Latest news with #SahilArora
Business Standard
17-07-2025
- Automotive
- Business Standard
Safer Roads Start Here: Kia India & TSL Foundation Flag Off 'Kia Buckle Up' in Gurugram, Ushering in a New Era of Road Safety Innovation
VMPL Gurugram (Haryana) [India], July 17: In a landmark step towards enhancing road safety infrastructure in the National Capital Region, the Buckle Up initiative was formally flagged off today by Kia and TSL Foundation in Gurugram. The initiative aims to install 750 crash barriers at high-risk accident-prone locations across the city in close coordination with the Gurugram Traffic Police. The ceremonial event was graced by the presence of senior dignitaries including ACP of Gurugram Traffic Police, along with senior representatives from Kia India and TSL Foundation - the implementing partner for the initiative. Designed to reduce road fatalities and enhance commuter safety, Buckle-Up project focuses on strengthening physical safety infrastructure on roads, particularly at blind turns, intersections, and highways with high vehicular density. These modern crash barriers will serve as a crucial line of defense for motorists and pedestrian alike. Speaking at the event, the ACP of Gurugram said, "Gurugram has witnessed a steady rise in vehicle movement over the years. This initiative by Kia India and TSL Foundation aligns perfectly with our mission to create a safer road environment for all citizens." The event was graced by the following dignitaries from Kia India - Mr. Joonsuk Cho, Chief Sales Officer, Kia India; Mr. Kapil Bindal; Mr. Sajal Jaiswal; and Mr. Mandeep Singh, along with Mr. Sahil Arora, Ms. Apoorva Sharma and Ms. Subhi Kishore from TSL Foundation. Mr. Joonsuk Cho, Chief Sales Officer, Kia India, said: "At Kia, safety is an uncompromisable core value. Buckle-Up is a reflection of our ongoing efforts to create a tangible impact towards making on-Indian roads safer. Through strong partnerships with enforcement agencies and community stakeholders, we aim to deliver lasting safety outcomes." Mr. Sahil Arora, CEO, TSL Group added, "Through strategic collaborations with law enforcement and corporates like Kia India, we can deliver scalable solutions that directly impact public safety on the roads. We're proud to be a part of this life-saving great initiative." This public-private collaboration stands as a model for proactive, impact-driven interventions that place citizen welfare at the center of development. This collaboration stands as a model for proactive, impact-driven interventions for Road Safety in India thereby placing the welfare of citizens at the heart of this effort.
Business Standard
06-06-2025
- Business
- Business Standard
PepsiCo India and The Social Lab Scale Sustainable Waste Solutions Across Four Cities with 'Tidy Trails'
NewsVoir New Delhi [India], June 6: PepsiCo India, in collaboration with The Social Lab (TSL), has announced the expansion of its flagship plastic circularity initiative, Tidy Trails--a community-driven program focused on responsible plastic waste management through collection, segregation, and recycling to drive long-term environmental impact. The initiative has now been launched in New Delhi's Chandni Chowk and Pune's FC College Road, with further expansion in Agra and Guwahati, building on the success of earlier editions in these cities. This strategic rollout reinforces PepsiCo India's commitment to fostering cleaner, more sustainable urban environments. Guided by its Partnership of Progress philosophy, Tidy Trails brings together local administrations, market associations, shopkeepers, and consumers to drive meaningful behaviour change around plastic waste segregation and recycling--creating a collaborative model for circularity at the community level. As part of the initiative, a special mobile van will be deployed to collect post-consumer plastic waste from local establishments. The effort aims to encourage citizens to maintain cleaner surroundings and foster a culture of tidiness--setting positive examples and inspiring other communities to adopt responsible waste practices. At the heart of the Tidy Trails initiative is a powerful idea: transforming plastic waste into purpose. Collected plastic is repurposed into functional items such as benches and chairs, which are installed in public spaces like parks, community centres, and marketplaces. These installations not only enhance the utility and aesthetics of these areas but also serve as daily reminders of the value of sustainable living. Through on-ground campaigns, informative signage, and interactive community engagement, Tidy Trails is driving visible and lasting behavioral change--ensuring that plastic waste is not discarded, but reimagined into something meaningful for the community. Speaking on the expansion, Ms. Yashika Singh, Chief Corporate Affairs Officer and Sustainability Head, PepsiCo India and South Asia, said, "The launch of Tidy Trails in Delhi and Pune, along with its expansion in Agra and Guwahati, underscores