Latest news with #Sanrio
Japan Forward
2 days ago
- Entertainment
- Japan Forward
Sanrio Plushies: The Love That Brings Its Characters to Life Sponsored
Sanrio plushies offer more than just something to cuddle — they bring your favorite characters to life, whether you're at home, traveling, or simply looking to add a little joy to your daily routine. In a recent interview, Shino Ito, Senior Manager of Sanrio's Product Development Department, shares insights into the affection and vision behind the Pitatto Friends and Standard Dolls series. Pitatto Friends are plush toys with magnets in their feet that can stand upright on a metal base, while Standard Dolls are fluffy, plushies that come in various sizes, each machine-sewn and carefully finished by hand. It might come as a surprise to some that these plushies are becoming increasingly popular with adults. The Standard Dolls series, officially launched in 2007, remains a cornerstone of Sanrio's plush collection. Each doll represents a character in their most iconic form. Think Hello Kitty in her classic overalls, My Melody in her hood, or Cinnamoroll with his signature floppy ears. Ito gently lifts up Cinnamoroll's furry ears. (© 2025 SANRIO CO., LTD.) "This is exactly what it would be like if she appeared right beside you in real life," says Ito, holding up a delightfully fluffy Cinnamoroll plush. The attention to detail in each Standard Doll is remarkable — from My Melody's tiny paw pads to Keroppi's delicate webbed fingers. They are lovingly crafted tributes to each character, and this level of detail doesn't happen by accident. "Bringing a character from 2D to 3D in plush form is actually quite challenging," Ito explains. "We collaborate closely with the character designers to ensure their unique traits are preserved. Then, we work hand-in-hand with the manufacturers' pattern makers to bring the design to life. No feature is overlooked." Holding a Pochacco plush in hand, the soft texture is instantly comforting. Its plump cheeks are irresistibly squeezable, and the rounded bottom — complete with a tiny tail — makes it look as if it's about to waddle off at any moment. Standard Dolls of Pochacco (left) and Pekkle. (© 2025 SANRIO CO., LTD.) Available in a range of sizes from large, huggable versions to smaller, travel-ready ones, Standard Dolls are also popular among international fans. The smaller plushies include pellets so they can sit upright comfortably, making them perfect companions. Another characteristic of Standard Dolls is that each one has its own unique expression. Despite their "standard" label, the dolls have evolved with the times. Much like the characters themselves, they remain true to their essence while adapting to each new generation. The Standard Dolls capture each feature of Sanrio's popular characters. (© 2025 SANRIO CO., LTD.) "At Sanrio, some of our characters have been loved for over 40 or even 50 years," explains Ito. "One reason they've remained beloved is that we make subtle updates over time — tweaks to facial shapes or expressions that reflect the trends of each era." "For the latest line of Standard Dolls, we've made the faces slightly larger and the eyes a bit bigger to create a more baby-faced, kawaii look that's popular today." You can find Standard Dolls in Sanrio shops around the world. And when it comes time to choose your plush, Ito offers a piece of advice: "Look into their eyes, and bring home the one you feel a special connection with." Another one of Sanrio's popular plush lines is Pitatto Friends, which is all about interaction. Designed for Japan's popular nuidori trend — plush photography — these toys are made to go places. Pitatto Friends can stand firmly on their own. (© 2025 SANRIO CO., LTD.) The word "pitatto" in Japanese is an onomatopoeia that suggests something sticking firmly or staying in place. True to their name, Pitatto Friends are equipped with magnets in their feet and attachable metal bases. They can stand securely and pose confidently for photos — no more rolling off surfaces or getting dirty. Their hands feature rubber loops that allow them to hold tiny props, adding to the fun. My Melody with her tiny frappuccino and camera. (© 2025 SANRIO CO., LTD.) My Melody's prop set includes a frappuccino cup, a miniature camera and bag, and even a strap that can connect to both. The charm truly lies in the details. Ito showing the props set for My Melody. (© 2025 SANRIO CO., LTD.) Rubber loops are attached to their hands for holding small props. (© 2025 SANRIO CO., LTD.) "It's like making memories with a friend," says Ito. "People post photos online, take them on hikes or to lunch." On social media, Sanrio fans post photos of their plushies on trips, sharing