highland Park High students, MN Supreme Court justices hear arguments St. Paul police: 2nd grader said he brought gun to school to show friends St. Paul school board gathers feedback on budget, including proposed cuts

St. Paul Public Schools narrows achievement gap in 2024 graduation rates
St. Paul Public Schools narrows achievement gap in 2024 graduation rates

Yahoo

time07-05-2025

  • General
  • Yahoo

St. Paul Public Schools narrows achievement gap in 2024 graduation rates

Both St. Paul and the state of Minnesota made strides in graduation rates in 2024, with St. Paul schools reversing declines and further closing gaps across several demographics. The percentage of students graduating in four years in St. Paul was 76.5% in 2024, an increase that follows three consecutive years of declines in the district's four-year graduation rate. St. Paul's graduation rate in 2023 did not include all summer graduates due to a technical error, St. Paul Public Schools officials said at the time. Though the district's graduation rate still improved this year even when accounting for that difference. Achievement gaps for SPPS Almost all student groups in the district increased their four-year graduation rate compared to 2023, according to SPPS. This includes students receiving special education services, Asian, Black and white students and those students who qualify for free or reduced-price meals. The largest jumps in the district were for English language learners who went from a graduation rate of 54.8% last year to 67.4% in 2024, according to state data. Hispanic students went from a 2023 graduation rate of 53.8% to a rate of 66.4%. When including summer graduates in 2023 data, both groups still saw graduation rate increases. Despite the gains, most groups still have lower graduation rates than they did in the graduation year of 2022 when the district saw significant drops going from 2022 to 2023 across multiple groups. American Indian students went from 49.4% graduating in 2023 to 47% in 2024. They had the largest drop from 2022 to 2023 with their graduation rate at 62% in 2022. Asian students went from 75.2% in 2023 to 83.5% in 2024; Black students went from 58.8% to 69.2%; Hispanic students went from 53.8% to 66.4%; students of two or more races went from 75% to 76.1% and white students went from 80.4% to 86.8%, according to the district. There are several factors that contributed to the decline in the graduation rate going from 2022 to 2023, according to district officials. The class of 2023 had a larger number of students dropping out compared to 2022 and a larger number of students whose final status with the district is unknown. Attendance also has declined across all student groups since the COVID-19 pandemic, especially among student groups with lower four-year graduation rates, according to district officials. Improvement efforts District officials attribute increased student achievement to several practices which include: • Fair and equitable grading practices along with teacher and student support which have improved passing rates. • Expanding and enhancing 9th grade academic support courses in its high schools. • Expanding access to internships, industry-recognized certifications, work-based learning experiences and partnerships providing real-world learning applications. • Implementing daily advisory classes to help with student engagement and positive relationship building among students by providing academic and post-secondary support and preparation. • Offering credit recovery options, including after school, online and experiential learning programs to help students graduate. Related Articles

St. Paul school board gathers feedback on budget, including proposed cuts
St. Paul school board gathers feedback on budget, including proposed cuts

