Latest news with #SambaTV
Yahoo
13 hours ago
- Business
- Yahoo
Samba TV Study Finds Strong Link Between Amazon Ads and Box Office Results, Revealing Important Tactics to Influence Theater-going Audiences
New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office results CANNES, France, June 16, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new films in theaters, consideration to watch, and ultimately conversion via new ticket sales on Fandango. The analysis of 213 million ad impressions correlated with Fandango purchase data, provided a unique research environment for Samba TV's measurement science team to study, specifically how Amazon Ads directly impact ticket purchases, particularly among audiences who watch less traditional television. Brands that invested in Amazon Ads were 8.5 times more likely to reach light TV viewers, a critical audience who accounted for 77% of ticket purchases on Fandango. These findings underscore Amazon's ability to uncover and activate hard-to-reach audiences that may be missed by more traditional marketing strategies. "Traditional media strategy separates awareness from conversion, but Samba's adaptive audiences prove you can drive both with a unified strategy,' said Samba TV Vice President of Measurement Science Alyson Sprague. 'Our study with Amazon Ads and Fandango demonstrates how Samba Media Intelligence can align attention plus intention to deliver business outcomes. By layering our outcome-driven insights, we're proving that strategic reach drives both awareness and ticket sales when executed with data and media strategies designed to achieve both.' The study highlights the next evolution in movie marketing, revealing that Amazon Ads campaigns delivered a 23% median lift in purchase consideration and a 13% median lift in confirmed purchases on Fandango, compared to unexposed audiences. Beyond conversions, the campaigns also drove significant impact on discovery, generating a 17% median lift in visits to movie detail pages. These metrics demonstrate a clear link between media exposure and consumer action, reinforcing the power of Amazon Ads to drive conversion across the entertainment funnel. 'We're committed to helping our entertainment partners reach the right audience and deliver measurable business outcomes,' said Amazon Ads Senior Manager of Third-party Measurement Program Kristina Ciampi. 'This study with Samba TV is a demonstration of what's possible when research and media come together.' The study also highlights the complementary power of how traditional TV marketing and Amazon Ads work in tandem. When combined, these campaigns delivered the highest lifts in both awareness and purchase intent, by 2x and 5.4x respectively. This further reinforces the effectiveness of an omnichannel strategy that pairs linear reach with digital precision. The study demonstrates how Samba TV data aligns attention plus intention to deliver business outcomes. To understand whether campaigns are driving impact, advertisers need access to comprehensive, full-funnel insights. Samba TV's first-party dataset spans TV, digital, and social channels, enabling brands and agencies to measure performance based on real-world business outcomes from box office sales to brand lift, retail visitation, and digital conversions. About Samba TVSamba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen. Media Contacts For Samba TV:Katie in to access your portfolio
Fox News
17-03-2025
- Entertainment
- Fox News
Meghan Markle's Netflix ratings disappoint after duchess plays 'bland' Betty Crocker: experts
Meghan Markle served hot single-skillet spaghetti in her Netflix series, but the ratings were lukewarm. The Duchess of Sussex's highly anticipated lifestyle show, "With Love, Meghan," drew a mere 526,000 households according to Samba TV, a tech company that measures audience data, Forbes reported. According to the outlet, those numbers include live plus five-day viewership of the program in its premiere. In comparison, her 2022 docuseries, "Harry & Meghan," in which she and her husband Prince Harry aired their struggles with royal life, reached 2.1 million households following its debut. "The transition from Queen of Victimhood and score-settling to Betty Crocker is going to require a lot more than store-bought peanut butter pretzels," Kinsey Schofield, host of the "To Di For Daily" podcast, told Fox News Digital. "I think people have seen for themselves who Meghan Markle is, and they don't like her," she claimed. "On top of the real lack of authenticity, they've already made up their minds about her and don't have the patience to be convinced otherwise." "Public interest in Meghan Markle will always be directly associated with her proximity to the British royal family," Schofield stressed. "That is why none of these new projects have worked out." "With Love Meghan" became available for streaming on March 4 after it was postponed due to the Los Angeles fires. "'With Love, Meghan' lacked the one thing that makes her interesting – the in-laws who refused to give her any access to them because they considered her untrustworthy," Schofield claimed. Royal experts argued that the real stars of Netflix aren't Meghan and Harry – it's the family they escaped from. The 2022 documentary "Live To Lead," which was produced by the Duke and Duchess of Sussex, failed to hit the top 10 on Netflix, making it unclear how many views it ultimately scored, reported. The 2023 documentary "Heart of Invictus," which focuses on Harry's passion project, the Invictus Games, as well as his "Polo" series, also failed to hit the top 10 in its first week, the outlet shared. "Meghan, along with Harry, are not interesting," British broadcaster and photographer Helena Chard told Fox News Digital. "They are not fun, entertaining personalities. I'd go as far as to say they are bland and, as such, their shows are bland. "And I don't believe Harry's heart is in creating shows. He isn't an expert in this field, and I imagine he wonders why he should put effort into something that doesn't interest him." "On the other hand, Meghan loves being the center of attention," Chard claimed. "[I feel] she craves the limelight. However, Meghan is disliked by many. She seems so desperate to be someone she isn't. It's simple – the public does not warm up to her. She grates on people's nerves and her inauthenticity is more than