Latest news with #SanjayGupta
News18
19 hours ago
- Entertainment
- News18
‘Can We Learn Now?': Sanjay Gupta Applauds YRF's No-Promo Strategy For Saiyaara
Last Updated: Defying industry norms, Saiyaara turned into a box office success with minimal promotion. At a time when films are often launched with a storm of interviews, social media blitzes and podcast promotions, Saiyaara has chosen a quieter route. And it's paying off. Starring Ahaan Panday and Aneet Padda, the film hit theatres on July 18 and took everyone by surprise with an impressive opening day collection of around Rs 20.50 crore. What made it stand out even more was the fact that there was no big promotional campaign leading up to its release. Director Sanjay Gupta, known for films like Kaante and Shootout at Wadala, lauded the film's understated yet impactful promotional approach. He commended Yash Raj Films (YRF), the studio behind Saiyaara, for breaking away from convention and embracing a refreshingly different strategy. 'Whoever took the decision at YRF to keep the lead pair of Saiyaara away from all the pre-release interviews, appearances and podcasts is a genius," he wrote on X (formerly Twitter). 'They kept alive the freshness exclusively for the big screen. And look at how it's worked (sic)," he added. Check his post here: So whoever took the decision at YRF to keep the lead pair of Saiyaara away from all the pre release interviews, appearances and pod casts is a genius. They kept alive the freshness exclusively for the big screen. And look at how it's worked.— Sanjay Gupta (@_SanjayGupta) July 18, 2025 Instead of going ahead with relentless promotions, the makers of Saiyaara reportedly kept their focus solely on the trailer and music. These elements gradually captured attention online, sparking curiosity instead of fatigue. This subtle build-up meant that audiences entered cinemas with fresh eyes, unburdened by pre-release overexposure. Sanjay Gupta also criticised the film industry's growing reliance on grand promotional blitzes. In a separate post, he reflected on how this trend intensified with the arrival of corporate studios, shifting the way films are marketed and perceived. 'Film business was running smoothly. Then corporates came and tried to rewrite the rules," he wrote, adding that one of their biggest mistakes 'was P&A (Publicity & Advertising)." He said it was just to fleece producers. Film business was running Corporates came and tried to rewrite the rules of the screwed up. Big time!!!One of their biggest screw ups was P&A. It was purely to looto producers. Corporates left & producers continue the stupid trend of promotions.1/2— Sanjay Gupta (@_SanjayGupta) July 18, 2025 He compared the Hindi film industry's approach to south Indian cinema, where content is the main focus. 'The South never followed the dumb P&A practice. They did just fine. More than fine. And then come films like '12th Fail' and 'Saiyaara' – straight to theatres. Smash hits with no PR nonsense. Can we please learn our lesson?" Gupta added. The South never followed the dumb P&A did just fine. More than fine. And then come films like 12th FAIL and SAIYAARA straight to the theatres. Smash hits with no PR we please learn our lesson?2/2— Sanjay Gupta (@_SanjayGupta) July 18, 2025 Directed by Mohit Suri, Saiyaara is now being hailed as a fresh example of how a film can achieve box office success without resorting to excessive promotional tactics. First Published: July 19, 2025, 16:36 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Indian Express
2 days ago
- Entertainment
- Indian Express
Saiyaara box office collection day 1 early report: Mohit Suri's romantic drama surpasses opening day collection of Murder 2, Aashiqui 2