meals, or capturing scenic views by the sea. "It's heartwarming to see Pitatto Friends joyfully joining in on these adventures. It feels like they're traveling the world," Ito reflects. Kuromi in a ninja costume, Hello Kitty in a kimono, and Pochacco in a Shiba Inu costume. (© 2025 SANRIO CO., LTD.) What's more, in 2024 Sanrio released a special clothing line for Pitatto Friends, featuring a kimono, a Shiba Inu costume, and a ninja ensemble. These costumes fit any of the characters and make for perfect souvenirs — or simply a fun way to remember your trip to Japan. Hello Kitty looking adorable in her kimono. (© 2025 SANRIO CO., LTD.) In Japan, inanimate objects hold a unique place in the culture. "I think there's a cultural belief in Japan that even inanimate things can have a spirit or heart," Ito explains. Until recently, many adults may have felt embarrassed about carrying plush toys in public. But that's changing. Today, it's not uncommon to see people proudly displaying plushies on their bags in Japan. This shift is part of a broader cultural trend known as oshikatsu — the act of supporting and celebrating your favorite characters or idols. Plush toys have become a form of self-expression. Even men are increasingly open about owning plushies, contributing to the growing trend. Standard Dolls and Pitatto Friends. (© 2025 SANRIO CO., LTD.) "Using plushies as bag accessories has become a trend among young people," says Ito. "So I think plush toys have become more accepted among adults, and that shift has helped fuel their popularity." As an increasingly recognized form of self-expression and individuality, plushies have become a way for people to show who they are and what they love. As Sanrio continues to grow globally, fans can look forward to exciting updates. Coming in June, the medium-sized Pitatto Friends will be upgraded with poseable necks and arms, making them even more flexible for photography. Cinnamoroll will also get an upgrade — his ears will be adjustable, allowing you to pose him as if he's flying. Cinnamoroll, in the upgraded medium-sized Pitatto Friends version coming this June, looking ready to take flight. (© 2025 SANRIO CO., LTD.) "Plush toys have this special way of comforting you in unexpected moments," Ito says, holding up a Cinnamoroll plush. "Just making eye contact with one feels like it's encouraging you, like it's saying, 'You've got this.'" "I hope people experience that kind of comfort by living alongside Sanrio characters in plush form. I'd be so happy if having a Cinnamoroll at home feels like having a friend — one who quietly keeps you company in daily life." And sometimes, that's exactly what we need. This article is published in cooperation with Sanrio Company Ltd. All Sanrio characters and character images: ©️ 2025 SANRIO CO., LTD. Author: Miruka Adachi
Khaleej Times
3 days ago
- Business
- Khaleej Times
Daiso Japan introduces its enchanting new Disney Stitch and Kuromi collection
Daiso Japan, the number one Japanese value store in the UAE, offers over 80,000 products, with 800 new items every month, and most items are just Dh7.5. With over 80 stores across the UAE, Saudi Arabia, Kuwait, Oman, Qatar, and Bahrain, Daiso Japan provides an extensive range of affordable products for everyday needs. Daiso Japan introduces its enchanting new Stitch and Kuromi collection, inspired by Disney's beloved Lilo & Stitch and the ultra-kawaii Sanrio favorite Kuromi. These exclusive ranges are designed to delight fans of all ages, combining functionality with irresistible character yourselves, Stitch & Kuromi lovers — the ultimate cute takeover has landed at Daiso Japan, and it's total cuteness overload! Brace yourselves, Stitch & Kuromi lovers, the ultimate cute takeover has landed at Daiso Japan, and it's total cuteness overload! From the moment you step in, it's Stitch & Kuromi everywhere - on tumblers in different styles, travel pouches, bags, caps, toys, adorable keychain pendants, coloring sets, notebooks, and even socks. Whether you're packing for a trip, organising your home, or stocking up on back-to-school supplies, we've got your favorite characters covered. Heading on a holiday? Don't miss our neck pillows, eye masks, cute headsets and cable chargers — perfect travel accessories for your next adventure. And for beauty lovers: we've got a full hair accessory set with a hairbrush, mirror, bows, hair clips, elastic bands, and more — available in both Stitch and Kuromi designs! Even better? Most of these items start at just Dh7.5 — yes, really! That's what we call Value, Variety & Uniqueness — only at Daiso Japan. Whether you're searching for affordable gifts, Disney merchandise, or stationery, Daiso Japan has something for everyone.
