Latest news with #SamirKModi
Business Standard
7 days ago
- Health
- Business Standard
Modicare Unveils ShiftLife, Its New Wellness Range Under Modiway
NewsVoir New Delhi [India], August 1: In a continued effort to empower individuals in their journey towards better health and wellbeing, Modicare Limited, one of India's leading direct-selling companies, has announced the launch of Modiway Shift Life under its health & nutrition category. This all-new range marks a significant step in Modiway's commitment to offering innovative, accessible solutions that support holistic, long-term wellbeing. Curated with a deep understanding of today's fast-paced world, Shift Life offers a better way forward, through effective and science-backed products that nourish the body, support the mind, and uplift the soul. The products combine the potency of plant-based, vegan formulations, the precision of modern science, and the wisdom of Ayurveda, offering clean, effective, and easy-to-integrate solutions that address common lifestyle concerns such as fatigue, poor digestion, dull skin, low immunity, stress, and sluggish metabolism. Speaking on the launch, Mr. Samir K Modi, Founder and Managing Director, Modicare Limited, said, "I believe that the true wealth of a nation lies not only in its financial growth, but in the well-being, inner strength, and conscious living of its people. With a carefully curated range of 10 wellness products, ShiftLife is designed to support real, everyday health needs. More importantly, ShiftLife reflects the philosophy that drives Modiway, that health is not just about the physical, but about living with clarity, discipline, and intention." YouTube link: With a carefully curated range of 10 wellness products, ShiftLife is designed to support real, everyday health needs: ShiftLife Super Greens A potent blend of 40 super ingredients; greens, superfoods, fruits, veggies, herbs, and probiotics to support digestion, vitality, and immunity. ShiftLife Veg Collagen Formulated with clinically studied vegan collagen (Vegcol®), glutathione, Vit C & E, and resveratrol to promote skin elasticity, radiance, and stronger hair & nails. ShiftLife Pea Based Protein An allergen-friendly protein blend with pea, brown rice, MCTs, superfoods, and probiotics designed to support strength, stamina, and gut health. ShiftLife Probiotic Capsules A potent blend of 50 billion CFUs from 11 clinically studied strains in a daily capsule to help reset the gut, reduce bloating, and support better nutrient absorption. ShiftLife BP Balance An Ayurvedic syrup formulated with Arjuna, Haridra, Haritaki, Saunf & Akshiki Phala to support heart health and healthy blood pressure. ShiftLife Glo Boost An Ayurvedic Syrup with Kesar, Shvetachandana, Kanyasara, Haridra, Sveta Sariva, Yashtimadhu & Haritaki to promote radiant and clear skin from within. ShiftLife Metabolic Boost An Ayurvedic syrup with Amla, Tvak, Kokum, Ashwagandha, Katuki, Rakta Punarnava & Haritaki to support metabolism, digestion, and natural detox. ShiftLife Vita Liver A liver support syrup with Bhringaraja, Rakta Punarnava, Kalmegh, Katuka, Trivrita & Guduchi to aid detox, digestion, and overall liver health. ShiftLife Respiratory Care A comforting, non-drowsy, non-alcoholic syrup with Tulasi, Ginger, Yashtimadhu, Pippli, Kali Mirch, Labanga, Kantkari, & Haritaki to reduce chest congestion and support lung health. ShiftLife Himalayan Shilajit Gold with Kesar A premium proprietary formulation with Shilajit, Suvarna Bhasma, and Kesar to enhance endurance, vigour and vitality. Available exclusively through Modicare Consultants across the country and online at ShiftLife reflects the philosophy that drives Modiway, that health is not just about the physical, but about living with clarity, discipline, and intention. Modicare is one of India's leading Direct Selling Companies and the pioneer of Direct Selling industry in India. It has been empowering Indians and changing their lives since 1996. Today, the company has over 60 Lakh Direct Sellers and offers over 470+ products, 890+ SKUs across 18 categories - Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18 Karat Gold Plated Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 50+ Modicare Lifestyle Centres and 11700+ Distribution Points. As part of its continued commitment to innovation and holistic well-being, Modicare introduced Modiway - The New Way. This initiative further strengthens the company's portfolio with 95+ products and 128+ SKUs across three key categories - Health & Nutrition, Beauty, and Kitchen Solutions. The Health & Nutrition category features the ShapeShift and ShiftLife ranges, priced between INR 650 and INR 4,300. The Beauty segment offers the Forest Nectar range, priced from INR 850 to INR 2,000. The Kitchen Solutions category includes the Soul Chef range, priced from INR 600 to INR 11,000. Together, Modicare and Modiway continue to inspire entrepreneurship and promote wellness in every Indian household.
