Latest news with #SamirKModi
Fashion Value Chain
2 days ago
- Entertainment
- Fashion Value Chain
ColorBar Reinvents Itself with #RevealYourMagic Campaign
Known for its commitment to fearless self-expression, ColorBar Cosmetics unveils a stunning rebrand anchored by the #RevealYourMagic campaign. This transformation reflects a deeper purpose: celebrating individuality, emotion, and inclusive beauty in a world that thrives on diversity. The refresh, led by Founder and Managing Director Samir K Modi, introduces a striking new visual identity—a rich rust orange paired with luminous gold, symbolizing grounded confidence and elevated elegance. At the heart of the campaign lies a powerful brand film, portraying five distinct beauty personas—Bold, Glam, Demure, Radiant, and Playful—represented by a diverse, multicultural cast, including a male face. This casting choice underlines ColorBar's commitment to redefining beauty across gender lines and cultural boundaries. 'ColorBar has always stood for individuality, fearlessness, and the freedom to be,' shares Samir K Modi. 'With this next chapter, we're elevating how beauty looks—and more importantly, how it feels.' Global Expansion & Future Vision As ColorBar redefines beauty, it also broadens its horizons. The brand is scaling up immersive retail experiences and preparing to expand into the USA and Middle East, joining its existing presence in Russia. New launches in skincare, fragrances, and wellness will complement its current portfolio, all grounded in high-performance, science-backed formulations. Staying true to its ethical values, ColorBar remains 100% vegan, cruelty-free, and PETA-certified, with sustainability targets set for 2026–27. The rebrand positions the label not just as a cosmetic house, but as a global lifestyle brand championing self-expression, innovation, and conscious beauty. Watch the brand film | Hear from Samir K Modi
Business Standard
3 days ago
- Business
- Business Standard
The New ColorBar - A Bold Era of Beauty Built on Self-Expression, Innovation, and Inclusivity
NewsVoir New Delhi [India], May 30: ColorBar Cosmetics, an iconic beauty brand, ushers in a bold new chapter with the launch of the new ColorBar - a striking reinvention that positions beauty as a powerful expression of individuality, creativity, and conscious luxury, with the philosophy of 'beauty backed by science'. At the helm of this transformation is Mr. Samir K Modi, Founder and Managing Director, whose vision goes beyond aesthetics to champion a deeper, more powerful message - beauty is personal, playful, and most importantly, limitless, setting the tone for ColorBar's evolution into a global beauty brand. After two decades of pioneering international-quality products for Indian consumers, ColorBar is now setting new benchmarks, globally and in India. With cutting-edge R & D, skin-loving formulations, and an elevated brand experience, ColorBar is set to redefine the future of beauty with products that surpass global standards. At the heart of this evolution lies the belief that magic already lives within you and ColorBar simply helps reveal it. "From the very beginning, my vision for ColorBar was never just to create a beauty brand, it was to spark a movement. A movement that empowers self-expression, celebrates individuality, and inspires every person to embrace their inner magic, unapologetically," shares Mr. Samir K Modi, Founder and Managing Director, ColorBar. "ColorBar 2.0 brings this vision to life in its boldest, most luxurious form yet, consciously built to reflect the evolving spirit of beauty today. As we expand our presence across India and enter new global markets like the USA and the Middle East, while already being present in Russia-we are well on our way to becoming a truly global brand. Our mission remains the same - to make every individual, wherever they are in the world, to feel seen, celebrated, and empowered. We're not here to follow trends. We're here to redefine beauty on our own terms, and to lead a global conversation rooted in purpose, inclusivity, and magic." In India, ColorBar's presence is set to grow with larger, more immersive retail spaces designed to inspire exploration and self-expression. Moving beyond simply buying beauty, the brand is embracing experience-led innovation. Building on the success of its Make Your Own Lipstick service, ColorBar will soon introduce Make Your Own Nail Lacquer and Make Your Own Foundation, allowing customers to co-create beauty in a way that's personal, playful, and engaging. As ColorBar evolves, so does its universe. The product portfolio is expanding to include skincare, perfumes, and a holistic 360-degree wellness line, striking a balance between cosmetics, care, and indulgence. The brand is also diversifying its audience, with offerings for tweens, teens, and consumers across every age and identity. This transformation goes beyond design, it's a reflection of modern beauty in all its fluidity and feeling. With a renewed identity, the new ColorBar champions the freedom to be unapologetically yourself. The powerful new brand campaign brings this vision to life through layered storytelling and striking visuals. Through its latest brand film, featuring five personas--Bold, Glam, Demure, Radiant, and Playful, ColorBar showcases its dedication to challenging conventions and embracing individuality beyond gender boundaries. Each persona is brought to life through a diverse cast of global faces, each