Saiyaara box office collection day 1 early report: Mohit Suri's Saiyaara finally released in theatres today. Starring newcomers Ahaan Panday and Aneet Padda, the film is off to an impressive start, surpassing the opening day collections of several recent releases. As of 8 pm, the romantic drama has reportedly earned Rs 15.51 crore, according to early estimates by industry tracker Sacnilk. The movie has surpassed the opening day collections of Mohit Suri's earlier films such as Murder 2 (Rs 6.95 crore), Aashiqui 2 (Rs 6.10 crore), and Half Girlfriend (Rs 10.30 crore). The film is also on track to overtake the first-day collection of his 2014 blockbuster Ek Villain, which earned Rs 16 crore on its opening day and went on to become a major success. Saiyaara's strong performance could mark a turning point for Suri, who has been awaiting a hit since Ek Villain, which was made on a budget of Rs 39 crore and grossed Rs 155 crore worldwide. ALSO READ | Shah Rukh Khan went shopping for Adnan Sami after knowing he didn't have warm clothes: 'I used to wear Hawaiin shirts and nothing else' The film witnessed an overall occupancy of 41.07% with a total of 3523 shows across India. About 649 shows have been scheduled in Mumbai and 804 shows in Delhi-NCR. The buzz around the Yash Raj Films has been significant, especially due to its soundtrack. Its performance has also prompted responses from personalities like Madhur Bhandarkar and Sanjay Gupta. Taking to X, Bhandarkar wrote, 'Saiyaara has shattered every myth about launching newcomers. No big names, no bug PR just raw talent and fearless storytelling. In an industry obsessed with stars, Saiyaara proved that audiences are ready for the unpredictable. A bold reminder. It's not about who you know. It's about what you bring. Exciting times for Hindi cinema.' Sanjay Gupta posted on X, 'So whoever took the decision at YRF to keep the lead pair of Saiyaara away from all the pre release interviews, appearances and pod casts is a genius. They kept alive the freshness exclusively for the big screen. And look at how it's worked.'
Pink Villa
5 days ago
- Entertainment
- Pink Villa
Ramayana: Did Sanjay Gupta take a dig at Ranbir Kapoor and Yash starrer Rs 4000 crore budget epic drama?
Directed by Nitesh Tiwari, Ramayana has been making headlines owing to its massive production scale and star-studded cast. While the epic mythological saga has already got the audience talking about it, producer Namit Malhotra's recent comment about the project's budget soaring to Rs 4000 crore has only added to the hype. Meanwhile, filmmaker Sanjay Gupta's tweet has garnered attention as it appears to be a subtle dig at the Ranbir Kapoor-starrer. Did Sanjay Gupta indirectly slam Ramayana? Taking to X (formerly known as Twitter), Sanjay Gupta mentioned how massive projects such as Dune, Avatar, Star Wars, and other big-scale movies led the work to speak for itself. He added that these movies, despite featuring groundbreaking and never-before-seen VFX, didn't discuss them prior to release. Sanjay Gupta's tweet that has been going viral: Although the filmmaker didn't mention the Ramayana in his tweet, the timing prompted X users to wonder if he had indirectly slammed the Nitesh Tiwari directorial. Namit Malhotra about Ramayana budget In a recent podcast with Prakhar Gupta, Namit Malhotra called Ramayana his 'lifetime project.' Discussing the production budget, he said, "Budget-wise, it was like…everybody thought I'm a lunatic because no Indian film by a long distance comes close to it. To put it simply, it will be like 500 million dollars by the time we are done on both films put together- Part One and Part Two, which is over Rs 4000 crores." For the uninitiated, the upcoming epic drama stars Ranbir Kapoor as Lord Rama, while Sai Pallavi plays Mata Sita. Besides them, it stars Yash as Ravana, and Ravie Dubey will be seen playing Lakshman. Ramayana's ensemble cast also includes Sunny Deol, Lara Dutta, Indira Krishnan, Arun Govil, Kajal Aggarwal, Rakul Preet Singh, and others. It is scheduled to hit the screens on Diwali 2026. Interestingly, the movie's background score is composed by music legends Hans Zimmer and A.R. Rahman. On the other hand, the makers are in talks with a Hollywood studio to distribute the movie worldwide.
