Latest news with #SamsungElectronicsAmerica
Phone Arena
05-05-2025
- Phone Arena
Samsung expands its Tactical Edition lineup with a new tablet
Samsung's latest rugged tablet, the Galaxy Tab Active 5, is getting a Tactical Edition in the United States. The new tablet has been enhanced to meet the requirements of various military scenarios. As per the company's announcement, the Galaxy Tab Active 5 Tactical Edition delivers military-grade security and compatibility with a wide range of mission-ready software apps that special operations teams use. – Tyler Gipson, GM, Head of B2B at Samsung Electronics America, May 2025. For the unaware, Samsung's Tactical Edition lineup has been specifically designed in collaboration with the U.S. Department of Defense and the products that are part of this rather niche category are actively deployed across all branches of the U.S. military. Not only that, but the Tactical Edition devices have been employed by first responders in the US too. Samsung Galaxy Tab Active 5 Tactical Edition comes with an S Pen | Image credit: Samsung The newly introduced Galaxy Tab Active 5 Tactical Edition keeps all the key features from the previous Tactical Edition products, including tactical radio interoperability and mission-ready software support, while adding a few new hardware enhancements that support the safe and secure transmission of classified of the key features of the Galaxy Tab Active 5 Tactical Edition is the fact that it connects with most tactical radios, drone systems, laser range finders, external GPS, and more. In addition, the tablet supports all conventional cellular capabilities, including 5G, LTE, CBRS, Wi-Fi 6E, and is AT&T FirstNet Ready. In case of need, military personnel can enable the tablet's newly added Stealth Mode for off-grid communications, disabling LTE and e-911, and muting all radio frequency broadcasting. For enhanced security, the tablet features a Covert Lock feature that can be enabled when the need arises. This will de-energize baseband communications modems and GPS, fully securing the tablet from emitting an RF signature. The Galaxy Tab Active 5 Tactical Edition has been specifically designed for military operations | Image credit: Samsung Other security features that come pre-installed on the Galaxy Tab Active 5 Tactical Edition include a Night Vision mode and mission-ready apps like Android Team Awareness Kit (ATAK) and the Battlefield Assisted Trauma Distributed Observation Kit (BATDOK).The Galaxy Tab Active 5 Tactical Edition can endure drops up to 1.5 meters and is IP68-rated for dust and water resistance, as well as MIL-STD-810H compliant to withstand extreme altitudes, temperatures, vibration and humidity. It's powered by an Exynos 1380 processor and sports an 8-inch premium resolution display. Also, the tablet comes with an S Pen and features a 5-megapixel front-facing camera, along with a 13-megapixel main camera on the back. The Galaxy Tab Active 5 Tactical Edition is only available for purchase through select IT channel partners, so you won't find this in every Samsung store.
Los Angeles Times
21-04-2025
- Business
- Los Angeles Times
Easy Ways to Reduce Power Consumption as Summer Approaches
Earth Day is in a few days, and it's a great time to take a spring inventory of how we can reduce power consumption for the year ahead. During the summer, electricity grids get easily overloaded, causing a need for increased electricity supply, which is limited and can pollute the environment. One of the ways you can manage your consumption is by enrolling in a demand response program that helps stabilize the energy grid and cut down on your utility costs. As another California summer approaches, we sat down with Mark Newton, head of corporate sustainability for Samsung Electronics America, to chat about what consumers can do to make their homes more energy efficient – and how both demand response programs and AI tech are making the job easier than it's ever been. What's a demand response program, and how can energy-conscious consumers get in on it?A demand response program allows users to help stabilize the energy grid while lowering their energy costs. When the grid is under stress, smart devices — usually connected via an app — will automatically adjust energy consumption, without you having to even think about it. Samsung has a program called SmartThings Flex Connect, which we launched in California last year in addition to other states. This program allows you to receive financial incentives, such as lowering your monthly utility bill, reduce demand during peak times, help prevent blackouts during high-demand events, and a hands-off approach. How do individual appliances and devices play a role in this?Many companies today make smart devices and appliances that can be connected via an app that acts as a central hub. Our devices are designed with features like AI Energy Mode and work together with SmartThings Energy to help detect and prevent inefficiencies in real time by adjusting energy use and even sending a notification when consumption exceeds your pre-set goals. Having smart devices and appliances and setting routines with them – in other words, creating a smart home – is an incredibly easy way to reduce energy consumption, save money, and take pressure off the energy grid. What kind of energy-saving AI features should customers look for when they're planning a big purchase like a fridge or washing machine?One example is that for appliances like washers and dishwashers, we include AI features like auto-dispense, remote control, and optimized cycles that adjust operations specifically to fabrics, soil load, and size of the load at hand. They're all optimized via the SmartThings app, and from there you can tie the AI-driven energy-saving mode into the Flex Connect program to minimize energy consumption — sometimes saving up to 70%. In addition, we launched a Bespoke AI Laundry Combo™ All-in-One Washer and Dryer that uses cutting-edge technology that's gentler on your fabrics and your energy bill. With eco-conscious appeal through our heat-pump technology — designed to recycle hot air, utilizing much less energy than traditional options — we're helping consumers upgrade from traditional appliances to smart tech that makes their lives easier and more sustainable. How else can smart devices help customers save energy?Smart devices – even lightbulbs and thermostats – mean you can set up routines via an app to make the most out of your energy use when you're at home and even away. For example, you can set it up so smart lights, air conditioning, and appliances power down or operate at a minimum when you're away or on vacation. You can also use your appliances' command-center