Latest news with #SachinSharma
Hans India
4 days ago
- Business
- Hans India
Audience attention is harder than ever to earn - 90% of India's B2B marketers are betting on video to stand out: LinkedIn
India, June 4, 2025: In today's high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 90% of B2B marketers in India say grabbing audience attention is their biggest campaign worry. And, 62% say that investing in video is imperative to not lose out to competitors. LinkedIn's '2025 B2B Marketer Sentiment Research' that surveyed over 3,000 B2B marketers across 13 countries – India, Australia, Singapore, USA, UK, France, Germany, Netherlands Spain, Italy, Sweden, Brazil and UAE – reveals that 80% of Indian B2B marketers feel they need to invest in creative strategies to stand out because it's more competitive these days. However, creativity still needs to make its case in the boardroom. Senior-level marketing leaders are clear that creative ideas and video will influence purchase decisions, but they're being forced to rely on more traditional and stale tactics over experimental ones, with 72% of CMOs and VPs saying their leadership is risk averse. B2B video and influencer marketing among most effective strategies to drive direct sales As B2B marketers continue to do more with less and face increasing pressure to demonstrate impact on the bottom line, 97% of B2B marketers in India say video and influencer marketing are among the most effective strategies to gain direct sales in the current landscape. Short-form video in B2B helps marketers build trust with audiences (82%) and reach decision-makers (82%), and short-form influencer video content is emerging as the top investment priority for marketers. The research also uncovers that building authentic and credible brands is a top priority for B2B marketers and that influencer and creator partnerships can help achieve this. Seventy-two per cent of B2B marketers say that their marketing strategy is incomplete today without influencer and creator partnerships, and 84% are confident that influencer marketing campaigns will directly lead to sales by the end of the year. B2B buying is becoming more complex, and according to Forrester's 2025 B2B Marketing and Sales Predictions, younger B2B buyers are relying on 10 or more external influencers - including social media and peer networks - when making purchase decisions. Sachin Sharma, Director, LinkedIn Marketing Solutions, India, says, 'With attention spans shrinking and competition intensifying, B2B marketers need more than just creative stories — they need content that grabs eyeballs, earns trust, and drives action. The opportunity lies in pairing high-impact social video with relevant influential voices to turn passive scrolls into meaningful views, and eventually into buying decisions. Our new video solutions are designed to help marketers do just that – cut through the noise while maintaining credibility and authenticity that move audiences towards engagement.' LinkedIn expands video advertising capabilities; introduces First Impression Ads, Reserved Ads, and expands CTV Ads capabilities to help B2B marketers cut through the noise Today, LinkedIn is announcing a number of updates that make it easier for marketers to continue innovating with video, including: First Impression Ads: 77% B2B marketers in India say that day one of a campaign is extremely important in driving the highest impact, and that's why LinkedIn has introduced First Impression Ads - a new full-screen, vertical video format for single-day campaigns to maximize visibility for important marketing moments. First Impression Ads allow marketers to target professional audiences, like small business owners or tech decision-makers, and exclusively reserve the first ad impression that a member sees on a given day. Reserved Ads: To sustain campaign impact beyond day one, brands can choose Reserved Ads to place their Sponsored Content as the first ad in the feed. Like choosing front-row at your favorite concert to guarantee the best view, Reserved Ads help marketers plan campaigns with confidence and increase attention, brand visibility, and share of voice. Expanded capabilities for CTV Ads: Since launching last year, on average CTV Ads through LinkedIn are over 4X more effective in reaching an advertiser's B2B target audience compared to linear TV (as measured by iSpot). Now, CTV Ads are generally available for customers globally to target buyers in the US and Canada, and today LinkedIn is announcing additional enhancements to offer more premium reach, easier activation, and sharper insights: Ease of use with new integrations: With 76% of Indian B2B marketers saying that CTV ads make it easier to reach their customers more regularly, with new integrations with Innovid and Sprinklr, LinkedIn is making it easier to reach the right people, and simplify campaign creation and management.