Yahoo
5 days ago
- Health
- Yahoo
How to make sure you're getting the right supplement. 5 expert tips to help you choose
Editor's note: The podcast Chasing Life With Dr. Sanjay Gupta explores the medical science behind some of life's mysteries big and small. You can listen to episodes here. (CNN) — Take a walk down the supplement aisle of any local drugstore, and you will be confronted with a floor-to-ceiling wall of choices. Not just the usual suspects — vitamins and minerals — but also items as varied as turmeric, fish oil, probiotics and melatonin — as well as combinations that purport to burn fat (not muscle!), cure erectile dysfunction and boost memory. The deluge of options doesn't stop there. Endless social media posts claim a life-changing supplement or regimen will help you eliminate 'cortisol belly,' protect against the flu or 'reset' your hormones. But exactly how many things do we humans need to buy in the race to optimize our health and live our best life? All this noise around supplements generates confusion and anxiety, obscuring what science there is and making it hard to separate fact from wishful thinking. In the most basic sense, these products are meant to supplement the food in your diet with extra added 'dietary ingredients.' You would not be faulted for thinking that the US Food and Drug Administration regulates supplements — and the agency does, but probably not in the way you might think. Thanks to a 1994 law called the Dietary Supplement Health and Education Act, or DSHEA, supplements are regulated more like a subcategory of foods, not a subcategory of medicine. This essentially means that the FDA does not have the authority to approve dietary supplements before they are marketed, unlike pharmaceuticals, which must be shown to be both safe and effective in clinical trials. 'DSHEA is the current framework that all dietary supplements are sold in,' supplement safety advocate Dr. Pieter Cohen told CNN Chief Medical Correspondent Dr. Sanjay Gupta recently on his podcast, Chasing Life. The law, in part, allowed the industry to explode from approximately 4,000 products in 1994, to some 90,000 in 2017, according to estimates in a 2022 AMA Journal of Ethics policy paper. 'Now, that law in 1994 was initially … designed to better regulate vitamins and minerals,' explained Cohen, an associate professor of medicine at Harvard Medical School and an internist at Cambridge Health Alliance, where he leads the Supplement Research Program. 'What unfortunately happened — unfortunately, in my opinion — was that that same structure was expanded to include … all nature of botanicals; many different types of extracts, like, let's say, a cow thyroid extract; live microorganisms, like both bacteria and yeast, that are sold as probiotics; protein powders; amino acids. All this was lumped together under that same framework … and all of them were called 'dietary supplements' or 'dietary ingredients.'' You can listen to the full episode here. The FDA does have some power to take action against supplements that are adulterated or misbranded, but only after they are on the market. 'The FDA is in the position of looking for problems out in the marketplace after supplements are being sold, and then working to try to identify the products, which is incredibly difficult, because they don't have an effective system to detect harms, and then to try to remove those dangerous products,' Cohen said. While regulations exist, 'it's companies selling us whatever they choose to declare and identify as a dietary supplement,' he said. He called it 'a system that emphasizes access and minimizes the assurances of safety or at least leaves safety in the manufacturer's court.' What should consumers do before plunking down money at the health food store? Cohen explains what you should know about product claims and offers five tips when deciding which supplements to buy, keep or toss. How the FDA can and can't regulate the supplement industry doesn't even address the issue of what actually works and what you might actually need. Some studies show certain well-known vitamins or minerals can help particular conditions, but often recommendations change after new information comes to light. Good-quality clinical trials are expensive and hard to conduct (or data are gathered through epidemiological studies, so cause and effect can't be definitively proven); they rarely are done on less-well known (or blended) supplements. The label required on US supplements, in essence, occupies a gray zone, and the average consumer might not know that they are expected to read between the lines. A product label is permitted to contain a claim about the effect of the supplement on the body's structure or function (for example, 'helps support flexibility'). But the label 'may not claim to diagnose, mitigate, treat, cure, or prevent a specific disease or class of diseases,' according to DSHEA. The law allows manufacturers to make those gray-zone, health-adjacent claims as long as they include a disclaimer that the claim has not been evaluated by the FDA. The situation is not likely to change any time soon. 'A core concern I have with the current regulatory framework that really inhibits us moving forward is that there is no incentive for manufacturers to conduct carefully done clinical trials,' Cohen said. 