cringey, it's intolerable." Meghan, a former American actress who starred in the legal drama "Suits," married the British prince in 2018. The Duke and Duchess of Sussex stepped back as senior royals in 2020 and moved to California. They cited the unbearable intrusions and racist attitudes of the British media for their royal exit. Since leaving the U.K., the couple have aired their grievances in interviews, as well as Harry's 2023 memoir "Spare." In 2020, Prince Harry and his wife signed a multi-year deal to produce nature series, documentaries and children's programming for the streaming service. In "Harry & Meghan," the couple shared their love story and spoke out against the British monarchy. Meghan talked about struggling with toxic press coverage while Harry described how his older brother, Prince William, shouted at him. The Duke of Sussex also shared in great detail how his relationship with the royal household broke down following his relationship with Meghan. WATCH: MEGHAN MARKLE AND PRINCE HARRY JOCKEY FOR ATTENTION AS PRINCE WILLIAM, KATE MIDDLETON MAKE HISTORY IN US "I don't think that the two shows are comparable," royal expert Richard Fitzwilliams explained to Fox News Digital. "'Harry & Meghan' was an intimate and rather daring documentary which gave insights into their royal life. It was destructive, but it was novel… Meghan's infamous mock curtsy, which was seen as insulting… was [a] low point. It was, undeniably, what Netflix wanted… and wonderfully sensational for the makers of 'The Crown.'" "There was a fascination with the couple," said Fitzwilliams. "That gave them power, which they misused. The road led to 'Spare' and a total rift with the royal family. [But] 'With Love, Meghan' is feeble. It's a saccharine load of self-love… A series like 'Polo,' an elitist sport, was never going to take off on Netflix. They hardly appeared in it and should not have wasted time filming it." "Netflix must decide if they want to renew parts of their contract," Fitzwilliams warned. Fitzwilliams believes this is a make-or-break moment for the duchess, who is launching her lifestyle brand, As Ever, sometime in the spring. The 43-year-old confirmed that the streaming giant is a partner. Products are expected to be sold at Netflix stores. Season 2 of "With Love, Meghan" will also premiere in the fall. "The test will come when Season 2 is released," he said. "The fans will stick with it, but I strongly suspect interest will peter out. If it reaches the top 10 again for any length of time, she will undoubtedly be relieved." But if Season 2 tanks, Fitzwilliams said, he wouldn't be surprised if Netflix "walks away." "Netflix will not have appreciated the ferocity of the latest reviews," said Fitzwilliams. "The second season was also filmed back-to-back. That means no one had an opportunity to learn from the reaction to the first. Surely, this was a dreadful mistake." "They've lost both sides of the pond," claimed British royal expert Hilary Fordwich. "Instead of the show 'taking something ordinary and elevating it,' she's done the exact opposite. She's taking something globally wonderful – the opportunity to be a royal representative across the Commonwealth highlighting humanitarian efforts of global causes – and ruined her future [as a royal]." But Meghan appears to be following the royal motto – keep calm and carry on. On Thursday, the mother of two announced that her podcast, "Confessions of a Female Founder," is debuting on April 8 with an eight-episode season. The series, produced by Lemonada Media, will follow Meghan as she has conversations with female founders about building a brand. Schofield said Meghan's latest venture will be a tougher sell than jam. "Good luck with her new podcast about female founders – I fell asleep halfway through reading the title."
Yahoo
11-03-2025
- Entertainment
- Yahoo
Meghan Markle off Netflix Top 10 after only 6 days
(NewsNation) — It was fun while it lasted. Meghan Markle (sorry, Meghan Sussex) basked in being on Netflix's Top 10 last week — where her show 'With Love, Meghan' peaked at No. 5 on Thursday. Sadly, her reign lasted a mere six days. Netflix claims to have 'renewed' the show for a second season, although the extra shows were already shot, paid for and will debut in the fall so she can plug her 'As Ever' line of crepe mix, shortbread cookies, jams, teas and dried edible flowers. The show debuted at No. 6 on Netflix's most watched list but was panned as 'vain', 'narcissistic' and 'pointless' by critics and fans alike in the U.S. and England and garnered a mere 20% like rate on Rotten Tomatoes. As my insider told me last week: 'It's necessary for a second season because Netflix has sunk so much money into As Ever — and she can promote the products in the second season she couldn't promote in this one due to all the trademark hassle. But yeah, (Netflix) is still done — they're trying to recoup the investment.' Comedian of Trump rally fame gets Netflix deal The six days on the Top 10 list can be chalked up to intense media coverage of the show, which garnered public interest, my sources added. But what would be really interesting — and something Netflix will never release — is the drop-off rate, as in how long people actually watched and how many shows they consumed. What we do know is that the eight-part series was watched by 526,000 households in the first six days it was available on Netflix since its release March 4, according to data gathered by Samba TV. Because Netflix released all episodes at once and didn't space them out one per week, we will never know how many of the shows were actually watched. According to the Daily Mail, Netflix bosses are 'worried' about the poor reviews — especially as they are a business partner in her lifestyle brand: 'Netflix bosses are all worried now because they have invested a lot in the product line. They don't know when and how to roll it all out.' One thing's for sure: Markle won't be signing another $100 million deal anytime soon. Welcome to 'The Scoop' — the ultimate back-to-the-office water cooler cheat sheet, your go-to source for all things everyone really wants to know! Get the latest on everything from the political swamp maneuvering in D.C. and Hollywood drama to jaw-dropping small-town shenanigans from Paula Froelich. Subscribe to her newsletter here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