reflecting a distinct cultural lens, resulting in a rich mosaic of perspectives, styles, and stories. This creative direction reinforces the brand's intent to resonate with a global audience and broaden its cultural relevance. Furthermore, the brand refresh establishes ColorBar's commitment to sustainability, with a goal to become extensively sustainable by 2026-27. New offerings across skincare, fragrances, and a 360° wellness line will join its portfolio, backed by science, innovation, and a commitment to high-performance, skin-loving formulations. With its long-standing commitment to being 100% vegan, cruelty-free, PETA-certified, ISO-certified, and on track to becoming extensively sustainable by 2026-27, ColorBar continues to blend ethical values with beauty backed by science - where innovation meets integrity. ColorBar, one of India's leading beauty brands, is a bold, inclusive celebration of self-expression - inviting you to reveal your magic, unapologetically. At its core lies a deep commitment to diversity, where uniqueness takes centre stage and self-expression becomes a form of art. Rooted in the belief that beauty follows no rulebook and that true magic lies within, ColorBar empowers people across gender, identity, age, and style to express their most authentic selves. Whether you're feeling bold, demure, playful, radiant, or glam, ColorBar gives you the freedom to embody every mood, every shade, and every facet of who you are, with confidence, creativity, and unmistakable flair. Born with a global outlook, ColorBar brings together the finest in international innovation and artistic sensibility. Its formulations are backed by science and cutting-edge technology, meeting global safety standards across world-class laboratories in France, Germany, Italy, Korea, and the United States. Every offering from ColorBar is 100% cruelty-free, ISO certified, and adheres to the most stringent global quality benchmarks, including US, EU, UK, and Japan FDA regulations. With a retail footprint of over 111 exclusive stores and a presence in more than 1600 multi-brand outlets across India, including Shoppers Stop, Lifestyle, New U, and Pantaloons, ColorBar has a strong presence across India.
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
The New ColorBar – A Bold Era of Beauty Built on Self-Expression, Innovation, and Inclusivity
ColorBar Cosmetics, an iconic beauty brand, ushers in a bold new chapter with the launch of the new ColorBar – a striking reinvention that positions beauty as a powerful expression of individuality, creativity, and conscious luxury, with the philosophy of 'beauty backed by science'. At the helm of this transformation is Mr. Samir K Modi, Founder and Managing Director, whose vision goes beyond aesthetics to champion a deeper, more powerful message – beauty is personal, playful, and most importantly, limitless, setting the tone for ColorBar's evolution into a global beauty brand. Global personalities through ColorBar's brand campaign After two decades of pioneering international-quality products for Indian consumers, ColorBar is now setting new benchmarks, globally and in India. With cutting-edge R&D, skin-loving formulations, and an elevated brand experience, ColorBar is set to redefine the future of beauty with products that surpass global standards. At the heart of this evolution lies the belief that magic already lives within you and ColorBar simply helps reveal it. 'From the very beginning, my vision for ColorBar was never just to create a beauty brand, it was to spark a movement. A movement that empowers self-expression, celebrates individuality, and inspires every person to embrace their inner magic, unapologetically,' shares Mr. Samir K Modi, Founder and Managing Director, ColorBar. 'ColorBar 2.0 brings this vision to life in its boldest, most luxurious form yet, consciously built to reflect the evolving spirit of beauty today. As we expand our presence across India and enter new global markets like the USA and the Middle East, while already being present in Russia-we are well on our way to becoming a truly global brand. Our mission remains the same – to make every individual, wherever they are in the world, to feel seen, celebrated, and empowered. We're not here to follow trends. We're here to redefine beauty on our own terms, and to lead a global conversation rooted in purpose, inclusivity, and magic.' In India, ColorBar's presence is set to grow with larger, more immersive retail spaces designed to inspire exploration and self-expression. Moving beyond simply buying beauty, the brand is embracing experience-led innovation. Building on the success of its Make Your Own Lipstick service, ColorBar will soon introduce Make Your Own Nail Lacquer and Make Your Own Foundation, allowing customers to co-create beauty in a way that's personal, playful, and engaging. As ColorBar evolves, so does its universe. The product portfolio is expanding to include skincare, perfumes, and a holistic 360-degree wellness line, striking a balance between cosmetics, care, and indulgence. The brand is also diversifying its audience, with offerings for tweens, teens, and consumers across every age and identity. This transformation goes beyond design, its a reflection of modern beauty in all its fluidity and feeling. With a renewed identity, the new ColorBar champions the freedom to be unapologetically yourself. The powerful new brand campaign brings this vision to life through layered storytelling and