'One thing we haven't talked about yet is that one other part of the law is that supplements can claim to have health effects without it being proven in humans,' he noted. 'Since you can do that without doing a clinical trial, what's the incentive to invest in all that money, millions of dollars, to do a clinical trial? 'The only potential outcome is negative — because if you're right, you were already advertising it as it was beneficial to your health and all you did was to prove that your claim is correct,' he said. 'But more likely, if it turns out it doesn't really work like you had hoped it did, and all that money is wasted, and then you've got a problem. But the good news, I guess, is that you can still keep on selling it as if it does work, even when the studies come out negative.' The FDA has certain best practice rules in place when it comes to manufacturing, but it lacks oversight to ensure what is on the label is actually in the supplement, according to Cohen. That's why it's essential to choose supplements with a discerning eye. 'Toss away all supplements that do not include the official stamps from NSF (NSF International) or USP (US Pharmacopeia),' said Cohen said via email, referring to two independent, not-for-profit agencies that test supplements and then certify them. 'The FDA does not test supplements before they are sold,' he said. 'Unless supplements have been certified by a high-quality third-party organization, such as NSF or USP, it is not possible to know what's really inside the bottle.' 'Both those groups do deep dives into the quality of manufacturing,' Cohen told Gupta on the podcast. 'They look at the original ingredients that are coming (so that) when consumers are going in to purchase this online or in a store, that the label accurately represents what's in the product.' Another reputable third-party tester is But remember, none of these organizations test for efficacy, that is whether a supplement does what it claims to do. 'If you say something's good for gut health or will boost your immunity, those claims are not assessed by these companies,' Cohen told Gupta. 'The companies are just looking at — is the powder in the bottle the same as what's on the label?' A good rule of thumb when checking ingredient lists for supplements is less is more. 'Toss away all supplements that list two or more botanical ingredients on the label,' Cohen said. 'Manufacturers are not required to share the details of each ingredient when mixing multiple botanical ingredients in the same supplement,' he said. For example, you might not know the ratio of one ingredient to the others, how fresh each one is, or the process by which each is prepared and then blended together. 'The only way to ensure that sufficient information about the botanical is provided on the label, (is to) select only single-ingredient supplements,' he added. When you shop for dietary supplements, avoid products that claim in vague language to promote health benefits, Cohen said, such as 'boosts immunity' or 'improves cognition.' 'Supplement claims are not vetted by the FDA, and manufacturers do not need to perform studies of the supplement to demonstrate any benefit before selling the product,' he noted. Cohen said it's best to avoid supplements with these types of claims and instead 'obtain information about benefits and risks of supplements from a reliable, independent source, such as the National Institutes of Health's Office of Dietary Supplements.' Supplements can lose potency or, like fish oil, even go bad. 'Toss away all supplements that are past their expiration date,' Cohen said. 'Supplements past their expiration date are unlikely to have the correct amount of active ingredients as listed on the label,' he explained. It's important to incorporate any supplements prescribed by your doctor in your routine on a consistent basis. Following your annual wellness visit, your physician might say, for example, that you need more iron or vitamin B12 or vitamin D based on bloodwork. 'Take all the supplements that your doctor recommends,' Cohen said. 'Many vitamin and mineral supplements are key to treating a variety of health conditions, so if your doctor recommends one or more supplements, remember to take them regularly,' he said. Most healthy people probably don't need to take even a multivitamin, according to Cohen. 'My clinical experience is that regardless of how people are eating, as long as people are not on a highly restrictive diet, that they are going to get sufficient vitamins and minerals,' he told Gupta. 'Even if they're eating mainly manufactured or processed foods, or they're growing everything in their own garden, because of supplementation (in the food system), I'm not seeing serious vitamin deficiencies in my practice.' Of course, it is not a bad idea to check with your doctor before you start a new supplement, and certainly let them know during your annual exam what you are currently taking. Some supplements can interact with certain medications, while others shouldn't be used by people with certain health conditions. We hope these five tips help you make better sense of supplements. Listen to the full episode here. Join us next week for a new episode of the Chasing Life podcast. CNN Podcasts' Madeleine Thompson and Kyra Dahring contributed to this report.
