Latest news with #SandeepGoyal
Time of India
5 days ago
- Business
- Time of India
Adman Sandeep Goyal seeks government grip on surrogate ads in High Court battle
HighlightsSandeep Goyal, managing director of Rediffusion Brand Solutions, has filed a Public Interest Litigation in the Punjab and Haryana High Court advocating for a government-led regulatory body to address surrogate advertising issues. The petition highlights violations of key regulations, including the Cable Television Network Rules of 1994 and the Cigarettes and Other Tobacco Products Act of 2003, citing examples of surrogate advertising from prominent brands like Vimal Elaichi and Pan Bahar. The Punjab and Haryana High Court has acknowledged the petition, issuing notices to the Central Government, Central Consumer Protection Authority, and Central Board of Film Certification, indicating serious public health concerns related to misleading advertising practices. In a significant legal challenge, veteran adman Sandeep Goyal , the managing director of Rediffusion Brand Solutions , has filed a Public Interest Litigation (PIL) in the Punjab and Haryana High Court , urging for a direct government-led regulatory body to curb the pervasive issue of surrogate advertising . The petition, currently under the scrutiny of Chief Justice Sheel Nagu and Justice Sumeet Goel, contends that existing self-regulatory frameworks are insufficient and too sluggish to combat the real-time impact of these misleading promotions. Goyal, who has consistently refused to work with tobacco and alcohol brands since their advertising was banned in India, asserts that he holds no personal or financial stake in the outcome. His PIL highlights what he describes as blatant violations of crucial regulations, including the Cable Television Network Rules 1994, the Cigarettes and Other Tobacco Products Act 2003, and the CCPA Guidelines on Misleading Advertisements 2022. The petition specifically points to prominent examples of alleged surrogate advertising, citing brands like Vimal Elaichi, Rajshree Silver Coated Elaichi, and Pan Bahar. These ads, often featuring well-known celebrities, are frequently seen during prime-time television slots and high-profile events such as IPL broadcasts. Goyal argues that such promotions subtly endorse restricted products, misleading consumers and contributing to a growing public health crisis, particularly among young people. "The country is undergoing a health crisis wherein the youth of the nation is getting addicted to alcohol and tobacco at a tender age," the petition states, emphasizing how celebrity endorsements "glamorize" and "validate" the consumption of these products. The PIL underscores the ineffectiveness of current industry self-regulation, including the Advertising Standards Council of India (ASCI), in adequately reining in these deceptive practices. Goyal's petition, argued by advocate Aadil Singh Boparai, seeks strict enforcement of existing laws and guidelines. Crucially, it calls for a more robust, government-led mechanism to actively supervise all advertising content. The High Court has taken cognizance of the matter, issuing notices to the central government, the Central Consumer Protection Authority (CCPA), and the Central Board of Film Certification (CBFC). This move signals the judiciary's recognition of the potential public health implications of unchecked surrogate advertising, setting the stage for a significant legal debate on the future of advertising regulation in India.
Indian Express
5 days ago
- Business
- Indian Express
Adman Sandeep Goyal moves Punjab & Haryana HC against surrogate ads, seeks govt-led regulatory mechanism
In a significant move to curb the growing menace of surrogate advertisements promoting alcohol and tobacco, veteran adman Sandeep Goyal has filed a Public Interest Litigation (PIL) petition in the Punjab and Haryana High Court. It seeks strict enforcement of existing laws aimed at safeguarding public health—particularly that of youth. A bench of Chief Justice Sheel Nagu and Justice Sumeet Goel issued notices to the central government, the Central Consumer Protection Authority (CCPA), and the Central Board of Film Certification (CBFC). Goyal, a 62-year-old Chandigarh resident and Managing Director of Rediffusion Brand Solutions Private Limited, has long opposed surrogate ads and has refused to work with tobacco and alcohol brands since their advertising was banned in India. With no personal or fiduciary interest in the case, his petition cites blatant violations of the Cable Television Network Rules 1994, the Cigarettes and Other Tobacco Products Act 2003, and the CCPA Guidelines on Misleading Advertisements 2022. The petition, argued by advocate Aadil Singh Boparai, highlights prominent examples of alleged surrogate advertising—including spots for brands like Vimal Elaichi, Rajshree Silver Coated Elaichi, and Pan Bahar—that aired on primetime TV, including IPL broadcasts. These celebrity-endorsed promotions, Goyal argues, mislead consumers and glamourize restricted products, fuelling a public health crisis. Studies have linked such advertising to increased tobacco and alcohol use among teenagers. 'The country is undergoing a health crisis wherein the youth of the nation is getting addicted to alcohol and tobacco at a tender age. It is submitted that the advertisements, which use renowned celebrities to advertise their product, not only promote the consumption of alcohol and tobacco but also validate their consumption through glamorous portrayal of alcohol and tobacco products,' says the petition. The petition underscores the ineffectiveness of current self-regulatory frameworks, including those of the Advertising Standards Council of India (ASCI), in curbing misleading promotions. Goyal calls for a more robust, government-led regulatory mechanism to oversee advertising content. The petition seeks the following reliefs: • A writ of mandamus directing enforcement of the ASCI's Code for Self-Regulation in Advertising. • A writ of mandamus directing implementation of the CCPA's 2022 Guidelines for Prevention of Misleading Advertisements and Endorsements. • A writ of mandamus for enforcement of the Cable Television Network Rules 1994. • Any other directions the court deems appropriate. Goyal contends that existing redressal mechanisms are too slow to counter the real-time impact of such ads, which continue to reach large audiences before any regulatory action is taken. He also draws on Supreme Court and high court observations calling for stronger regulatory oversight in the advertising sector. Calling for stricter enforcement, the petition states, 'It is the assertion of the Petitioner that the growing problem of surrogate advertisements can be effectively tackled only by a Complaint Redressal Mechanism which works under the direct aegis of the Central Government and supervises all advertisements being published/broadcast.'
