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Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan
Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan

Yahoo

time24-07-2025

  • Entertainment
  • Yahoo

Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan

New Campaign Celebrates the Power of Promises in Life and Legacy NEW DELHI, July 24, 2025 /PRNewswire/ -- Canara HSBC Life Insurance Company Limited ("Canara HSBC Life Insurance") today announced the launch of its new brand campaign featuring the real-life couple, cricket legend Jasprit Bumrah and media personality Sanjana Ganesan. The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout. Rooted in the brand's philosophy of being a 'Promises ka Partner', the campaign features two engaging films that highlight deeply personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies. In the TVC, Jasprit contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Sanjana's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning. Both narratives are anchored in authenticity, trust, and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures. Speaking about the campaign, Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance, said: "At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life's promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises." Jasprit Bumrah, while commenting on the campaign launch, said, "Canara HSBC Life Insurance's philosophy of being a 'Promises ka Partner' resonates with me on a personal level. In both cricket and life, it's the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply." Shoojit Sircar, Director of the brand films, said, "It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership." Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting. Click here to watch the film: YouTube: Instagram: LinkedIn: About Canara HSBC Life Insurance: Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks. For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force. With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy. Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of the Company at the SEBI at the website of National Stock Exchange of India Limited at and the website of BSE Limited at and the respective websites of the Lead Managers at and Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled "Risk Factors". Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision. The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States. Photo: View original content to download multimedia:

News18 Afternoon Digest: Updates On Kolkata Gangrape Case, Shefali Jariwala Death & Other Top Stories
News18 Afternoon Digest: Updates On Kolkata Gangrape Case, Shefali Jariwala Death & Other Top Stories

News18

time30-06-2025

  • Politics
  • News18

News18 Afternoon Digest: Updates On Kolkata Gangrape Case, Shefali Jariwala Death & Other Top Stories

Last Updated: In today's afternoon digest, News18 brings you the latest updates on Kolkata gangrape case, Shefali Jariwala death, and other top stories. Here are the top stories of the day. In today's afternoon digest, News18 brings you the latest updates on Kolkata gangrape case, Shefali Jariwala death, and other top stories. Here are the top stories of the day. 'Who's Protecting Him?': BJP Attacks TMC On Kolkata Rape Accused's College Admission The Bharatiya Janata Party (BJP) trained its guns on the ruling Trinamool Congress (TMC) government once again over the Kolkata law student rape case, by raising questions on the college admission of one of the accused. Read more Don't Trust The Dragon: China's Games With India And Pakistan Exposed An expansionist, and an aggressor during the Galwan stand-off for four years. Then saying, let's be friends, opening the Kailash Mansarovar route after six years, and de-escalating on the border. But now, siding with Pakistan and trying to whitewash the Pahalgam terror attack. That is China, the dragon that clearly cannot be trusted. Read more The alleged rape of a 27-year-old woman in Bangladesh's Comilla district has sparked massive outrage, with students demanding 'exemplary punishment" for the accused. However, the woman now reportedly wishes to withdraw the case against the accused. Read more 'Balcony Mein…': Sanjana Ganesan Reveals How Jasprit Bumrah Proposed To Her During IPL Indian cricketer Jasprit Bumrah and his wife, sports presenter Sanjana Ganesan, have revealed the story of their engagement in the middle of IPL 2020 in the UAE, during the COVID-19 pandemic. The power couple got married in 2021 after over two years of dating and now have a son, Angad, who was born in 2023. Read more First Published: June 30, 2025, 13:25 IST

Bumrah Trolled By Wife Sanjana On Harbhajan's Show: 'Tum Run Up Mein Nahi Bhaagte...'
Bumrah Trolled By Wife Sanjana On Harbhajan's Show: 'Tum Run Up Mein Nahi Bhaagte...'

News18

time27-06-2025

  • Sport
  • News18

Bumrah Trolled By Wife Sanjana On Harbhajan's Show: 'Tum Run Up Mein Nahi Bhaagte...'