CNN
5 days ago
- Health
- CNN
How to make sure you're getting the right supplement. 5 expert tips to help you choose
Editor's note: The podcast Chasing Life With Dr. Sanjay Gupta explores the medical science behind some of life's mysteries big and small. You can listen to episodes here. (CNN) — Take a walk down the supplement aisle of any local drugstore, and you will be confronted with a floor-to-ceiling wall of choices. Not just the usual suspects — vitamins and minerals — but also items as varied as turmeric, fish oil, probiotics and melatonin — as well as combinations that purport to burn fat (not muscle!), cure erectile dysfunction and boost memory. The deluge of options doesn't stop there. Endless social media posts claim a life-changing supplement or regimen will help you eliminate 'cortisol belly,' protect against the flu or 'reset' your hormones. But exactly how many things do we humans need to buy in the race to optimize our health and live our best life? All this noise around supplements generates confusion and anxiety, obscuring what science there is and making it hard to separate fact from wishful thinking. In the most basic sense, these products are meant to supplement the food in your diet with extra added 'dietary ingredients.' You would not be faulted for thinking that the US Food and Drug Administration regulates supplements — and the agency does, but probably not in the way you might think. Thanks to a 1994 law called the Dietary Supplement Health and Education Act, or DSHEA, supplements are regulated more like a subcategory of foods, not a subcategory of medicine. This essentially means that the FDA does not have the authority to approve dietary supplements before they are marketed, unlike pharmaceuticals, which must be shown to be both safe and effective in clinical trials. 'DSHEA is the current framework that all dietary supplements are sold in,' supplement safety advocate Dr. Pieter Cohen told CNN Chief Medical Correspondent Dr. Sanjay Gupta recently on his podcast, Chasing Life. The law, in part, allowed the industry to explode from approximately 4,000 products in 1994, to some 90,000 in 2017, according to estimates in a 2022 AMA Journal of Ethics policy paper. 'Now, that law in 1994 was initially … designed to better regulate vitamins and minerals,' explained Cohen, an associate professor of medicine at Harvard Medical School and an internist at Cambridge Health Alliance, where he leads the Supplement Research Program. 'What unfortunately happened — unfortunately, in my opinion — was that that same structure was expanded to include … all nature of botanicals; many different types of extracts, like, let's say, a cow thyroid extract; live microorganisms, like both bacteria and yeast, that are sold as probiotics; protein powders; amino acids. All this was lumped together under that same framework … and all of them were called 'dietary supplements' or 'dietary ingredients.'' You can listen to the full episode here. The FDA does have some power to take action against supplements that are adulterated or misbranded, but only after they are on the market. 'The FDA is in the position of looking for problems out in the marketplace after supplements are being sold, and then working to try to identify the products, which is incredibly difficult, because they don't have an effective system to detect harms, and then to try to remove those dangerous products,' Cohen said. While regulations exist, 'it's companies selling us whatever they choose to declare and identify as a dietary supplement,' he said. He called it 'a system that emphasizes access and minimizes the assurances of safety or at least leaves safety in the manufacturer's court.' What should consumers do before plunking down money at the health food store? Cohen explains what you should know about product claims and offers five tips when deciding which supplements to buy, keep or toss. How the FDA can and can't regulate the supplement industry doesn't even address the issue of what actually works and what you might actually need. Some studies show certain well-known vitamins or minerals can help particular conditions, but often recommendations change after new information comes to light. Good-quality clinical trials are expensive and hard to conduct (or data are gathered through epidemiological studies, so cause and effect can't be definitively proven); they rarely are done on less-well known (or blended) supplements. The label required on US supplements, in essence, occupies a gray zone, and the average consumer might not know that they are expected to read between the lines. A product label is permitted to contain a claim about the effect of the supplement on the body's structure or function (for example, 'helps support flexibility'). But the label 'may not claim to diagnose, mitigate, treat, cure, or prevent a specific disease or class of diseases,' according to DSHEA. The law allows manufacturers to make those gray-zone, health-adjacent claims as long as they include a disclaimer that the claim has not been evaluated by the FDA. The situation is not likely to change any time soon. 'A core concern I have with the current regulatory framework that really inhibits us moving forward is that there is no incentive for manufacturers to conduct carefully done clinical trials,' Cohen said. 