5 days ago
How To Stand Out On LinkedIn And Own Your Industry In 2025
How to stand out on LinkedIn and own your industry in 2025
If I asked your LinkedIn connections what you did and what you believed, what would they say? Would they be able to recite your mission statement, define your dream client, and explain exactly how you help them achieve results? Most people on LinkedIn are invisible because no one knows what they stand for. They aren't consistent with their message. And that's a problem.
Someone with half your experience is building a bigger business because they have twice the clarity and triple the conviction. Don't get left behind. Don't feel the pain of missing out when you could be using LinkedIn to become successful beyond your wildest dreams.
They're not smarter than you. They're not more qualified. They just decided to choose a lane and stay in it. It's your turn.
Stop hiding: stand out on LinkedIn by choosing one message
Pick the hill you're willing to die on and plant your flag there. Every post, every comment, every interaction should reinforce this one core message. If your thing is "pricing psychology for SaaS founders," talk about nothing else for six months. When you define your swimlane, the right people start showing up. People begin tagging you in pricing discussions. Potential clients DM you before making their next move.
You don't need variety in yourLinkedIn posts. Your audience doesn't even need you to be interesting. They need you to be useful in one specific way. Think about the most successful thought leaders on LinkedIn. Gary Vaynerchuk talks about hustle. Brené Brown talks about vulnerability. Simon Sinek talks about finding your why. They've been saying the same thing for years, just finding new ways to package it. You get known by saying something real, then saying it again tomorrow.
Your energy shows up in every word you type. When you write from a place of desperation, trying to prove you belong, people can smell it through their screens. Compare "I've been thinking about customer retention strategies" with "Customer retention is broken. Here's what we're doing differently." One sounds like you're asking permission to speak. The other sounds like you're already in charge. Imposter syndrome has no place in your world.
Claim your authority without years of experience or fancy credentials. Speak with the confidence of someone who's already arrived. Position yourself as the expert rather than the student. What happens next: people start treating you like an expert. They share your posts with their teams. They screenshot your advice. They come to you with their biggest challenges because you sound like someone who's already solved them.
Nobody has time for your three-paragraph humble brag about closing a big deal. But a screenshot of that contract value with one powerful line makes people pay attention. Visual proof is worth more written claims. When you share your client's 400% revenue increase, don't write an essay. Show the graph and add a few words. Simple.
Your proof should be easy to scan and impossible to ignore. Screenshots of client testimonials, before-and-after metrics, calendar bookings, and revenue dashboards tell your story fast. The most engaging posts on LinkedIn include evidence. Show the Slack message where your client says you changed their business. Show the waitlist for your program. Show the DM from someone implementing your advice. Let your results do the talking.
Another month of LinkedIn posts are in the comments you left on other people's posts. That off-the-cuff response where you broke down your entire pricing philosophy becomes next week's viral post. The framework you sketched out to help someone struggling with team management is a carousel waiting to happen. Most of your best content is hidden in replies because that's where you (and everyone else) are most real.
Start treating every comment like potential content. When someone asks a great question, give them an answer worth stealing. Create a feedback loop of engagement. Then trawl through those conversations for insights, or paste them into ChatGPT and ask questions. Your audience is literally telling you what they want to know more about. Expand detailed responses into full posts and weekly series.
Your LinkedIn headline is so important and most people waste on job titles. "Marketing manager at generic company" tells me nothing about why I should care. But "I help busy mums get more sleep without taking pills"? Now they are listening. Your headline should make your ideal client think two things: "This person gets me" and "I need what they're offering."
Make it undeniable. Lead with your strongest belief about your industry. Call out exactly who you serve. Promise the transformation they're desperate for. Watch your inbound inquiries triple. Finally say what you mean, not what you think you're meant to say. Your headline should feel like a belief statement, not a business card.
Own your space on LinkedIn without apology
You don't need a huge audience to win on LinkedIn. You need clarity about what you stand for and the courage to say it repeatedly. Consistency over creativity, conviction over consensus. While everyone else is trying to go viral with motivational quotes, you'll be building an audience of buyers by solving one specific problem better than anyone else. Stand out by owning one thing, and owning it loudly. Pick your message, perfect your proof, and keep showing up.
Update your LinkedIn profile to attract ideal coaching and consultancy clients.
