20-06-2025
Enjoy laid-back luxury on the Caribbean's most elegant island
When you think of the perfect luxury holiday, you might dream of sinking your toes into pleasingly soft sands while enjoying an exquisite al fresco lunch under a golden afternoon sun, with the promise of the evening not far behind.
Or perhaps you dream of wading through sapphire-blue shallows before diving into a deeper kind of blue, then wading back to shore to sip a frosted craft cocktail made with local rum, before retiring to an opulent room with a sea view.
But an indulgent, unforgettable escape isn't only about finding an idyllic beach with a bar attached and palatial accommodation. It's also about having authentic experiences that get you up close to the local culture and people – so that you can understand and experience a little of the island life while creating lasting memories.
In Jamaica – which arguably has the most distinct culture of all the Caribbean islands – you can achieve all of the above, and more.
The lively Caribbean island is known for its swathe of seriously luxurious hotels. Standouts include Sandals Royal Caribbean in Montego Bay – the luxury travel brand's first ever Sandals resort that, thanks to its over-the-water villas, beautiful cove beaches and private offshore island, remains a flagship resort today.
Close by, the historic Half Moon oozes colonial charm, and counts Queen Elizabeth II, Prince Rainier of Monaco and John F Kennedy among its high-profile past guests.
Or, in the pretty little banana port of Oracabessa, check in to the secluded GoldenEye. This laid-back yet luxurious resort with its own beach, coves, and lagoon is centred around the Fleming Villa, where Ian Fleming famously wrote all 14 James Bond novels.
While at GoldenEye, why not pay a visit to Firefly? Once the home of English actor, playwright, and composer Noël Coward – and so called because of the glowing creatures he shared the property with at night – it's a mere 15-minute drive away.
Don't miss the statue of the theatrical titan sitting in his chair, looking out to one of the best coastal views in Jamaica.
From your sumptuous base, you can explore an island rich in history and culture. You might find yourself caught up in a carnival – Jamaica knows how to celebrate and it does so with verve during Rebel Salute (which takes place every January) and July's Reggae Sumfest. Picture colourful costumes and exuberant dancing to top-tier reggae – you won't be able to resist joining in.
If you're not visiting during January or July, then worry not, because all over the island, on any given afternoon (just hire a surprisingly affordable private car and driver to whisk you wherever you want to go) you'll find the streets filled with friendly locals grooving to infectious, life-affirming reggae beats that blast out from boom boxes stacked high.
Yet while Jamaica may be the birthplace of reggae – Bob Marley, the genre's biggest star, is the island's most famous son – it's also the home of rum.
On a private tour of Appleton Estate, the oldest rum producer in the country, you'll discover how the distillery's location – amid a landscape of limestone peaks, verdant forests and gushing rivers – influences the final product.
There are also guided (and generous) tastings of Appleton's 17 honey-hued signature rums – including the lethal overproof – so keep an eye on the measures if you wish to accomplish anything else on this day trip.
Rum is also king at Floyd's Pelican Bar, off Jamaica's south coast. Made from driftwood and palms, the bar was built by fisherman Floyd Forbes in 2001 after he envisaged it in a dream. Pay a local fisherman to row you to the wonderfully rickety drinking den – dubbed the 'coolest in the Caribbean' – at sunset for a sweet rum punch with Floyd and friends, keeping your eyes peeled for pelicans and dolphins en route.
Liquid gold aside, Jamaica is famed for its Blue Mountain coffee: smooth, dark and handsome, it's rated among the best and rarest in the world. Just ask James Bond: in Live and Let Die, Ian Fleming's special agent proclaims Blue Mountain Coffee 'the most delicious in the world'.
For a dramatic mini-adventure, you could take a helicopter flight over those rugged mountains enveloped in misty blue air, or more active types could hike or bike through their cool, fragrant woodlands before rewarding themselves with a deliciously reviving cup of Blue Mountain coffee.
More of Jamaica's authentic, natural side can be enjoyed by floating along the Rio Grande River (or if you're staying in Negril or Montego Bay, the Martha Brae River), on your own bamboo raft.
You'll be piloted by an experienced and knowledgeable captain who will point out former banana plantations, trees groaning with mouth-watering mangoes, and tiny, delicate hummingbirds flitting through the lush greenery. There are stops along the way to swim, too.
But this is the island life, and you may prefer to do absolutely nothing, and that's fine too. Be pampered in a tranquil, ocean-front spa like the one at Jamaica Inn – where treatments utilise local ingredients like Blue Mountain coffee and organic coconuts – while listening to waves lap the shore.
Or simply relax in a hammock by your infinity pool, or on a beach such as Frenchman's Cove – a small strip of postcard-perfect white sand ringed by miniature forested headlands and flanked by a perfectly turquoise lagoon.
Whatever you choose to focus on – wellness, watersports, wildlife, or a little of everything – it's worth knowing that arrivals and departures come with a typically tropical Jamaican twist, with VIP airport lounges Club Mobay and Club Kingston at Sangster in Montego Bay and Norman Manley in Kingston turning what is usually an endurance test into an indulgence – ensuring that your Jamaican sojourn remains irresistible and effortless from end to end.
