SRMG Media Solutions signs an exclusive representation agreement with thmanyah
Riyadh – SRMG Media Solutions (SMS), announces its exclusive partnership as the media representative for thmanyah, the largest and most influential podcast network in the Arab world. This strategic partnership empowers SMS to fully leverage the podcast giant's vast products and platforms, offering innovative advertising opportunities that connect brands with thmanyah's audience, enhancing both reach and impact.
As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation and profitability. As the exclusive media partner for SRMG's prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia and Manga Arabia. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs.
thmanyah has established itself as a leader in the region's creative industry with over 6.2 billion impressions, more than 700 million views and listens of its productions, over 124 million views of their documentaries and an exceptional newsletter open rate of 45%. thmanyah has gained widespread recognition for its more than 30 programs, newsletters, documentaries, and films, covering engaging topics such as culture, business, sports, and lifestyle. Recently, the company set a Guinness World Record for an episode of its "Fnjan" podcast, achieving the highest viewership in YouTube history, underscoring its substantial impact on the content industry. In a strategic move, thmanyah expanded its business scope, transforming from a content company into a media tech company, focusing on developing innovative tools to support Arab content creators and enable them to enrich online engagement.
Renowned for producing impactful content, thmanyah reaches millions of listeners globally, resonating with the interests of the new generation. This makes it an ideal partner for brands seeking to connect with a conscious and engaged digital audience. The partnership between thmanyah and SMS promises exciting opportunities for both regional and global brands, allowing them to capitalize on thmanyah's expansive audience and high engagement levels through advanced digital solutions.
Ziad Moussa, Managing Director of SMS, said: "We are thrilled to become the exclusive media representative for thmanyah, which has forged a strong bond with audiences both in Saudi Arabia and beyond. The exceptional Arabic content thmanyah offers aligns perfectly with the aspirations of today's digital audience, providing brands and advertisers with valuable engagement and interaction opportunities.'
For his part, Faisal AlGhamdi, Chief Business Officer at thmanyah, commented "Our commercial offerings have seen significant growth, thanks to our loyal and highly engaged audience," emphasizing that the agreement with SMS "will enable us to expand further, continue delivering high-quality Arabic content, and empower brands to stay ahead of the future of digital media consumption."
With its boundless reach, innovative strategies, and steadfast commitment to excellence, SMS is poised to redefine the media and advertising landscape across the Middle East, North Africa, and beyond. To learn more about enhancing your advertising strategies, please visit www.srmgms.com.
About SMS
SRMG Media Solutions (SMS) is part of SRMG Media Group, the largest integrated media group from the MENA region. SMS provides comprehensive, data-driven advertising solutions to brands and advertisers. Leveraging a diverse portfolio of over 35 media brands across digital platforms, TV, print, audio, and experiential IPs, SMS empowers brands to engage with audiences through innovative storytelling, branded content, and targeted campaigns. SMS represents prominent brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah among others. By integrating proprietary first-party data, AI-driven audience segmentation, and advanced analytics, SMS delivers personalized and results-driven strategies designed to optimize brand visibility and audience engagement. With a focus on strategic partnerships, including exclusive agreements with leading media companies and global platforms, SMS is at the forefront of transforming the media and advertising landscape in the region.
For more information about SMS, please visit: https://srmgms.com/
About thmanyah
Thmanyah is a leading Saudi media technology company that develops tools enabling individuals to enhance Arabic content on the Internet. Producing more than 30 products, including articles, newsletters, documentaries, and podcasts, Thmanyah aims to document life in Arab societies and transform the culture of journalism. The content spans various topics, from culture and cinema to health, lifestyle, and finance. Recognized as the most widespread podcast network in the Arab world, Thmanyah is also the largest producer of documentary films in Saudi Arabia. Thmanyah recently launched 'Radio Thmanyah' application dedicated to listening to Arabic and international podcast programs, 'Thmanyah.com' platform for publishing articles and newsletters, in addition to 'Thmanyah Hosting' for podcast ads and publishing.
