Latest news with #SanmeetSinghKochhar
Gulf Business
08-04-2025
- Business
- Gulf Business
HMD's Sanmeet Singh Kochhar on the brand's focus on innovation and human-centric design
Image: Supplied In this interview with Gulf Business , Sanmeet Singh Kochhar, VP for HMD Europe and AMEA, shares how the company is pioneering a human-first design ethos through the launch of its new HMD Family division. With rising interest in healthier digital habits, modularity, and eco-conscious innovation across the AMEA region, HMD, Kochhar says, is focused on shaping a more mindful future for mobile tech. Here are excerpts from the discussion. The launch of the new HMD Family division, with a focus on human-first design and parental input, is a notable move. Can you elaborate on the core philosophy behind this division and how HMD aims to address the growing concerns around children's digital wellbeing, as highlighted by your research? At HMD, we put the human back in the mobile devices, and that is exactly what we did here. We believe in creating technology that enhances lives without compromising well-being. The HMD Family division was established to provide solutions that balance connectivity with digital responsibility. We started the 'Better Phone Project at HMD last July, a collaborative community project to co-create a safer and better phone. Parents asked for better options —now, after working with parents and teens across 84 countries and speaking to nearly 40,000 families, HMD is launching two new devices this year, starting with the More than half of children have been regularly contacted online by someone they don't know, new research from HMD has revealed. One in three children has been asked to take conversations to private messaging apps, and nearly 40 per cent have been exposed to harmful online content, including explicit or violent material. Our research highlights increasing concerns from parents regarding screen time, online safety, and the impact of smartphones on children's mental health. By integrating parental input into our design process, we ensure that our products offer features like controlled screen time, location tracking, and simplified user experiences tailored for younger audiences. That's why HMD is introducing the HMD Fusion X1, a phone built as a 'first step' into the digital world, designed to give teens independence while ensuring parents have the controls they need for peace of mind. The introduction of the HMD Fusion X1 in partnership with Xplora seems a direct response to the 'Better Phone Project' report. How does this collaboration specifically foster healthy digital habits for children, and what key features differentiate it in the market? The HMD Fusion X1 was inspired by the Better Phone project. And is a result of our commitment to fostering positive digital habits. Our collaboration with Xplora brings a fresh approach by ensuring children remain connected without unnecessary distractions. Key safety features through include: Parental controls are deeply integrated into the operating system, giving parents a simple yet powerful way to guide their teen's digital experience. Social media and browser controls – Parents decide when (or if) these features are enabled. Safe calls & messaging – Only pre-approved contacts can get through. GPS tracking and safety zones – Parents receive alerts when teens leave designated safe areas. Stay Focused Mode – Blocks access during school hours or bedtime, reducing distractions when it matters most. Your research indicates over half of children aged eight-12 perceive themselves as suffering from phone addiction. How does HMD intend to leverage the insights from the Better Phone Project report across its broader product portfolio to mitigate this issue? A3: We must remember that smartphones aren't just tech, they are all an integral part of our daily life and society itself. HMD is building solutions with children and parents in mind, and change is possible when families — not corporations — lead the conversation. Our 'Better Phone Project Report' serves as a guiding framework for developing solutions that promote digital wellbeing. Across our portfolio, we are integrating features such as Detox Mode, customisable parental controls, and time management settings. By prioritising user wellbeing in our device software and hardware, we aim to create a healthier relationship between users and their digital lives. The collaboration with FC Barcelona and the launch of the HMD Barça 3210 and HMD Barça Fusion with a 'detox mode' is an interesting strategic move. What is the rationale behind this partnership, and how does the detox mode specifically cater to the needs of users seeking a healthier digital lifestyle? Our collaboration with FC Barcelona aligns with our vision of inspiring individuals to live active, balanced lives. The HMD Barça 3210 (this is a feature phone so does not have detox mode) The HMD Barça Fusion incorporates Detox Mode, a feature designed to encourage users to disconnect from distractions and engage in real-world activities. By allowing customisable restrictions on social media and app usage, Detox Mode helps users take control of their screen time and foster a healthier digital lifestyle. In the end, you can't enjoy football with a phone in your hand, these devices put screen time second and living in the moment first, the phones help you stay in your own game. HMD has reported double-digit growth in its feature phone range for a second year, with new models like the HMD 130 Music, 150 Music, and 2660 Flip. What are the key drivers behind this continued success in the feature