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CTV News
28 minutes ago
- Health
- CTV News
U.K. regulator bans shower gel ad for perpetuating racial stereotypes
London — U.K. regulators have banned a TV commercial for Sanex shower gel after ruling that it 'could be interpreted as suggesting that white skin was superior to black skin.' The Advertising Standards Authority (ASA) acted after receiving complaints about the ad from two people 'who believed the ad perpetuated negative stereotypes about people with darker skin tones,' it said in a statement Wednesday. The spot, which aired in June, featured a Black model whose skin is covered with red scratch marks and another covered with a cracked material that looks like clay. 'Try to take a shower with the new Sanex skin therapy and its patented amino acid complex. For 24-hour hydration feel,' a voice-over said, accompanying video of a White woman showering. 'Relief could be as simple as a shower,' it added. U.S. consumer products company Colgate-Palmolive, which owns the Sanex brand, said the fact that the ad featured models with different skin tones demonstrated its commitment to diversity, according to the ASA's statement. The regulator said Colgate-Palmolive believed 'the depiction of diverse models in the ad, either experiencing skin discomfort or post-product relief, was utilized in a 'before and after' scenario to show their product was suitable and effective for all, rather than as a comparison based on race or ethnicity.' Clearcast, a company that checks whether TV commercials follow the U.K. Code of Broadcast Advertising before they can be aired, also said the ad demonstrated the inclusivity of Sanex. While the ASA accepted the argument that the ad showed 'before and after' scenarios to demonstrate the effectiveness of the product, it ruled that its structure was problematic. 'It was the black skin, depicted in association with itchy and dry skin, which was shown to be problematic and uncomfortable, whereas the white skin, depicted as smoother and clean after using the product, was shown successfully changed and resolved,' the statement said. 'That could be interpreted as suggesting that white skin was superior to black skin,' it added, while acknowledging that 'we understood that this message was not the one intended and might appear coincidental or pass unnoticed by some viewers.' The ASA added that it had concluded the ad had breached the broadcast advertising code and was likely to cause serious offence. CNN has contacted Colgate-Palmolive for comment. By Jack Guy, CNN
News18
2 hours ago
- Health
- News18
UK Bans Shower Gel Ad Over Concerns It Implied White Skin Is ‘Superior' To Black
UK regulators banned a Sanex shower gel ad for implying white skin superiority. UK regulators banned a television advert for Sanex shower gel after ruling it could be interpreted as suggesting that white skin was superior to black skin. The Advertising Standards Authority (ASA) said that it acted after receiving two complaints from viewers who believed the commercial perpetuated negative stereotypes about people with darker skin tones. The spot, which aired in June, featured a Black model whose skin was shown with red scratch marks and another covered with cracked clay-like material. A voice-over then promoted the product's 'patented amino acid complex" for '24-hour hydration feel," while footage showed a White woman showering. 'Relief could be as simple as a shower," the narrator said in the advertisement. What Company Has Said On The Advertisement? Colgate-Palmolive, which owns the Sanex brand, argued that using models with different skin tones demonstrated its commitment to diversity. The company told regulators the ad was designed to show 'before and after" scenarios, illustrating that the product was suitable for all skin types rather than making a racial comparison. Clearcast, which pre-approves adverts against the UK's broadcasting code, also defended the commercial as an example of inclusivity. While the ASA accepted the explanation, it said the ad's structure was problematic, asserting, 'It was the Black skin, depicted in association with itchy and dry skin, which was shown to be problematic and uncomfortable, whereas the White skin, depicted as smoother and clean after using the product, was shown successfully changed and resolved." 'That could be interpreted as suggesting that White skin was superior to Black skin," it added, while noting this was not the advertiser's intention and might go unnoticed by some viewers. The ASA concluded that the advert breached the UK's broadcast advertising code and was 'likely to cause serious offence." It has been banned from being shown again in its current form. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
CNN
4 hours ago
- Health
- CNN
UK regulator bans shower gel ad for perpetuating racial stereotypes
