Latest news with #SaraElEmary
CairoScene
16-06-2025
- Entertainment
- CairoScene
Monochrome Monday: Xenon Blue
Xenon Blue is the colour of cool confidence—part sci-fi, part summer memory. From chrome nails to pool tiles, it's sharp, sleek, and undeniably magnetic. This Monday, it gets its moment. Blue has always been a shapeshifter, sometimes icy and distant, other times calm and contemplative. But Xenon Blue feels like something else entirely. It's cooler than the sky, sharper than denim. It's the colour of novelty, of clean slates and unfamiliar cities just before sunrise. This week's blue leans futuristic. Think glass towers reflecting cloudless skies, or the shimmer on a freshly done chrome manicure. It's precise, poised, and ever so slightly aloof, like a friend who's always put together but still somehow impossible to read. It's the blue of tech dreams and vintage sports cars, of pool tiles you only ever saw on holiday. The kind of blue that says 'don't touch' and 'don't look away' at the same time. This Monochrome Monday, Xenon Blue gets her moment…: Elie Saab | Silk Long Dress Cut in lustrous silk and dyed a saturated bluel, this gown draws from Elie Saab's couture vocabulary—floor-grazing, form-following, and photogenic from every angle. Flabelus | Aurora Handmade in Spain with recycled velvet and jute soles, the Aurora blends slipper-like comfort with ballroom-adjacent structure. A practical flat with aristocratic references. Dolce & Gabbana | Light Blue for Him & Her Built around Sicilian lemon and cedarwood, this fragrance duo offers crisp top notes and a clean drydown. A direct, linear scent profile with mass appeal. Oceanus | Crescent Shell Bell Sleeve Dress Fully beaded and cut with flared sleeves, this Oceanus piece merges shell motifs with red-carpet engineering. Made for movement, not subtlety. Eterna | Capri Set Majolica Digitally printed with Majolica-inspired tilework, the fabric blend offers airflow without compromising on structure. Clean tailoring underlines the pattern-heavy surface. Nashwa Jewelry | The Lucid Collection Lucid features oversized quartz and citrine set in open bezels—translucent, not ornamental. The settings are sculptural, anchored in weight and polish. Mesh Mesh | Alhambra Bag In Bahari Blue Woven in PVC, this top handle bag takes cues from Spanish architecture. Bahari Blue references both the material and the coast it nods to. Sara El Emary | The Perfect Denim Collection Stitched in Cairo with contrast topstitching and selvedge-weight denim, this collection reworks classic silhouettes through a local production lens. Tailoring over trend.
CairoScene
30-04-2025
- Entertainment
- CairoScene
Egyptian Designer Sara El Emary Likes Her Denim Raw
Denim, for El Emary, is a material to interrogate, stretch, and wrestle into something with a spine. Egyptian designer Sara El Emary's latest collection doesn't cling to old victories. The Perfect Denim, unveiled at her New Cairo boutique, pulls the conversation inward - stripped back, grounded, and refreshingly unsentimental. No twenty-minute runway speeches about 'redefining the zeitgeist,' just clothes that do what clothes are supposed to do: move, breathe, and outlast trends that were probably dead on arrival anyway. Denim, for El Emary, is a material to interrogate, stretch, and wrestle into something with a spine. Ballooned cuts, shoulder-framed vests, and printed jeans - faintly tattooed with stars and paisleys - balance somewhere between structure and ease. The silhouettes are oversized but never drowning. Exaggerated, but without looking like a TikTok trend gone rogue. There's slouch, but the slouch has a plan. 'I wanted to make this collection different, something more earthy and neutral,' El Emary says. 'I gravitated towards denim because it's very raw - it ended up really defining the collection.' The rawness she speaks of hums through every seam, every tilt, every subtle sharpness. Denim that actually respects your ability to walk - or breathe - while wearing it. A revolutionary concept. While the rest of the industry cycles through denim comebacks with the urgency of someone realizing they left the stove on, Elemary's take feels almost serene. Wide-leg trousers built to move, cropped jackets that actually sit right, shoulder-strong vests that don't require a disclaimer. Every piece sidesteps the desperate scramble for "the next thing," choosing instead to speak its own language. "Each collection is a reflection of my personal mood," she says. "And I feel like this more stripped down approach is exactly where I am in my journey right now." Fashion these days may demand spectacle at every turn, but The Perfect Denim couldn't care less. El Emary drew a blueprint for longevity. Three words guide the collection: 'Bold, free, neutral.' Also, add 'functional' to that list if you're the kind of person who occasionally likes to, say, sit down in your jeans.
