Latest news with #SaffolaHoney
Hindustan Times
6 days ago
- Entertainment
- Hindustan Times
Pankaj Tripathi's voice dubbed by a voiceover artist in new advertisement, fans wonder: ‘Why can't he do it on his own?
Bollywood actor Pankaj Tripathi recently appeared in a new advertisement for Saffola Honey. But did you know the voice in the ad isn't actually his? Fans were surprised when voice over artist and radio jockey RJ Dheeraj revealed that he had dubbed Tripathi's voice for the commercial. Pankaj Tripathi's still from a honey advertisement. RJ Dheeraj reveals having fun dubbing for Pankaj Tripathi Sharing a video of the dubbing session, Dheeraj wrote about what a fun experience it was, thanking the team for trusting him with the opportunity. He said, 'Had an amazing time dubbing the voice of the incredible @pankajtripathi Tripathi ji for the Saffola Honey ad! Grateful for this sweet opportunity 🍯🎙️✨ Big thanks to @voicecraftstudios and @gsv_insta for trusting my voice. #VoiceArtist #PankajTripathi #SaffolaHoney #gratitude.' While his voice closely matched Tripathi's tone and style, many viewers were left wondering — why would dubbing be needed in the first place? One fan commented, 'I'm curious, why do you need to dub for him when he's being paid for the ad?" Another wrote, "Why can't Pankaj ji do it on his own?" Others added, "What?? I don't understand why a voiceover is required from someone else," and "NO WAYYYY!!! Why can't they use his voice?" However, some praised the dubbing artist's performance, saying, 'Better than the original.' Another wrote, 'Even @pankajtripathi can't sound this much like Pankaj Tripathi.' One simply commented, 'Brilliant.' RJ Dheeraj has also shared several other videos on his social media where he can be seen dubbing for Salman Khan in a Thums Up advertisement and for Shah Rukh Khan in a facewash commercial. Pankaj Tripathi's recent and upcoming movies Meanwhile, Pankaj Tripathi was last seen in the film Metro... In Dino. Directed by Anurag Basu, the romantic drama also featured Sara Ali Khan, Konkona Sen Sharma, Aditya Roy Kapur, Ali Fazal, Fatima Sana Shaikh, Neena Gupta and Anupam Kher in key roles. He will next be seen in Parivarik ManuRanjan, directed by Varun V. Sharma and produced by Vinod Bhanushali and Himanshu Mehra. The film also stars Aditi Rao Hydari and is currently in production.
Time of India
14-07-2025
- Business
- Time of India
The power of predictive branding
By Atul Raja As marketing shifts from story-telling to story-selling, predictive branding is giving brands a strategic head-start in anticipating consumer behavior. Predictive Branding: The Future Has Already Arrived In a world where consumer preferences change faster than ever, traditional branding strategies — rooted in hindsight and historical data — are taking a backseat. Today, the brands that thrive are not just reactive; they're predictive. Predictive branding anticipates what the consumer will want tomorrow and aligns the brand today to meet that future need by leveraging real-time data, AI-powered insights, and behavioral analytics to forecast emerging trends, consumer sentiment, and category shifts. Predictive Branding goes beyond demographics and psychographics to build foresight-driven brand strategies — where campaign messaging, product innovation , positioning, and even tone of voice are influenced by future-driven signals. Branding meets behavioral science, and intuition meets intelligence According to a PwC report, over 63% of global CMOs say that consumer behavior is changing faster than their ability to keep up. Meanwhile, McKinsey finds that 75% of consumers have changed brands in the past two years, driven by availability, relevance, and perceived purpose. In such a landscape, predictive branding offers three core advantages: Agility in brand messaging: You're not just reacting to trends — you're riding them segmentation and targeting: Predictive analytics can identify emerging micro-audiences before they go innovation: Product ideation and brand extensions are driven by real-time gaps in consumer needs. Brands leading the predictive shift Tata Consumer Products used predictive insights to reposition and successfully grow Tata Sampann as a 'health-first' staple brand, riding the early wave of post-COVID wellnessZomato analyses user sentiment and search behavior to introduce hyper-personalized offers and features like 