Latest news with #Saatchi&Saatchi
Time of India
24-04-2025
- Business
- Time of India
Wit & Chai Group onboards Saurabh Sankpal as chief creative head
Wit & Chai Group, a creative media agency known for crafting culture-forward campaigns for new-age brands, has announced the appointment of Saurabh Sankpal as its new chief creative head . With over 20 years of experience across global agencies and leading consumer brands, Sankpal steps into a pivotal role to steer the agency's creative direction and elevate its strategic storytelling capabilities. Sankpal brings with him a rich tapestry of experience from leading agencies such as FCB, Saatchi & Saatchi, DDB, Publicis, and Redder Vietnam, where he led award-winning campaigns for marquee brands like Volkswagen, MTV, Chupa Chups, Set Max, and Virgin Mobile. He has also held leadership roles in-house at House of Anita Dongre and Nykaa, where he drove creative outcomes aligned with business growth. In addition, his consulting work with firms like Roland Berger and AlphaSights speaks to his diverse understanding of branding, fashion, and content strategy. In his new role at Wit & Chai, Sankpal will lead the creative charge across all key accounts. He will work closely with the strategy and brand teams to shape narratives that are not only culturally relevant but also business-impactful that sharply align with business goals. From mentoring emerging talent to leading integrated campaigns, his role is central to shaping the agency's creative ambition. 'As a Chief Creative Head , I see Wit & Chai Group as more than just an agency—it's a sandbox for fearless thinkers,' said Sankpal. 'My vision is to turn up the volume on ideas that are disruptive yet deeply human. We're building brands that resonate in the real world—work that gets people talking, sharing and remembering.' Sankpal plans to foster a creative culture that thrives on experimentation, agility, and bold thinking grounded in youth insights and real conversations. He aims to position the agency where creativity intersects with commerce, making Wit & Chai Group the go-to name for challenger brands, cultural & digital disruptors, and ambitious digital-first businesses with a focus on originality, scale, and meaningful market impact and noise in the market. Speaking about the appointment, Nihar Kolapkar, co-founder and partner at Wit & Chai Group, shared, 'Saurabh's track record of creative leadership and disruptive storytelling brings incredible value to our team. His ability to merge bold creativity with strategic clarity is exactly what we need to push the boundaries of what we deliver for our clients. We're excited to see him shape a new era of work at Wit & Chai Group.' With Sankpal's onboarding, Wit & Chai Group is set to sharpen its edge, expand its creative horizons and further cement its position as a trailblazer in the Indian and global creative landscape, the agency stated in a press release.
Time of India
23-04-2025
- Business
- Time of India
Wit & Chai Group onboards Saurabh Sakpal as chief creative head
Wit & Chai Group, a creative media agency known for crafting culture-forward campaigns for new-age brands, has announced the appointment of Saurabh Sakpal as its new chief creative head . With over 20 years of experience across global agencies and leading consumer brands, Sakpal steps into a pivotal role to steer the agency's creative direction and elevate its strategic storytelling capabilities. Sakpal brings with him a rich tapestry of experience from leading agencies such as FCB, Saatchi & Saatchi, DDB, Publicis, and Redder Vietnam, where he led award-winning campaigns for marquee brands like Volkswagen, MTV, Chupa Chups, Set Max, and Virgin Mobile. He has also held leadership roles in-house at House of Anita Dongre and Nykaa, where he drove creative outcomes aligned with business growth. In addition, his consulting work with firms like Roland Berger and AlphaSights speaks to his diverse understanding of branding, fashion, and content strategy. In his new role at Wit & Chai, Sakpal will lead the creative charge across all key accounts. He will work closely with the strategy and brand teams to shape narratives that are not only culturally relevant but also business-impactful that sharply align with business goals. From mentoring emerging talent to leading integrated campaigns, his role is central to shaping the agency's creative ambition. 'As a Chief Creative Head , I see Wit & Chai Group as more than just an agency—it's a sandbox for fearless thinkers,' said Sakpal. 'My vision is to turn up the volume on ideas that are disruptive yet deeply human. We're building brands that resonate in the real world—work that gets people talking, sharing, and remembering.' Sakpal plans to foster a creative culture that thrives on experimentation, agility, and bold thinking grounded in youth insights and real conversations. He aims to position the agency where creativity intersects with commerce, making Wit & Chai Group the go-to name for challenger brands, cultural & digital disruptors, and ambitious digital-first businesses with a focus on originality, scale, and meaningful market impact and noise in the market. Speaking about the appointment, Nihar Kolapkar, co-founder and partner at Wit & Chai Group, shared, 'Saurabh's track record of creative leadership and disruptive storytelling brings incredible value to our team. His ability to merge bold creativity with strategic clarity is exactly what we need to push the boundaries of what we deliver for our clients. We're excited to see him shape a new era of work at Wit & Chai Group.' With Sakpal's onboarding, Wit & Chai Group is set to sharpen its edge, expand its creative horizons, and further cement its position as a trailblazer in the Indian and global creative landscape.
