Latest news with #STORYHospitality
Hospitality Net
22-05-2025
- Business
- Hospitality Net
Yassin Mahmoud has been appointed General Manager at The H Dubai
STORY Hospitality, the international hospitality brand redefining meaningful travel, is pleased to announce the appointment of Yassin Mahmoud as General Manager of The H Dubai. A seasoned hospitality leader with over 17 years of global experience, Mahmoud brings a dynamic blend of operational expertise and people-first leadership to one of Dubai's most renowned and recognised hotels. Yassin's career spans key roles with renowned international brands including Marriott, Radisson Blu, Hilton, and Le Meridien, across the UAE and Egypt. Throughout his journey, he has successfully led complex hotel operations, driven consistent revenue growth, enhanced guest satisfaction, and delivered award-winning service across diverse markets. In his new role, Yassin will spearhead a transformational phase for The H Dubai, as the property further elevates its positioning within Dubai's competitive luxury hospitality landscape, offering a refreshed guest experience that reflects STORY's bold design ethos, emotional storytelling, and deep sense of place. This appointment comes at a pivotal time for STORY Hospitality, which is expanding its portfolio across the MENA region with upcoming openings in Morocco, Saudi Arabia, the UAE and Bahrain. With a focus on creating transformative stays that engage all the senses, STORY Hospitality continues to grow its global presence through meaningful service, strategic innovation and immersive design. As the rebrand of The H Dubai takes shape under Yassin's leadership, guests can expect the signature STORY blend of elevated comfort, thoughtful experiences, and authentic connections, right in the heart of the city.
Zawya
12-05-2025
- Business
- Zawya
Sumou Investment and Abu Dhabi Capital announces a major strategic MoU to drive regional investment
Riyadh, KSA — In a significant move announced during the Future Hospitality Summit in Riyadh, Sumou Investment and Abu Dhabi Capital Group announced a major Memorandum of Understanding (MOU) aimed at strengthening regional cooperation in investment and development. The agreement marks the beginning of a strategic partnership designed to unlock high-impact opportunities across key sectors, including hospitality, real estate, and infrastructure. This collaboration reflects a shared commitment to sustainable growth and economic diversification, aligning with long-term strategic visions in both Saudi Arabia and the UAE. Both parties view this MOU as a pivotal step toward launching transformative projects that will enhance value creation and drive investment momentum across the Region. As part of the wider Abu Dhabi Capital Group ecosystem, STORY Hospitality — the Group's hospitality arm — is expected to play a supporting role in hospitality-related initiatives arising from the partnership. About STORY Hospitality STORY Hospitality is redefining what it means to stay, feel, and experience. Headquartered in Abu Dhabi, this fast-growing international hotel management company is on a mission to turn every guest journey into a story worth sharing. With a thoughtfully curated portfolio spanning luxury escapes and vibrant city stays, STORY Hospitality blends world-class service with bold design and a deep sense of place. As the hospitality arm of Abu Dhabi Capital Group (ADCG) - one of the most prestigious institutional investment funds in the Middle East - STORY Hospitality is rooted in excellence and driven by ambition. Its collection includes the elevated elegance of STORY Hotels & Resorts and the urban edge of CUE Hotels, each offering a distinct approach to modern travel. From the turquoise shores of the Seychelles to the cultural heart of Morocco and the buzzing energy of the UAE, STORY's properties are designed to ignite the senses and inspire connection. With a strong development pipeline, including upcoming openings in Morocco, Saudi Arabia, the UAE and Bahrain, the company is expanding its reach across the MENA region and beyond. Whether it's a barefoot island retreat or a design-forward city stay, STORY Hospitality is committed to growing its presence through immersive experiences and strategic innovation. Beyond hotels, the company also manages a portfolio of commercial and residential assets, including offices, retail spaces, and apartments in Dubai and Abu Dhabi - offering a holistic vision of modern hospitality and lifestyle management. At its core, STORY Hospitality exists to create moments of meaning. Its vision: to become the most inspiring brand in hospitality for guests, team members, and stakeholders alike. Its purpose: to deliver transformative stays that delight all the senses - and leave a lasting impression. As its global footprint grows, so too does its promise: thoughtful service, distinctive design, and experiences that go beyond the expected. Discover more at For further information, please contact: Ananda Shakespeare Shakespeare Communications ananda@