our commitment to scaling sustainable, community-led solutions for post-consumer plastic waste management. Guided by our Partnership of Progress philosophy, we believe meaningful change is only possible through collective action. The success of Tidy Trails in Agra and Guwahati--driven by strong community engagement and support from local administrations--has laid a solid foundation for this next phase. We're proud to collaborate with partners like The Social Lab and local municipalities to deliver real, on-ground impact." Mr. Sahil Arora, Chief Executive Officer, The Social Lab (TSL), said, "We are proud to partner with PepsiCo India for this noble initiative. At TSL, we are committed to protecting the environment and supporting circular economy efforts through programs like Tidy Trails. Plastic waste is one of the biggest environmental challenges today, but when reused and recycled, it can offer valuable solutions. Through this initiative, we aim to bring together communities, businesses, and policymakers to encourage the responsible use, recycling, and reuse of plastic." Since its inception, the Tidy Trails initiative has collected over 68,000 kg of plastic waste, driven by active participation from local shopkeepers and communities. The program currently facilitates the daily collection of approximately 274 kg in Agra and 386 kg in Guwahati--demonstrating consistent, grassroots-level impact. With a reach of over 1.9 lakh people, the initiative continues to drive behavioral change around responsible plastic waste management through sustained community engagement and awareness efforts. As Tidy Trails expands its footprint, it stands as a compelling example of how collective action--across local communities, municipal bodies, and socially responsible businesses--can accelerate the transition toward a cleaner, greener, and more sustainable future. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's®, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)
New York Post
17-05-2025
- Business
- New York Post
Get rich quick crypto 'gurus' are targeting teens
Cryptocurrency titans make it seem easy for anyone to get rich off digital coins, and anyone who isn't making millions in their free time is wasting an opportunity. Crypto really is the financial Wild West. There are almost no regulations or rules in digital coins as there are on the real-world currency exchanges and stock markets. That makes it all too easy for everyone from hardened criminal gangs to petty grifters to take advantage of anyone they can reach. Advertisement 12 According to the crypto security firm Blockade, most meme coins are scams. Mike Guillen/NY Post Design 12 Sahil Arora has launched over 100 meme coins and, he says, he has earned millions of dollars. @sahilsays/Instagram All too often, this comes in the form of a friendly face and the well-worn promise that you can 'get rich quick.' To anyone over 30, those three words will immediately set off alarm bells. But in today's TikTok and Instagram-driven world of influencers and finfluencers (the financial 'advice' equivalent), they have flashy new ways of dressing it up. Advertisement The latest vehicle for roping people, all too often younger men and teenagers, is are so-called meme coins. Created from thin air with names which appeal to the public – playing off celebrities, politicians, trends or grabby mascots – they make big money for their creators and the influencers who peddle them, but usually nothing for those who invest. 'The easiest way to make money is to deploy a meme coin, run it and then sell as soon as you see [profits],' Sahil Arora, who's launched over 100 of these coins and claims he's earned millions, told The Post. 12 Crypto millionaire Sahil Arora is upfront about rug pulling and walking away with hefty profits. Courtesy of Sahil Arora Advertisement 12 Sahil Arora told The Post that people call him a 'super villain.' Courtesy of Sahil Arora The crypto security firm Blockade says most of the meme coins are scams, designed to have no lasting value. Like others of his ilk, straight-talking Arora profits through a process known as 'rug pulling.' A coin is issued, prices rise quickly as people invest, then Arora, who, as the creator, keeps a large percentage of the coins, sells at or near the currency's height. Advertisement 12 Cryptony, the online user name of a crypto consultant, told The Post that 'the rich get richer' with meme coins. Courtesy of cryptony He makes money; those who have put money into the coin lose; he essentially 'pulls the rug out' from under them. 'This is the biggest casino on Earth right now,' enthused Dubai-based Arora, who bragged about being called a 'super villain.' 'If you don't get rugged by me, you're probably going to get rugged by someone else. So, you might as well get rugged by a person with a track record of some success rather than getting rugged by a random person on the Internet,' he bafflingly claimed. 