Latest news with #SarahAkram
Express Tribune
6 days ago
- Business
- Express Tribune
Dior opens doors to first permanent US Spa in New York flagship
Dior has opened its first permanent spa in the United States, located on the top floor of its Madison Avenue and 57th Street flagship in New York City. Designed by Peter Marino, the multilevel space includes four treatment rooms, a Dior Light Suite for light therapy, and an in-house makeup parlour. The spa offers high-end treatments ranging from $375 to $1,300. The signature 90-minute Haute Couture Treatment, priced at $800, includes personalised diagnostics using devices that measure skin hydration, elasticity, and collagen. Sessions are tailored with technologies like cold laser, cryotherapy, LED light, and oxygen infusion via Raja Medical's Oxylight Ionix. Master aesthetician Sarah Akram, who co-developed the treatment, will be available for monthly residencies, with sessions costing $1,300. Other treatments include the Golden Aura facial ($550), Dior Powered by Hydrafacial, Kobi-Dior (from $450), and the New Look lymphatic massage using micro-stimulating Icoone rollers. Four body treatments are also available. A separate 90-minute session in the Dior Light Suite, designed by Dr. Francois Duforez, uses four light therapies and is priced at $170. Custom details feature throughout the space, including a wall with 40,000 mother-of-pearl pieces and a bespoke scent by Francis Kurkdjian. Devices by Cortex, Oxygenceuticals and Icoone are branded with gold Dior logos. Dior's spa expansion comes as parent company LVMH faces declining luxury sales in 2025. The brand already operates spas in Paris and Antibes, and compact versions aboard luxury trains and at Hamad International Airport. Guests can also purchase Bobby, a $750 perfume bottle shaped like Christian Dior's dog, wearing an embroidered floral bow and filled with Miss Dior Blooming Bouquet.
Yahoo
6 days ago
- Entertainment
- Yahoo
I'm a celebrity esthetician — this is the 'gold standard' for anti-aging
Sarah Akram, a celebrity facialist and esthetician, calls this high-tech device the "future" of anti-aging skincare. The fundamentals of anti-aging skincare are as follows: Retinol, vitamin C and sunscreen. However, if you're not seeing the turn-back-the-clock results you're after, it might be time to incorporate a little technology into the mix, according to celebrity facialist and esthetician Sarah Akram. "Something that's usually missing from people's [skincare] routines is the technology," Akram told Yahoo Canada. "If I had to recommend one device that is good for almost all skin types, I would say LED face masks," she said. If you're using them consistently — and the keyword here is consistent — they're "unmatched [...] "Omnilux is my favourite one." Even if you don't know the name Sarah Akram, you undoubtedly know her work. The celebrity facialist and Dior Beauty skincare expert has worked with the likes of Mindy Kaling, Aubrey Plaza, Kristen Stewart, Cara Delevingne, Nina Dobrev, Lucy Hale and Angela Bassett. For a behind-the-scenes look at Akram's favourite products, including the $2,250 Dior face cream she promised yields "quite a difference," plus the "best" sunscreen on the market (that costs far less than $2,250), check out her top picks — and tips — below. Shop popular LED treatments: Amazon LED face mask | Shop for $70 Currentbody LED Red Light Therapy Face Mask: Series 2 | Shop for $640 Currentbody Anti-Acne LED Pen | Shop for $90 Shop popular retinol products: Olay Regenerist Retinol 24 Night Serum | Shop for $40 Summer Fridays Midnight Ritual Retinol Renewal Serum | Shop for $93 Paula's Choice CLINICAL Anti-Aging 1% Retinol Treatment | Shop for $94 Shop popular cryo treatments: Clarins Precious L'Outil 3-in-1 Facial Massage Tool | Shop for $70 Skin Gym Cryo-Ice Massage Sticks | Shop for $74 Cryo Sticks for Face | Shop for $28 Shop popular anti-aging creams: L'Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer | Shop for $31 IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer | Shop for $80 Caudalie Premier Cru Anti Aging Refillable Cream Moisturizer | Shop for $155 Shop popular primer sunscreens: Ultra Violette Supreme Screen SPF 50 Facial Sunscreen Moisturizer and Primer | Shop for $49 Supergoop! Glowscreen SPF 40 | Shop for $52 Live Tinted Hueguard 3-in-1 Mineral Sunscreen, Moisturizer + Primer | Shop for $48 Shop popular ultrasonic skincare devices: Shani Darden Skin Care Facial Sculpting Wand | Shop for $538 High Frequency Facial & Skin Tightening Machine | Shop for $90 ISTAR Ultrasonic Skin Scrubber Spatula | Shop for $23
CNN
05-08-2025
- Business
- CNN
‘Haute Couture' facials and re-energizing mattresses: Inside Dior's first permanent spa in the US
