Latest news with #SaddleGroup
Arabian Post
9 hours ago
- Business
- Arabian Post
Saddle Café to Launch First DXB Outlet in Terminal 3
Emirates Leisure Retail, the hospitality arm of the Emirates Group, has confirmed a strategic partnership with Saddle Group to bring the first Saddle Café to Dubai International Airport. Set to open in the Arrivals area of Terminal 3 before year-end, this expansion marks a significant milestone for both companies. Saddle Café, a well-established homegrown brand, has garnered attention for its blend of contemporary coffee culture with a rich food offering. This latest addition at one of the busiest international airports signals its ambitious expansion plans beyond its original locations. The new venue is expected to enhance the airport's diverse F&B options, catering to travellers seeking high-quality, quick-service meals and beverages. Dubai International, which handles millions of passengers annually, has long been a hub for high-end dining establishments. The decision to introduce Saddle Café into Terminal 3 reflects the increasing demand for premium food options, with a focus on quality, speed, and convenience. The collaboration with ELR is part of a broader strategy to provide visitors with a range of gourmet experiences while at the airport. ADVERTISEMENT The café's opening comes at a time when the UAE's hospitality sector is recovering strongly from the pandemic's economic impact. With international tourism steadily rising, Dubai's airports are looking to refresh and expand their offerings to cater to the evolving preferences of global travellers. Saddle Café's reputation for serving high-end coffee, pastries, and healthy meals fits into this vision perfectly, providing a well-rounded service for passengers in transit. Although ELR is best known for operating large-scale establishments across the region, this venture represents a new chapter in its portfolio. The partnership with Saddle Group, a Dubai-based company known for its innovative café concepts, reflects the growing trend of blending local talent with large-scale retail opportunities in the UAE. The franchise agreement also aligns with the region's ongoing efforts to position Dubai as a global culinary hotspot. As the city strengthens its position as a central hub for international business and tourism, catering services at DXB are being increasingly scrutinised. New initiatives are increasingly expected to not only meet the needs of travellers but also enhance the airport's overall appeal as a destination in itself. By securing a location in the high-traffic Arrivals area, Saddle Café will be strategically placed to serve both tourists arriving in Dubai and local commuters. Its modern design and menu are designed to appeal to the diverse international clientele passing through the airport every day. The café is expected to offer a carefully curated selection of locally inspired beverages, international coffee blends, and gourmet food options, with an emphasis on sustainability. As travel habits evolve, the integration of local brands into international spaces has become more prevalent. The collaboration between Emirates Leisure Retail and Saddle Group demonstrates a conscious effort to showcase the rich, dynamic hospitality scene of Dubai to the world. It also highlights the growing trend of airports as not only transport hubs but also destinations for food lovers, business travellers, and those looking to enjoy a premium experience while on the move.