app, such as SmartThings, to adjust the amount of electricity and water used depending on the task at hand. What are some things anyone can do to reduce energy use – especially as the demand on the energy grid increases during California's summer heat?First, switch to ENERGY STAR-certified appliances – like refrigerators, washing machines, dryers, and dishwashers – which can significantly reduce your home's energy consumption. We have a wide range of ENERGY STAR-certified appliances at Samsung that don't sacrifice performance while keeping energy use down. Second, run energy-intensive appliances during off-peak hours, when electricity is cheaper. It's typically early in the morning or late evening hours, and SmartThings Energy can help you automate this. At Samsung, we want consumers to focus on simple steps to reduce waste and save energy. Big changes can often feel overwhelming, but small changes – done by many – can create a powerful impact together. We encourage you to 'Do One Thing' to help create a more sustainable future. To learn more, visit
Yahoo
17-03-2025
- Business
- Yahoo
Balancing Innovation, Authenticity, and Human Creativity With AI
AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without sacrificing creativity and control? This challenge was the focus of an ADWEEK House Austin Group Chat, co-hosted with Kantar. Industry leaders explored AI's growing role in branding, its influence on consumer behavior, and the shifting responsibilities of modern marketers-uncovering key strategies for navigating this new landscape. To kick off the discussion, the panel examined where marketers stand in their AI adoption journey. While many are eager to integrate AI, Kantar's research suggests marketers still feel unprepared. "We surveyed marketers globally and asked them to rate their AI readiness on a 10-point scale," Kantar's chief knowledge officer J. Walker Smith shared. "The average answer was 4.9. When we asked them to rate their agencies, it was 5.3. Not a huge difference, which means the whole industry is trying to catch up." But this lag isn't only a technology problem. "Marketers have used AI for years without realizing it," said Alison Strandsky, CMO of Samsung Electronics America. "Now that marketers understand its potential, they feel less confident. But AI has already optimized media buying, personalizing content, and improving consumer experiences. The challenge is getting comfortable using it in new ways." For brands to bridge this gap, leaders must build AI literacy within their teams. "Understanding AI doesn't mean just mastering the technology," Smith added. "It means knowing how to ask the right questions, integrate insights effectively, and ensure AI-driven decisions align with brand values." Heather Hildebrand, industry U.S. Lead for Accenture Song echoed the sentiment of not only leadership being onboard, but teams as well, and what efficiencies can come out of that. "Our marketing communications team started with its content supply chain. They went from multiple emails a day to being able to consolidate that to one, reducing their content by 50% giving 20% of the budget back to their budget owner," Hildebrand shared. "Each team can make their own changes, as well as the enterprise making an enterprise-wide change." Panelists also noted that AI shapes consumer behavior and the creative process. First, it's changing how consumers make decisions, with AI-powered assistants handling tasks like product recommendations, shopping, and content curation. As a result, brands need to rethink how to attract consumers and appeal to the algorithms making choices on their behalf. "We're marketing to AI," Smith noted. "Consumers will increasingly delegate decisions to AI assistants, which means brands must find ways to make their messaging resonate with algorithms, too." At the same time, AI is an essential tool for marketers, reshaping how creative teams work and how brands connect with audiences. "We use AI for rapid ideation and validation," said David Lee, chief creative officer at Squarespace. "It helps us test multiple concepts faster." AI is also redefining the creative process. "We are no longer just creating campaigns," Strandsky explained. "We are curators, refining AI-generated ideas, ensuring alignment with brand identity, and injecting emotion where automation falls short." While AI promises efficiency, it also raises questions about brand authenticity. "Consumers don't want AI to replace human experiences," said Tim Huelskamp, co-founder and CEO of 1440. "They want AI to filter out noise, not make decisions for them." Shizu Okusa, founder and CEO of Apothékary, pointed out AI's potential to improve operations while maintaining emotional connections. "About 80% of our customer service is now completely automated through AI, yet our satisfaction score has increased, because we automated thoughtfully with our customers in mind" she shared. "The real opportunity with AI is understanding its limits," Huelskamp added. "Brands that use AI to complement, rather than replace, human creativity and emotional intelligence will come out ahead." As AI reshapes marketing, panelists agreed that success depends on integrating technology without losing the human touch. "AI can optimize campaigns, but brands still need strong identities," Smith said. "First-party data, a distinctive brand voice, and product confidence are more critical than ever." It's also essential to remember that AI's influence extends beyond advertising. "We're heading toward a world where AI will be the primary filter between brands and consumers," Lee noted. "Marketers who understand how to position their brand within this AI-mediated landscape will have a competitive advantage." Ultimately, AI is not the end of human-driven marketing-it's a tool to enhance the creative process. "The best AI-powered experiences are the ones where you don't even notice the AI," Lee said. "It's not about AI replacing us. It's about AI making us better at what we do." Featured Conversation Leaders J. Walker Smith, Chief Knowledge Officer, Kantar Rohit Bhargava, Founder and Chief Trend Officer, The Non-Obvious Company Bonin Bough, Co-Founder and Chief Strategy Officer, Group Black Jake Bullock, Co-Founder and CEO, Cann Salim Gheewalla, VP, Marketing and Alliances, Calian IT & Cyber Solutions Peter Giorgi, SVP, Brand Marketing and Creative Excellence, Rocket Heather Hildebrand, Industry U.S. Lead, Accenture Song Tim Huelskamp, Founder and CEO, 1440 David Lee, Chief Creative Officer, Squarespace Will Lee, Chief Executive Officer, ADWEEK Shizu Okusa, CEO and Founder, Apothékary Saneel Radia, CEO and Chief Innovation Officer, Proto Allison Stransky, CMO, Samsung Electronics America
