Latest news with #SRMGMediaSolutions
Zawya
23-04-2025
- Business
- Zawya
SRMG Media Solutions forms strategic partnership with Phi
Riyadh – SRMG Media Solutions (SMS), has entered into a strategic partnership with Phi, a leading out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment. This Partnership aims to accelerate Phi's exposure into countries where SRMG Media Solutions has a strong footprint, while providing SMS's advertising clients with exclusive access to Phi's premium and expansive OOH inventory. SMS is a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By leveraging proprietary first-party data, the latest AdTech solutions and AI-driven audience segmentation. SMS creates personalized, results-oriented campaigns that drive growth, innovation, and profitability. As the exclusive media partner for SRMG's prestigious brands, SMS manages a distinguished media portfolio, including Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and thmanyah. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs. Founded in 2019, Phi has rapidly become a leading player in the Middle East's OOH media landscape providing innovative outdoor advertising solutions ranging from traditional billboards to modern digital screens, designed to meet the unique needs of its clients. Phi operates in over 350 high-traffic locations across four major countries including UAE, KSA, Egypt, and Morocco with a diverse network of extra-large hoardings, bridges, digital displays, and Unipoles. Phi's strategic placements ensure maximum visibility and brand exposure, making it a leader in the OOH sector. Since its establishment, Phi has had a strategy focused on expansion into local, regional, and international markets. This partnership enables SMS to offer global brands access to Phi's extensive OOH assets, enhancing their already robust portfolio of digital and social platforms, TV, audio, print, and experiential media. It provides advertisers with a unique opportunity to engage with audiences in Saudi Arabia and beyond through a blend of traditional and modern advertising formats. Ziad Moussa, Managing Director of SMS, commented, "SRMG's established presence in over 30 countries positions us uniquely to drive significant growth for Phi. This partnership is a win-win for both parties. It allows us to introduce Phi's innovative OOH solutions to a global audience, particularly those seeking to tap into the rapidly growing markets within the MENA region. As advertisers look to expand their reach, this Partnership offers them unparalleled opportunities to engage with one of the most dynamic and high-potential regions in the world.' Maher Boulos, CEO of Phi, said, 'Our partnership with SMS gives us the opportunity to offer advertisers direct access to the growing OOH market in Saudi Arabia and the wider region. This Partnership allows us to deliver more impactful and dynamic advertising solutions to our clients." Through this partnership, SMS is poised to redefine the advertising landscape in the MENA region and beyond, offering unmatched reach and cutting-edge solutions for brands looking to expand their presence. To learn more about enhancing your advertising strategies, please visit MEDIA CONTACT: Katie Golding Email: About SMS SRMG Media Solutions (SMS) is part of SRMG Media Group, the largest integrated media group from the MENA region. SMS provides comprehensive, data-driven advertising solutions to brands and advertisers. Leveraging a diverse portfolio of over 35 media brands across digital platforms, TV, print, audio, and experiential IPs, SMS empowers brands to engage with audiences through innovative storytelling, branded content, and targeted campaigns. SMS represents prominent brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah among others. By integrating proprietary first-party data, AI-driven audience segmentation, and advanced analytics, SMS delivers personalized and results-driven strategies designed to optimize brand visibility and audience engagement. With a focus on strategic partnerships, including exclusive agreements with leading media companies and global platforms, SMS is at the forefront of transforming the media and advertising landscape in the region. For more information about SMS, please visit: About Phi Founded in 2019, Phi is redefining outdoor advertising with a bold vision to transform it into a precise art of influence and impact. In just a few years, phi has become a trailblazer in outdoor media, delivering innovative, AI-driven solutions that revolutionize how brands engage with their audience. With over 350 advertising locations across UAE, KSA, Egypt, and Morocco, Phi has quickly established itself outdoor media landscape. Known for setting a gold standard of excellence, phi embodies prestige, precision, and an unmatched A+ experience for elite clientele.
