A flavourful 30th anniversary celebration of sushi
Wasabi Chicken Nanban Yakiniku Bento from Sushi King's 30th anniversary 'wasabi' menu. — Courtesy photo
SUSHI King, a Japanese restaurant chain known for its conveyor (kaiten) belt offerings, has rolled out its largest celebration yet with its 30th anniversary bonanza this year.
As it celebrates 30 years of serving Malaysians with authentic Japanese flavours, Sushi King is also launching a fresh new look that reflects its innovative spirit and continued dedication to providing an exceptional dining experience.
Since its establishment in 1995, Sushi King has been on a mission to serve authentic Japanese culinary experiences to everyday Malaysians beyond the exclusivity of fine dining.
Over the years, the brand has grown into a key player in the local food scene by championing accessible and affordable Japanese cuisine.
Today, Sushi King outlets nationwide proudly hold halal certification – a commitment started in 2016.
'For 30 years, Sushi King has been a part of Malaysia's colourful dining culture,' said Sushi King Sdn Bhd founder Tan Sri Fumihiko Konishi.
'This anniversary marks not just three decades of serving our beloved customers, but the beginning of an exciting new chapter for Sushi King.
'Whether it is a timeless favourite or a hidden gem waiting to be discovered, we want every plate on our kaiten belt to deliver something memorable with a mix of variety and authenticity.
'Alongside our iconic sushi plates, our freshly made dishes straight from the kitchen add another layer of flavour, enhancing the overall halal-certified Japanese dining experience.
'We've always loved serving our guests with exciting innovations, and this anniversary is all about sharing that joy with every bite and a fresh new look,' said Konishi.
The anniversary celebration kicked off in Putrajaya when Sushi King revealed a peek of its refreshed menu, including a spread of yakimono (grilled) and agemono (deep-fried) dishes, on top of over 60 varieties of sushi on its upgraded 100m kaiten belt.
With up to 200 items offered, from bentos and donburi (rice bowl items) to ramen and udon, guests can indulge in a range of flavours with Sushi King.
Sushi King head chef Takeshi Torita made a special appearance during the Putrajaya event, offering a live demonstration that showcased his sushi-making expertise through precise salmon slicing that reflected his culinary mastery behind every cut.
Originally from Tokyo, Torita brought with him years of experience as a sushi master in Japan, which he has continued to share with Malaysians through his 12-year journey with Sushi King.
As a pioneer in Malaysia's Japanese culinary scene, Sushi King continues to mark its presence with exciting innovations.
Sushi King has introduced wasabi-infused offerings as part of its 30-year anniversary celebration, elevating the familiar condiment to a bold hero flavour across a limited-time menu that is available until June 30.
Building on this momentum, the 30th anniversary teases the start of a new chapter for Sushi King, with the Japanese chain set to undergo a gradual transformation in 2025.
This begins with a new, energised store design, showcasing a sophisticated look reflecting the brand's growth over the years.
Plans for store expansion, targeting 10 new locations by the second half of 2025, will also support the transformation.
For more information, visit sushi-king.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Focus Malaysia
3 hours ago
- Focus Malaysia
Madani slammed for EV perks to rich, burden on poor
THE Madani government's push for electric vehicles (EVs) was initially praised, as EVs are seen as better for the environment than fuel-powered cars. However, the high prices of EVs have made them unaffordable for most Malaysians — especially since almost 35% of formal workers earn less than RM2,000 a month. Under current policies, EVs are exempt from import and excise duties until the end of this year. This has triggered criticism on social media. Some users on X pointed out that while EV buyers — often the wealthy — get to enjoy tax-free benefits, regular Malaysians who buy fuel-run cars must still pay high taxes. One user said that someone buying a locally made car like the Proton Saga would still pay around RM15,000 in excise and sales taxes. Many Malaysians need a car just to go to work, especially in a car-dependent country like Malaysia. Meanwhile, luxury EVs like the Porsche Taycan — which costs RM675,000 — are completely tax-free. When a low-income M'sian buys a Proton Saga, he pays RM15,375 in excise & sales tax. But when a rich man buys an EV Porsche Taycan, he pays zero — saving over RM600,000. Tesla Model 3 saves RM225k. BYD Dolphin saves RM120k. Well done, Madani. Reward the rich, tax the poor. — khalid karim STEMKITA (@khalidkarim) June 6, 2025 To put things into perspective, that car costs nearly as much as the median house price in the Klang Valley, which is around RM745,000. Another user pointed out that even if Malaysians pay less income tax than in some countries, they still end up paying a lot of 'indirect' taxes on daily goods and services. Malaysia's income tax may be lower than many countries but we pay a lot more indirect taxes — 1negara (@1negara1) June 7, 2025 Many Malaysians online feel that the current EV policy seems to benefit the rich while leaving the poor behind. There's growing frustration over why Malaysia has set an RM100,000 minimum price for EVs — especially since brands like BYD offer much cheaper EVs in places like Thailand and China. This price gap has raised concerns about fairness and accessibility in Malaysia's EV market. — June 7, 2025 Main photo credit: Shutterstock