thmanyah Company – https://company.thmanyah.com
Radio thmanyah – https://radio.thmanyah.com
thmanyah.com – https://thmanyah.com/writers
thmanyah Subscription – https://thmanyah.com/subscription
MEDIA CONTACT:
Katie Golding
Email: katie.golding@srmg.com
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Sharjah 24
14 hours ago
- Sharjah 24
Sharjah builds cultural bridges between Africa and the Arab world
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Plans are underway for expanded poet participation and accompanying cultural events. Reviving the Arabic language through poetry Dr Abdelkader Idriss Mega, coordinator of the Arabic Poetry Forum in Mali, described Sharjah's initiative as a pioneering model that reflects the wide-reaching cultural vision of His Highness the Ruler of Sharjah. He noted that the initiative is more than just a poetry festival—it is a genuine platform for reviving the Arabic language in historically Arabic-speaking communities. Dr Mega highlighted the forums' role in elevating poetry as a cultural force in Mali, a country where African depth intersects with Arab-Islamic heritage. 'Sharjah's support represents a living example of Afro-Arab cultural integration, and a genuine embodiment of His Highness's vision for building literary bridges across the region,' he said. 'It has granted African poets a worthy platform, embraced their talents, and nurtured creativity in a respectful, professional atmosphere.' He emphasised the clear impact: a vibrant poetry movement, an interactive cultural space blending authenticity and openness, and a rejuvenated local cultural scene that had long suffered from stagnation. Looking ahead to Mali's fourth poetry forum Dr Mega stated that Mali's Arabic Poetry Forum continues to grow in terms of organisation, content, and participation. The number of poets has doubled this year, drawing a rich mix of emerging and established voices from across the country. The fourth edition will welcome between 15 and 20 poets from Bamako and other regions. What sets this edition apart is the broader participation and more diverse poetic styles, alongside growing public interest. The forum has drawn the attention of prominent figures, intellectuals, academics, university students, and media professionals, giving it greater cultural and institutional weight. 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The upcoming fourth edition of the poetry forum in Chad, according to Dr Abou El Fath, marks a significant milestone. While 32 poets participated last year, this year's forum is expected to feature over 40 poets, selected from more than 200 submissions. The selection criteria focus on high-calibre classical Arabic poetry. This year's edition is noteworthy for bringing together poets from various regions of Chad on a single platform to share their work with an engaged and appreciative audience. The forum has also opened doors for emerging voices, with many young and aspiring poets seizing this opportunity to prove their talent. Dr Abou El Fath highlighted that some of these poets, after participating in the Chad forum, went on to take part in international poetry gatherings—raising their country's profile on broader cultural stages. He affirmed that none of this would have been possible without Sharjah's generous and strategic support for Arabic culture in Africa. 'We extend our heartfelt thanks and appreciation to Sharjah, a beacon of knowledge and creativity, for continually championing Arab literary excellence and broadening its horizons,' he said. A deep encouragement for African Arabic poetry Dr Kaba Imran, coordinator of the Arabic Poetry Forum in Guinea, expressed how African Arabic poetry is now "breathing freely" again, receiving recognition and honour from an Arab nation—specifically from His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. 'This is a profound source of encouragement for a form of poetry that had long been absent from the African cultural scene,' he said. He noted that the fourth edition of the forum will welcome many new poets. Previously, participation was limited to poets from the capital region, but now, the event draws poets from across all regions of Guinea and even from outside the country. Thanks to the forum, many poets have gained new confidence in their talent and literary voice—especially first-time participants. Dr Imran confirmed that these gatherings have inspired poets with ambitious new horizons and a growing cultural awareness with meaningful impact. Celebrating poetic beauty in Niger Dr Amadou Ali Ibrahim, cultural coordinator in Niger, hailed Sharjah as a cultural capital that continues to celebrate the enduring power of poetry, thanks to the unwavering support of His Highness the Ruler of Sharjah. He said the Arabic poetry forums in Africa have been a resounding literary success from the start, leaving a clear cultural imprint across the continent and growing stronger with each edition. Dr Ibrahim expressed hope that this year's forum in Niger will spotlight new poetic talents and attract a larger audience, particularly among Arabic language students in the country. As in previous years, the event will feature two poetry sessions enriched by critical commentary—offering aesthetic insights into the poems—and a literary lecture exploring the Arabic language and its social dimensions within Niger. He is optimistic that this edition will see a stronger poetic presence, not only in the number of poets attending from across the country but also in the strength and beauty of the Arabic poems being shared. 