Broadcast Pro
15-04-2025
- Business
- Broadcast Pro
SRMG Media Solutions secures media representation deal with thmanyah
The partnership between thmanyah and SMS promises opportunities for both regional and global brands, allowing them to capitalise on thmanyah's expansive audience and high engagement levels through advanced digital solutions. SRMG Media Solutions (SMS) has announced an exclusive partnership with thmanyah, the podcast network in the Arab world, marking a major milestone in the regional media and advertising landscape. As the sole media representative for thmanyah, SMS will leverage the network's extensive reach and diverse platforms to offer cutting-edge advertising opportunities that connect brands with thmanyah's highly engaged audience. This strategic alliance enhances SMS's position as a next-generation, data-driven media company. Utilising first-party data, AI-powered audience segmentation and advanced AdTech tools, SMS crafts personalised, performance-driven campaigns for advertisers. Its premium portfolio already includes prominent SRMG brands such as Asharq Al-Awsat, Asharq News, Bloomberg Asharq Business, Arab News, Hia, Sayidaty, Billboard Arabia and Manga Arabia — reaching over 170m users globally across digital, audio, TV, print and experiential platforms. Thmanyah, recognised for producing culturally rich and socially relevant Arabic content, boasts impressive metrics: over 6.2bn impressions, 700m+ views and listens, and a record-breaking episode of its flagship podcast Fnjan, which earned a Guinness World Record for highest YouTube viewership. With more than 30 original programmes and a 45% newsletter open rate, thmanyah continues to dominate in the fields of culture, business, sports and lifestyle content. The company recently evolved into a media tech entity, developing tools to empower Arab content creators and elevate digital engagement. Ziad Moussa, Managing Director of SMS, said: 'We are thrilled to become the exclusive media representative for thmanyah, which has forged a strong bond with audiences both in Saudi Arabia and beyond. The exceptional Arabic content thmanyah offers aligns perfectly with the aspirations of today's digital audience, providing brands and advertisers with valuable engagement and interaction opportunities.' Faisal AlGhamdi, Chief Business Officer at thmanyah, commented: 'Our commercial offerings have seen significant growth, thanks to our loyal and highly engaged audience. This agreement with SMS will enable us to expand further, continue delivering high-quality Arabic content, and empower brands to stay ahead of the future of digital media consumption.' The collaboration between SMS and thmanyah is set to unlock new advertising potential in the region, offering innovative, data-led strategies for regional and international brands aiming to connect with the Arab world's fast-growing digital audience.
Zawya
15-04-2025
- Business
- Zawya
SRMG Media Solutions signs an exclusive representation agreement with thmanyah
Riyadh – SRMG Media Solutions (SMS), announces its exclusive partnership as the media representative for thmanyah, the largest and most influential podcast network in the Arab world. This strategic partnership empowers SMS to fully leverage the podcast giant's vast products and platforms, offering innovative advertising opportunities that connect brands with thmanyah's audience, enhancing both reach and impact. As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation and profitability. As the exclusive media partner for SRMG's prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia and Manga Arabia. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs. thmanyah has established itself as a leader in the region's creative industry with over 6.2 billion impressions, more than 700 million views and listens of its productions, over 124 million views of their documentaries and an exceptional newsletter open rate of 45%. thmanyah has gained widespread recognition for its more than 30 programs, newsletters, documentaries, and films, covering engaging topics such as culture, business, sports, and lifestyle. Recently, the company set a Guinness World Record for an episode of its "Fnjan" podcast, achieving the highest viewership in YouTube history, underscoring its substantial impact on the content industry. In a strategic move, thmanyah expanded its business scope, transforming from a content company into a media tech company, focusing on developing innovative tools to support Arab content creators and enable them to enrich online engagement. Renowned for producing impactful content, thmanyah reaches millions of listeners globally, resonating with the interests of the new generation. This makes it an ideal partner for brands seeking to connect with a conscious and engaged digital audience. The partnership between thmanyah and SMS promises exciting opportunities for both regional and global brands, allowing them to capitalize on thmanyah's expansive audience and high