Khaleej Times
23-04-2025
- Health
- Khaleej Times
'Ruby Blooms': UAE launches world's first sensory menstruation guidebook for girls with autism
The world's first-of-its-kind sensory guidebook for menstruation has been launched in UAE, designed to assist young girls on the autism spectrum in navigating the complexities of periods. Explaining periods can be a challenging task for any parent, but for those with daughters on the autism spectrum, it often becomes significantly more challenging. Traditional educational materials generally overlook the sensory-sensitive needs of these young girls, which may result in confusion, anxiety, and sensory overload during this critical life stage. To fill this gap, Nana partnered with Saatchi & Saatchi to create a sensory-first guidebook that redefines period education. "Ruby Blooms" features engaging pages designed to resonate with individuals with autism, employing varied textures, soothing colors, and simplified illustrations to introduce and acclimate girls to different aspects of menstruation. Each element is purposefully crafted to ease the transition into this new phase of life, addressing the distinct smells, textures, and sounds associated with periods in a gentle and supportive manner. Khaleej Times spoke with British residents in UAE, Eimear Reece and her daughter, Una, who is on the autism spectrum, about their experiences with the book. Eimear said, 'Even though Una got her hands on the book after she already had her period, as she is now 17 years old, it's still her favorite.' She expressed the challenges faced by parents in finding appropriate resources to discuss menstruation with daughters who have autism, saying: 'We started early as every parent does, but having books like this specifically for autistic children would make the conversation much easier.' Una shared her thoughts on the sensory experiences of menstruation, noting, 'The most difficult thing for me is the texture.' She said that while her parents had explained menstruation to her earlier, the book will help girls to understand things gradually, making the process less overwhelming. Both Eimear and Una expressed hope that "Ruby Blooms" reaches every parent with daughters who have autism, emphasising the need for more initiatives that cater to the unique challenges faced by these families. Dr Rama Kanj, a renowned autism specialist involved in the project, said, 'Periods are already a significant emotional and physical milestone. For girls on the spectrum, the sensory impact can be profound. 'Ruby Blooms' is carefully designed to empower these young girls and provide their families with essential, tailored support.' Michelle Karaa, Regional Marketing Manager MEA at Essity, remarked, 'Periods are never just periods, especially in a region where such topics are still considered taboo. Our mission has always been about breaking taboos and making periods easier for all women, without exception. This initiative ensures that young girls on the spectrum receive the education and support they deserve, tailored specifically to their needs.' This guidebook not only aims to educate but also seeks to comfort and transform the period journey for young girls with autism and their families, marking a significant advancement in menstrual health education and inclusivity.