phone segment within the AMEA region, and what specific consumer needs are these devices addressing? The growth in our feature phone segment is driven by a combination of reliability, affordability, nostalgia and new innovations to this space. Many consumers in the AMEA region seek devices that offer durability, long battery life, and ease of use. Additionally, feature phones provide a simpler, distraction-free alternative to smartphones, catering to those looking for a more focused digital experience. Our recent models, including music-centric and flip designs, cater to a variety of lifestyle preferences. The Amped Buds, with their unique wireless charging case for smartphones, represent a novel approach. What inspired this innovation, and how do you see this feature resonating with consumers in the AMEA region? The Amped Buds were inspired by the increasing demand for convenience and multi-functionality in tech accessories. Being caught out without tunes or power isn't fun. In regions where power accessibility can be a challenge, a wireless charging case that doubles as a power bank for smartphones adds tremendous value. This feature resonates well with consumers who need reliable on-the-go solutions, ensuring uninterrupted connectivity and entertainment. Innovation in HMD Amped Buds, is not limited to its powerful 1600mAh battery, it combines premium wireless earbuds with superb sound quality, ANC, and ENC to dial out ambient noise, plus an ultra-slim, sleek case compatible with devices that support wireless charging. The mobile market in the AMEA region is highly competitive. How does HMD differentiate itself from other players in both the smartphone and feature phone segments? We understand this region and have a very long and successful history in it. HMD differentiates itself through a strong emphasis on sustainability, repairability, and human-first design. Our commitment to modular designs, like the HMD Fusion, allows users to personalize and extend the lifespan of their devices. Additionally, we maintain a balance between innovation and affordability, ensuring our products remain accessible to a broad audience without compromising on quality or functionality. What specific market trends and consumer preferences are you observing in the AMEA region that are influencing HMD's product strategy and go-to-market approach? A8: We are witnessing a growing interest in digital well-being, modularity, and sustainability. Consumers are looking for devices that align with their values, offering customisability, repairability, and mindful usage. Additionally, the rise of mobile gaming and content creation is driving demand for devices with high-performance cameras and accessories. Our product strategy is centered on meeting these evolving needs while ensuring accessibility and affordability. Beyond the 'human-first' design, how is HMD integrating sustainability into its product development and overall business operations within the AMEA region? Sustainability is at the core of What are the key priorities and strategic directions for HMD in the AMEA region, and what are your expectations for market growth? A10: At HMD, we are proud to think ahead and anticipate customer needs which is why we are a leader in repairable devices and are introducing new devices to families. Our key priorities include expanding our modular device ecosystem, strengthening our sustainability initiatives, and fostering deeper collaborations with industry partners. We anticipate continued growth in both the smartphone and feature phone segments, driven by our focus on digital wellbeing, affordability, and repairability. With the increasing demand for user-centric innovation, we are confident that HMD will continue to be a leading player in the AMEA mobile market.
Khaleej Times
19-03-2025
- Health
- Khaleej Times
UAE survey: 51% children approached by strangers online
A new study has revealed that more than half of children have been regularly contacted online by someone they don't know and nearly 40 per cent have been exposed to harmful online content, including explicit or violent material. The research done by mobile manufacturing company Human Mobile Devices (HMD) and Perspectus Global, surveyed over 25,000 children and parents in six countries including the UAE. The figures also revealed that one in three children has been asked to take conversations to private messaging apps, and 56 per cent of them reported being insulted or made to feel small online. 'The overall feedback we got was that we are often overprotective of our children in the offline world but are under-protective when they are venturing into the online world,' said Sanmeet Singh Kochhar, Vice President of HMD Global in the AMEA Region. 'This could expose them to the dangers of the online environmen t. So there is an urgent need from parents specifically, to have a guided entrance into the digital world for children.' 'Not surprising' According to Dubai-based educator Hanan Ezzeldin, the figures were not surprising. 'As someone who coaches parents on social media dangers, I have seen my fair share of shocking incidents,' she said. 'In one case I came across, a 13-year-old boy in Dubai had befriended a 19-year-old boy based in Abu Dhabi and asked his parents to meet his new 'friend'. The parents reviewed the messages between them and something didn't feel right. With some investigation they found the that 19-year-old boy was in fact a 40-year-old man who had been speaking to multiple children.' Ezzeldin added that parents must put in place strict rules to keep their children safe online. 