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Officina Profumo-Farmaceutica di Santa Maria Novella Names Ludivine Pont CEO
Officina Profumo-Farmaceutica di Santa Maria Novella Names Ludivine Pont CEO

Yahoo

time19-07-2025

  • Business
  • Yahoo

Officina Profumo-Farmaceutica di Santa Maria Novella Names Ludivine Pont CEO

MILAN — Ludivine Pont has been named chief executive officer of Officina Profumo-Farmaceutica di Santa Maria Novella, effective Sept. 1. She has been chief marketing officer of Balenciaga since 2021, working closely with artistic director Demna on the brand's global expansion and digital innovation. Pont exits the couture brand at a time of major changes, as Demna was appointed artistic director of Gucci in March. His swan song couture collection for Balenciaga was paraded in Paris earlier this month and the designer is being succeeded by former Valentino creative director Pierpaolo Piccioli. More from WWD Balenciaga's Foamposite-Inspired Basketball Sneaker Is Available Now for $1,550 Danielle Slavik, Model for Cristóbal Balenciaga, Dead at 81 Houbigant Paris, a 250-year-old Niche Fragrance Brand, Reawakens Before Balenciaga, Pont served as worldwide marketing and communication director at Moncler, which she had joined in 2016, at a time of development for the Milan-based brand as chairman and CEO Remo Ruffini overturned the company's business model and strategy, launching Moncler Genius in 2018, a series of drops and capsules with designers ranging from Pierpaolo Piccioli to Simone Rocha and Craig Green, to name a few. Prior to Moncler, Pont contributed to the international expansion of Philipp Plein. At the historic Florentine brand founded in 1221 and considered the world's oldest apothecary, Pont will be responsible for leading its global development, building on its unique heritage and artisanal know-how. Carlo Pesenti, CEO of parent Italmobiliare and chairman of Officina Profumo-Farmaceutica di Santa Maria Novella, emphasized the brand's 'unparalleled history, deeply rooted in Italian culture and the diffusion of perfume in Europe and the world. This is a heritage that we feel a responsibility to preserve and pass on.' Praising Pont's 'profound skills, international experience and strategic vision, we are certain she is the right person to contribute to the growth of the group, giving further impetus to the global development of Officina Profumo-Farmaceutica di Santa Maria Novella, always respecting the values and peculiarities that make the company a brand without equal in the world,' Pesenti concluded. Until her arrival, the company will continue to be led by general manager Giampiero Pesenti and the current management team, following the exit of CEO Giovanna Paoloni, who had joined in January last year. 'It is a great honor and a profound responsibility to take on the leadership of Officina Profumo-Farmaceutica di Santa Maria Novella,' Pont said. 'This is a house with an extraordinary legacy, over eight centuries of botanical and pharmaceutical excellence. My goal is to carry this heritage forward and create an experience of timeless care that speaks to the senses, to beauty and to time.' Officina Profumo-Farmaceutica di Santa Maria Novella is present in more than 30 countries, with a network of more than 400 points of sale. Investment group Italmobiliare, owned by the Pesenti family, took 80 percent of the Florence-based beauty company following two separate deals in 2020 and a combined investment of 160 million euros. Finalized in October 2021, the purchase of the remaining 20 percent stake was valued at 40 million euros. Italmobiliare has been supporting the company's international development and strategic transformation. The beauty company marked Italmobiliare's first investment in the perfume and cosmetics industry. In three years, the brand doubled the number of stores and sales, which in 2022 climbed 56 percent to 46 million euros compared to the previous year and exceeded 60 million euros in 2023. Santa Maria Novella has more than 600 products in its portfolio, encompassing scents, soaps, pomades, skin care, colognes and candles, all delivered in its signature, old-school packaging. In 2022, it introduced 'L'Iris,' the first eau de parfum the brand launched in 800 years of history. A bergamot-based fragrance created for the queen of France Catherine de' Medici in 1533 is still a bestseller. Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