Fashion Value Chain
7 days ago
- Health
- Fashion Value Chain
Modicare Unveils ShiftLife, Its New Wellness Range Under Modiway
In a continued effort to empower individuals in their journey towards better health and wellbeing, Modicare Limited, one of India's leading direct-selling companies, has announced the launch of Modiway Shift Life under its health & nutrition category. This all-new range marks a significant step in Modiway's commitment to offering innovative, accessible solutions that support holistic, long-term wellbeing. ShiftLife Launched under Modiway – An initiative by Modicare Curated with a deep understanding of today's fast-paced world, Shift Life offers a better way forward, through effective and science-backed products that nourish the body, support the mind, and uplift the soul. The products combine the potency of plant-based, vegan formulations, the precision of modern science, and the wisdom of Ayurveda, offering clean, effective, and easy-to-integrate solutions that address common lifestyle concerns such as fatigue, poor digestion, dull skin, low immunity, stress, and sluggish metabolism. Speaking on the launch, Mr. Samir K Modi, Founder and Managing Director, Modicare Limited, said, 'I believe that the true wealth of a nation lies not only in its financial growth, but in the well-being, inner strength, and conscious living of its people. With a carefully curated range of 10 wellness products, ShiftLife is designed to support real, everyday health needs. More importantly, ShiftLife reflects the philosophy that drives Modiway, that health is not just about the physical, but about living with clarity, discipline, and intention.' ShiftLife Launched under Modiway – An initiative by Modicare YouTube link: With a carefully curated range of 10 wellness products, ShiftLife is designed to support real, everyday health needs: ShiftLife Super Greens A potent blend of 40 super ingredients; greens, superfoods, fruits, veggies, herbs, and probiotics to support digestion, vitality, and immunity. ShiftLife Veg Collagen Formulated with clinically studied vegan collagen (Vegcol), glutathione, Vit C & E, and resveratrol to promote skin elasticity, radiance, and stronger hair & nails. ShiftLife Pea Based Protein An allergen-friendly protein blend with pea, brown rice, MCTs, superfoods, and probiotics designed to support strength, stamina, and gut health. ShiftLife Probiotic Capsules A potent blend of 50 billion CFUs from 11 clinically studied strains in a daily capsule to help reset the gut, reduce bloating, and support better nutrient absorption. ShiftLife BP Balance An Ayurvedic syrup formulated with Arjuna, Haridra, Haritaki, Saunf & Akshiki Phala to support heart health and healthy blood pressure. ShiftLife Glo Boost An Ayurvedic Syrup with Kesar, Shvetachandana, Kanyasara, Haridra, Sveta Sariva, Yashtimadhu & Haritaki to promote radiant and clear skin from within. ShiftLife Metabolic Boost An Ayurvedic syrup with Amla, Tvak, Kokum, Ashwagandha, Katuki, Rakta Punarnava & Haritaki to support metabolism, digestion, and natural detox. ShiftLife Vita Liver A liver support syrup with Bhringaraja, Rakta Punarnava, Kalmegh, Katuka, Trivrita & Guduchi to aid detox, digestion, and overall liver health. ShiftLife Respiratory Care A comforting, non-drowsy, non-alcoholic syrup with Tulasi, Ginger, Yashtimadhu, Pippli, Kali Mirch, Labanga, Kantkari, & Haritaki to reduce chest congestion and support lung health. ShiftLife Himalayan Shilajit Gold with Kesar A premium proprietary formulation with Shilajit, Suvarna Bhasma, and Kesar to enhance endurance, vigour and vitality. Available exclusively through Modicare Consultants across the country and online at ShiftLife reflects the philosophy that drives Modiway, that health is not just about the physical, but about living with clarity, discipline, and intention. About Modicare Modicare is one of India's leading Direct Selling Companies and the pioneer of Direct Selling industry in India. It has been empowering Indians and changing their lives since 1996. Today, the company has over 60 Lakh Direct Sellers and offers over 470+ products, 890+ SKUs across 18 categories – Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18 Karat Gold