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Time Business News
17 hours ago
- Business
- Time Business News
Adopting Generative AI Safely and Responsibly
Adopting Generative AI Safely and Responsibly Generative AI is making waves across industries, accelerating adoption at a pace even faster than the early days of the internet. While this technology unlocks immense possibilities, it also brings with it significant risks. Organizations looking to harness the benefits of AI must strike a careful balance between driving innovation and upholding responsible practices, notes Sourabh Mahajan, Technical Architect at Salesforce Inc. Foster Transparency Generative AI models often lack clear explanations for their actions. It's critical for organizations to keep track of AI activities, monitor their behaviors, and establish comprehensive audit trails. Implementing process platforms can streamline how tasks are assigned to AI bots and agents, with escalation pathways to humans when decisions require final approval. AI should also offer source citations, enabling users to verify information and trust results. Georgia State University's 'Pounce' chatbot, a generative AI tool, provides new students with real-time SMS support and reminders, reducing summer melt by 22% and significantly improving engagement. The bot also refers more complex cases to staff as needed. Generative AI models often lack clear explanations for their actions. It's critical for organizations to keep track of AI activities, monitor their behaviors, and establish comprehensive audit trails. Implementing process platforms can streamline how tasks are assigned to AI bots and agents, with escalation pathways to humans when decisions require final approval. AI should also offer source citations, enabling users to verify information and trust results. Georgia State University's 'Pounce' chatbot, a generative AI tool, provides new students with real-time SMS support and reminders, reducing summer melt by 22% and significantly improving engagement. The bot also refers more complex cases to staff as needed. Protect Against AI Bias Bias can seep into AI outcomes when algorithms or datasets are flawed or unrepresentative. To minimize unfair results, it's important to eliminate sensitive identifiers like race, age, and gender from datasets. Ensuring data diversity and routinely reviewing outputs helps catch and address bias early. Private AI models, trained exclusively on an organization's own data, also allow for better control and further bias prevention. Bias can seep into AI outcomes when algorithms or datasets are flawed or unrepresentative. To minimize unfair results, it's important to eliminate sensitive identifiers like race, age, and gender from datasets. Ensuring data diversity and routinely reviewing outputs helps catch and address bias early. Private AI models, trained exclusively on an organization's own data, also allow for better control and further bias prevention. Integrate AI Thoughtfully into Workflows Structured guidelines are essential for effective AI integration. Process platforms can help define AI boundaries, identify instances where human oversight is required, and ensure that internally trained, private AI models are used appropriately. By providing this structure, organizations safeguard both compliance and operational efficiency ultimately securing an ethical edge that builds trust and supports long-term growth. Structured guidelines are essential for effective AI integration. Process platforms can help define AI boundaries, identify instances where human oversight is required, and ensure that internally trained, private AI models are used appropriately. By providing this structure, organizations safeguard both compliance and operational efficiency ultimately securing an ethical edge that builds trust and supports long-term growth. Embrace Private AI for Enhanced Security Protecting private information and complying with regulations is key. Public AI models are trained on wide ranging internet data, which can introduce privacy vulnerabilities and even inadvertently leak proprietary information. By contrast, private AI keeps organizational data internal and ensures models are trained within strict compliance parameters, thus protecting sensitive information and intellectual assets. Protecting private information and complying with regulations is key. Public AI models are trained on wide ranging internet data, which can introduce privacy vulnerabilities and even inadvertently leak proprietary information. By contrast, private AI keeps organizational data internal and ensures models are trained within strict compliance parameters, thus protecting sensitive information and intellectual assets. Select AI Applications with Discretion With regulations like 2023's Executive Order on Safe, Secure, and Trustworthy AI bringing stringent guidelines to the U.S., it's more important than ever to use AI judiciously. These regulations call for transparency, rigorous risk assessments, and robust privacy protections. Organizations are advised to deploy AI where it can add genuine value, but to always keep humans in the loop especially for major decisions, like loan approvals, that can significantly impact individuals. Ultimately, responsible and secure adoption of generative AI isn't just about ethics it's a competitive differentiator. It inspires customer trust, reduces organizational risk, and sets the stage for sustainable growth About the Author Sourabh Mahajan is a seasoned Salesforce specialist and technology innovator known for crafting and deploying transformative cloud solutions that enable businesses across various sectors to thrive. His extensive expertise in Salesforce development, system architecture, and consulting has consistently propelled digital transformation, optimized workflows, and delivered tangible business results. Driven by a passion for innovation, Sourabh aids organizations in achieving their objectives through thoughtful and strategic technology integration. Whether leveraging AI to enhance customer experiences, designing scalable architectures to solve intricate business problems, or guiding teams toward peak operational performance, Sourabh excels at turning visionary ideas into practical outcomes. Outside of his professional pursuits, he is a committed mentor, an advocate for continuous learning, and an engaged member of the technology community, dedicated to sharing insights and inspiring fellow professionals. TIME BUSINESS NEWS
Yahoo
29-06-2025
- Business
- Yahoo
Salesforce (CRM) Expands PayPal Integration with Agentforce Platform Upgrade