12 Paul 'Ice Poseidon' Denino has been accused of promoting a meme coin that left investors high and dry. he said it was 'not at the expense of fans or holders.' @ice_poseiden/Instagram Other, more recognizable influencers who have faced allegations of promoting meme coins and then leaving followers high and dry include Paul 'Ice Poseidon' Denino, Faze Kay, and Haliey 'Hawk Tuah Girl' Welch. Denino has been accused of promoting a coin and walking away with $300,000, which his followers invested. He said, 'I did make $300,000, but it was not at the expense of any fans or holders.' Faze Kay is one of several influencers accused of promoting a pump-and-dump scheme for a token called Save the Kids. He tweeted that he had 'no ill intent promoting any crypto alt coins.' Advertisement 12 Faze Kay said that he had 'no ill intent promoting any crypto alt coins.' Welch achieved quick fame as the Hawk Tuah Girl and had her name attached to a crypto that earned millions for so-called 'snipers'. These are people who use bots to monitor the rise of a meme coin and sell as soon as it is close to peaking. Welch's coin $HAWK lost 95% of its value in minutes. According to Welch's manager, she had no involvement in the scheme. To back it up, he pointed out she was cleared of any wrongdoing by the SEC and other government agencies, and she is also not named in a class action lawsuit against the coin's operators. Advertisement 12 Haliey 'Hawk Tuah Girl' Welch was cleared by the SEC of any wrongdoing. Anadolu via Getty Images While crypto is a growing industry and there are genuine alternative currencies like Bitcoin and Ethereum, which have stabilized and held their value, many more are just scams. 'You get 'influencers' who are given [crypto] tokens in exchange for promoting them,' Kyle Chassé, a veteran crypto investor who will be appearing on an upcoming streaming show, 'CryptoKnights,' told The Post. 'It should always be disclosed that these people are being paid to promote the coin. But not everybody has the moral compass to do that.' Advertisement 12 Kyle Chassé, a veteran crypto investor, advises being wary of influencers who are touting too many coins. Courtesy of kyle chasse People who follow the influencers see them promoting a coin and buy into promises that it will 'go to the moon' – crypto speak for gaining huge amounts of value. 'Everyone anticipates the price going up, and it does, because there is a big [group of people] buying into it,' a crypto consultant who goes by the name Cryptony (who asked that his real name not be used) told The Post. 'The rich get richer,' said Cryptony. 'For one person to make money, another person has to lose money. That's where it comes from.' Advertisement 12 Glenn Titus, a butcher in Oregon, learned his lesson after losing money in meme coins. Courtesy of Glenn Titus But, he added, 'some influencers are using these opportunities to build up their brand, rather than purely to make money from meme coins.' Aiming for the young and naïve, 'there's an entire class of influencers who have built their entire net worth and become very wealthy by essentially showing off a lifestyle: Their private jets, their fancy cars,' said Chassé. 'They're saying, 'Yeah, if you just watch my channel, you can be like me.'' Anyone can even launch their own coins for a few hundred dollars via platforms such as Such was the case for one teenager who launched three coins on the platform and made $50,000 in less time than it would take to sit for a geometry exam. 12 Crypto investor Charlene Woods believes that the anonymity of rug pulling makes it easier for people to do. @Charlenewoods/Instagram But he did it through executing 'a hard rug pull' — in anyone else's language, scamming. While young men seem most susceptible to all this, as crypto investor Charlene Woods told The Post, 'They don't care how old you are. They're robbing people they don't meet and never looking them in the eye. If they did, it might weigh on their conscience.' Glenn Titus, a 41-year-old butcher from Oregon, can relate. He invested in multiple coins that have been rugged. 'There were some I lost hundreds on,' he told The Post. In the former scenario, he explained, 'People [online] make it sound good, and the price keeps going up. Then suddenly you can't sell what you have. They pretty much clean out the money and everybody's screwed.' 12 Sahil Arora views meme coins as the biggest casino in the world. Courtesy of Sahil Arora Acknowledging that he can't do anything except be more careful in the future, Titus admitted, 'I'm pretty pissed off, honestly.' Now, he said, 'I stick with the Bitcoin kind of stuff.' Among the red flags to look for, according to Chassé, are those who show off their wealth online. 'You have to wonder where the money came from,' he said. Multiple people who spoke to The Post made clear that meme coins are the equivalent of gambling. However, said Chassé, 'at least in the casino, you know that maybe 60 percent of the time the house wins. In this [crypto] casino, the house is going to win 99 percent of the time.'