Yahoo

time30-04-2025

  • Business
  • Yahoo

St. Paul school board gathers feedback on budget, including proposed cuts

Community members on Tuesday shared feedback on the St. Paul school district's cash-strapped 2025-26 budget, with some objecting to proposed cuts to early childhood programming and family resources. The school board will see a proposed budget at its May 20 meeting, and district officials have been hosting community informational meetings on the budget since late March. Board members have until June 30 to finalize the budget for the 2025-26 school year and will vote on the proposal June 10. The district estimates $732.1 million in expenses in the coming school year, with an estimated $51.1 million budget shortfall. The board has agreed to use $34.9 million in reserve funds for the shortfall, with the remaining $16.2 million to come from budget cuts and new revenue, according to the district. Last year's St. Paul Public Schools budget shortfall was around $108 million. Initial staff reduction letters were distributed Friday for positions eliminated due to budget or non-renewal due to performance. The district, which as of February had 6,088 full- and part-time staff, attributes the budget shortfall to increased expenses — such as increased employee wages and benefits — rising costs of goods and services and no expected increases to state, federal or local revenue to adjust for inflation, outside of the base funding formula and local operating levy. Parents and community members at Tuesday night's meeting spoke against cuts to Early Childhood Family Education, or ECFE — a voluntary program for parents and their children below the age for kindergarten enrollment — and Achievement Plus — a private-public partnership between SPPS and the Amherst H. Wilder Foundation that provides resources to families such as health services and food support. ECFE is facing proposed budget cuts of $1.46 million in the upcoming budget and a reduction from six sites to four. The Achievement Plus Initiative is set to end June 30, according to Achievement Plus director Rick Gibson in a March statement. The end of Achievement Plus and its liaison role is a loss of a connection between schools and critical services, such as housing assistance, in-school dental care and summer programs, SPPS parent Amber Rae Bernhardt said at Tuesday meeting. 'Cutting this program is not a cost-saving measure, it's a cost-shifting measure — shifting the burden onto the backs of struggling families and underresourced schools,' Bernhardt said. Other parents urged the school board to consider the community and support that ECFE has provided parents. ECFE programming includes parent discussion groups, early health and developmental screenings for children and home visits, among other resources. 'I am sure you will have better students and citizens with more involved, more prepared and more sound parents. Do whatever it takes to find a budget, even if it is asking for our help,' said SPPS parent Liliana Sanchez. The overall budget amount allocated to schools will increase by approximately 6%, or $26.2 million, in 2025-26. This is primarily due to increased enrollment, more students in special education and expanded middle school options, according to the district. SPPS saw an increase in enrollment for the 2024-25 school year compared with last, the first year in a decade it had higher enrollment than the year before. Nearly all district revenue — such as state aid and local property taxes — is tied to enrollment. The board has three guidelines for the budget, which include sustaining funding for early education in order to retain and prepare students for elementary school; sustaining funding for enrollment efforts; and sustaining expenditures for increasing student engagement and decreasing absenteeism. The board will address Tuesday's community feedback at its May 6 meeting. The proposed budget will continue to be updated until its approval in June. Feedback can be also shared on the district's website at St. Paul schools, other districts cancel after-school activities Monday due to weather Joe Soucheray: Cutting the pittance set aside for private schools? Typical Four guns found in and near St. Paul high schools in a week's span Como Planetarium to celebrate 50 years at April 17 'star party' Boys basketball tournament: Making its first state appearance, Harding is doing it for everyone

Como Planetarium to celebrate 50 years at April 17 ‘star party'
Como Planetarium to celebrate 50 years at April 17 ‘star party'

Yahoo

time03-04-2025

  • Science
  • Yahoo

Como Planetarium to celebrate 50 years at April 17 ‘star party'

St. Paul's Como Planetarium will celebrate 50 years this month with a public 'star party' that includes activities, telescopes and the opportunity to see a classic film and original planetarium equipment. The public is invited to the free celebration from 6:30 to 9:30 p.m. at Como Park Elementary School at 780 W. Wheelock Pkwy. on April 17. The party also will feature the 'star ball,' the star projector that was used by the planetarium until around the early 2000s before it was replaced by a digital system. 'And we'll have activity tables, as well — science-related activities. So people generally can come and they can kind of hop around to those different activities, or the telescopes or the planetarium as it suits them,' said Sarah Weaver, a science teacher on special assignment who leads the planetarium. In Minnesota, there are only a handful of planetariums, such as the Como Planetarium, Weaver said, though some traveling inflatable ones do exist. Also in St. Paul is the Bell Museum's planetarium. Como Planetarium, which can seat up to 55 people, has been in operation since 1975. It is part of St. Paul Public Schools. A planetarium provides opportunities a teacher wouldn't have in other spaces, said Weaver, who started in her role in 2018 and is the fourth planetarium teacher in its history. 'A classroom teacher cannot speed through time and show where the sunrise is changing on the horizon, but you can do that in a planetarium,' she said. The planetarium typically sees up to 10,000 SPPS students on field trips each school year. Grant funding from 3M Co. supports transportation to the planetarium. The facility also can host groups from outside St. Paul schools. The planetarium offers a range of lesson lengths, depending on the grade level and other factors. Como Park first-graders, who simply walk to the planetarium from their classroom, received a half-hour lesson recently. Third-graders, however, have 90-minute lessons. Weaver works with other SPPS teachers and science specialists to develop her lessons. This has included other teachers on special assignment, such as Julie Hutcheson-Downwind – now principal at American Indian Magnet School – who implemented Indigenous education at the planetarium, teaching students about topics like Ojibwe constellations. Working with different departments helps support creating the best possible lessons, Weaver said. 'I feel like experiential learning is a great opportunity for interdisciplinary work and for kids to make connections that are not just within one subject area,' Weaver said. Weaver uses the planetarium's computer system to teach students about the solar system, locating constellations and other lessons based on the grade level. Fourth-graders, for example, may collect data by measuring the sun's height in different seasons. An adjoining room also gives students space to do hands-on activities related to what they've learned, such as acting out movements of the solar system. 'I mean, part of science is being able to touch things and do things. So I have a tendency to like to teach that way. And while the planetarium is fabulous at showing visuals, it's nice to have a bigger space for playing with those same concepts, but in a different way,' Weaver said. The planetarium has also hosted other star parties, which is a big piece of what SPPS Community Education does, Weaver said. A recent star party was in preparation for the eclipse last year, Weaver said. 'And still, every single time we do a star party, there are people who look into a telescope for the first time ever,' Weaver said. Weaver said throughout the planetarium's history, the focus has been on the kids. 'And I believe the planetarium is an important and critical visual tool, an experiential tool for students understanding the sky and also their place on the planet,' Weaver said. For details on the star party, go to To learn more about the planetarium, go to Boys basketball tournament: Making its first state appearance, Harding is doing it for everyone St. Paul Public Schools tries to stem enrollment losses with marketing, outreach to parents St. Paul police arrest 3 after group assaults student outside High School for Recording Arts St. Paul students cut the ribbon for the world's 200,000th Little Free Library St. Paul school field trip canceled for students of color following racial discrimination complaint