After years of renovations, Dior has re-opened the doors to its flagship store in New York City. And unlike its other global boutiques, this one houses its first permanent spa. Located on the corner of East 57th Street and Madison Avenue, Dior's revamped space is designed by architect Peter Marino, a longtime collaborator of the French luxury house. And, spanning an expansive four floors, it showcases the brand's womenswear, menswear, fine jewelry and more. The re-opening comes amid a continued luxury downturn where brands have been looking to US shoppers to spur growth, with some (including Chanel, Louis Vuitton and Dolce & Gabbana) opening stores or signing new leases across the country. In 2024, Dior's owner LVMH (which does not break out sales by brand) brought in €84.7 billion (about $98 billion) in revenue — 25% of which was derived from America, its second largest market alongside Europe, and after Asia. Dior's new spa, which sits on the top floor of the New York boutique, offers experiences exclusive to the store, such as a 90-minute, customizable 'Haute Couture' facial developed by the brand's master aesthetician Sarah Akram: a tailored blend of treatments for the face — including LED, microcurrent, cryotherapy and oxygen infusion — based on an assessment of the hydration, elasticity, collagen and pH levels of a customer's skin. Another feature of the spa is the 'Light Suite,' where customers can choose from four light therapy skin treatments that have been developed in collaboration with Dr. François Duforez, a medical sleep specialist and the founder of the European Sleep Center in Paris. The latest light therapy treatment, 'Happiness,' is aimed at stimulating serotonin and dopamine, which helps to balance mood and improve sleep — a nod to the perception of New York as 'the city that never sleeps,' according to Dior. Dior's wellness offering — which also boasts infrared and re-energizing mattresses, weighted blankets and cryo-sleep masks, as well as a custom fragrance developed by renowned French perfumer Francis Kurkdjian — is a first in luxury where few other competitors operate their own spa. It comes amid the increased convergence of the luxury and wellness sectors, as affluent shoppers prioritize holistic health alongside opulent experiences. Now, fragrance labels such as Bella Hadid's Orebella and Vyrao sell scents they claim can improve mood and focus, while high-end brands like Celine and Hermès have created yoga mats and other workout equipment, respectively. 'The spa targets the top of the pyramid: It's as luxurious as it gets, because it requires time and commitment from the customer' Thomai Serdari, Luxury and Retail MBA director at the NYU Stern School of Business For many people, good health is a precious asset — one that has arguably become more valuable than material possessions. With that in mind, the rise of wellness in luxury spaces 'is no different from offering food and beverage within a flagship store,' observed Thomai Serdari, Luxury and Retail MBA director at the NYU Stern School of Business. In recent years, luxury labels including Gucci, Ralph Lauren, Prada and Louis Vuitton have delved into the culinary world, setting up cafes, restaurants and pastry shops globally. Already, Dior operates nine spas globally, including those at five-star hotels such as Cheval Blanc and Hôtel Plaza Athénée in Paris. The brand has also invested in several immersive wellness experiences and retreats, including its two-time takeover of a luxury yacht (which it transformed into a floating spa on the Seine River) and collaboration with the Royal Scotsman, a high-end train operator in the UK. The difference between those examples, according to Serdari, is the customers it reaches. 'A beautiful pop-up targets the bottom of the pyramid, because it amplifies the power of the brand for the masses,' she explained. 'Whereas the spa targets the top: It's as luxurious as it gets, because it requires time and commitment from the customer.' Dior's expansion into wellbeing aligns with its broader mission to get people to 'live' the brand in multiple ways beyond simply wearing its clothes: see its flashy 10,000 square-meter (107,600 square feet) flagship in Paris, which opened in 2022 after more than two years of renovations, that houses a gallery space, two eateries (Le Restaurant Monsieur Dior and Pâtisserie Dior) led by prominent French chef Jean Imbert, multiple gardens, a VIP client suite, and more. Describing luxury flagships as 'a domain of services,' Serdari noted that the biggest brands are 'trying to figure out which type of services are most pertinent for their VIC (very important customers),' especially as a growing number opens dedicated spaces for their highest spending ones. For example, Chanel been opening private boutiques for its top clients, starting in key Asian cities. Balenciaga has a dedicated Haute Couture store in Paris. And last year, Bottega Veneta announced the launch of VIC residences, the first which opened in Venice and will gradually be rolled out across Asia and the US. The convergence then of luxury and wellness initiatives is 'an expansion of all the work that has been done in the VIC field,' said Serdari. 'Every luxury brand now has a VIC establishment. Brands are providing an intimate environment with their clients, and they also understand what they would enjoy.'
