Latest news with #SalesforceDataCloud
Yahoo
15-05-2025
- Business
- Yahoo
Salesforce beefs up agent capabilities with Convergence acquisition
This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. Salesforce plans to bolster its agentic AI capabilities with the acquisition of the CRM vendor said in a Thursday announcement. The startup develops task-automation tools that can perform complex tasks and adapt to some changing conditions in real time, according to Salesforce. Salesforce will leverage Convergence technology and talent to advance Agentforce, an agent-building and orchestration platform it deployed last year. The acquisition is expected to close in Q2 of Salesforce's fiscal year 2026, which ends July 31. Terms of the deal were not disclosed. 'This acquisition represents the direction Salesforce wants to take with AI,' Mila D'Antonio, principal analyst of customer engagement at Omdia, said in an email to CIO Dive. The vendor is banking on the agent platform to shape its CRM strategy by adding autonomous capabilities that go beyond today's copilots, D'Antonio added. Agentforce is a critical platform for Salesforce, as agentic AI has taken hold of the CRM market. In February, CEO Marc Benioff described the company's Q4 as 'the quarter of Agentforce,' highlighting that 5,000 customers have signed on to the platform as of October — 3,000 of which are paying for the service. 'Salesforce is betting the farm on Agentforce,' said Kate Leggett, Forrester VP and principal analyst, in an email to CIO Dive. 'As AI agents become more mature, it erodes the value of their current clouds.' The company's efforts to port its products to Agentforce so that it can better align data and workflows across its clouds is grounded in its AI-focused strategy, as is its push to fuel agents with Salesforce Data Cloud customer data, Leggett said. A flexible pricing plan for Agentforce announced Thursday, also plays into the platform strategy. The move indicates Salesforce is 'rethinking their pricing model to protect their revenue stream as more user seats transition to AI work,' Leggett said. The new pricing model includes flex credits, which come in packs of 100,000 for $500, to scale Agentforce across workflows; a Flex Agreement that enables companies to shift between user licenses and flex credits as needed; and Agentforce user licenses and add-ons, a per user, per month plan for unlimited access to customer-facing agents. Acquiring Convergence brings AI talent along with technology, Salesforce said in the announcement. Convergence, co-founded in 2024 by two machine learning engineers, boasts employees from Google DeepMind, PolyAI and Meta and 'brings in a highly skilled team that Salesforce clearly wants to build around,' D'Antonio said. 'What Salesforce is aiming for [with] Convergence is a step-change from Einstein where AI agents can actually perceive context, make decisions and adapt dynamically across complex workflows,' said D'Antonio, referencing the company's first AI platform released in 2016. 'Eventually an AI agent will manage an entire customer engagement from end to end.' Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind CIO Dive, is also invested in Omdia. Informa has no influence over CIO Dive's coverage. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
19-03-2025
- Business
- Globe and Mail
Analysts Are Split on Salesforce Stock (CRM)
According to Bank of America analyst Bradley Sills, it's time for investors to buy Salesforce (CRM) stock. The analyst highlights CRM shares as having the potential for 'quality growth at a reasonable price.' He reiterated a Buy rating and a $400 price target, representing a potential 43.51% upside for CRM stock. Light Up your Portfolio with Spark: Easily identify stocks' risks and opportunities. Discover stocks' market position with detailed competitor analyses. Sills points to Salesforce's Agentforce artificial intelligence (AI) platform as the reason for the bullish stance on the stock. He says this could see 2% incremental growth in the second half of 2025 based on Salesforce Data Cloud. The analyst also notes that Salesforce intends to introduce a new pricing model for Agentforce. This will prevent additional pressure on margins by charging tokens based on problem complexity. Sills isn't the only analyst to weigh in on CRM stock recently. Five-star Stephens analyst Brett Huff initiated coverage of the company yesterday with a Hold rating and a $311 price target, representing a potential 11.58% upside for the shares. While Huff admits Salesforce is right to bet on AI, he points to its reliance on legacy technology as an issue that will affect its growth. The analyst also argues that the company's AI efforts are already baked into its share price. CRM Stock Movement Today CRM stock is up 0.79% on Wednesday after falling 0.72% yesterday. The stock is also down 16.63% year-to-date and 8.55% over the last year. The stock went through a rough period earlier this year when the AI sector was rocked by the DeepSeek reveal. While many companies have recovered since then, CRM isn't one of them. Is CRM Stock a Buy, Sell, or Hold? Turning to Wall Street, the analysts' consensus rating for Salesforce is Moderate Buy based on 30 Buy, eight Hold, and two Sell ratings over the last three months. With that comes an average price target of $375.58, a high of $440, and a low of $243. This represents a potential 34.75% upside for CRM stock. See more CRM stock analyst ratings Questions or Comments about the article? Write to editor@
Yahoo
27-01-2025
- Business
- Yahoo
CloudMasonry Announced As Top Salesforce Consulting Firm
CloudMasonry Ranked Top Salesforce Consulting Company in the USA by Clutch CHICAGO, Jan. 27, 2025 /PRNewswire/ -- The top Salesforce consulting firm, CloudMasonry, is proud to announce its recognition as the Top Salesforce Consulting company in the United States by Clutch. The accolade highlights CloudMasonry's unwavering commitment to delivering exceptional Salesforce solutions and driving transformative outcomes for its clients. Trusted by Industry Leaders CloudMasonry's comprehensive Salesforce consulting services have enabled organizations across industries to optimize their CRM strategies and achieve measurable business results. With expertise spanning Salesforce implementation, Salesforce Data Cloud, Salesforce AgentForce, Salesforce Marketing Cloud, and Salesforce Revenue Cloud, CloudMasonry continues to set the standard for innovation and excellence in the Salesforce ecosystem. "Being recognized by Clutch as the top Salesforce Consulting firm is a testament to the incredible dedication of our team and the trust our clients place in us," said Peter Ryan, CEO of CloudMasonry. "We are honored to be a trusted partner for companies seeking to unlock the full potential of Salesforce." Award-Winning Customer-Centric Approach Clutch, the leading B2B ratings and reviews platform, recognized CloudMasonry as the top Salesforce consulting firm in the USA. This prestigious award highlights CloudMasonry's exceptional client satisfaction, technical expertise, and proven project delivery. The recognition solidifies CloudMasonry's position as a trusted partner for Salesforce solutions nationwide. Commitment to Excellence CloudMasonry's approach centers on understanding each client's unique needs and tailoring Salesforce solutions to deliver impactful business outcomes. With a portfolio of over 500 successful Salesforce engagements, CloudMasonry has become the partner of choice for companies ranging from Fortune 500 enterprises to growing startups. About CloudMasonryCloudMasonry is a full-service Salesforce consulting firm that partners with businesses of all sizes to maximize the value of their Salesforce investments. With expertise spanning the entire digital transformation journey, CloudMasonry delivers tailored solutions designed to drive business growth through best-in-class technology and practices. Learn MoreCloudMasonry Website: Blog Post:httpshttps:// View original content to download multimedia: SOURCE CloudMasonry Sign in to access your portfolio