Zawya
28-04-2025
- Business
- Zawya
STORY Hospitality showcases growth, vision and new openings at ATM 2025
Abu Dhabi, UAE: STORY Hospitality, the UAE-based hospitality group known for its curated lifestyle properties, returns to Arabian Travel Market (ATM) 2025 for its sixth consecutive year, bringing a message of bold growth, authentic experiences, and people-led hospitality. The group will exhibit at Stand HC3100, located by the main entrance of Hall 3, from April 28 to May 1 at Dubai World Trade Centre. With headquarters in Abu Dhabi, STORY sees ATM as a vital platform to connect with global partners and reinforce its focus on GCC countries as key target markets. The event also plays a strategic role in the group's broader expansion across North Africa, the Indian Ocean And Europe. This year, STORY Hospitality is unveiling several major updates, including the opening of an impressive 655 room hotel in central Makkah; a new five-star flagship property in Rabat, Morocco; the signing of 300 branded residences in Cairo; extensive refurbishments at The H Dubai, and extensive refurbishment of the renowned Fisherman's Cove Resort in the Seychelles. As the group continues its expansion journey, more announcements are planned in the coming months. This reflects STORY's evolving pipeline and its commitment to managing a growing number of properties across high-potential markets. 'Our vision for 2025 and beyond is rooted in immersive guest experiences that blend culture, sustainability, and innovation,' said Rafael García Aguado, VP of Marketing & Communications. 'ATM is where inspiration meets strategy - a powerful opportunity to showcase the distinct STORY behind every one of our properties.' Stand visitors can meet directly with senior leadership, including the CEO, VP of Development, VP of Marketing, Corporate Director of Sales & Revenue Management, and the General Managers and sales teams from Rabat, Dubai and Seychelles. Trade professionals can expect direct responses and personalised engagement from STORY's global team. At the heart of STORY Hospitality's approach is a hands-on, people-first philosophy. The team is made up of deeply experienced hospitality professionals who believe the success of every hotel contributes to the success of the group. With all properties Green Key certified, STORY Hospitality is also using ATM to reaffirm its commitment to environmental responsibility, with ongoing sustainability efforts planned throughout 2025 and beyond. 'We're not just offering rooms, we're curating moments, shaping journeys, and creating emotional connections,' said Story Hospitality CEO, Victor Abou-Ghanem, adding: 'Whether it's the timeless elegance of STORY Rabat, the barefoot luxury of STORY Seychelles, or the urban energy of The H Dubai, we are a brand driven by purpose, passion, and people.' Visit STORY Hospitality at ATM 2025: Stand HC3100 | Hall 3 About STORY Hospitality STORY Hospitality is redefining what it means to stay, feel, and experience. Headquartered in Abu Dhabi, this fast-growing international hotel management company is on a mission to turn every guest journey into a story worth sharing. With a thoughtfully curated portfolio spanning luxury escapes and vibrant city stays, STORY Hospitality blends world-class service with bold design and a deep sense of place. As the hospitality arm of Abu Dhabi Capital Group (ADCG) - one of the most prestigious institutional investment funds in the Middle East - STORY Hospitality is rooted in excellence and driven by ambition. Its collection includes the elevated elegance of STORY Hotels & Resorts and the urban edge of CUE Hotels, each offering a distinct approach to modern travel. From the turquoise shores of the Seychelles to the cultural heart of Morocco and the buzzing energy of the UAE, STORY's properties are designed to ignite the senses and inspire connection. With a strong development pipeline, including upcoming openings in Morocco, Saudi Arabia, the UAE and Bahrain, the company is expanding its reach across the MENA region and beyond. Whether it's a barefoot island retreat or a design-forward city stay, STORY Hospitality is committed to growing its presence through immersive experiences and strategic innovation. Beyond hotels, the company also manages a portfolio of commercial and residential assets, including offices, retail spaces, and apartments in Dubai and Abu Dhabi - offering a holistic vision of modern hospitality and lifestyle management. At its core, STORY Hospitality exists to create moments of meaning. Its vision: to become the most inspiring brand in hospitality for guests, team members, and stakeholders alike. Its purpose: to deliver transformative stays that delight all the senses - and leave a lasting impression. As its global footprint grows, so too does its promise: thoughtful service, distinctive design, and experiences that go beyond the expected. Discover more at Images: For further information, please contact: Ananda Shakespeare Shakespeare Communications +971 50 296 0503 ananda@