Plated Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 50+ Modicare Lifestyle Centres and 11700+ Distribution Points. As part of its continued commitment to innovation and holistic well-being, Modicare introduced Modiway – The New Way. This initiative further strengthens the company's portfolio with 95+ products and 128+ SKUs across three key categories – Health & Nutrition, Beauty, and Kitchen Solutions. The Health & Nutrition category features the ShapeShift and ShiftLife ranges, priced between INR 650 and INR 4,300. The Beauty segment offers the Forest Nectar range, priced from INR 850 to INR 2,000. The Kitchen Solutions category includes the Soul Chef range, priced from INR 600 to INR 11,000. Together, Modicare and Modiway continue to inspire entrepreneurship and promote wellness in every Indian household. For more information, visit OR Facebook: Instagram:
Fashion Value Chain
31-05-2025
- Entertainment
- Fashion Value Chain
ColorBar Reinvents Itself with #RevealYourMagic Campaign
Known for its commitment to fearless self-expression, ColorBar Cosmetics unveils a stunning rebrand anchored by the #RevealYourMagic campaign. This transformation reflects a deeper purpose: celebrating individuality, emotion, and inclusive beauty in a world that thrives on diversity. The refresh, led by Founder and Managing Director Samir K Modi, introduces a striking new visual identity—a rich rust orange paired with luminous gold, symbolizing grounded confidence and elevated elegance. At the heart of the campaign lies a powerful brand film, portraying five distinct beauty personas—Bold, Glam, Demure, Radiant, and Playful—represented by a diverse, multicultural cast, including a male face. This casting choice underlines ColorBar's commitment to redefining beauty across gender lines and cultural boundaries. 'ColorBar has always stood for individuality, fearlessness, and the freedom to be,' shares Samir K Modi. 'With this next chapter, we're elevating how beauty looks—and more importantly, how it feels.' Global Expansion & Future Vision As ColorBar redefines beauty, it also broadens its horizons. The brand is scaling up immersive retail experiences and preparing to expand into the USA and Middle East, joining its existing presence in Russia. New launches in skincare, fragrances, and wellness will complement its current portfolio, all grounded in high-performance, science-backed formulations. Staying true to its ethical values, ColorBar remains 100% vegan, cruelty-free, and PETA-certified, with sustainability targets set for 2026–27. The rebrand positions the label not just as a cosmetic house, but as a global lifestyle brand championing self-expression, innovation, and conscious beauty. Watch the brand film | Hear from Samir K Modi
Business Standard
30-05-2025
- Business
- Business Standard
The New ColorBar - A Bold Era of Beauty Built on Self-Expression, Innovation, and Inclusivity
NewsVoir New Delhi [India], May 30: ColorBar Cosmetics, an iconic beauty brand, ushers in a bold new chapter with the launch of the new ColorBar - a striking reinvention that positions beauty as a powerful expression of individuality, creativity, and conscious luxury, with the philosophy of 'beauty backed by science'. At the helm of this transformation is Mr. Samir K Modi, Founder and Managing Director, whose vision goes beyond aesthetics to champion a deeper, more powerful message - beauty is personal, playful, and most importantly, limitless, setting the tone for ColorBar's evolution into a global beauty brand. After two decades of pioneering international-quality products for Indian consumers, ColorBar is now setting new benchmarks, globally and in India. With cutting-edge R & D, skin-loving formulations, and an elevated brand experience, ColorBar is set to redefine the future of beauty with products that surpass global standards. At the heart of this evolution lies the belief that magic already lives within you and ColorBar simply helps reveal it. "From the very beginning, my vision for ColorBar was never just to create a beauty brand, it was to spark a movement. A movement that empowers self-expression, celebrates individuality, and inspires every person to embrace their inner magic, unapologetically," shares Mr. Samir K Modi, Founder and Managing