'It is absolutely essential that all their social media accounts are set to private,' she said. 'We must also teach them not to chat with unknown people on social media. There are many paedophiles who target youngsters who like and engage with posts of celebrities. Also, parents should make it a practice to ask for consent before posting their children's photos on social media and having proper conversations with them to inculcate good digital media hygiene.' Omer Tariq, CEO of mental health platform Helply, said it was essential for parents to put in place controls when giving their children a device. 'Giving unrestricted phone access to a youngster is like handing them the keys to a world they're not fully prepared for. There's just too much out there—some of it useful, but a lot of it harmful,' he said. He added that children are more likely to develop social media addiction and not understand the risk of privacy. 'Kids can spend hours glued to their phones, affecting their sleep, studies, and even their ability to interact with people in real life,' he said. 'They also don't always understand the risks of sharing personal details online. Whether it's talking to strangers, falling for scams, or unknowingly giving away sensitive information, the dangers are real.' Better phone project HMD is currently preparing to launch a phone built as a 'first step' into the digital world, which they claim is designed to give teens independence while ensuring parents have the controls they need. The Better Phone Project will have parental controls, social media and browser restrictions, GPS tracking and focus mode among other features. The company's research also found that the average age for a child's first smartphone is 11 and that 54 percent of parents regret giving their child a smartphone too soon. 'We spoke to over 12,000 parents and we worked with them to design a solution,' said Sanmeet. 'After nearly a year of research and different focus groups, studies involving families from 87 countries, we developed the HMD Fusion X1. Our goal is to create a technology that grows with the child. So, for example, there could be certain controls for children who are between the ages of 6 and 9. As they grow, we can give them more access. So the technology is then growing with the child, teaching them responsible digital habits.'
Gulf Today
15-03-2025
- Gulf Today
556m children could be at risk of being contacted by strangers online: Research
More than half of children have been regularly contacted online by someone they don't know, new research from HMD and Perspectus Global has revealed.1 One in three children has been asked to take conversations to private messaging apps, and nearly 40% have been exposed to harmful online content, including explicit or violent material. The results have emerged from a global survey of 25,000 children and adults in the UK, US, Germany, India, Australia and UAE. When the figure is extrapolated and combined with the latest UN Global population data, it is estimated some 556 million children could be at risk of being contacted by strangers online through their smartphones. These findings highlight an urgent need for change. For too long, parents have faced a difficult choice: either hand their kids a fully-fledged adult smartphone—with all the risks of unrestricted internet, social media pressure, and digital addiction—or keep them disconnected entirely. It's clear that we need a better way forward. That's why HMD is introducing a new category of phones designed with parents for a younger audience. The first of these, the HMD Fusion X1, will debut at Mobile World Congress in Barcelona—a phone built as a 'first step' into the digital world, designed to give teens independence while ensuring parents have the controls they need for peace of mind. Sanmeet Singh Kochhar, Vice President of HMD Global in the AMEA Region said: "At HMD, we recognise that digital safety is a growing concern for parents and children alike. Our commitment goes beyond just selling phones—we are investing in safer digital experiences that align with the values of families worldwide. The launch of the HMD Fusion X1 is part of our vision to provide secure, responsible technology that empowers children while giving parents peace of mind. The findings from our global study reinforce the urgent need for change, and we are proud to take the lead in shaping a safer digital future." For nearly a year, HMD has worked with thousands of parents through The Better Phone Project, developing real solutions for families. Research found that the average age for a child's first smartphone is 11, yet 54% of parents regret giving their child a smartphone too soon. Concerns include reduced physical activity, poor sleep, and increased exposure to online risks. Now, after engaging with parents and teens across 84 countries, HMD is launching two new devices in 2025, starting with the HMD Fusion X1 – a phone that helps kids build healthy digital habits while keeping them safe online. The UAE-specific research reflects broader global trends. A recent international study of nearly 25,000 parents and children revealed: 51% of children worldwide have been contacted online by strangers. One in three has been encouraged to take conversations to private messaging apps. 56% of kids report being insulted or made to feel small online. 40% have been exposed to harmful explicit or violent content. 52% of children feel addicted to their screens. While regulations are tightening worldwide, including in the UAE, parental control solutions remain critical. HMD is responding by creating safer, smarter technology tailored to families' needs.