Time of India
26-05-2025
- Business
- Time of India
Majority spend first pay check on gifts for family: study
HighlightsThe Bharat Lab's research report "My First Salary" reveals the profound emotional significance of first paychecks for young earners in India's Tier 2 and Tier 3 cities, emphasizing it as a cultural milestone. The study found that 88.5 percent of women perceive their salary as a symbol of personal freedom, with 44.6 percent of participants choosing to inform their mothers first about their earnings. The report recommends that fintech platforms provide flexible investment options, policymakers reassess entry-level salary benchmarks in semi-urban India, and educational institutions enhance financial literacy, especially for women. Rediffusion and Lucknow University's joint think tank, The Bharat Lab, has unveiled a new research report titled "My First Salary," delving into the financial behaviors and emotional experiences of young earners in India's Tier 2 and Tier 3 cities . The study, which surveyed 2,125 individuals, highlights that a first paycheck is more than just a financial event—it is a cultural milestone with significant emotional weight. Sandeep Goyal, co-chairman of Bharat Lab, said, "A first salary is more than a transaction. It's a declaration of independence, a family ritual, and often, a quiet revolution—especially for women." Alok Kumar Rai, chairman of Bharat Lab, added that the research reflects the "heartbeats of the nation" and speaks to a broad audience, not just economists. Key findings reveal that 38.8 percent of respondents spent their first salary on gifts, primarily for family, while 24.5 percent saved their income and 20.4 percent donated to religious or social causes. Notably, 88.5 percent of women viewed their salary as a symbol of personal freedom. Furthermore, 44.6 percent of participants informed their mothers first, underlining the importance of family bonds. The report also highlighted that one in three women opt to buy gold with their first income. Regarding Gen Z in Bharat, 76 percent prefer flexible investment models over rigid monthly SIPs, often linking investments to personal goals. This indicates a desire for personalized and adaptable financial planning. Based on the findings, the report provides recommendations for various stakeholders. Fintech platforms are advised to introduce flexible investment options, policymakers should reconsider entry-level salary benchmarks in semi-urban India, marketers should focus on emotional themes in their campaigns, and educational institutions should integrate financial literacy, particularly for women, into their curricula.
