Latest news with #SamsungKorea삼성전자
Hindustan Times
15-05-2025
- Hindustan Times
Samsung takes cheeky swipe at Apple after Galaxy S25 Edge release
Samsung has taken a cheeky swipe at Apple with a new pair of promotional videos showcasing the ultra-thin and lightweight design of its recently launched Galaxy S25 Edge. The new device, measuring just 5.8mm thick, has now become a focal point in the Korean tech giant's latest marketing efforts. Posted by Samsung Korea on Instagram, the first video compares the Galaxy S25 Edge with Apple iPhone 16 Pro in a light-hearted balloon test. Both phones are shown suspended by 61 helium balloons each. As balloons are popped one by one, the iPhone eventually drops to the ground — but the Galaxy S25 Edge remains afloat even after losing an additional balloon. A post shared by Samsung Korea 삼성전자 (@samsungkorea) Samsung claims this proves the superior lightness of the S25 Edge, which weighs just 163 grams, compared to the iPhone's 199 grams. In a second video, Samsung takes aim at thickness. The two phones are placed on separate conveyor belts heading towards narrowing gaps. While the iPhone 16 Pro fails to pass through an 8mm gap, the Galaxy S25 Edge glides easily through a 5.8mm opening, matching its actual thickness. A post shared by Samsung Korea 삼성전자 (@samsungkorea) Both videos are a clear dig at Apple's more robust design, with Samsung capitalising on the S25 Edge's sleek form while subtly reminding viewers of the iPhone's comparatively bulkier build. While Samsung is celebrating the S25 Edge's svelte frame, the design does come with trade-offs. The phone houses a 3,900mAh battery, smaller than that of the standard Galaxy S25. It also lacks a telephoto lens and supports 25W wired charging, slower than the 45W offered in other models. Nevertheless, the device still packs flagship features, including a 200MP main camera, a QHD+ display, and Gorilla Armor Ceramic 2 for screen durability. Samsung's playful jabs may be short-lived. Apple is rumoured to launch its own ultra-thin model, the iPhone 17 Air, later in 2025, with a thickness expected to dip slightly below that of the S25 Edge, potentially reaching 5.5mm. Until then, Samsung appears keen to own the narrative around ultra-thin smartphones, and have a bit of fun at Apple's expense.
Business Insider
13-05-2025
- Entertainment
- Business Insider
Samsung is tapping some serious K-pop star power to sell its skinny phone
Samsung is bringing out the big guns to promote the launch of its slimmest phone to date. The South Korean electronics company released the latest Galaxy S25 Edge on Monday — a $1,099 phone that is 5.8 millimeters thick and weighs 163 grams. Samsung tapped Felix Lee, one of K-pop's biggest faces of the moment, to promote the phone. Lee, an Australian-born singer from the South Korean boy band Stray Kids, made a joint Instagram post with Samsung Korea on Tuesday. The cinematic video shows Lee dressed in a black suit, his trademark blond hair slicked back. View this post on Instagram A post shared by Samsung Korea 삼성전자 (@samsungkorea) Samsung's new phone is set to kick off a new era of skinny phones, with the iPhone 17 "Air" rumored to drop later this year. The Galaxy S25 Edge — advertised with the slogan "Beyond Slim" — is set to go on sale in the US on May 30. It has a 200-megapixel, wide-angle camera and is integrated with Samsung's AI suite, Galaxy AI. Lee's fan base was quick to express excitement about the partnership. Reactions to the post included the comment "Who's getting this phone bcuz of Felix?" — which had been liked more than 1,500 times at press time. Samsung first teased the partnership last week with a post showing the silhouette of Lee's face. It asked people to guess who the person might be and promised Starbucks gift cards to 25 people who guessed correctly. View this post on Instagram A post shared by Samsung Korea 삼성전자 (@samsungkorea) The Samsung partnership comes in an exciting year for Lee, who walked the runway for Louis Vuitton's Fall-Winter 2025 show in Paris in March. Lee was named the house's ambassador in 2023 and has become a personal muse of LV's artistic director, Nicolas Ghesquière. Lee said in interviews with Vogue that Ghesquière personally invited him to walk the LV Fall-Winter 2024 show in Paris. Before the March show, the designer said it was a "big honor" to have Lee there. This is not the first time Samsung has tapped K-pop talent to promote its products. In 2020, the brand released a special BTS Galaxy phone in collaboration with the Grammy-nominated band, and has featured members of the group in its ads too. And in 2019, Samsung also released limited-edition black and pink products in collaboration with K-Pop girl group Blackpink.