Khaleej Times
07-02-2025
- Entertainment
- Khaleej Times
HMD Fusion makes Middle East debut with innovative features
Human Mobile Devices, the tech innovator unveils its most groundbreaking device to date — HMD Fusion 5G, and now available in all the major outlets in the Middle East priced at just Dh1099. The latest HMD smartphone is perfectly positioned at the intersection of innovation and accessibility. Its sleek, modern aesthetic and cutting-edge features make it the ultimate blend of style and functionality. The HMD Fusion offers versatility like never before, with built-in features like a ring light for flawless selfies or the potential to transform into a gaming console. Coming this year, its interchangeable outfits attach seamlessly via six specialised pins, instantly customising the phone's hardware, software, and performance to match your style or needs. Commenting on the launch of the HMD Fusion in the Middle East markets, Sanmeet Singh Kochhar, vice-president of HMD in the AMEA region, said: "We're excited to bring the HMD Fusion to the Middle East, a region where Gen Z and Millennials embrace technology that speaks to their individuality. With the revolutionary Smart Outfits feature, the HMD Fusion transforms from just a phone into a canvas for self-expression and creativity. This device empowers users to customise their experience like never before, reflecting their unique style and personality. At HMD, we believe in blending innovation with authenticity, and the HMD Fusion is a testament to that vision. We can't wait to see how our users make it their own and redefine personal tech." HMD Fusion is designed with (Fix It Yourself) front of mind. Believing that collaboration fosters creativity, Human Mobile Devices offers endless possibilities for personalisation, allowing you to craft a phone that reflects your unique style, needs, and passions with ease with an open-source software and hardware developer kit3. First up, the HMD Fusion Flashy Outfit, which is an evolution of the selfie-stick with the software and hardware inbuilt into the device. HMD Fusion Flashy will take your selfie-game to another level with its foldable LED-flash ring. You can choose to enhance your photos with a natural glow by controlling the light intensity or add a colourful light ring to your HMD Fusion. As you attach it and the Outfit fuses with the device, it takes over the software, giving you the option to choose your preferred lighting colour from the camera app. For a limited time, the HMD Fusion comes with an exclusive Flashy Outfit (valued at Dh179) included free of charge in the box. Coming soon, the HMD Fusion Gaming Outfit allows you to morph your smartphone into a portable gaming console with gaming buttons and joysticks giving you use of the whole screen real estate to get immersed into the gaming action. The pin connectors allow for precise controls, and it is plug and play compatible. It has a USB-C port and 3.5mm audio jack input for your headphones. Those who purchase the HMD Fusion and soon available HMD Fusion Gaming Outfit, will be able to claim two free months of cloud gaming subscription with Blacknut accessing over 500 Blacknut titles to make the absolute most of your new purchases. As the digital detox trend is growing, Human Mobile Devices (HMD) is leading the way by offering smarter choices for smartphone use. The HMD Fusion comes with Detox Mode designed to help you take a break from social media and constant notifications. With a customizable app and contact blocking, Detox Mode lets you create a distraction-free experience, giving you more time to focus on what truly matters. Beyond just outfits, the HMD Fusion stands as a sleek fashion statement in its own right, boasting a durable, stainless steel-reinforced plastic body. With a nod to the raw, grunge-inspired aesthetic that resonates with Gen Z, it exudes an effortlessly cool, industrial-chic vibe. The device also comes with a minimalistic clear Casual Outfit that lets its innovative design shine through when you prefer to keep it simple. Offering the protective benefits of a case without the bulk, the clear Casual Outfit is included with the HMD Fusion, while a variety of coloured Casual Outfits are available. The HMD Fusion isn't just about looks — it's about capturing life in incredible detail. With a powerful 50MP front camera, featuring Selfie Gestures and Selfie Slow-Mo, and a 108 MP dual rear camera designed to excel in any lighting condition, speed, or situation, you're always ready to snap perfect moments. Whether it's a spontaneous selfie or a fast-paced action shot, the HMD Fusion will document your life's moments, effortlessly. And like the HMD Skyline smartphone in Human Mobile Devices, HMD Fusion is designed with (Fix It Yourself) front of mind. The device is equipped with Gen 2 repairability, making it easier than ever to repair a smashed screen, drained battery or other part. Simply pop open the device, replace the screen, back cover, charging port or battery.