UK Fashion and beauty Race & ethnicityFacebookTweetLink Follow UK regulators have banned a TV commercial for Sanex shower gel after ruling that it 'could be interpreted as suggesting that white skin was superior to black skin.' The Advertising Standards Authority (ASA) acted after receiving complaints about the ad from two people 'who believed the ad perpetuated negative stereotypes about people with darker skin tones,' it said in a statement Wednesday. The spot, which aired in June, featured a Black model whose skin is covered with red scratch marks and another covered with a cracked material that looks like clay. 'Try to take a shower with the new Sanex skin therapy and its patented amino acid complex. For 24-hour hydration feel,' a voice-over said, accompanying video of a White woman showering. 'Relief could be as simple as a shower,' it added. US consumer products company Colgate-Palmolive, which owns the Sanex brand, said the fact that the ad featured models with different skin tones demonstrated its commitment to diversity, according to the ASA's statement. The regulator said Colgate-Palmolive believed 'the depiction of diverse models in the ad, either experiencing skin discomfort or post-product relief, was utilised in a 'before and after' scenario to show their product was suitable and effective for all, rather than as a comparison based on race or ethnicity.' Clearcast, a company that checks whether TV commercials follow the UK Code of Broadcast Advertising before they can be aired, also said the ad demonstrated the inclusivity of Sanex. While the ASA accepted the argument that the ad showed 'before and after' scenarios to demonstrate the effectiveness of the product, it ruled that its structure was problematic. 'It was the black skin, depicted in association with itchy and dry skin, which was shown to be problematic and uncomfortable, whereas the white skin, depicted as smoother and clean after using the product, was shown successfully changed and resolved,' the statement said. 'That could be interpreted as suggesting that white skin was superior to black skin,' it added, while acknowledging that 'we understood that this message was not the one intended and might appear coincidental or pass unnoticed by some viewers.' The ASA added that it had concluded the ad had breached the broadcast advertising code and was likely to cause serious offense. CNN has contacted Colgate-Palmolive for comment.
CNN
4 hours ago
- Health
- CNN
UK regulator bans shower gel ad for perpetuating racial stereotypes
UK regulators have banned a TV commercial for Sanex shower gel after ruling that it 'could be interpreted as suggesting that white skin was superior to black skin.' The Advertising Standards Authority (ASA) acted after receiving complaints about the ad from two people 'who believed the ad perpetuated negative stereotypes about people with darker skin tones,' it said in a statement Wednesday. The spot, which aired in June, featured a Black model whose skin is covered with red scratch marks and another covered with a cracked material that looks like clay. 'Try to take a shower with the new Sanex skin therapy and its patented amino acid complex. For 24-hour hydration feel,' a voice-over said, accompanying video of a White woman showering. 'Relief could be as simple as a shower,' it added. US consumer products company Colgate-Palmolive, which owns the Sanex brand, said the fact that the ad featured models with different skin tones demonstrated its commitment to diversity, according to the ASA's statement. The regulator said Colgate-Palmolive believed 'the depiction of diverse models in the ad, either experiencing skin discomfort or post-product relief, was utilised in a 'before and after' scenario to show their product was suitable and effective for all, rather than as a comparison based on race or ethnicity.' Clearcast, a company that checks whether TV commercials follow the UK Code of Broadcast Advertising before they can be aired, also said the ad demonstrated the inclusivity of Sanex. While the ASA accepted the argument that the ad showed 'before and after' scenarios to demonstrate the effectiveness of the product, it ruled that its structure was problematic. 'It was the black skin, depicted in association with itchy and dry skin, which was shown to be problematic and uncomfortable, whereas the white skin, depicted as smoother and clean after using the product, was shown successfully changed and resolved,' the statement said. 'That could be interpreted as suggesting that white skin was superior to black skin,' it added, while acknowledging that 'we understood that this message was not the one intended and might appear coincidental or pass unnoticed by some viewers.' The ASA added that it had concluded the ad had breached the broadcast advertising code and was likely to cause serious offense. CNN has contacted Colgate-Palmolive for comment.
Malay Mail
5 hours ago
- Business
- Malay Mail
UK pulls Sanex ad for portraying black skin as ‘problematic', white skin ‘superior'
LONDON, Aug 20 — Britain's advertising regulator on Wednesday banned an advert for Sanex shower gel, owned by US consumer goods group Colgate-Palmolive, for suggesting black skin was 'problematic' and white skin was 'superior'. The Advertising Standards Authority (ASA) said it took action after two complaints that the TV ad perpetuated negative stereotypes about people with darker skin. The ad, which aired in June, showed two black models as having 'itchy and dry skin which was shown to be problematic', while a white model was depicted with smooth skin. 'We considered that could be interpreted as suggesting that white skin was superior to black skin,' ASA said in a statement. The watchdog ruled the ad must not appear again, as it breached rules banning harmful or offensive advertising. Colgate-Palmolive told ASA that the ad used a 'before and after' scenario to show the product was suitable for everyone, not to make a comparison based on race or ethnicity. The company did not respond to an AFP request for comment. ASA accepted the message was not intentional but warned the company to 'ensure they avoided causing serious offence on the grounds of race.' — AFP