Nikkei Asia
3 days ago
- Business
- Nikkei Asia
Sanrio's ROE hits 49% in capital efficiency push, lifted by Hello Kitty
TOKYO -- Some Japanese companies are making headway in improving capital efficiency, reaching the 30% range and higher on the key metric of return of equity for the fiscal year ended March. Entertainment company Sanrio achieved an ROE of 48.6%. Semiconductor-related companies, including Advantest, recorded around 30%, outperforming corporate Japan's 9% average.
Daily Record
6 days ago
- Entertainment
- Daily Record
Miniso store set to open at West Lothian shopping centre selling 'viral blind boxes'
Miniso is getting ready to open its doors at The Centre in Livingston after a teaser was shared on social media. A popular Chinese household shop looks set to open at a busy West Lothian shopping centre as preparations are underway. Miniso is getting ready to open its doors at The Centre in Livingston after a teaser was shared on social media. With an opening date set to be confirmed for the West Lothian venue, the shop recently opened up on Edinburgh's Princes Street with locals queuing for hours to be one of the first inside. Offering customers a wide range of toys, beauty products, household items and food - the brand is known for stocking Sanrio goods such as Hello Kitty, as well as Disney, Pokémon and viral blind boxes. It is especially popular with young people. Sharing an image of the shop exterior, The Centre wrote: 'The countdown is on! Are you ready?' Many people were quick to share their thoughts on the opening. One keen shopper said: 'Uh oh, there goes my bank account. Crying already.' Another person wrote: 'Don't need to go to Edinburgh now it's coming to Livi.' The brand's website reads: 'Founded by CEO Ye Guofu, Miniso is a haven where every shopping trip is an adventure, and every product tells a story of joy and laughter. 'From best-selling blind boxes and collectibles to adorable plushies, trendy makeup and beauty products to high-quality toys and mouthwatering snacks, Miniso offers an irresistible mix of fun and fabulous at prices that won't break the bank. 'Forget about boring shopping experiences; at Miniso, it's all about unleashing your inner child and embracing the playful side of life. 'Whether you're exploring our aisles filled with cute plush toys, browsing through our vibrant accessories, or discovering the latest collaborations with iconic brands like Sanrio, Disney, Pokémon, Care Bears, We Bare Bears, and more, there's never a dull moment at Miniso.'
Edinburgh Live
6 days ago
- Entertainment
- Edinburgh Live
Miniso store set to open at West Lothian shopping centre selling 'viral blind boxes'
Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info A popular Chinese household shop looks set to open at a busy West Lothian shopping centre as preparations are underway. Miniso is getting ready to open its doors at The Centre in Livingston after a teaser was shared on social media. With an opening date set to be confirmed for the West Lothian venue, the shop recently opened up on Edinburgh's Princes Street with locals queuing for hours to be one of the first inside. Offering customers a wide range of toys, beauty products, household items and food - the brand is known for stocking Sanrio goods such as Hello Kitty, as well as Disney, Pokémon and viral blind boxes. It is especially popular with young people. Sharing an image of the shop exterior, The Centre wrote: "The countdown is on! Are you ready?" Many people were quick to share their thoughts on the opening. One keen shopper said: "Uh oh, there goes my bank account. Crying already." Another person wrote: "Don't need to go to Edinburgh now it's coming to Livi." Join Edinburgh Live's Whatsapp Community here and get the latest news sentstraight to your messages. The brand's website reads: "Founded by CEO Ye Guofu, MINISO is a haven where every shopping trip is an adventure, and every product tells a story of joy and laughter. "From best-selling blind boxes and collectibles to adorable plushies, trendy makeup and beauty products to high-quality toys and mouthwatering snacks, MINISO offers an irresistible mix of fun and fabulous at prices that won't break the bank. Sign up for Edinburgh Live newsletters for more headlines straight to your inbox "Forget about boring shopping experiences; at MINISO, it's all about unleashing your inner child and embracing the playful side of life. "Whether you're exploring our aisles filled with cute plush toys, browsing through our vibrant accessories, or discovering the latest collaborations with iconic brands like Sanrio, Disney, Pokémon, Care Bears, We Bare Bears, and more, there's never a dull moment at MINISO."