engagement levels through advanced digital solutions. Ziad Moussa, Managing Director of SMS, said: "We are thrilled to become the exclusive media representative for thmanyah, which has forged a strong bond with audiences both in Saudi Arabia and beyond. The exceptional Arabic content thmanyah offers aligns perfectly with the aspirations of today's digital audience, providing brands and advertisers with valuable engagement and interaction opportunities.' For his part, Faisal AlGhamdi, Chief Business Officer at thmanyah, commented "Our commercial offerings have seen significant growth, thanks to our loyal and highly engaged audience," emphasizing that the agreement with SMS "will enable us to expand further, continue delivering high-quality Arabic content, and empower brands to stay ahead of the future of digital media consumption." With its boundless reach, innovative strategies, and steadfast commitment to excellence, SMS is poised to redefine the media and advertising landscape across the Middle East, North Africa, and beyond. To learn more about enhancing your advertising strategies, please visit About SMS SRMG Media Solutions (SMS) is part of SRMG Media Group, the largest integrated media group from the MENA region. SMS provides comprehensive, data-driven advertising solutions to brands and advertisers. Leveraging a diverse portfolio of over 35 media brands across digital platforms, TV, print, audio, and experiential IPs, SMS empowers brands to engage with audiences through innovative storytelling, branded content, and targeted campaigns. SMS represents prominent brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah among others. By integrating proprietary first-party data, AI-driven audience segmentation, and advanced analytics, SMS delivers personalized and results-driven strategies designed to optimize brand visibility and audience engagement. With a focus on strategic partnerships, including exclusive agreements with leading media companies and global platforms, SMS is at the forefront of transforming the media and advertising landscape in the region. For more information about SMS, please visit: About thmanyah Thmanyah is a leading Saudi media technology company that develops tools enabling individuals to enhance Arabic content on the Internet. Producing more than 30 products, including articles, newsletters, documentaries, and podcasts, Thmanyah aims to document life in Arab societies and transform the culture of journalism. The content spans various topics, from culture and cinema to health, lifestyle, and finance. Recognized as the most widespread podcast network in the Arab world, Thmanyah is also the largest producer of documentary films in Saudi Arabia. Thmanyah recently launched 'Radio Thmanyah' application dedicated to listening to Arabic and international podcast programs, ' platform for publishing articles and newsletters, in addition to 'Thmanyah Hosting' for podcast ads and publishing. thmanyah Company – Radio thmanyah – – thmanyah Subscription – MEDIA CONTACT: Katie Golding Email:
Campaign ME
09-04-2025
- Business
- Campaign ME
SRMG launches SRMG Media Solutions
SRMG has launched SRMG Media Solutions (SMS), a new media sales and solutions company designed to offer advertisers access to integrated, data-driven advertising strategies across SRMG's growing media portfolio. The launch marks the evolution of Al Khaleejiah, SRMG's longstanding commercial arm, into a next-generation platform aimed at delivering targeted, cross-platform campaigns. The new company will serve as the exclusive media representative for SRMG's media brands such as Asharq News, Asharq Business with Bloomberg, Arab News, Al Eqtisadiah, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah. SRMG Media Solutions will offer access to audiences across digital, print, TV, social, and audio, in addition to branded experiences and IPs such as Hia Hub and the Billboard Arabia Music Awards. According to SRMG, the new entity will leverage first-party data, AI-powered segmentation, and proprietary AdTech tools to develop personalised, measurable campaigns. The group reports a global reach of over 170 million users. Jomana R. Alrashid, CEO of SRMG, described the launch as a strategic shift. 'The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I'm excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. Our strategic approach, combining SRMG's unrivalled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space,' she said. Ziad Moussa, Managing Director at SRMG Media Solutions, added: 'SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns.' The launch comes amid strong growth in the regional digital advertising market. According to IAB MENA, digital ad spend in the region grew by 13.6 per cent in 2023, surpassing $6 bn for the first time. Video advertising continues to lead the charge, supported by rising internet penetration, a young digital-first demographic, and the expansion of e-commerce across Saudi Arabia, the UAE and the wider GCC.