Time of India
4 days ago
- Business
- Time of India
Battling for attention: Indian B2B marketers turn to video as competition heats up
HighlightsNinety percent of B2B marketers in India consider capturing and retaining audience attention as their primary campaign concern, according to new research from LinkedIn. A striking ninety-seven percent of Indian B2B marketers identify video and influencer marketing as key drivers for direct sales, with short-form video being particularly effective in building trust and reaching decision-makers. Seventy-two percent of B2B marketers believe their marketing strategy is incomplete without partnerships with influencers and creators, highlighting the importance of these collaborations in achieving sales growth. In a B2B landscape increasingly characterised by noise and complexity, Indian marketers are facing a significant challenge: capturing and retaining audience attention. New research from LinkedIn indicates that a substantial 90 per cent of B2B marketers in India view this as their primary campaign concern. The solution, for many, lies in video, with 62 per cent acknowledging that failure to invest in it risks losing ground to competitors. The "2025 B2B Marketer Sentiment Research," which surveyed over 3,000 B2B marketers across 13 countries, highlights a prevailing sentiment in India. Eighty per cent of Indian B2B marketers believe that creative strategies are essential to stand out in today's competitive environment. Despite this recognition, pushing creative and video-centric initiatives through to the boardroom remains an uphill battle. While senior marketing leaders largely agree on the influence of creative ideas and video in driving purchase decisions, 72 per cent of CMOs and VPs report that their leadership tends to be risk-averse, favoring traditional tactics over more experimental approaches. Video and Influencer Marketing: Driving Direct Sales With increasing pressure to demonstrate tangible impact on the bottom line, B2B marketers are seeking effective strategies. A striking 97 per cent of Indian B2B marketers identify video and influencer marketing as key drivers for direct sales in the current market. Specifically, short-form video in the B2B space is proving its worth. Eighty-two per cent of marketers credit it with building trust with audiences and an equal percentage with reaching decision-makers. Consequently, short-form influencer video content is emerging as a top investment priority. The research also underscores the importance of building authentic brands, a priority that influencer and creator partnerships can help achieve. Seventy-two per cent of B2B marketers believe their marketing strategy is incomplete without these partnerships, and 84 per cent are confident that influencer marketing campaigns will directly translate into sales by year-end. This trend aligns with Forrester's 2025 B2B Marketing and Sales Predictions, which note that younger B2B buyers increasingly rely on a diverse set of influences, including social media and peer networks, in their purchase decisions. Sachin Sharma, director, LinkedIn Marketing Solutions , India, commented, 'With shrinking attention spans and rising competition, B2B marketers need more than just creative stories. They require content that truly captures attention, builds trust, and prompts action. The opportunity lies in combining impactful social video with relevant influential voices to convert passive scrolling into meaningful engagement and, ultimately, buying decisions. Our new video solutions are designed to empower marketers to achieve this – to cut through the noise while maintaining credibility and authenticity, driving audiences towards engagement.'
Time of India
7 days ago
- Time of India
Delhi Police busts Noida call centre involved in multi crore fraud
New Delhi: Delhi Police has busted a fake call centre operating out of Noida, which allegedly defrauded people of nearly Rs 6.5 crore over the past six to seven months. The operation came to light after a complaint was filed on March 22 at the Cyber Police Station of Outer District. "The complainant reported a Rs 6,177 fraud, where the accused posed as a bank representative offering to increase a credit card limit. A malicious link was shared during the call to extract card details and OTP, which were then used to complete the transaction," said DCP (Outer) Sachin Sharma. Police traced the origin of the fraud through call records, IP logs, and device tracking to a suspected call centre in Noida. "Based on intelligence, the team conducted raids on May 30 in Sector-63, Noida," DCP Sharma added. Eight people, including five women, were arrested. The main accused were identified as Vikas Nagar alias Vicky (28) from Gautam Budh Nagar and Kundan Singh alias Ashish (31) from Ghaziabad. They had allegedly been running the operation in partnership. Another accused, Divyam (22), also from Ghaziabad, and five female telecallers were also held. "During questioning, the accused admitted they would lure victims with credit card limit offers and send malicious links to steal banking credentials. Using this method, they committed fraud worth approximately Rs 6.5 crore," a senior officer said. Cops recovered 24 mobile phones, including high-end smartphones, one tablet, one laptop, and six diaries/registers used to maintain records of the fraudulent activities. Among the devices seized, some were confirmed to have been directly used in carrying out the fraud.