Telegraph
07-04-2025
- Sport
- Telegraph
Peter McEvoy: First British amateur to make Masters cut dies, aged 72
Pete McEvoy, the first British amateur to make the cut at the Masters, has died aged 72. The Londoner was one of the best golfers never to turn pro, instead electing to stay in the non-paid game and inspire youngsters who went on to become Ryder Cup heroes. One of these was Luke Donald, who does not make any secret of his admiration for the man who made history by leading Great Britain & Ireland to Walker Cup victories over the United States in 1999 and 2001 – the first time they had won consecutively in the then 79-year-old biennial match. There can be no doubt that McEvoy helped Donald's own captaincy style that guided Europe to the last Ryder Cup and which, in September in New York, he will deploy again to try to end a 13-year wait to win on away soil. 'Pete did a brilliant job of getting us in the right frame of mind and making us prepared,' Donald said in an interview. 'He couldn't control how we played but he certainly put us in a very confident mood. He painted a picture that we were champions and that we knew how to win – he put together a motivational video made by Saatchi & Saatchi at Nairn in 1999. 'Pete would go through each player individually and go through their records; he would say to me 'you are conquering America'. He had a funny line to Gary Wolstenholme: 'You are the champion of a billion people.' Because he had won the Chinese Open. 'He would come up to you and say 'two up? You're doing great, maybe you could win a few more holes here'. It was succinct, no bulls--t, you heard what you wanted to hear.' McEvoy called that side who followed up their Nairn glory by stunning the Americans in Sea Island, Georgia, with 'the strongest GB&I team ever'. In 1998, he had skippered Great Britain and Ireland on their way to the Eisenhower Trophy – aka the World Amateur Team Championships for men – making McEvoy the only player to win the individual event, the team event as a player, and the team event as a captain. McEvoy, who died after a long battle with cancer, was a brilliant player in his own right and would have easily have made a living as a pro. He finished 53rd here at the 1978 Masters – where he played with Jack Nicklaus - the same year in which he claimed the second of his back-to-back Amateur Championship victories at Royal Troon. McEvoy also won the silver medal given to the leading amateur in the Open Championship in 1978 and 1979. Awarded an OBE in 2003, McEvoy, who was also a successful course designer, is survived by his wife, Helen, and their children Cameron, Richie, Douglas and Mary. R&A chief executive Mark Darbon paid tribute to McEvoy as one of amateur golf's 'most respected figures'. 'Peter was an outstanding amateur golfer and enjoyed an illustrious career, including his two victories in The Amateur Championship and success in the Walker Cup,' Darbon added. 'He also worked so hard to develop the game as an administrator and help provide opportunities for aspiring players. Peter was dedicated to the amateur game, choosing not to turn professional, and will be widely missed across the golf world.'
Campaign ME
14-02-2025
- Automotive
- Campaign ME
Cadillac Escalade-V takes the experiential route for V-Day
Cadillac 2025 Escalade-V has made the most of the 'V' in its name with a Valentine's Day activation. This year, Cadillac celebrates the global day of romance with a special appearance of the supercharged luxury three-row SUV in one of Dubai's most prominent locations, The Walk, JBR. With a boot full of – and overflowing with roses – and its rear windows covered with the red flowers of the season, the Cadillac 2025 Escalade-V marks Valentine's Day with an invitation for couples, friends and families celebrating the season of love to swing by and take a rose from the bunch. 1/5 Cadillac Escalade V(Day) 1 The activation was also carried across the brand's social media channels, with its Instagram Stories inviting people to swing by. The brand aims to use this activation to get consumers to interact with the power, precision and prestige of the vehicle. While the roses draw the crowd in, the Cadillac's flagship vehicle invites potential customers to take a closer at its interior and exterior design, including the three rows of semi-aniline leather seating to the illuminated crest and grille surround and exclusive placements of V-Series badging. 1/2 Cadillac2 The activation will run only on Valentine's Day, Friday, 14 February at The Walk at JBR, Dubai from 9am to 6pm. Cadillac's Instagram page has also invited people to capture the moment and tag the page as part of its ongoing activation. Saatchi & Saatchi and Weber Shandwick partnered with Cadillac on the creative output and the PR and communications for the Valentine's Day activation.