Zawya
a day ago
- Business
- Zawya
"Emirates Leisure Retail" signs first official agreement with "Saddle" to open a franchise at Dubai International (DXB)
Emirates Leisure Retail (ELR), a subsidiary of the Emirates Group offering 5-star hospitality and F&B solutions, has signed a franchise agreement with Saddle Group to open the first branch of Saddle Café in the Arrivals area of Terminal 3 at DXB, before the end of the year. This step comes within the framework of the parties' commitment to delivering exceptional hospitality experiences that reflect Dubai's global spirit and enhance the presence of Emirati brands in the country's most strategic locations. Emirates Leisure Retail (ELR), a subsidiary of the renowned Emirates Group, manages a diverse portfolio of restaurants, cafes, and bars across the Middle East, Australia, Asia, USA, and East Africa. With over 300 outlets, including 90+ within over 21 airports, ELR excels in revenue generation, operational excellence, and guest experiences. Its unique models blend global brands and bespoke concepts. Founded in Dubai in 2017 by Emirati entrepreneur Mohamed Matar Al Falasi, Saddle began as a home-grown cafe with a bold vision. From day one, Al Falasi was driven by the belief that Saddle could evolve into a global brand rooted in Emirati identity. Through an unwavering commitment to quality and a deep reflection of authentic Emirati hospitality, Saddle has grown into a widely recognized and celebrated name. Today, Saddle has expanded beyond the UAE, with a presence in Riyadh, London, Saint-Tropez, and Cannes — bringing the spirit of Emirati coffee culture to international audiences while thoughtfully adapting to each city's unique character. Today, Saddle is known for its warmth, quality, and inviting atmosphere. With a loyal following, a deeply rooted identity, and a vision for global impact, the brand continues to grow and inspire coffee lovers around the world. At the heart of Saddle's offering is a commitment to specialty coffee—carefully sourced, expertly crafted, and served with intention. With its first-ever franchise, Saddle enters a new chapter, bringing its signature coffee experience to one of the world's busiest airports, and bridging tradition with innovation in a space designed to connect cultures and travelers alike. Commenting on the partnership, Tyrone Reid, Group CEO of MMI & Emirates Leisure Retail (ELR), said: 'Partnering with a celebrated Emirati brand like Saddle is a pivotal moment for Emirates Leisure Retail. This collaboration goes beyond simply enhancing our offerings at DXB; it cements our role as a key platform for local brands to thrive and reach an international audience. This partnership underscores our commitment to delivering exceptional hospitality experiences and enhancing the presence of national brands in strategic locations. By investing in these strategic partnerships, we're not only securing our position as the region's preferred food and beverage partner, but we are also actively nurturing the future growth and innovation of the UAE's culinary landscape.' Mohamed Matar Al Falasi, Founder of Saddle Café, said: "Opening our very first franchise is a landmark moment for Saddle. It reflects not only our growth but our continued commitment to sharing Emirati hospitality in new and meaningful ways. Partnering with a fellow home grown establishment like Emirates Leisure Retail (ELR), that shares our values of quality, integrity and community, makes this milestone even more meaningful. Welcoming travelers at DXB feels like the perfect place to begin this exciting new chapter. We look forward to offering a moment of warmth and connection for visitors arriving in our city, and a heartfelt 'welcome back' to Dubai residents making their way home." Opening at the end of 2025, the upcoming Saddle location, exclusively designed for DXB Terminal 3, will offer a carefully curated menu featuring the brand's signature specialty coffee creations, alongside customer favorites like the popular Pistachio Milkshake, Acai Smoothie, and a variety of freshly prepared pastries and savoury and sweet cafe classics. The purpose-built space will reflect Saddle's signature warm and minimalist aesthetic, creating the perfect spot for travelers to pause and connect. This step represents a new milestone in the journey of Emirati brands and a realization of Dubai's vision to support entrepreneurs and enable them to reach new markets that reflect their ambition and innovation. About Saddle Founded in 2017 by Emirati entrepreneur Mohammed Matar Al Falasi, Saddle began as a humble cafe in Dubai and has since evolved into a celebrated specialty coffee and dining brand. Rooted in Emirati hospitality and inspired by the equestrian heritage of the Arabian Peninsula, Saddle offers a unique blend of tradition and innovation across its concepts: Saddle Café, and Saddle House. With a commitment to sourcing the finest ingredients and delivering exceptional customer experiences, Saddle has expanded its presence beyond the UAE to international locations including Riyadh, KSA, Cannes, France, and London, UK. Each outlet reflects Saddle's dedication to quality, community, and cultural authenticity. About Emirates Leisure Retail (ELR) Emirates Leisure Retail (ELR), a subsidiary of the renowned Emirates Group, manages a diverse portfolio of restaurants, cafes, and bars across the Middle East, Australia, Asia, USA, and East Africa. With over 300 outlets, including 90+ within over 21 airports, ELR excels in revenue generation, operational excellence, and guest experiences. Its unique models blend global brands and bespoke concepts.