St. Paul Public Schools tries to stem enrollment losses with marketing, outreach to parents
St. Paul Public Schools tries to stem enrollment losses with marketing, outreach to parents

Yahoo

time16-03-2025

  • Business
  • Yahoo

St. Paul Public Schools tries to stem enrollment losses with marketing, outreach to parents

On a snowy morning this winter, parents and students at Dayton's Bluff Elementary in St. Paul sat down with donuts and coffee for their monthly meeting with the principal. Among budget discussions and questions, the parents began to share ideas to help with art projects at the school, which doesn't have an art teacher. If enrollment numbers continue to grow and Dayton's Bluff has three classes at each grade level, the school can hire one, Principal Amanda Musachio told the group. That would take about 80 more enrollees, Musachio said at the time. It's a possibility. Since last school year, the school has enrolled 30 more students than the year before – going from 271 to 301. Dayton's Bluff is one of six schools in St. Paul Public Schools taking part in a multi-year district campaign to increase enrollment that includes extensive marketing efforts and reexamining how schools connect with families. Traditional school districts like SPPS are just starting to become more focused on enrollment, said Nick LeRoy, chief enrollment officer and head of marketing with SchoolMint, a Louisiana-based company which specializes in helping districts improve enrollment and which has been working with the district on the campaign. 'And, to be honest with you, there's a little bit of a resistance that traditional public schools feel … they don't want to have to market their school. … But that's kind of how education is morphing, into more of that, I hate to say a free market sort of environment, but let's say one word — choice, and parental choice is really important,' LeRoy said. During the morning meeting at Dayton's Bluff with the principal, St. Paul resident Rachel Tolo visited with her 5-year-old daughter, Sophie, as she weighed her education choices. Tolo had attended another open house in the district beforehand and was interested in several other schools, including one with a language immersion program. While some schools she was considering were further from her home, she said she was interested because of what she read about Dayton's Bluff online. Tolo also has considered non-public schools, in part because they offer schedules with half days or other options, she said. 'So cost is one, distance is another. And then I would say, for me, something that is important to me is that she's still really young and sending her off to school all day, every day, feels like a lot,' she said. St. Paul's enrollment work might be paying off. The district saw an increase — around 890 students — in enrollment for the 2024-25 school year compared to last, according to numbers recently released by the Minnesota Department of Education. The district, which counts enrollment differently from the state, reported a 527 student increase. Enrollment is the primary driver of a school district's budget, with nearly all revenue linked to enrollment, including state aid and local property taxes, according to SPPS. While a one-year increase in enrollment does not equal a trend, it's the first year in a decade the district has had higher enrollment than the year before, said district spokesperson Erica Wacker. '…That is very exciting for the district, and we know that there's still a lot of work to be done to attract families and to make sure that we have the education offerings that they want and deserve for their students,' Wacker said. The change comes as the district works on its third phase of the $425,000 enrollment campaign, which comes from the district's general fund. It's unclear if the campaign will continue beyond phase three. The share of St. Paul's school-age children enrolled in district schools has been dropping over the last decade. As of the 2024-25 school year, around 55% of the more than 59,000 students attending St. Paul schools in-person or online are attending St. Paul Public Schools, a drop of around 8% since the 2015-16 school year. The losses for the state's second-largest district are largely due to competition from charter schools, as well as homeschooling and students picking private schools or neighboring districts through open enrollment. St. Paul charter schools enroll the largest number of students after the St. Paul Public Schools district and have steadily grown in the last ten years. In the 2024-25 school year, St. Paul charter schools, excluding online students, reported enrolling 16,537 students, or close to 31% of pre-kindergarten to 12th grade students enrolled in the city, according to data collected by the Minnesota Department of Education. With online students included, it was around 36% of students. From the 2015-16 school year to the 2024-25 school year, the number of students enrolled in St. Paul charter schools in-person or online has increased by 6,374 students, according to the state. The next largest share of St. Paul students outside of SPPS attend private schools or other school districts. The smallest number are homeschooled. Because Minnesota has open enrollment, St. Paul residents also are able to enroll in other districts. In the last ten years, neighboring Roseville Area Schools and North St. Paul-Maplewood-Oakdale School District have received the largest numbers of St. Paul students. The majority