3 days ago
A flavourful 30th anniversary celebration of sushi
Wasabi Chicken Nanban Yakiniku Bento from Sushi King's 30th anniversary 'wasabi' menu. — Courtesy photo
SUSHI King, a Japanese restaurant chain known for its conveyor (kaiten) belt offerings, has rolled out its largest celebration yet with its 30th anniversary bonanza this year.
As it celebrates 30 years of serving Malaysians with authentic Japanese flavours, Sushi King is also launching a fresh new look that reflects its innovative spirit and continued dedication to providing an exceptional dining experience.
Since its establishment in 1995, Sushi King has been on a mission to serve authentic Japanese culinary experiences to everyday Malaysians beyond the exclusivity of fine dining.
Over the years, the brand has grown into a key player in the local food scene by championing accessible and affordable Japanese cuisine.
Today, Sushi King outlets nationwide proudly hold halal certification – a commitment started in 2016.
'For 30 years, Sushi King has been a part of Malaysia's colourful dining culture,' said Sushi King Sdn Bhd founder Tan Sri Fumihiko Konishi.
'This anniversary marks not just three decades of serving our beloved customers, but the beginning of an exciting new chapter for Sushi King.
'Whether it is a timeless favourite or a hidden gem waiting to be discovered, we want every plate on our kaiten belt to deliver something memorable with a mix of variety and authenticity.
'Alongside our iconic sushi plates, our freshly made dishes straight from the kitchen add another layer of flavour, enhancing the overall halal-certified Japanese dining experience.
'We've always loved serving our guests with exciting innovations, and this anniversary is all about sharing that joy with every bite and a fresh new look,' said Konishi.
The anniversary celebration kicked off in Putrajaya when Sushi King revealed a peek of its refreshed menu, including a spread of yakimono (grilled) and agemono (deep-fried) dishes, on top of over 60 varieties of sushi on its upgraded 100m kaiten belt.
With up to 200 items offered, from bentos and donburi (rice bowl items) to ramen and udon, guests can indulge in a range of flavours with Sushi King.
Sushi King head chef Takeshi Torita made a special appearance during the Putrajaya event, offering a live demonstration that showcased his sushi-making expertise through precise salmon slicing that reflected his culinary mastery behind every cut.
Originally from Tokyo, Torita brought with him years of experience as a sushi master in Japan, which he has continued to share with Malaysians through his 12-year journey with Sushi King.
As a pioneer in Malaysia's Japanese culinary scene, Sushi King continues to mark its presence with exciting innovations.
Sushi King has introduced wasabi-infused offerings as part of its 30-year anniversary celebration, elevating the familiar condiment to a bold hero flavour across a limited-time menu that is available until June 30.
Building on this momentum, the 30th anniversary teases the start of a new chapter for Sushi King, with the Japanese chain set to undergo a gradual transformation in 2025.
This begins with a new, energised store design, showcasing a sophisticated look reflecting the brand's growth over the years.
Plans for store expansion, targeting 10 new locations by the second half of 2025, will also support the transformation.
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