'Zomato Gold' — optimizing brand stickinessMarico's Saffola leveraged predictive search data to launch newer variants like Saffola Immuniveda and Saffola Honey, anticipating the Ayurvedic wellness trend ahead of its peakBoat continuously adapts its branding and influencer strategy using social listening and predictive modelling, helping it dominate the audio accessories market among Gen Z These brands are no longer guessing what consumers want — they're anticipating it with accuracy. Data Speaks A Salesforce study revealed that 62% of customers expect companies to anticipate their India, Dunnhumby and NielsenIQ have launched predictive analytics platforms that help FMCG brands align future demand with current campaignsAs per a HubSpot report, 66% of marketing professionals globally use AI tools in some form in their jobs What Lies Ahead? As AI and machine learning evolve, predictive branding will become less of a competitive advantage and more of a brand survival tool. Generative AI + Predictive Branding will personalize creatives at scalePredictive models will inform not just campaigns, but entire brand architectures — names, packaging, channels, and partnershipsEmotion AI and neuro-marketing will decode subconscious triggers to align brand tonality to future emotions In short, branding will move from reactive positioning to dynamic recalibration — real-time, always-on, and deeply personal. The age of predictive branding has dawned. In a crowded marketplace where loyalty is fleeting and relevance is everything, the winners will be brands that don't just follow the consumer but lead them through informed foresight, dynamic messaging, and proactive innovation. As marketing leaders, we must not ask 'What does the consumer want?' — but 'What will they want next?' That's where the future of brand growth lies. (The author is a global marketing consultant and brand strategist.)
Time of India
12-07-2025
- Business
- Time of India
Marico's food biz crosses Rs 900 cr revenue mark in FY25
Bengaluru: FMCG major Marico in its annual report said that its foods portfolio, which comprises Saffola Oats , Saffola Soya Chunks , Saffola Honey, and ready-to-eat snacks, surpassed revenues of Rs 900 crore in FY25, reporting a 33 per cent year-on-year growth. 'Foods surpassed the Rs 900 crore mark this year, reaching ~5x of the FY20 scale. While the core franchises fared well, we leveraged the Saffola brand further to launch Muesli, Masala Millets and Cuppa Oats during the year,' said Saugata Gupta, MD and CEO, Marico in the report. The report stated that the growth in the food segment was fueled by healthy momentum in core franchises, as well as the accelerated scale-up of Plix and True Elements' nutraceuticals portfolio. Saffola Oats, which, as per the company's annual report, is in the number 1 position in the Indian Oats category, delivered double-digit growth while continuing to gain volume market share. Another key product - Saffola Soya Chunks, the FMCG giant said, is on track to become a Rs 100-plus crore brand in the medium term. Diversifying its presence in the ready-to-eat snacks category, Marico relaunched its Saffola Crunchiez Ragi Chips and partnered with ace cricketer Rohit Sharma to launch a co-owned sub-brand under True Elements. 'We remain confident of sustaining over 25% growth over the medium term, which would take the business to approximately 8x its FY20 scale, as we continue to enhance profitability within the category,' said Gupta adding that the company has expanded its gross margins by 1,000 bps over FY24 and FY25 in its foods portfolio, and expects a gradual margin expansion as the business scales in the medium term. The report highlighted that to accelerate growth in the segment, Marico is expanding reach through deeper outlet penetration, increasing shelf visibility in both general trade and modern trade, and driving e-commerce adoption. Commenting on distribution channels, the company said that modern trade and e-commerce continued to gain momentum, as general trade remained under pressure. Quick commerce, which is rapidly scaling, contributed 3 per cent to Marico's India business in FY25. In FY25, Marico's revenue from operations increased to Rs 10,831 crore with an EBITDA of Rs 2,139 crore. 'As we now build the next phase of transformation, our ambition is to achieve the next Rs 10,000 crore in revenues over the next 5 years,' said Gupta.
