Latest news with #Salawati
The Sun
27-05-2025
- Automotive
- The Sun
PRO-NET Branding Chief honoured at Malaysian CMO awards 2024
PROTON NEW ENERGY TECHNOLOGY SDN BHD (PRO-NET) has earned national recognition as its Chief Branding Officer, Salawati Mohd Yusoff, was named a recipient of the Malaysian CMO Award 2024 by MARKETING Magazine Asia. The award honours marketing professionals who go beyond conventional branding to drive organisational growth, strategic transformation, and long-term impact. Salawati was acknowledged for her instrumental role in steering PRO-NET's branding strategy with a clear and consistent narrative that prioritises authentic engagement and innovation. She described the accolade as a reflection of the collective effort behind PRO-NET's success, emphasising that branding is fundamentally about forging meaningful connections with people rather than superficial symbols. Under her leadership, PRO-NET has transformed how Malaysians perceive the future of mobility through its two core electric vehicle (EV) brands–smart Malaysia and Proton The company's brand evolution has been marked by a consistent voice, customer-first approach, and a focus on trust-building through advanced technologies. smart Malaysia's Rapid Rise in Premium EV Market The smart brand has gained significant traction in the premium EV segment in Malaysia. The smart #1 SUV emerged as one of the top three best-selling electric SUVs priced above RM180,000. Meanwhile, the smart #3 received multiple awards, including Best Compact Premium EV at the 2024 Car of the Year (COTY) awards, Best Electric Luxury Compact All-Wheel Drive Crossover/SUV from the Star Carsifu Editor's Choice Awards, and two major recognitions from the Malaysia Automotive, Robotics and IoT Institute (MARii)–Car of the Year and Crossover of the Year for models priced below RM200,000. On an international level, PRO-NET was recognised by smart Automobile with the Best Overseas Pioneer Partner award. This milestone underscores the company's growing influence in Southeast Asia and its steadfast commitment to excellence in partnership, performance, and regional expansion. Proton 7 Leads Malaysia's EV Charge The Proton 7 has swiftly become a standout success in Malaysia's electric vehicle landscape. Officially launched on 16 December 2024 by the Prime Minister, the 7 has rapidly gained traction with over 1,000 units delivered within the first 75 days. As of today, over 2,700 units have reached customers nationwide. With a 26% share of Malaysia's EV market, the 7 has maintained its position as the country's top-selling electric vehicle for four consecutive months. The vehicle's strong market performance has positioned it as both a commercial success and a symbol of national progress towards sustainable mobility. PRO-NET's Continued Commitment to EV Advancement PRO-NET CEO Zhang Qiang attributed Salawati's award to her exceptional vision and branding leadership, stating that her work has been pivotal in shaping public perception and reception of the company's products. He noted that the award also reflects the collaborative nature of PRO-NET's mission to lead the electric vehicle transition in Malaysia. The recognition at the Malaysian CMO Awards 2024 further cements PRO-NET's standing as a key driver in the country's automotive transformation. With continued innovation and strategic branding, the company is poised to accelerate Malaysia's journey towards a more sustainable automotive future. The Malaysian CMO Award serves as a national platform that celebrates marketers who not only safeguard brand identity but actively contribute to the commercial and strategic growth of their organisations.
New Straits Times
08-05-2025
- Automotive
- New Straits Times
Proton to launch second EV model in Q4
KUALA LUMPUR: Proton Holdings Bhd's wholly-owned Proton New Energy Technology (Pro-Net) is set to launch its newest electric vehicle (EV) model called 5 in the fourth quarter of 2025. Pro-Net chief branding officer Salawati Mohd Yusoff said the latest EV differs from its first model, the 7, in terms of segment as the former EV is a compact sport utility vehicle (C-SUV), while the 5 falls under the B-segment hatchback category. "Thus, in terms of size, the 5 is much more compact than the We will be offering five different colour options for this model. "In terms of pricing, we cannot reveal it just yet, but our models are generally priced above RM100,000. We hope to position the price of the newest EV slightly better and more affordable," she told Bernama at the Malaysia Autoshow 2025 on Thursday. The 5 will be available in two variants - the Prime model with a range of 345 kilometres (km), and the Premium variant, offering a range of up to 410km. Pro-Net is confident that the latest EV will be well received in the market, given the encouraging response to its first EV model, as Malaysians have shown growing interest and openness towards switching to EVs. To date, a total of 2,700 units of 7 have been sold since its initial launch in December last year, Salawati said.