of non-resident students coming into SPPS have come from the North St. Paul-Maplewood Oakdale school district. SPPS itself reports different enrollment numbers from the state for a few reasons. State numbers in this story are based on public schools with addresses listed in St. Paul in order to follow the same method used to find enrollment in other schools in the city. They should align closely with schools in the St. Paul Public School District, but some schools in the district actually list non-St. Paul addresses, according to the state. To see SPPS's own enrollment reports, go to Some students, such as some preschoolers, are funded with district money — rather than state funds — so they are not included in state enrollment numbers, but are included in SPPS numbers. This school year, SPPS reported 33,589 total students enrolled. Last year, it reported 33,062. With a total of $2.2 billion in new funding for the 2024-25 two-year budget, Minnesotan school districts saw a nearly 11% increase over the last state budget, the Pioneer Press reported in April. But despite the record funding, many school districts across the state still face budget shortfalls, including St. Paul. The district's 2024-25 budget included a $108 million deficit, in part due to federal pandemic aid expiring, inflation and declining enrollment. The district projects a shortfall of approximately $51 million in next year's budget, which must be approved by the district Board of Education by the end of June. More than 70% of metro-area school districts in Minnesota expected deficits last year, according to the Association of Metropolitan School Districts, and St. Paul had one of the largest. State funding for the two-year budget gave a 4% increase to the per-student state funding formula in 2024-25 — tied to future inflation increases. The total general fund expenditures per student pre-kindergarten to 12th grade for SPPS during the 2023-24 school year was $23,112. By comparison, the state average is $16,649 per pupil, according to the district. As charter schools are public, state and federal governments help fund education in both charters and public school districts. However, charter schools receive less per pupil funding than traditional public schools, may not levy property taxes for funding and receive no funding from local property taxes, according to the Minnesota Association of Charter Schools. General education revenue is the main source of operating funds for Minnesota's public schools. In the 2023-24 school year, the state provided approximately 66.4% of the total costs of elementary and secondary education, according to a November school finance guide by the Minnesota House Research Department. Local revenue sources, which are primarily property taxes and services fees, such as those for athletics, made up approximately 27.2% of operating revenues. The federal government provided approximately 5.4% of public schools' revenue. The total adopted 2015-16 budget for the district was $697.8 million. In 2024-25, the total adopted budget was $1 billion. Declines in per-pupil state aid have resulted in districts relying more heavily on local property tax levies to support budgets. Local property taxes contribute to approximately 20% of SPPS's annual revenue, according to the district. In December, the St. Paul school board approved a property tax levy for the 2025-26 school year in the amount of $220.8 million, a 7.92% increase and the maximum allowed. Education | St. Paul police arrest 3 after group assaults student outside High School for Recording Arts Education | St. Paul students cut the ribbon for the world's 200,000th Little Free Library Education | St. Paul school field trip canceled for students of color following racial discrimination complaint Education | Semifinalists for Minnesota Teacher of the Year include 3 St. Paul teachers Education | District-wide cellphone policy prohibiting use approved by SPPS Board of Education Tuesday Historically, the district has done annual marketing around school choice and enrollment periods, according to Wacker. Marketing has included an annual school choice fair, postcard mailings, school guide distribution, open houses and other events. But, in fall 2022, a district enrollment committee began its campaign to stabilize enrollment. The committee included representatives from the school board, the teachers' union, community members, as well as members of different district departments. While phase one of the campaign took a district-wide approach to increasing enrollment, phase two focused on six schools selected by the district. Phase three continues previous social media efforts for six schools. As part of the campaign, LeRoy acted as a 'secret shopper,' to see how easy it is for a potential parent to find a school online, check out its offerings and book a tour. LeRoy then attended posing as a prospective parent. Principals of schools received feedback on the shopping experience and areas for improvement. 'So we did the secret shopper, met with the principal, did an evaluation on that, then we built a more enrollment-focused website for them that kind of talked about why you should choose this school. Schools are great, but oftentimes they're not good at describing how good they are,' LeRoy said. For Dayton's Bluff, a feature that makes them stand out is their focus on the whole family, said Musachio. That includes having family feedback on curriculum and offering dental clinics, free household goods and adult classes at the school. Marketing themselves is an area charter schools typically have more experience with. While many traditional urban public school districts are just beginning to recognize the need for marketing, those efforts have been a necessity for charter and private schools, LeRoy said. '(Private schools) for the longest time, this is how they had to market themselves in order to get tuition-paying families,' LeRoy said. 