NDTV
28-05-2025
- NDTV
Man Arrested For Duping People Of Rs 20 Lakh Using Fingerprints in Delhi: Cops
New Delhi: A man has been arrested for allegedly duping multiple people of nearly Rs 20 lakh by using their fingerprints to withdraw money from their bank accounts in outer Delhi's Sultanpuri area, an official said on Wednesday. The accused, identified as Farman (25), ran a customer service centre under the name 'Safe Solution Customer Care' affiliated with State Bank of India near the bank's branch office, a police statement said. He allegedly exploited his access to biometric systems, collecting victims' fingerprints and bank details on the pretext of depositing money into their accounts, he added. "The scam came to light after a PCR call was received on May 26 reporting suspicious activities at the café. The caller informed that a man was collecting fingerprints from customers under the guise of assisting with banking transactions but was instead misusing the data to siphon off funds," Deputy Commissioner of Police (Outer) Sachin Sharma said. A case was registered under Section 316(5) (criminal breach of trust) of the Bharatiya Nyaya Sanhita (BNS) at Sultanpuri Police Station and an investigation was launched. "Farman was apprehended during a raid and during sustained interrogation, he confessed to his involvement. He told us that he suffered heavy financial losses in share trading and began misusing biometric authentication systems to recover the money by fraudulent means," the DCP said. The police said the accused used to collect account numbers and fingerprints of unsuspecting individuals and then withdraw money from their accounts without their knowledge. So far, police have received complaints from at least 45 victims. The total amount defrauded is estimated to be between Rs 18 to 20 lakh. Investigations are underway to identify more victims and determine the full scale of the fraud, the officer said. Police are also looking into the accused's possible connections with any larger network involved in similar biometric or banking frauds, he added.
Indian Express
25-05-2025
- Indian Express
Delhi shoe factory worker gets 20-year rigorous imprisonment for sexual abuse of minor girl
A Delhi court has sentenced a shoe factory worker to 20 years of rigorous imprisonment for sexually abusing a minor girl, four years after he was arrested for the crime, the Delhi Police have said. According to the police, the crime happened in February 2021, when the eight-year-old girl was on the rooftop of her building. 'A complaint was received in which the complainant, the mother of the girl, stated that when her daughter had gone to the rooftop to collect clothes, the accused also came to the rooftop and gagged her to prevent her from making any noise. At that time, no one else was present, and it was dark. Taking advantage of the situation, he sexually assaulted her daughter,' Deputy Commissioner of Police (Outer) Sachin Sharma said. The convict, then a 19-year-old, lived in a room adjacent to the complainant's family in the building. The police immediately apprehended him and filed a case under the Protection of Children from Sexual Offences (Pocso) Act at the local police station. After four years of trial, evidence gathering and submission of a chargesheet, the accused was finally convicted, with his DNA profiling proving to be the final nail in the coffin. Additional Sessions Judge Babita Puniya of Tis Hazari Court in the West district convicted the accused and sentenced him to 20 years of rigorous imprisonment, along with a fine of Rs 5,000,' DCP Sharma said. Meanwhile, crime data shared by the Delhi Police shows that rape cases registered were 370 between January 1 to March 31 in 2025, down by 18.68 per cent compared to the same period in 2024, when it was 455. In 2023, the number of cases was 422 in the same period. Molestation cases for the first three months of 2025 also saw a dip of 14.63 per cent to 379 compared to 2024, when it was 444, and 30.71 per cent compared to 2023, when it was 547.