Salesforce, Inc. (NYSE:CRM) is one of the 12 stocks that will make you rich in 10 years. On June 23, the company announced an enhanced collaboration with PayPal (NASDAQ:PYPL) through the Salesforce Agentforce platform. Specifically, users can now integrate PayPal as a featured Model Context Protocol (MCP) Server on Agentforce's AgentExchange platform. Pixabay/Public Domain The partnership enables Agentforce users to seamlessly integrate PayPal's full suite of commerce tools to create AI-powered agents for streamlined business operations. PayPal's designation as an MCP Server allows Agentforce's AI agents to connect with the firm's commerce tools without requiring custom code. The partnership expansion was announced alongside the launch of Agentforce 3. Agentforce 3 is a significant upgrade to Salesforce's AI agent development platform, which includes a new Command Center for monitoring AI agents and a 233% increase in AI agent usage over six months. Its MCP support extends to over 30 partners, including AWS, Google Cloud, Stripe, and Cisco Systems. Salesforce, Inc. (NYSE:CRM) is an American enterprise software company. It provides cloud-based customer relationship management (CRM) solutions that help businesses manage sales, service, marketing, commerce, and analytics. Its core products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and the Salesforce Platform, which integrates AI and automation tools like Agentforce. While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: and . Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
23-06-2025
- Business
- Yahoo
Salesforce, Nexstar Media Group Expand Partnership to Revolutionize Advertising Sales
Salesforce Inc. (NYSE:CRM) is one of the best technology stocks according to Wall Street analysts. On June 19, Salesforce announced an extension of its partnership with Nexstar Media Group Inc. (NASDAQ:NXST). The collaboration aims to enhance and streamline Nexstar's local advertising sales operations and overall efficiency. Nexstar will use Salesforce Media Cloud to manage its day-to-day sales activities and operations. This will provide its 1,600+ advertising sales personnel with near real-time visibility into campaign delivery and ad spending forecasts, which is critical given the increasing prioritization of digital platforms by advertisers. A customer service team in an office setting using the company's Customer 360 platform to communicate with customers. Furthermore, Nexstar is expanding its use of other Salesforce solutions, such as CRM Analytics and Revenue Cloud, to ensure a unified platform that eliminates data silos and delivers AI-powered insights to facilitate faster and more efficient deal closures. A key component of the extended partnership is the implementation of Agentforce for Media. This platform will enable Nexstar to build and deploy AI agents that can automate various manual and time-consuming tasks. Salesforce Inc. (NYSE:CRM) provides customer relationship management/CRM technology that connects companies and customers worldwide. Nexstar Media Group Inc. (NASDAQ:NXST) is a media company that produces and distributes local & national news, sports, and entertainment content. While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
20-06-2025
- Business
- Yahoo
Salesforce Inc. (CRM) Unveils AI-Powered Marketing Cloud Next to Enhance Marketing
Salesforce Inc. (NYSE:CRM) is one of the 13 best software stocks to buy now. On June 13, analysts at Stifel reiterated a 'Buy' rating on the stock with a $375 price target following the company's Marketing and Commerce Focused event in Chicago. Pixabay/Public Domain The event allowed Stifel analysts to interact with the company's partners and customers. During the event, Salesforce unveiled Marketing Cloud Next, a platform combining ExactTarget, Pardot, Datorama, and Evergage into a single, integrated solution. The integrated platform will have built-in Data Cloud and Agentforce capabilities to address long-standing fragmentation across marketing technology. Featuring agentic artificial intelligence capabilities, Marketing Cloud Next will feature agents capable of answering customers' questions in chats, texts, and emails. It can also draft marketing campaigns and briefs that summarize them. Salesforce Inc. (NYSE:CRM) is a cloud-based software company that provides customer relationship management (CRM) services. It offers a platform for businesses to connect with their customers meaningfully by managing sales, service, marketing, commerce, and IT teams in one place. While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 12 Best Healthcare Stocks to Buy Now and 10 Stocks Analysts Are Upgrading Today. Disclosure: None. Sign in to access your portfolio
Yahoo
16-06-2025
- Business
- Yahoo
Despite Limited Near-Term Catalysts, Oppenheimer Reaffirms Salesforce (CRM) at Overweight
Salesforce Inc. (NYSE:CRM) is one of the 10 best tech stocks to buy according to billionaires right now. On June 9, an analyst at Oppenheimer reiterated his Outperform rating on the stock and maintained a $370 price target. In this latest note, the analyst pointed to a positive tone from the company management in their recent meeting, particularly around product demand, AI platform capabilities, and early-stage pipeline momentum. Within the AI platforms, he was specifically upbeat about traction in Agentforce and Data Cloud. Copyright: drserg / 123RF Stock Photo However, despite the constructive messaging, the analyst acknowledged that short-term catalysts appear limited. The recent announcement of a potential deal with Informatica Inc. (NYSE:INFA) is also weighing on sentiment for now. The company's historical track record in integration of acquired companies is not particularly strong, and thus the market is still cautious on the long-term synergies of this acquisition. That said, the Oppenheimer analyst maintains a longer-term positive view, citing Salesforce's strong position in the evolving AI landscape. The firm believes Salesforce is well placed to serve as a primary data layer and system-of-records provider in enterprise AI adoption. In the first week of June, an analyst from Cantor Fitzgerald also initiated coverage on Salesforce with an Overweight rating and a price target of $325. He cited the company as one of the highest-quality businesses within their coverage. Salesforce Inc. (NYSE:CRM) is a cloud-based software company specializing in customer relationship management (CRM) solutions. The company offers a comprehensive suite of cloud-based applications for sales, service, marketing, and analytics, enabling businesses to connect with their customers more meaningfully. Its platform is designed to help organizations streamline their operations, enhance customer engagement, and drive growth through data-driven insights. While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None.