'Then the public charter schools — again, these are schools of choice, people have to actually choose them — and so they're probably the next level in terms of sophistication around marketing and advertising.' This year's campaign for phase three targets enrollment at six schools: Riverview Spanish/English Dual Immersion Program, Cherokee Heights Elementary, Dayton's Bluff, Highwood Hills Elementary, Chelsea Heights Elementary and Crossroads Elementary. SPPS looks at several types of data to predict its enrollment rate, including birth rates, charter school openings or closing and migration in or out of local neighborhoods, as well as historic enrollment trends, according to the district. The district considers stabilized enrollment to be when decreases are at 1.5% or less. In 2023, consultant and former state demographer Hazel Reinhardt presented to the Anoka-Hennepin school board, which oversees the largest district in the state, on the demographics that can impact enrollment. According to Reinhardt, kindergarten classes in public schools have been smaller than pre-pandemic levels in part due to lower birth rates, housing mixes that yield fewer students and alternative schooling options. Immigration from abroad also slowed, a factor Minnesota has been dependent on for its population in the last 25 years, Reinhardt said during the 2023 meeting. And, more young adults are moving out of the state, she said. 'So we have fewer and fewer students who are in St. Paul, paired with a larger and larger number of schools for them to choose from,' said SPPS board member Uriah Ward, who helped develop the campaign. Statewide, Minnesota's total public school enrollment peaked in 2020 and is in a period of slow decline, according to the state Legislature. At the same time, charter school enrollment is continuing to grow at a modest pace. Lower birth rates and growing school choice initiatives, such as private school vouchers, are impacting schools across the country, LeRoy said. 'You're seeing lots of chronic absenteeism as well, and so we're kind of in an enrollment crisis, if you will,' LeRoy said. According to the National Center for Education Statistics, total public elementary and secondary school enrollment is projected to be lower in fall 2031 than in fall 2022 nationally, primarily due to declines in the school-age population. Minnesota is projected to have a 2% enrollment drop in that time period compared to the national projected average drop of 5%. At SPPS, the district has focused on the four Ps: Program, Principal, Place and Promotion. This means school programming, training principals to market their school and connect with families, making it easy for families to find information and locations for schools and how well the school is promoted. 'When we hear from families and we ask them what they're looking for and what's most important to them … the number one is curriculum,' Wacker said. That's followed by available transportation, school schedules and afterschool programs, Wacker said. A consultant helped Dayton's Bluff work on its marketing materials, such as including school start and end times on flyers and working with stakeholders to pinpoint the school's strengths to market to families. Work also included making the enrollment process as seamless as possible online and at the school. Now, the school focuses on enrollment all year, rather than only during enrollment periods, Musachio said. An ongoing challenge with enrollment efforts is that families want consistency in curriculum and schools cannot always guarantee that, especially as enrollment fluctuates. Schools also do not always have staff specifically dedicated to enrollment or family engagement. The campaign has, however, focused on how principals like Musachio play an important role in enrollment efforts. 'And the promotional stuff is great, and you need that, but you need to have the principal who's really engaged and out there. You need to have the programming that families want. So, you can't just put a flashy ad on Facebook and expect that to do it. You need to have the backbone in place to live up to what the ads are selling,' Wacker said. Whether or not the enrollment campaign continues, schools can continue to use what they've learned from it, Musachio said. 'And so I think that the data that we have from that, the marketing materials that we have from that, the lessons we've learned from it, will still continue to help us, even though the official (campaign) is over,' Musachio said. Education | St. Paul police arrest 3 after group assaults student outside High School for Recording Arts Education | St. Paul students cut the ribbon for the world's 200,000th Little Free Library Education | St. Paul school field trip canceled for students of color following racial discrimination complaint Education | Semifinalists for Minnesota Teacher of the Year include 3 St. Paul teachers Education | District-wide cellphone policy prohibiting use approved by SPPS Board of Education Tuesday

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