A Scent Of Place
A Scent Of Place

Forbes

time15-04-2025

  • Forbes

A Scent Of Place

Incenso from Santa Maria Novella. Luxury fragrances- the more distinctive and bolder the better- are an indulgence I can't resist. Some people get excited about opening a bottle of wine or a box holding jewelry, but a gorgeous perfume is what thrills me most. Besides making me smell fantastic- or at least I hope- perfume is one of the ways I evoke travel without actually going on a trip. So many are inspired by destinations all over the world, and their creators source their ingredients from the very places they bring to mind. Notes of citrus, for example, take me to the Amalfi Coast, where I honeymooned, while oud puts me right in the heart of the Middle East. Jasmine transports me back to India, my home where I was born and lived for the early part of my childhood, lavender conjures up memories of my trips to Provence, rose and orange blossom have me in Morocco where they proliferate, and well, you get the idea. There are thousands- literally- of perfumes out there, but I'm personally loving the ones I've highlighted below. They're what I like to call 'a scent of place.' Ambra from Santa Maria Novella. Santa Maria Novella Founded in Florence over 800 years ago, Santa Maria Novella is a gorgeous apothecary brand I've loved for years. Their fragrances use botanicals and plants from the Medici gardens and Tuscan countryside and blend them with top quality and often rare ingredients from around the world. Quercia from Santa Maria Novella. I would wear any of the scents, but lately I've been rotating between Ambra, Incenso, Tabacco Toscano, and Quercia. According to a spokesperson for the company, Ambra combines citrus fruits from the Medici gardens with amber oriental notes from the Far East, and Incenso mixes spicy and resin notes that conjure incense, like those found in historic Italian houses of worship or places much farther East. Tabacco Toscano features bergamot and bold Tuscan tobacco leaves while Quercia is a nod to the 500-year-old oak tree growing on the grounds of the Medici Villa di Castello. Memo Paris Odéon Memo Paris' new Odeon. As I've written about before, every fragrance in Memo Paris' collection is inspired by a destination, and Odéon is no different. This stunner is a love letter to the namesake neighborhood in Paris, home to creatives, academics, and the literary set. Originally launched in 2020 as a Paris exclusive, it will be available worldwide this year. Odéon makes an impact that's for sure and features premium rose, Tonka bean, and sandalwood. Other hits in the line include Tiger's Nest, laden with incense, and Madurai, which brings me home to India. Krigler Villa Bordighera 20 Krigler's Villa Bordighera 20 Krigler's reintroduced Villa Bordighera sings of spring with its citrus notes dancing with florals and hints of wood. The story goes that the Italian playwright Giuseppe Adami commissioned Albert Krigler to create this fragrance in 1920, who designed it to evoke the scenic Italian Riviera resort town of Bordighera. Known for his impeccable blending, he composed it with lemons from the city itself, along with Sicilian bergamot, Moroccan rose absolute, and other Mediterranean-inspired ingredients. Penhaligon's Cairo Cairo by Penhaligon's An ode to the Egyptian city, this decadent scent from the prestigious British fragrance house Penhaligon's is captivating and somewhat mysterious. Meant for all genders, it combines Damascena rose and saffron with notes of labdanum, cypriol, sandalwood, and cedarwood. The result is a little sweet, a little spicy, and definitely unmissable. Like a bold piece of jewelry, it makes a statement every time you put it on. Armani Prive Bleu Turquoise and Pivoine Suzhou Armani Prive's Pivoine Suzhou Armani Prive's customer favorite Pivoine Suzhou is an olfactory journey to China's Suzhou gardens. It's fresh and vibrant, and with its peony notes, green mandarin essence, and alluring musk base, it evokes happy spring and summer days. I feel alive when I wear it. Then there's Armani Prive's Bleu Turquoise, which transports to my birthplace of India. Giorgio Armani celebrates the country with a seductive scent crafted with ylang ylang, vanilla, and fleur de sel. Rest assured, this will grab you, and everyone around you will notice it, too. Armani Prive's Bleu Turquoise. Aerin Mediterranean Rose De Grasse AERIN Beauty's Rose de Grasse Aerin Lauder's Rose de Grasse celebrates summer in a light and floral scent. It's made with three different roses, including Rose Centifolia, picked by hand in Grasse, France. This is a fresh fragrance that's not overpowering yet definitely makes an impact. Marly Valaya Exclusif Like a little black dress, Valaya Exclusif is always in style. Wear it in the summer, winter, or any time of year. The gorgeous blend includes white flowers, almonds, sandalwood, and orange blossoms. Parfums de Marly's Valaya Exclusif.

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