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New Indian Express
a day ago
- Business
- New Indian Express
Post real money gaming bill, questions aplenty for Indian cricket
IPL may feel aftershocks One of the knock-on effects of a blanket ban could be felt by Indian cricket, especially the lucrative Indian Premier League (IPL). Various IPL teams as well as the competition itself are tied up with various real money gaming firms, including Dream XI and My11Circle. Even if Indian cricket will not have a lot of problems onboarding new sponsors — if they want to go down that path — there may be some short term pain. "Fantasy gaming platforms like My11Circle and Dream11 have become heavyweight backers of Indian sports," said Santosh N, managing partner of D & P Advisory, an independent valuation company. "My11Circle has committed Rs 625 cr for an IPL associate sponsorship slot, while Dream11 has consistently backed franchises such as Punjab Kings, Gujarat Titans, and Sunrisers Hyderabad as title or principal sponsors. My11Circle is currently an IPL associate sponsor at the league level, contributing a large share of central sponsorship revenue. Separately, Dream11 has team-level sponsorships, serving as Title Partner and Principal Partners for some teams. Together, fantasy sports brands account for hundreds of crores in sponsorship inflows, making IPL one of the most exposed properties to a potential ban." Dream11, as it stands, is the Indian team's 'lead sponsor' but that is scheduled to end after next year's men's T20 World Cup. "Banning it would strip IPL and many smaller leagues of vital funding, compress marketing budgets, and likely curb the steady upward trend in sponsorship revenues." Santosh added. My11Circle also counts a number of active Indian cricketers as their brand ambassadors. Per the bill, they can't endorse any of these products. Set for a challenge? If and when it becomes law, the gaming companies may decide to challenge its constitutionality. Sports lawyers this newspaper spoke to said that fantasy games like Dream11 are 'games of skill' according to a Supreme Court judgment a few years earlier. A Dream11 spokesperson 'declined to comment' for multiple questions raised by this mast. The bill caught a lot of industry stakeholders off guard, especially because this government's previous moves with respect to the online gaming industry was seen as favouring them. It's been reported that the government are now citing national security as well as social issues for this step.
News18
04-06-2025
- Business
- News18
RCB's IPL 2025 Win Set To Boost Rs 1,000-Crore Brand Value By 10%: Report
Last Updated: According to sports finance analysts, the IPL 2025 win is expected to boost RCB's brand equity by 10 per cent, attracting more sponsorships and expanding their global fan base. After 18 years of waiting, Royal Challengers Bangalore (RCB) clinched their maiden Indian Premier League (IPL) title in 2025, defeating Punjab Kings by six runs at the Narendra Modi Stadium in Ahmedabad. This historic win not only elated fans but is also poised to significantly enhance the franchise's brand value. According to sports finance analysts, the 2025 IPL championship win is expected to boost RCB's brand equity by 10 per cent, attracting more sponsorships and expanding their global fan base. RCB's Current Brand Value According to the Brand Finance IPL 2024 report, RCB's brand value stood at $117 million (nearly Rs 1,000 crore), marking a 67 per cent increase from the previous year. This growth positioned RCB as the third most valuable IPL franchise, trailing only Chennai Super Kings (CSK) at $122 million and Mumbai Indians (MI) at $119 million. RCB's consistent fan engagement, strategic marketing, and the presence of stalwarts like Virat Kohli have contributed to this ascent. 'The brand valuation of RCB is likely to rise by 10 per cent," Santosh N, managing partner at D and P Advisory, a valuation and financial advisory firm, according to Business Standard. Another sports finance analyst says the victory parade in Bengaluru witnessed massive turnouts, reflecting the team's deep-rooted connection with its fan base. 'It indicates a likely surge in merchandise sales, increased ticket demand for home games, and a spike in digital engagement across platforms," the analyst, who did not want to be named, said. Factors Influencing RCB's Brand Value Fan Loyalty: RCB boasts one of the most passionate fan bases in the IPL, often referred to as the '12th man" for their unwavering support. Star Power: The long-standing association with cricketing icons like Virat Kohli has elevated the team's profile globally. Marketing Strategies: Innovative campaigns and merchandise collaborations have kept the brand fresh and engaging. On-Field Performance: Consistent playoff appearances and the recent championship have solidified their reputation as formidable contenders. Virat Kohli and Royal Challengers Bengaluru won their maiden title with a six-run victory over Punjab Kings in the final here on Tuesday, ending an 18-year wait for the coveted trophy. Punjab Kings bowlers did more than a decent job to restrict Royal Challengers Bengaluru to 190 for nine. However, their batters could not deliver under pressure as the Shreyas Iyer-led side could only manage 184/7 in 20 overs. Krunal Pandya was the standout RCB bowler ending with two wickets for 17 runs in four overs. RCB finally got to lift the trophy after finishing runners-up on three occasions previously. It was a heartbreaking loss for Punjab Kings who were playing only their second final and first since 2014. First Published: June 04, 2025, 12:22 IST