The Star
08-05-2025
- Automotive
- The Star
Proton to launch e.MAS 5 EV in Q4 2025 with five colour options
SERDANG: Proton Holdings Bhd's wholly owned subsidiary, Proton New Energy Technology Sdn Bhd (Pro-Net), is set to launch its newest electric vehicle (EV) model, the 5, in the fourth quarter of 2025. Pro-Net chief branding officer Salawati Mohd Yusoff said the latest EV is in a different segment than its first model, the 7. The 7 is a compact sport utility vehicle (C-SUV), while the 5 falls under the B-segment hatchback category. "In terms of size, the 5 is much more compact than the and we will be offering five different colour options for this model. "In terms of pricing, we cannot reveal it just yet, but our models are generally priced above RM100,000. "We hope to position the price of the newest EV slightly better and more affordable," she told Bernama at the Malaysia Autoshow 2025 here on Thursday (May 8). Salawati added that the will be available in two variants - the Prime model, with a range of 345km, and the Premium variant, offering a range of up to 410km. She said the company is confident that its latest EV will be well-received, given the encouraging response to the 7 as Malaysians have shown growing interest and openness towards switching to EVs. To date, a total of 2,700 units of the 7 have been sold since its launch in December 2024, she said. Held for the third consecutive year, MAS 2025 featured 200 exhibitors and more than 500 vehicles. – Bernama
Free Malaysia Today
30-04-2025
- Free Malaysia Today
Man in Kedah sets houses ablaze after hearing voices
The aftermath of the fire at one of the houses in Alor Setar last night. (Umno Alor Setar Facebook pic) PETALING JAYA : A man in Kedah set fire to his house apparently after hearing voices telling him to do so, resulting in the destruction of four houses in Taman Wira Mergong, Alor Setar, yesterday. Kota Setar police chief Siti Nor Salawati Saad said the suspect in his 30s was believed to have hallucinated after taking methamphetamines. 'The suspect claimed he heard voices telling him to light some paper on fire and place it among the plastic containers in the house. 'As a result, his house was burned down, as were three other neighbouring houses, at about 8.20pm,' Kosmo reported Salawati as saying at a press conference. She said the suspect, recently released from prison after serving a sentence for drug trafficking under Section 39C of the Dangerous Drugs Act 1952, tested positive for methamphetamine use. 'Police are investigating the case under Section 427 of the Penal Code for mischief. 'The suspect faces up to five years' imprisonment, a fine or both if convicted,' she said.
New Straits Times
30-04-2025
- New Straits Times
Husband and wife nabbed over suspected drug trafficking
ALOR STAR: Police have arrested a married couple during a police raid at a house here on Monday for suspected involvement in drug trafficking. Kota Setar Police chief Assistant Commissioner Siti Nor Salawati Saad said the 3pm raid led to the seizure of 10,340 Eramin 5 pills, weighing approximately 2.85kg. Police also found a plastic packet containing what is believed to be ketamine, weighing 483 grams, as well as 364.2 grams of ecstasy. "The couple, both in their 50s, were believed to be distributing drugs to smaller peddlers in the surrounding area. The ecstasy are often used at private parties or entertainment centres. "They are typically mixed with flavoured drinks such as blackcurrant, apple, or lychee juice. Once consumed, a urine test would return positive for methamphetamine," she told a press conference at the district police headquarters today. Salawati said the suspects' operation involved pre-arranged pick-up locations, where buyers would collect the drugs. The male suspect tested positive for methamphetamine and ketamine and has five prior records for various drug offences, including under Section 39B of the Dangerous Drugs Act 1952. "However, his wife has no prior criminal record. The total value of drugs seized is estimated at RM189,642.43, police also seized RM530 in cash believed to be proceeds from drug sales," she said. Salawati said the amount could have potentially supplied up to 3,200 drug users in the district. "We are still investigating the source of the drugs, which we believe originated from outside Kedah. "We believe the male suspect has been active in drug distribution for about four years. He does not hold a steady job and his primary source of income appears to be from drug dealing," she said. The couple has been remanded for seven days from yesterday until May 5 to assist investigations under Section 39B of the Dangerous Drugs Act 1952.