The Star
6 hours ago
- The Star
Japan trade negotiator Akazawa says he made progress in US tariff talks
The latest round of talks may be the last in-person meeting between Japanese and US officials before the upcoming Group of Seven leaders summit. - Photo: Reuters TOKYO: Japan had made some progress in a fifth round of trade talks with US officials aimed at ending tariffs that are hurting Japan's economy, Tokyo's chief tariff negotiator said. "Tariffs have already been imposed on autos, auto parts, steel and aluminum, and some of them have doubled to 50% along with 10% general tariff. These are causing daily losses to Japan's economy," Ryosei Akazawa, said in Washington on Friday (June 6) after talks with officials, including Treasury Secretary Scott Bessent and Commerce Secretary Howard Lutnick. Akazawa declined to say what progress they had made. The latest round of talks may be the last in-person meeting between senior Japanese and US officials before the Group of Seven (G7) leaders summit that starts on June 15, where US President Donald Trump is expected to meet Japanese Prime Minister Shigeru Ishiba. Japan also faces a 24% tariff rate starting in July unless it can negotiate a deal with Washington. "We want an agreement as soon as possible. The G7 summit is on our radar, and if our leaders meet, we want to show what progress has been made," Akazawa said. "Still we must balance urgency with a need to guard our national interests," he added. Last month Japan's trade negotiator said US defence equipment purchases, shipbuilding technology collaboration, a revision of automobile import standards and an increase in agricultural imports could be bargaining chips in tariff talks. In a bid to reach an agreement with the United States, Japan is also proposing a mechanism to reduce the auto tariff rate based on how much countries contribute to the US auto industry, the Asahi newspaper reported on Friday. Akazawa said Japan's position has not changed and that the tariffs are not acceptable. - Reuters
The Star
6 hours ago
- The Star
Yageo says it will protect technology if Shibaura purchase succeeds
Yageo's founder and Chairman Pierre Chen speaks at the company's headquarters in New Taipei City, Taiwan June 7, 2025. REUTERS/Wen-Yee Lee TAIPEI/TOKYO (Reuters) -Taiwan's Yageo said it will implement strict controls to prevent technology from leaking if it succeeds in acquiring Japan's Shibaura Electronics, responding to concerns in Japan over what the deal could mean for national security. Chairman Pierre Chen told reporters in Taipei on Saturday that the company will meet with Shibaura in mid-June in Tokyo to discuss potential cooperation. Yageo, the world's largest maker of chip resistors, launched an unsolicited tender offer for Shibaura in February, seeking full control of the Japanese firm, which specialises in thermistor technology. Yageo offered to buy Shibaura at 4,300 yen per share, valuing the company at more than 65 billion yen ($450 million). Spurning Yageo's overture, Shibaura tapped Japanese components supplier Minebea Mitsumi as a white knight. Minebea and Yageo entered a bidding war, with the latter now offering 6,200 yen. The stock closed at 6,100 yen on Friday. "Our strategy is to inject resources and strengthen R&D for advanced technologies. We're also preparing to make larger investments to expand their facilities in Japan," Chen said. Asked about Japan's national security concerns, he said: "We will implement strict controls to ensure technology does not leak." Unsolicited takeovers were once rare in Japan, where companies often mounted elaborate defences. The Japanese industry ministry's M&A guidelines in 2023 cracked down on what it considered excessive defence tactics, de-stigmatising unsolicited buyouts and leading some of such deals to succeed. Chen said that negotiations with Japan's Ministry of Economy, Trade and Industry had been going smoothly. He said that if Yageo acquires Shibaura, the deal would address a gap in its portfolio of thermistors, making Yageo's offerings more complete for global customers and helping Shibaura expand its access to markets outside of Japan. Yageo said it aims to ease the burden of managing smaller component suppliers for its major clients, including Apple and Nvidia, by offering more comprehensive product portfolios and solutions. Yageo is also the world's number three manufacturers of multilayer ceramic capacitors and provides key components used in Apple's iPhones, Nvidia's AI servers, and Tesla's electric vehicles. ($1 = 144.8500 yen) (Reporting by Wen-Yee Lee in Taipei and Makiko Yamazaki in Tokyo; Editing by William Mallard)