Last Updated: Bumrah tied the knot with Sanjana Ganesan, who is a sports presenter, in March 2021, and the couple was blessed with a baby boy in September 2023. Jasprit Bumrah is the world's No. 1 Test bowler. The 31-year-old cricketer from Ahmedabad is leading India's bowling attack in the ongoing five-match Test series against England. In the series opener played at Headingley in Leeds from June 20 to 24, Bumrah picked up five wickets for the Shubman Gill-led side in the first innings, but his effort went in vain as India suffered a humiliating defeat by five wickets. Bumrah, who won the ICC Cricketer of the Year award recently, made an appearance with his wife, Sanjana Ganesan, on Harbhajan Singh and Geeta Basra's 'Who's The Boss' show, and in the episode promo, Sanjana can be seen trolling Bumrah. Here's the video: Will Bumrah play 2nd Test? Bumrah was India's best bowler in the first Test against England, but it remains to be seen if he will feature in the second Test, which is set to take place at Edgbaston in Birmingham from July 2 to 6. In the build-up to the India-England Test series, it was confirmed by India's chief selector Ajit Agarkar, head coach Gautam Gambhir, captain Gill, and Bumrah himself that he will play only the three matches in the series against England. However, which two Tests he will miss was not confirmed by the board or team management. Impressed by Bumrah's superb bowling show in the first Test, former India captain and legendary batter Sunil Gavaskar requested Sanjana to convince Bumrah to play all five matches for India. Bumrah's Test record in England Bumrah has played nine Tests for India against England in England and has picked up 42 wickets so far. Bumrah ranks third among the leading wicket-takers in Test cricket for India in England, only behind Ishant Sharma and Kapil Dev. Ishant played a total of 14 Tests in England and dismissed 48 batters, whereas Kapil finished his career with 43 wickets in 13 red-ball matches for India in England.

Sanjana Ganesan delivers Sunil Gavaskar and Cheteshwar Pujara's plea to Jasprit Bumrah: 'Please play all five'
Sanjana Ganesan delivers Sunil Gavaskar and Cheteshwar Pujara's plea to Jasprit Bumrah: 'Please play all five'

Pink Villa

time24-06-2025

  • Entertainment
  • Pink Villa

Sanjana Ganesan delivers Sunil Gavaskar and Cheteshwar Pujara's plea to Jasprit Bumrah: 'Please play all five'

When a cricketing legend needs persuasion, who better than his wife to deliver it? Sanjana Ganesan's playful message to Jasprit Bumrah has gone viral during India's Test series in England, reminding fans both of her role as his biggest supporter and her own impressive career off the pitch. After all, behind every great bowler is a great support system, and in Jasprit Bumrah's case, that system is his wife, Sanjana Ganesan. A Symbiosis Institute gold-medalist and former software engineer, Sanjana spun towards the media after shining as a Miss India finalist. Today, she is one of India's most recognizable sports presenters, anchoring events from the ICC World Cup to the IPL. Recently, fans caught a glimpse of her playful side during a viral pre-Test chat in Leeds, where she 'delivered a message' from cricketing greats urging Bumrah to play all five Tests—a conversation he diplomatically postponed. Leeds laughter goes viral: 'Don't shoot the messenger' On Day 4 of the India vs. England Test at Headingley, Sony Sports released a clip of Sanjana Ganesan teasing Bumrah's on-field workload. In the video clip shared on X (formerly Twitter), Ganesan conveyed an earnest request from veteran teammates Cheteshwar Pujara and Sunil Gavaskar. 'There is a request from upstairs, from Pujara and Gavaskar. Don't shoot the messenger, I'm just telling you: 'Jasprit, please play all five (Tests), please, please, please!'' she said, adopting a mock-serious tone. However, the only reply she got in return was a quick, 'That's a conversation for another day.' His response fit the moment perfectly: gracious yet noncommittal, leaving fans to wonder whether he will feature in the full series. From code to cricket commentary: Who is Sanjana Ganesan? While Bumrah commands the pitch, Sanjana Ganesan has carved her own niche in Indian sports broadcasting. Born in Pune on May 6, 1991, Sanjana is a gold medalist from Symbiosis Institute of Technology, as per First Post. She began her career as a software engineer but soon shifted to the media world. After reaching the finals of Femina Miss India 2013 and competing on MTV's Splitsvilla, she landed at Star Sports in 2014. Ganesan's lively presence soon made her a fixture on major cricket broadcasts: she hosted the 2019 ICC Cricket World Cup and the ICC T20 World Cup. How did Jasprit Bumrah meet Sanjana Ganesan? A love story bowled over by chance Their paths first crossed during the 2013-14 IPL season when Sanjana interviewed the rookie pacer. Although their initial impressions of each other were less than favorable, they later reconnected during the 2019 ICC Cricket World Cup, as reported by the mentioned publication. After two years of dating, they married privately on March 15, 2021, in Goa. The ceremony was kept under wraps until Sanjana shared images on her Instagram post-wedding. The couple welcomed their first child, a son named Angad Jasprit Bumrah, on September 4, 2023.

