Latest news with #SamiWahid
Business Recorder
3 days ago
- Business
- Business Recorder
Coca-Cola celebrating Independence Day with ‘Share a Coke with Pakistan' campaign
ISLAMABAD: Coca-Cola Pakistan is celebrating the country's Independence Day by integrating its iconic 'Share A Coke' campaign with Pakistan's rich cultural motifs. 'Share a Coke with Pakistan' features beautifully designed floats and carts, offering fans Independence Day-themed bottles and eye-catching billboards across the country adorned with traditional icons. Sunay Sanl, General Manager of Coca Cola İçecek (CCI), Turkish bottling partner of Coca-Cola Pakistan, said, 'For decades, Coca-Cola Beverages Pakistan has been woven into the very fabric of this nation, connecting deeply with its culture, people, and economy. 'Share a Coke with Pakistan' campaign celebrates this enduring bond that transcends business. With thousands of Pakistanis integral to every level of the Coca-Cola System's value chain, this partnership embodies the profound friendship between Pakistan and Türkiye. Through Coca Cola İçecek's comprehensive bottling, distribution, and retail network, we don't just serve refreshment – we continue our journey as a cherished part of Pakistani households and a living symbol of Turkish-Pakistani friendship.' Sami Wahid, General Manager of Coca-Cola Pakistan, expressed his excitement about the campaign, saying, 'Six years after independence, in 1953, Coca-Cola Pakistan became a part of this nation and has since been present on all major occasions, including Independence Day celebrations. From Coke Studio, which brought Pakistan's music scene to the global center stage, to our partnerships with sports events such as FIFA and the ICC Champions Trophy that every young Pakistani passionately follows, we continue to celebrate 72 years of connection with this land of incredible beauty, history, and potential.' 'Share a Coke with Pakistan' builds on this legacy by incorporating block-printed ajrak patterns of Sindh, colourful embroidery from various regions, flamboyant truck art that is a hallmark of Pakistani roads, delicate floral and geometric designs of Mughal miniature paintings, and the stunning blue pottery from Multan and Hala. It is a testament to the beautiful journey that Coca-Cola and Pakistan are on together. Copyright Business Recorder, 2025
Business Recorder
7 days ago
- Business
- Business Recorder
‘Coca-Cola Utha, Zone Mein Aa' campaign launched
ISLAMABAD: Coca-Cola has launched 'Coca-Cola Utha, Zone Mein Aa' campaign, aimed at inspiring youth to live fully in the moment and truly enjoy it. In a world saturated with digital noise and constant distractions—particularly for Gen Z, the brand is a symbol for enjoying the moment and authentic human connections. As part of the campaign, immersive Coke Zones have been established along major routes to Pakistan's popular northern getaways. These refreshing lounges offer travelers a much-needed sanctuary to pause, unplug, and recharge. Here, amidst the iconic sounds of Coke Studio and interactive games—all paired with a perfectly chilled drink—visitors can cut through everyday noise and rediscover joy in the moment. Under the 'Coca-Cola Utha, Zone Mein Aa' campaign, these inviting these Zones also spotlight the company's dedication to sustainability. Waste segregation bins and information desks have also been set up that actively promote environmental awareness amongst the visitors at the zones. Sami Wahid, General Manager, Pakistan and Afghanistan Region of The Coca-Cola Company, said. 'As friends and families across Pakistan plan their summer getaways, 'Coca-Cola Utha, Zone Mein Aa' is an invitation to actively participate, rediscover the value of being fully present, and create lasting memories,' he said. Copyright Business Recorder, 2025
Business Recorder
04-07-2025
- Business
- Business Recorder
Sami Wahid joins Coca-Cola Pakistan & Afghanistan Region as new GM
KARACHI: Sami Wahid has assumed the role of General Manager for the Pakistan and Afghanistan Region of Eurasia & Middle East Operation Unit of The Coca-Cola Company. With nearly two decades of expertise in marketing, sales, strategy, and general management, Mr. Wahid brings a comprehensive approach to strategic planning and commercial operations leadership. Prior to joining Coca-Cola, Wahid served as Managing Director at Mondelez Pakistan, where he drove sustainable growth and progress across various Middle East, North Africa, and Pakistan markets. He has had a remarkable track record for driving transformational growth, creating an innovative culture, while driving brand and business success. Sami is a strong advocate for sectoral growth, representing industry's interests on key matters before regulatory authorities and is particularly passionate about environmental, governance and sustainability. Sami Wahid has also served as the Senior Vice President of the American Business Council. He believes in driving initiatives that create a meaningful impact for the community at large. Copyright Business Recorder, 2025