Director, ColorBar. "ColorBar 2.0 brings this vision to life in its boldest, most luxurious form yet, consciously built to reflect the evolving spirit of beauty today. As we expand our presence across India and enter new global markets like the USA and the Middle East, while already being present in Russia-we are well on our way to becoming a truly global brand. Our mission remains the same - to make every individual, wherever they are in the world, to feel seen, celebrated, and empowered. We're not here to follow trends. We're here to redefine beauty on our own terms, and to lead a global conversation rooted in purpose, inclusivity, and magic." In India, ColorBar's presence is set to grow with larger, more immersive retail spaces designed to inspire exploration and self-expression. Moving beyond simply buying beauty, the brand is embracing experience-led innovation. Building on the success of its Make Your Own Lipstick service, ColorBar will soon introduce Make Your Own Nail Lacquer and Make Your Own Foundation, allowing customers to co-create beauty in a way that's personal, playful, and engaging. As ColorBar evolves, so does its universe. The product portfolio is expanding to include skincare, perfumes, and a holistic 360-degree wellness line, striking a balance between cosmetics, care, and indulgence. The brand is also diversifying its audience, with offerings for tweens, teens, and consumers across every age and identity. This transformation goes beyond design, it's a reflection of modern beauty in all its fluidity and feeling. With a renewed identity, the new ColorBar champions the freedom to be unapologetically yourself. The powerful new brand campaign brings this vision to life through layered storytelling and striking visuals. Through its latest brand film, featuring five personas--Bold, Glam, Demure, Radiant, and Playful, ColorBar showcases its dedication to challenging conventions and embracing individuality beyond gender boundaries. Each persona is brought to life through a diverse cast of global faces, each reflecting a distinct cultural lens, resulting in a rich mosaic of perspectives, styles, and stories. This creative direction reinforces the brand's intent to resonate with a global audience and broaden its cultural relevance. Furthermore, the brand refresh establishes ColorBar's commitment to sustainability, with a goal to become extensively sustainable by 2026-27. New offerings across skincare, fragrances, and a 360° wellness line will join its portfolio, backed by science, innovation, and a commitment to high-performance, skin-loving formulations. With its long-standing commitment to being 100% vegan, cruelty-free, PETA-certified, ISO-certified, and on track to becoming extensively sustainable by 2026-27, ColorBar continues to blend ethical values with beauty backed by science - where innovation meets integrity. ColorBar, one of India's leading beauty brands, is a bold, inclusive celebration of self-expression - inviting you to reveal your magic, unapologetically. At its core lies a deep commitment to diversity, where uniqueness takes centre stage and self-expression becomes a form of art. Rooted in the belief that beauty follows no rulebook and that true magic lies within, ColorBar empowers people across gender, identity, age, and style to express their most authentic selves. Whether you're feeling bold, demure, playful, radiant, or glam, ColorBar gives you the freedom to embody every mood, every shade, and every facet of who you are, with confidence, creativity, and unmistakable flair. Born with a global outlook, ColorBar brings together the finest in international innovation and artistic sensibility. Its formulations are backed by science and cutting-edge technology, meeting global safety standards across world-class laboratories in France, Germany, Italy, Korea, and the United States. Every offering from ColorBar is 100% cruelty-free, ISO certified, and adheres to the most stringent global quality benchmarks, including US, EU, UK, and Japan FDA regulations. With a retail footprint of over 111 exclusive stores and a presence in more than 1600 multi-brand outlets across India, including Shoppers Stop, Lifestyle, New U, and Pantaloons, ColorBar has a strong presence across India.
