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It may be time to relive our memories - through the best brand campaigns
It may be time to relive our memories - through the best brand campaigns

Business Standard

time01-08-2025

  • Entertainment
  • Business Standard

It may be time to relive our memories - through the best brand campaigns

Brands can win big with campaign reruns, but there's a lesson in getting it right premium Sandeep Goyal Listen to This Article Sanam Teri Kasam was originally released in 2016. Starring Harshvardhan Rane and Pakistani actress Mawra Hocane, it was at best a tepid success, and went almost unnoticed. In February this year, its producers Radhika Rao and Vinay Sapru re-released the film in cinemas. On Friday itself it collected ₹5.14 crore at the box-office. On Saturday, at ₹6.22 crore, the collections were even better. In the first two days of its theatrical re-run, the movie crossed its total box-office pickings of its initial run. It finally amassed ₹41 crore in the rerun— 400 per cent of its first theatrical exposure. Tumbbad,

Real or Reel? Indian cricketers' celebrity Wimbledon appearances questioned
Real or Reel? Indian cricketers' celebrity Wimbledon appearances questioned

Business Standard

time18-07-2025

  • Entertainment
  • Business Standard

Real or Reel? Indian cricketers' celebrity Wimbledon appearances questioned

Indian cricketers stood out at tennis' Mecca this year, but are celebrity appearances about genuine love for tennis or just Insta optics? Sandeep Goyal Listen to This Article Wimbledon this summer became the No 1 destination for India's cricket glitterati. Virat Kohli was there. Sachin Tendulkar was there too — both in the Royal Box. Jasprit Bumrah, Suryakumar Yadav, Ajinkya Rahane, Ravi Shastri, Deepak Chahar and Rishabh Pant were also at Wimbledon 2025 — all of them graced SW19 and made every effort to proclaim their presence to the world, at least through their social media handles. The grass court tennis grand slam that ended last Sunday kept with its long-standing tradition and brought with it global stars from sport, music, fashion, and film, turning heads with elegant

BCCI Earns Record Rs 9741 Crore In 2023- 24; IPL's Big Contribution Is...
BCCI Earns Record Rs 9741 Crore In 2023- 24; IPL's Big Contribution Is...

NDTV

time18-07-2025

  • Business
  • NDTV

BCCI Earns Record Rs 9741 Crore In 2023- 24; IPL's Big Contribution Is...

The Board of Control for Cricket in India (BCCI) generated a record revenue of Rs 9741 crore in the 2023-24 financial year, according to a report by Rediffusion. Indian Premier League (IPL), which was described as the golden goose of BCCI in the report, contributed 59 per cent of the total revenue amounting to Rs 5761 crore. 'BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-levelget a playing field. IPL will continue to churn out profitability as it growth further,' said Lloyd Mathias, business strategist and independent director. The BCCI earned Rs 361 crore from the media rights of non-IPL events which included the rights for series featuring the Indian cricket team. At the moment, Viacom18 holds the rights for the Indian cricket team matches while Disney Star and Viacom18 have the IPL rights for the 2023-27 cycle. 'BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. Moreover, the board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren't just sustainable—they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings.,' said Sandeep Goyal, Chief of Rediffusion. The growing revenue has put BCCI in a brilliant possible when it comes to the global cricketing landscape. Even the International Cricket Council (ICC) has reiterated how important India is to global cricket. 'ICC depends on BCCI for the bulk of its funding. ICC is not driving revenue as it should,' said Ajimon Francis, Managing Director at Brand Finance India.

How much money the BCCI earned in FY24, with IPL as its biggest cash cow
How much money the BCCI earned in FY24, with IPL as its biggest cash cow

First Post

time17-07-2025

  • Business
  • First Post

How much money the BCCI earned in FY24, with IPL as its biggest cash cow

The IPL remains BCCI's biggest money maker, contributing over half of its annual earnings in FY24. Check out how much India's richest sporting body made in the last financial year. The numbers will shock you. read more The BCCI earned over Rs 9,000 crore in FY24 with IPL as its biggest money maker. Reuters/AFP The Indian Premier League (IPL) continues to be the biggest money-maker for the Board of Control for Cricket in India (BCCI). According to a report in The Hindu, which quoted Rediffusion, the IPL contributed more than 59 percent of BCCI's total revenue in FY24, proving once again why it is called the Board's cash cow. Here's how much money BCCI made in FY24 In total, BCCI reportedly earned Rs. 9,741.7 crore (over $1 billion) in FY23–24, out of which Rs 5,761 crore (over $580 million) came from the IPL alone. Apart from IPL, the Women's Premier League (WPL), international media rights, and sponsorship deals also added to the board's income. The report also mentioned that BCCI made Rs 361 crore from non-IPL media rights, like broadcasting India's international matches. Apart from these, the Board has close to Rs 30,000 crore in reserves, earning nearly Rs 1,000 crore a year in interest alone. The board also gets Rs 1,000 crore from the ICC as annual revenue. STORY CONTINUES BELOW THIS AD Business strategist Lloyd Mathias said IPL is a perfect model for generating money and giving opportunities to players from the domestic level. 'BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-levelget a playing field. IPL will continue to churn out profitability as it growth further,' Mathias said. Sandeep Goyal, Chief of Rediffusion, said that even tournaments like Ranji Trophy and Duleep Trophy can be commercialised to boost non-IPL income. He believes BCCI's overall revenue could grow 10 to 12 percent every year, thanks to sponsorships, media deals, and match-day earnings. 'BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. Moreover, the board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren't just sustainable—they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings,' Sandeep Goyal said. However, experts also warned that BCCI relies too much on IPL. A disruption in the league can hurt revenue. For example, the tournament was briefly halted this year due to Operation Sindoor and the subsequent tensions between India and Pakistan. For now, the IPL remains the most crucial brand for the BCCI.

Kolhapuri chappals, Prada style: Homage or cultural appropriation?
Kolhapuri chappals, Prada style: Homage or cultural appropriation?

Business Standard

time04-07-2025

  • Entertainment
  • Business Standard

Kolhapuri chappals, Prada style: Homage or cultural appropriation?

Cultural appropriation in fashion is nothing new, but how should one see it - as homage or blatant robbery? Sandeep Goyal Listen to This Article Italian luxury fashion house Prada has acknowledged that its recent Spring Summer 2026 menswear collection, showcased at the Milan Fashion Week, featured sandals inspired by traditional Indian footwear — the Kolhapuri chappals. But a controversy over 'cultural appropriation' had already been stirred by then, with Indian fashion czars crying foul across media and social media. Thankfully, the Pharrell Williams x Louis Vuitton show, 'Paris to India', at Milan that followed Prada, had music by A R Rahman and a carpet with a snake-and-ladder motif designed by Bijoy Jain — which led to much appreciation and applause. Kolhapuris, GI (Geographical Indication)

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