striking visuals. Through its latest brand film, featuring five personas-Bold, Glam, Demure, Radiant, and Playful, ColorBar showcases its dedication to challenging conventions and embracing individuality beyond gender boundaries. Each persona is brought to life through a diverse cast of global faces, each reflecting a distinct cultural lens, resulting in a rich mosaic of perspectives, styles, and stories. This creative direction reinforces the brand's intent to resonate with a global audience and broaden its cultural relevance. Furthermore, the brand refresh establishes ColorBar's commitment to sustainability, with a goal to become extensively sustainable by 2026-27. New offerings across skincare, fragrances, and a 360 wellness line will join its portfolio, backed by science, innovation, and a commitment to high-performance, skin-loving formulations. With its long-standing commitment to being 100% vegan, cruelty-free, PETA-certified, ISO-certified, and on track to becoming extensively sustainable by 2026-27, ColorBar continues to blend ethical values with beauty backed by science – where innovation meets integrity. About ColorBar Cosmetics ColorBar, one of India's leading beauty brands, is a bold, inclusive celebration of self-expression – inviting you to reveal your magic, unapologetically. At its core lies a deep commitment to diversity, where uniqueness takes centre stage and self-expression becomes a form of art. Rooted in the belief that beauty follows no rulebook and that true magic lies within, ColorBar empowers people across gender, identity, age, and style to express their most authentic selves. Whether youre feeling bold, demure, playful, radiant, or glam, ColorBar gives you the freedom to embody every mood, every shade, and every facet of who you are, with confidence, creativity, and unmistakable flair. Born with a global outlook, ColorBar brings together the finest in international innovation and artistic sensibility. Its formulations are backed by science and cutting-edge technology, meeting global safety standards across world-class laboratories in France, Germany, Italy, Korea, and the United States. Every offering from ColorBar is 100% cruelty-free, ISO certified, and adheres to the most stringent global quality benchmarks, including US, EU, UK, and Japan FDA regulations. With a retail footprint of over 111 exclusive stores and a presence in more than 1600 multi-brand outlets across India, including Shoppers Stop, Lifestyle, New U, and Pantaloons, ColorBar has a strong presence across India. Its online presence is equally dynamic, with products available on and leading e-commerce platforms such as Nykaa, Tira, Myntra, Flipkart, and others. ColorBar is 'Made for Magic,' and that Magic is You. For more information, please visit
Time of India
4 days ago
- Entertainment
- Time of India
ColorBar unveils "Inner Magic" to redefine beauty for all
HighlightsColorBar Cosmetics is undergoing a significant brand refresh aimed at encouraging individuals to express their unique identities through a striking new visual identity and an impactful brand film. The brand film features five distinct personas—Bold, Glam, Demure, Radiant, and Playful—showcasing a diverse cast, including a male representative, to challenge traditional beauty norms and promote inclusivity. Samir K. Modi, the founder and managing director of ColorBar Cosmetics, emphasized that this transformation is not just a visual update but a reawakening of the company's commitment to individuality and self-expression. ColorBar Cosmetics is making a bold statement with a comprehensive brand refresh , inviting individuals to unapologetically express their " inner magic ." The transformation is marked by a striking new visual identity and a powerful brand film that champions authenticity, elevated self-expression, and inclusivity beyond traditional beauty norms. At the heart of this evolution is a captivating brand film that vividly captures ColorBar's refined identity. The film introduces five distinct personas – Bold, Glam, Demure, Radiant, and Playful – broadening the very idea of beauty as a diverse spectrum of moods and expressions. Significantly, the campaign features a diverse cast bringing these personas to life, notably including a male representative. This deliberate choice underscores ColorBar's commitment to challenging conventions and embracing individuality across all gender boundaries. The brand film showcases a "rich mosaic of perspectives, styles, and stories," featuring global faces that reflect distinct cultural lenses. This creative direction is a clear indication of ColorBar's intent to resonate with a global audience and expand its cultural relevance. By subtly yet powerfully broadening the lens of identity, the film extends an open invitation for everyone, regardless of who they are, to discover and celebrate their unique expression. Samir K Modi, founder and managing director, ColorBar Cosmetics, said, "This moment is more than a refresh—it's a reawakening of our purpose," Mr. Modi stated. "ColorBar has always stood for individuality, fearlessness, and the freedom to be. With this next chapter, we're not just elevating how beauty looks, we're elevating how it feels. We believe that beauty isn't about fitting in, but about standing out as who you truly are. Because the most powerful thing you can be is your magical self." Watch the film here: View this post on Instagram A post shared by ColorBar Cosmetics (@lovecolorbar)