Time of India
22-05-2025
- Business
- Time of India
A gift to family: How Gen Z spends its first salary
Lucknow: Receiving one's first salary is a milestone moment, filled with a mix of emotions and a sense of accomplishment. But have you ever stopped to think about how you spent your first paycheck? A recent study, 'My First Salary', conducted by Lucknow University and Bharat Lab, sheds light on this question, revealing the deeply emotional, often ceremonial, and culturally significant nature of this significant moment. Bharat Lab, a think tank jointly launched by Rediffusion and LU, focuses on understanding consumer behaviour in India's tier 2 and 3 cities. Based on a survey of 2,125 individuals across semi-urban India, the study found that the first salary is more than just a financial milestone. For many, it's an opportunity to express gratitude and share their success with loved ones. A significant 38.8% of respondents used their first salary to buy gifts for their family, highlighting the importance of family ties and cultural values in Indian society. The report, released on Thursday, offers a compelling look into how young earners in India's Tier 2 and Tier 3 cities — collectively referred to as Bharat — experience and express the moment of receiving their first paycheck. "The report reveals that 38.8% of respondents used their first salary to buy gifts for family, emphasising a culture of gratitude. Around 24.5% saved their income, indicating increasing financial responsibility, and 20.4% donated to religious or social causes, reflecting a strong sense of community," the report said. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Switch to UnionBank Rewards Card UnionBank Credit Card Apply Now Undo The report further stated that 88.5% of women saw their first income as a symbol of personal freedom, and 44.6% informed their mothers first, highlighting the emotional depth of the milestone. "The study also delves into gender dynamics, generational shifts, and the blending of traditional and modern financial behaviour. For instance, despite rising digital literacy, one in three women still invests in gold with their first salary, maintaining a time-honoured practice," said the chairman of Rediffusion, Sandeep Goyal. The report also highlighted a new financial culture among Bharat's Gen Z. A striking insight from the report is the youth's preference for flexible and personalised investment practices. Around 76% of young earners now favour 'invest when you can' model over rigid SIPs. Many are tagging these investments with personal goals such as "Goa 2026" or a "dream bike" —a clear shift towards emotionally driven financial planning. "They want to save, but without being shackled. This is personal finance made personal — not passive," said Goyal. The report captures the emotional, cultural and financial significance of receiving a first salary among young Indians — highlighting it not just as a financial transaction, but a rite of passage tied deeply to family, independence and values. "At Lucknow University, we believe research must reflect the heartbeat of the nation. The Bharat Lab is a living testament to that belief. This report doesn't just speak to economists — it speaks to parents, policymakers, and every young adult standing at the threshold of financial independence," said LU Vice-Chancellor Prof Alok Kumar Rai. He said the report highlights key behavioural insights on how India's young professionals relate to their first income, whether through spending, saving, or sharing. It underscores the university's commitment to research that goes beyond academia to influence policy, business, and social understanding.
Time of India
20-05-2025
- Business
- Time of India
Tata Gluco+ gives a fresh twist to energy with their ‘Piyo Goodness, Karo Greatness'
HighlightsTata Consumer Products Limited launches a groundbreaking AI-generated thematic film for Tata Gluco+, promoting its new consumer proposition 'Piyo Goodness, Karo Greatness'. The film illustrates how the energy from Tata Gluco+ can drive positive change, featuring a narrative of empathy and community action that culminates in a visually striking tornado clearing a stadium. The campaign emphasizes Tata Gluco+'s commitment to social responsibility and aims to inspire the younger generation to channel their energy into meaningful actions. Tata Consumer Products Limited's, Tata Gluco+ , brings its new consumer proposition of Piyo Goodness, Karo Greatness to life through a first-ever thematic film created entirely using groundbreaking AI technology. Tata Consumer Products has announced the launch of its new proposition for Tata Gluco+, 'Piyo Goodness. Karo Greatness'. The innovative campaign brings a compelling narrative of how good energy can bring about a positive change, demonstrating the inherent goodness of the brand. The film narrates the story of a group of cleaners struggling to manage the mess left behind. Witnessing their effort, a young, energetic, driven set of friends are moved by empathy. A few sips of the flavourful Tata Gluco+, harnesses a surge of glucose-powered energy, to blow air with renewed determination. This act sparks a movement, as others join in, creating a symbolic tornado that clears the stadium in a visually striking sequence. The tornado culminates in a basketball-like shot as the collected garbage lands perfectly in a waste truck. Conceptualised by VML and executed by digital studio RAIDs, this pioneering initiative marks a significant milestone as one of the first AI film developed for an Indian Brand, by an Indian agency, showcasing the country's growing prowess in creative technology applications to narrate a powerful brand story rooted in social responsibility . The film underscores how the goodness of Tata Gluco+ fuels actions that lead to greatness. Partha Biswas, president and head – RTD Business, Tata Consumer Products Limited, said, 'Tata Gluco+ has always been about providing instant energy, but with our new positioning ' Piyo Goodness Karo Greatness ', we are giving it a new more meaningful twist, to make it more relevant for today's youth.' The campaign aligns seamlessly with the TATA philosophy of inspiring change and making a positive impact through empathy-driven actions, targeting the new generation with an inspiring message to use energy from Tata Gluco+ to accomplish meaningful goals. Sandeep Goyal, chief evangelist, RAIDS, expressed pride in the collaboration and said, 'Every visual frame, environment, and motion sequence was born through artificial intelligence, allowing us to reimagine what's possible in film production.' The campaign aims to raise social awareness and inspire consumers to transform energy into acts of meaningful change. Tata Gluco+ stands out in the RTD (Ready-To-Drink) segment with its caffeine-free 'Better for You' attributes and bold messaging rooted in social responsibility. Watch the video here:
