Latest news with #SaraAli
Arab News
6 days ago
- Entertainment
- Arab News
Content creators in Saudi Arabia lean into skincare science
DUBAI: As skincare continues to dominate the beauty conversation online, Arab News caught up with two Saudi influencers to understand more about how they are tailoring their content in an age where science-backed skincare is a key part of any makeup routine. For the latest updates, follow us on Instagram @ Sara Ali and Sarleen Ahmed attended L'Oréal's first-ever Skin Summit in Riyadh that convened more than 400 content creators. 'Since the summit, I've started asking myself 'does this product have real value? Is it backed by research? Is it something I'd recommend with confidence?' Now, my content isn't just about the glow, it's about the why behind the glow,' Ali told Arab News. As beauty influencers are increasingly expected to provide at least a cursory explanation about the skincare products they recommend, Ahmed explained that 'when you start understanding the science behind formulations and the long-term impact of ingredients, it brings a whole new level of purpose to the content you share.' 'I used to talk about how something made me feel – now, I want to talk about how it works,' Ali added. Dr. Richard Betts, scientific director at the consumer products division at L'Oréal SAPMENA, agrees with the push to inform beauty influencers. 'As a scientist, I believe bridging scientific expertise with creator-led storytelling is not just important, it is essential, especially in a market like Saudi Arabia, where digital engagement is amongst the highest globally,' he explained. Digital penetration in the Kingdom stands at a staggering 99 percent, according to the Communications, Space and Technology Commission. And with around half the population sitting within the under-30 age range, it is no wonder that skincare companies are looking to leverage beauty influencers. 'Content creators have a unique ability to turn complex science into relatable, everyday skincare knowledge,' Betts noted.
Sharjah 24
11-05-2025
- Sport
- Sharjah 24
UAE wins 5 medals at Arab Golf Championship in Cairo
Successful participation in a competitive field Organised by the Arab Golf Federation and overseen by the Egyptian Golf Federation, the championship featured 120 players from 12 countries. The event concluded today in Egypt, marking another milestone for UAE golf. Women's team shines with team and individual medals The UAE women's team—Sara Ali, Hana Cheryl, and Intesar Al Reesh—earned the silver medal in the team competition, finishing with a score of 13 over par. In the individual competition, Hana Cheryl won silver with a score of 7 over par, and Sara Ali captured bronze with 9 over par. Strong showing from U-18 youth team The UAE Under-18 youth team claimed second place overall with a score of 37 over par. Rashid Al Naqbi earned a bronze medal in the individual event, scoring 11 over par. Valuable experience for U-16 and U-13 participants The U-16 junior team—featuring Mohammed Thabet, Abdullah Darwish, and Abdullah Salmeen—finished eighth in their first Arab Championship appearance. In the U-13 singles category, Zayed Ali finished fourteenth, gaining valuable experience for future competitions. Emirates Golf Federation praises performance and preparation Major General (Ret.) Abdullah Al Sayed Al Hashemi, Vice President of the Emirates Golf Federation, highlighted the significance of these results, noting the participation of nine players across three age categories. He credited the continuous development efforts , team spirit, and the support from technical and administrative staff as key factors behind the success. Acknowledgment of organisers and federation support Al Hashemi also expressed appreciation to the Arab Golf Federation and the Egyptian Golf Federation for the championship's outstanding organisation and extended his gratitude for fostering a positive environment for regional golf development.
Express Tribune
31-03-2025
- Business
- Express Tribune
Mehndi stalls thrive in capital
Women proudly display their freshly applied mehndi (henna), showcasing intricate designs on their hands in preparation for the Eidul Fitr festivities in the federal capital. PHOTO: INP On the eve of Eidul Fitr, beauty salons and mehndi stalls in the twin cities of Islamabad and Rawalpindi are experiencing an overwhelming rush, as women of all ages prepare for the festive celebrations with glamour and tradition. Salons across the cities are fully booked, offering a range of services, including facials, makeovers, and trendy hairstyles. Many customers secured their appointments weeks in advance to avoid the last-minute rush. Sara Ali, a beautician at a renowned Islamabad salon, said, "Our schedule is packed, and we are even working extra hours to accommodate the overwhelming demand." Rozina, another beautician in Rawalpindi said that a lot of customers were requesting trending makeup and hairstyle bookings before the Eid festival, and the demand for mehndi application had also doubled. Mehndi artists, too, were finding it difficult to keep up with the surge in customers. Many had set up temporary stalls in bustling marketplaces like Jinnah Super, Saddar, and Raja Bazaar, where women of all ages queue up to get their hands adorned with traditional henna patterns. Sadaf, a mehndi artist at a prominent market in Islamabad said that she set up a temporary stall every Eid. This year, all trending options of mehndi designs were available for women clients. "I am happy with the overwhelming response; the crowd is almost double, and the business is a profitable option as Eid is approaching." Ayesha Khan, a mehndi artist in Rawalpindi, shared that they had been working non-stop for the last few days, as girls and women want the best henna designs for Eid. "Some customers even bring reference pictures from social media, asking for the latest trending designs," she added. Due to the high demand, prices for beauty treatments and mehndi applications have also surged. Salon owners attribute the rise to increased costs of cosmetics and labour. A salon manager at F-7 explained that imported beauty products had become expensive, and with inflation, they had to adjust their rates accordingly. Despite the price hike, the festive spirit remained high. Many women in twin cities considered their salon visits and mehndi application an essential part of Eid preparations. Amina Bibi, a client at this salon, shared that no Eid was complete without a visit to the parlour and mehndi on both hands. Binish, another client of a prominent parlour in Rawalpindi, said, "It's a tradition that we eagerly wait for every year." box Rising prices hit beauty parlours our correspondent RAWALPINDI. Skyrocketing inflation has made it challenging and costly for women to adorn and beautify themselves, while beauty parlours and beauticians are thriving. The desire to look beautiful has always been a heartfelt wish for women, a timeless passion that remains unchanged through the ages. Whether a woman is from Europe, the Indian subcontinent, or the jungles of Africa, her innate nature drives her to enhance her appearance. This Chand Raat (the eve of Eidul Fitr), all beauty parlours in the open market doubled or even tripled their rates, making it difficult for women from middle-class families, labourers, and government employees' daughters-in-law and daughters to afford these services. Meanwhile, women from affluent families continued to flock to beauty parlours, booking appointments in advance. These parlours offered services from 8am on Sunday until 10am on Eid day. Current market rates included whitening facials at Rs2,500, eyebrow shaping at Rs350, pedicures at Rs2,500, simple haircuts at Rs1,200, haircuts with styling at Rs1,500, face bleaching at Rs300, and henna application ranging from Rs1,000 to Rs1,500. According to Fauzia Rashid, Secretary of the Beauty Parlors Welfare Union, the prices of all beautification items, including creams and oils, have skyrocketed, with the cost of high-quality products increasing by up to 500% within a year. She says the wages of parlour staff have also risen, and since Eid and weddings are their peak seasons, reducing rates is simply not feasible.
