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Memphis in May and Carriage Crossing cook up 'Memphis in March' BBQ block party
Memphis in May and Carriage Crossing cook up 'Memphis in March' BBQ block party

Yahoo

time06-03-2025

  • Business
  • Yahoo

Memphis in May and Carriage Crossing cook up 'Memphis in March' BBQ block party

The Shops at Carriage Crossing owners and Memphis in May have teamed up to bring a new free event to Collierville. Aaron Gadiel is the vice president of tenant relations and marketing for Edwards Realty Company. The Illinois-based firm purchased Carriage Crossing in a joint venture with fellow Illinois firm Core Acquisitions, a property management company, for $25 million in March 2023. Gadiel recently told The Commercial Appeal that Edwards Realty will host an event at Carriage Crossing in partnership with Memphis in May. The event, called Memphis in March, will take place from 11 a.m.-2 p.m. Saturday, March 29. Gadiel said Edwards Realty plans to block off parking and hold the event in the parking lot between Nashoba and STIX. Gadiel noted from conversations with Memphis in May that the organization wanted to expand beyond its Downtown Memphis footprint and get out more in the Memphis area. 'That organization is such an iconic, well-loved brand in the Memphis community,' Gadiel said. 'They obviously have their wonderful festival that takes place (in Memphis) ... We wanted to bring a taste of that to Collierville.' Mack Weaver, president and CEO of Memphis in May International Festival, said Memphis in March will help set the table for the world-renowned 46th Memphis in May World Championship Barbecue Cooking Contest. This year's contest is set for May 14-17 at Liberty Park. 'Barbecue teams are already gearing up for the big event in May, and Memphis in March will be a fantastic way to kick off the season,' Weaver said. 'This is a great opportunity to bring our beloved barbecue culture to Collierville for residents to experience the tastes and excitement ahead of the main festival in Liberty Park.' According to Gadiel, Memphis in March will be a barbecue block party. The event will have a deejay and feature barbecue sampling from three acclaimed barbecue teams — Craig Wilkerson's Will Be Que, Antonio Chew's Grillmaster Chew and Mike Godwin's Paradise Grill. All will be part of Memphis in May's contest. Gadiel noted that both Nashoba and STIX will also provide barbecue dishes, with STIX set to serve Korean barbecue. In addition to the food, Memphis in March will also feature outdoor pickleball from Pickleball 901, block party games and a scavenger hunt around the property with the opportunity to win prizes. Other Carriage Crossing tenants, including Nerd Alert, College Station and POPPZ Drinks & Sweets, also plan to be involved in the event, according to Gadiel. CARRIAGE CROSSING IN COLLIERVILLE: Why Carriage Crossing owners say entertainment is key to helping Collierville mall thrive 'We feel like it's going to be a fun event,' Gadiel said. 'We want to create these events for the greater Collierville community where they don't have to go Downtown Memphis to experience these sorts of things. We just believe that's the future of Carriage Crossing is creating its own attraction and its own environment.' Attendees who register for the event will be entered to win a Memphis in May barbecue experience for four people, which includes: A one-day pass to the Memphis in May World Championship Barbecue Cooking Contest with access to BBQ Alley and Kingsford Tour of Champions. The chance to meet the defending WCBCC Grand Champion, The Shed. A prize package from the Shops at Carriage Crossing. Gadiel hopes doing events like Memphis in March can help bring more people to Carriage Crossing. He noted the shopping mall will again host mid-week movies this summer as well as do outdoor fitness events. 'The whole goal is to attract more foot traffic, but we want people to feel like this is a place where these cool, fun things are happening,' Gadiel said. 'They can come and do the event as well as they can go shopping and they can eat at one of the restaurants here. As we do more of these things, I think it's attracting new businesses to look at us and say, 'This is where I want to have my business.'' Corey Davis is the Collierville and Germantown reporter with The Commercial Appeal. He can be reached at or 901-293-1610. To keep up with the latest news from the Shelby County suburbs, sign up here for our Suburban Pulse weekly newsletter. This article originally appeared on Memphis Commercial Appeal: Memphis in May and Carriage Crossing plan BBQ event in Collierville

STIX to Serve as Crypto Launchpad for Global Esports Projects Amidst AI Partnership with Virtuals Protocol
STIX to Serve as Crypto Launchpad for Global Esports Projects Amidst AI Partnership with Virtuals Protocol

Associated Press

time26-02-2025

  • Business
  • Associated Press

STIX to Serve as Crypto Launchpad for Global Esports Projects Amidst AI Partnership with Virtuals Protocol

02/25/2025, Denver, CO // KISS PR Brand Story PressWire // STIX, the Web3 platform for meme promotions and competitions, has revealed plans to onboard established esports teams to the crypto industry through tailored meme competitions. In doing so, STIX will also enrich their presence in crypto with AI agents powered by Virtuals. STIX is leveraging its proprietary crypto meme competition structure to work with brands and IP partners wanting to enter the blockchain industry. The first of such collaborations will be a global esports team that will work off the STIX platform to develop meme NFTs and memecoins using its reputation and community. Existing STIX community members will get early access to such campaigns. Meanwhile, more esports teams are understood to be in queue following the completion of the initial collaboration. Attracting diverse IP partners has been a tactic that benefited Stickerly, the Web2 legacy platform of STIX that boasts over 400 million global lifetime users and over 20 million monthly active users. The likes of Coca-Cola and Netflix have used Stickerly to distribute meme stickers around the world, and the convergence of meme distribution and crypto in a bull market is becoming an increasingly attractive proposition for many brands. On the other hand, AI is another narrative that is strengthening its grip by the day, and many brands are interested in experimenting with both crypto and AI where possible. It is therefore convenient for these IP partners that STIX has a partnership with Virtuals dating back to last year when the STIX AI agent and the Luna agent of Virtuals successfully completed the first AI agent-to-agent commercial transaction for a meme. Building on that relationship, STIX and Virtuals are now partnering to develop the first ever esports agent that will be born out of the STIX esports token initiative. The new IP partnership strategy - starting with the esports campaign - accompanies a major product update as STIX relaunches its platform with a brand new competition design. Further developments on these events will be announced by the STIX team via the official account on X.

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