Canara HSBC Life Insurance signs Indian cricket icon Jasprit Bumrah and celebrated sports presenter Sanjana Ganesan as brand ambassadors
Canara HSBC Life Insurance signs Indian cricket icon Jasprit Bumrah and celebrated sports presenter Sanjana Ganesan as brand ambassadors

Yahoo

time23-06-2025

  • Business
  • Yahoo

Canara HSBC Life Insurance signs Indian cricket icon Jasprit Bumrah and celebrated sports presenter Sanjana Ganesan as brand ambassadors

The new partnership reflects the brand's enduring commitment to being 'Promises Ka Partner' for its customers NEW DELHI, June 23, 2025 /PRNewswire/ -- In a move that reinforces its purpose-driven brand narrative, Canara HSBC Life Insurance Company Limited ('Canara HSBC Life Insurance'), has announced the onboarding of India's fast-bowling spearhead Jasprit Bumrah, exclusively represented by RISE Worldwide and his partner, acclaimed sports presenter, Sanjana Ganesan as brand ambassadors. This partnership brings to life the brand's core philosophy of being a 'Promises Ka Partner' — a dependable ally who stands by customers as they plan, protect, and pursue their life goals. In Jasprit and Sanjana, Canara HSBC Life Insurance sees a shared journey built on trust, responsibility, and commitment — values that lie at the heart of excellence in their on-field achievements as well as life insurance as a domain. The real-life couple who embodies the very spirit of being there when it matters, just like a true 'Promises Ka Partner'. Rishi Mathur, Chief Distribution Officer- Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, while commenting on the announcement, said, "Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage. At Canara HSBC Life Insurance, we take pride in being a trusted partner in our customers' financial journey through life's uncertainties. Our philosophy of being a 'Promises Ka Partner' reflects this commitment in how we engage with all our customers. Jasprit and Sanjana embody this ethos in a way that feels both natural and inspiring. Jasprit's consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection — traits that are foundational to how we communicate as a brand. Together, they help bring our brand to life in a way that's authentic, relevant, and deeply aligned with the people we aim to serve." Jasprit Bumrah, while commenting on the partnership, said, "I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase. That's why partnering with Canara HSBC Life Insurance feels like a natural fit. They understand the value of showing up for people, consistently — just like a true partner should." Sanjana Ganesan added, "To me, being a partner means being dependable — not just when it's convenient, but when it truly counts. That's what drew me to Canara HSBC Life Insurance and their 'Promises Ka Partner' philosophy. It reflects the way Jasprit and I live our lives: planning with care, leaning on each other, and preparing for what lies ahead. I'm proud to lend my voice to a message that is so relevant and real in the current context." With a reputation as one of India's most dependable athletes, Jasprit Bumrah has earned respect as a match-winner who thrives under pressure. His consistency reflects the assurance that Canara HSBC Life Insurance strives to offer its customers — showing up when it matters most. Sanjana Ganesan, a respected voice in the global cricketing ecosystem, brings clarity, balance, and grace to her work. Her journey, marked by persistence and purpose, aligns with the Company's inclusive and transparent approach to customer engagement. Together, Jasprit and Sanjana reflect the aspirations of today's modern Indian couple — planning jointly, sharing responsibilities, and building a secure future together. Their story reflects the essence of the Canara HSBC Life Insurance brand: to be present through life's milestones, enable long-term confidence, and turn aspirations into enduring achievements. The brand will soon launch a series of integrated campaigns and storytelling-led initiatives anchored in this partnership, aimed at deepening engagement across key customer segments — from digitally native millennials to families and emerging affluent audiences. About Canara HSBC Life Insurance: Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks. For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force. With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy. Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ('DRHP') with the Securities and Exchange Board of India ('SEBI'). The DRHP is available on the website of the Company at the SEBI at the website of National Stock Exchange of India Limited at and the website of BSE Limited at and the respective websites of the Lead Managers at and Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled 'Risk Factors'. Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision. The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States. 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