'The forum has become a stage for Niger's promising poetic voices to shine and grow,' he said. Enrichment and empowerment in Nigeria Dr Omar Adam, coordinator of the Arabic Poetry Forum in Nigeria, highlighted the profound impact of Sharjah's support—under the guidance of His Highness the Ruler of Sharjah—on enriching the cultural scene across Africa. Through the forums, a deeper appreciation for the Arabic language and its literary traditions has taken root in multiple African nations. He noted that this support has enabled poets to refine their craft, moving beyond traditional forms to embrace modern poetic techniques aligned with global literary currents. The upcoming fourth edition of the poetry forum in Nigeria marks a significant cultural moment, building on the success of previous editions and further promoting Arabic poetry and cross-cultural dialogue. Thanks to financial and institutional backing from Sharjah's Department of Culture, several Nigerian poets have published Arabic poetry collections—many for the first time—showcasing a flourishing literary presence in the country. 'This year, we've witnessed an unprecedented number of applications, surpassing those of all previous editions combined,' said Dr Adam. 'It's a clear sign of how deeply these forums have energised the creative spirit and helped develop local poetic talent.' He added that the forum, supported by Sharjah, has spotlighted poetic voices from all regions of Nigeria. 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'The Arabic Poetry Forum has become a major annual cultural event in Côte d'Ivoire, eagerly anticipated by the public,' he said, citing strong participation from university students and the emergence of talented young poets. According to Dr Issiaka, Sharjah's support does more than offer financial assistance—it maps out a long-term vision for Arabic poetry in Africa. The fourth edition of the forum, he noted, will mark a qualitative leap in the country's cultural scene, with new voices and cities taking part, reflecting the forum's continued growth and expanding reach. A cultural continuum in South Sudan Dr Mohammed Maj Riak, coordinator of the Arabic Poetry Forum in South Sudan, described Sharjah's backing of Arabic poetry in Africa as part of a broader cultural vision that embraces creativity in all its forms. This support, he said, helps reaffirm the value of poetry as a means of expressing identity and collective memory. He noted that the forums have added significant value to South Sudan's cultural landscape. 'For this year's edition, we've widened participation to include poets from different generations and schools of thought, with a discerning and appreciative audience engaging closely with the sessions,' said Dr Riak. The accompanying events will include literary workshops, critical forums, and public discussions to enhance interaction between poets and audiences. He stressed that the initiative has played a pivotal role in bringing attention to lesser-known voices and given them opportunities to connect with leading figures from the Arab literary world—broadening their cultural horizons and artistic growth. Tangible momentum in Senegal Dr Mohamed El Hadi Sall, coordinator of the Arabic Poetry Forum in Senegal, described Sharjah's patronage of Arabic poetry in Africa as a pioneering initiative rooted in a genuine belief in the power of words and their role in bridging cultures. 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Sustained support in Benin Dr Ibrahim Ogboun, coordinator of the Arabic Poetry Forum in Benin, said that no discussion of Arabic poetry in Africa today would be complete without acknowledging the vital role of Sharjah. Through its thoughtful cultural initiatives, the emirate has consistently supported the written word and strengthened its presence in the public sphere. He explained that Sharjah's support has evolved into a comprehensive cultural project, offering renewed energy to literary platforms across the continent. 'The poetry forums held under Sharjah's patronage are not seasonal events,' Dr Ogboun stressed. 'They have become a genuine driver of the poetic scene, offering space for experimentation, dialogue, and public engagement.' Speaking about the fourth edition, he added: 'With strong attendance and a wide variety of participants, the forum in Benin is moving confidently toward establishing itself as a leading cultural event in the country. This year's edition will stand out in both format and content, with a larger number of poets and a dynamic series of events including poetry evenings, critical sessions, and open dialogues between creators and a poetry-hungry audience.' Sharjah's initiative, he said, has opened new doors for local poets and introduced fresh voices to the broader Arab poetic tradition. 'The forum has become a true platform for discovering talent and exchanging experiences. Many poets have spoken about how this opportunity transformed their work—whether through new publishing avenues or invitations to take part in Arab literary festivals.'
Al Etihad
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- Al Etihad
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Al Etihad
3 days ago
- Al Etihad
Onshur marks major milestone with graduation of Scale Track cohort
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