'One thing we haven't talked about yet is that one other part of the law is that supplements can claim to have health effects without it being proven in humans,' he noted. 'Since you can do that without doing a clinical trial, what's the incentive to invest in all that money, millions of dollars, to do a clinical trial? 'The only potential outcome is negative — because if you're right, you were already advertising it as it was beneficial to your health and all you did was to prove that your claim is correct,' he said. 'But more likely, if it turns out it doesn't really work like you had hoped it did, and all that money is wasted, and then you've got a problem. But the good news, I guess, is that you can still keep on selling it as if it does work, even when the studies come out negative.' The FDA has certain best practice rules in place when it comes to manufacturing, but it lacks oversight to ensure what is on the label is actually in the supplement, according to Cohen. That's why it's essential to choose supplements with a discerning eye. 'Toss away all supplements that do not include the official stamps from NSF (NSF International) or USP (US Pharmacopeia),' said Cohen said via email, referring to two independent, not-for-profit agencies that test supplements and then certify them. 'The FDA does not test supplements before they are sold,' he said. 'Unless supplements have been certified by a high-quality third-party organization, such as NSF or USP, it is not possible to know what's really inside the bottle.' 'Both those groups do deep dives into the quality of manufacturing,' Cohen told Gupta on the podcast. 'They look at the original ingredients that are coming (so that) when consumers are going in to purchase this online or in a store, that the label accurately represents what's in the product.' Another reputable third-party tester is But remember, none of these organizations test for efficacy, that is whether a supplement does what it claims to do. 'If you say something's good for gut health or will boost your immunity, those claims are not assessed by these companies,' Cohen told Gupta. 'The companies are just looking at — is the powder in the bottle the same as what's on the label?' A good rule of thumb when checking ingredient lists for supplements is less is more. 'Toss away all supplements that list two or more botanical ingredients on the label,' Cohen said. 'Manufacturers are not required to share the details of each ingredient when mixing multiple botanical ingredients in the same supplement,' he said. For example, you might not know the ratio of one ingredient to the others, how fresh each one is, or the process by which each is prepared and then blended together. 'The only way to ensure that sufficient information about the botanical is provided on the label, (is to) select only single-ingredient supplements,' he added. When you shop for dietary supplements, avoid products that claim in vague language to promote health benefits, Cohen said, such as 'boosts immunity' or 'improves cognition.' 'Supplement claims are not vetted by the FDA, and manufacturers do not need to perform studies of the supplement to demonstrate any benefit before selling the product,' he noted. Cohen said it's best to avoid supplements with these types of claims and instead 'obtain information about benefits and risks of supplements from a reliable, independent source, such as the National Institutes of Health's Office of Dietary Supplements.' Supplements can lose potency or, like fish oil, even go bad. 'Toss away all supplements that are past their expiration date,' Cohen said. 'Supplements past their expiration date are unlikely to have the correct amount of active ingredients as listed on the label,' he explained. It's important to incorporate any supplements prescribed by your doctor in your routine on a consistent basis. Following your annual wellness visit, your physician might say, for example, that you need more iron or vitamin B12 or vitamin D based on bloodwork. 'Take all the supplements that your doctor recommends,' Cohen said. 'Many vitamin and mineral supplements are key to treating a variety of health conditions, so if your doctor recommends one or more supplements, remember to take them regularly,' he said. Most healthy people probably don't need to take even a multivitamin, according to Cohen. 'My clinical experience is that regardless of how people are eating, as long as people are not on a highly restrictive diet, that they are going to get sufficient vitamins and minerals,' he told Gupta. 'Even if they're eating mainly manufactured or processed foods, or they're growing everything in their own garden, because of supplementation (in the food system), I'm not seeing serious vitamin deficiencies in my practice.' Of course, it is not a bad idea to check with your doctor before you start a new supplement, and certainly let them know during your annual exam what you are currently taking. Some supplements can interact with certain medications, while others shouldn't be used by people with certain health conditions. We hope these five tips help you make better sense of supplements. Listen to the full episode here. Join us next week for a new episode of the Chasing Life podcast. CNN Podcasts' Madeleine Thompson and Kyra Dahring contributed to this report.