Fashion Value Chain
30-05-2025
- Business
- Fashion Value Chain
The New ColorBar – A Bold Era of Beauty Built on Self-Expression, Innovation, and Inclusivity
ColorBar Cosmetics, an iconic beauty brand, ushers in a bold new chapter with the launch of the new ColorBar – a striking reinvention that positions beauty as a powerful expression of individuality, creativity, and conscious luxury, with the philosophy of 'beauty backed by science'. At the helm of this transformation is Mr. Samir K Modi, Founder and Managing Director, whose vision goes beyond aesthetics to champion a deeper, more powerful message – beauty is personal, playful, and most importantly, limitless, setting the tone for ColorBar's evolution into a global beauty brand. Global personalities through ColorBar's brand campaign After two decades of pioneering international-quality products for Indian consumers, ColorBar is now setting new benchmarks, globally and in India. With cutting-edge R&D, skin-loving formulations, and an elevated brand experience, ColorBar is set to redefine the future of beauty with products that surpass global standards. At the heart of this evolution lies the belief that magic already lives within you and ColorBar simply helps reveal it. 'From the very beginning, my vision for ColorBar was never just to create a beauty brand, it was to spark a movement. A movement that empowers self-expression, celebrates individuality, and inspires every person to embrace their inner magic, unapologetically,' shares Mr. Samir K Modi, Founder and Managing Director, ColorBar. 'ColorBar 2.0 brings this vision to life in its boldest, most luxurious form yet, consciously built to reflect the evolving spirit of beauty today. As we expand our presence across India and enter new global markets like the USA and the Middle East, while already being present in Russia-we are well on our way to becoming a truly global brand. Our mission remains the same – to make every individual, wherever they are in the world, to feel seen, celebrated, and empowered. We're not here to follow trends. We're here to redefine beauty on our own terms, and to lead a global conversation rooted in purpose, inclusivity, and magic.' In India, ColorBar's presence is set to grow with larger, more immersive retail spaces designed to inspire exploration and self-expression. Moving beyond simply buying beauty, the brand is embracing experience-led innovation. Building on the success of its Make Your Own Lipstick service, ColorBar will soon introduce Make Your Own Nail Lacquer and Make Your Own Foundation, allowing customers to co-create beauty in a way that's personal, playful, and engaging. As ColorBar evolves, so does its universe. The product portfolio is expanding to include skincare, perfumes, and a holistic 360-degree wellness line, striking a balance between cosmetics, care, and indulgence. The brand is also diversifying its audience, with offerings for tweens, teens, and consumers across every age and identity. This transformation goes beyond design, its a reflection of modern beauty in all its fluidity and feeling. With a renewed identity, the new ColorBar champions the freedom to be unapologetically yourself. The powerful new brand campaign brings this vision to life through layered storytelling and striking visuals. Through its latest brand film, featuring five personas-Bold, Glam, Demure, Radiant, and Playful, ColorBar showcases its dedication to challenging conventions and embracing individuality beyond gender boundaries. Each persona is brought to life through a diverse cast of global faces, each reflecting a distinct cultural lens, resulting in a rich mosaic of perspectives, styles, and stories. This creative direction reinforces the brand's intent to resonate with a global audience and broaden its cultural relevance. Furthermore, the brand refresh establishes ColorBar's commitment to sustainability, with a goal to become extensively sustainable by 2026-27. New offerings across skincare, fragrances, and a 360 wellness line will join its portfolio, backed by science, innovation, and a commitment to high-performance, skin-loving formulations. With its long-standing commitment to being 100% vegan, cruelty-free, PETA-certified, ISO-certified, and on track to becoming extensively sustainable by 2026-27, ColorBar continues to blend ethical values with beauty backed by science – where innovation meets integrity. About ColorBar Cosmetics ColorBar, one of India's leading beauty brands, is a bold, inclusive celebration of self-expression – inviting you to reveal your magic, unapologetically. At its core lies a deep commitment to diversity, where uniqueness takes centre stage and self-expression becomes a form of art. Rooted in the belief that beauty follows no rulebook and that true magic lies within, ColorBar empowers people across gender, identity, age, and style to express their most authentic selves. Whether youre feeling bold, demure, playful, radiant, or glam, ColorBar gives you the freedom to embody every mood, every shade, and every facet of who you are, with confidence, creativity, and unmistakable flair. Born with a global outlook, ColorBar brings together the finest in international innovation and artistic sensibility. Its formulations are backed by science and cutting-edge technology, meeting global safety standards across world-class laboratories in France, Germany, Italy, Korea, and the United States. Every offering from ColorBar is 100% cruelty-free, ISO certified, and adheres to the most stringent global quality benchmarks, including US, EU, UK, and Japan FDA regulations. With a retail footprint of over 111 exclusive stores and a presence in more than 1600 multi-brand outlets across India, including Shoppers Stop, Lifestyle, New U, and Pantaloons, ColorBar has a strong presence across India. Its online presence is equally dynamic, with products available on and leading e-commerce platforms such as Nykaa, Tira, Myntra, Flipkart, and others. ColorBar is 'Made for Magic,' and that Magic is You. For more information, please visit