CNN
05-08-2025
- Business
- CNN
‘Haute Couture' facials and re-energizing mattresses: Inside Dior's first permanent spa in the US
After years of renovations, Dior has re-opened the doors to its flagship store in New York City. And unlike its other global boutiques, this one houses its first permanent spa. Located on the corner of East 57th Street and Madison Avenue, Dior's revamped space is designed by architect Peter Marino, a longtime collaborator of the French luxury house. And, spanning an expansive four floors, it showcases the brand's womenswear, menswear, fine jewelry and more. The re-opening comes amid a continued luxury downturn where brands have been looking to US shoppers to spur growth, with some (including Chanel, Louis Vuitton and Dolce & Gabbana) opening stores or signing new leases across the country. In 2024, Dior's owner LVMH (which does not break out sales by brand) brought in €84.7 billion (about $98 billion) in revenue — 25% of which was derived from America, its second largest market alongside Europe, and after Asia. Dior's new spa, which sits on the top floor of the New York boutique, offers experiences exclusive to the store, such as a 90-minute, customizable 'Haute Couture' facial developed by the brand's master aesthetician Sarah Akram: a tailored blend of treatments for the face — including LED, microcurrent, cryotherapy and oxygen infusion — based on an assessment of the hydration, elasticity, collagen and pH levels of a customer's skin. Another feature of the spa is the 'Light Suite,' where customers can choose from four light therapy skin treatments that have been developed in collaboration with Dr. François Duforez, a medical sleep specialist and the founder of the European Sleep Center in Paris. The latest light therapy treatment, 'Happiness,' is aimed at stimulating serotonin and dopamine, which helps to balance mood and improve sleep — a nod to the perception of New York as 'the city that never sleeps,' according to Dior. Dior's wellness offering — which also boasts infrared and re-energizing mattresses, weighted blankets and cryo-sleep masks, as well as a custom fragrance developed by renowned French perfumer Francis Kurkdjian — is a first in luxury where few other competitors operate their own spa. It comes amid the increased convergence of the luxury and wellness sectors, as affluent shoppers prioritize holistic health alongside opulent experiences. Now, fragrance labels such as Bella Hadid's Orebella and Vyrao sell scents they claim can improve mood and focus, while high-end brands like Celine and Hermès have created yoga mats and other workout equipment, respectively. 'The spa targets the top of the pyramid: It's as luxurious as it gets, because it requires time and commitment from the customer' Thomai Serdari, Luxury and Retail MBA director at the NYU Stern School of Business For many people, good health is a precious asset — one that has arguably become more valuable than material possessions. With that in mind, the rise of wellness in luxury spaces 'is no different from offering food and beverage within a flagship store,' observed Thomai Serdari, Luxury and Retail MBA director at the NYU Stern School of Business. In recent years, luxury labels including Gucci, Ralph Lauren, Prada and Louis Vuitton have delved into the culinary world, setting up cafes, restaurants and pastry shops globally. Already, Dior operates nine spas globally, including those at five-star hotels such as Cheval Blanc and Hôtel Plaza Athénée in Paris. The brand has also invested in several immersive wellness experiences and retreats, including its two-time takeover of a luxury yacht (which it transformed into a floating spa on the Seine River) and collaboration with the Royal Scotsman, a high-end train operator in the UK. The difference between those examples, according to Serdari, is the customers it reaches. 'A beautiful pop-up targets the bottom of the pyramid, because it amplifies the power of the brand for the masses,' she explained. 'Whereas the spa targets the top: It's as luxurious as it gets, because it requires time and commitment from the customer.' Dior's expansion into wellbeing aligns with its broader mission to get people to 'live' the brand in multiple ways beyond simply wearing its clothes: see its flashy 10,000 square-meter (107,600 square feet) flagship in Paris, which opened in 2022 after more than two years of renovations, that houses a gallery space, two eateries (Le Restaurant Monsieur Dior and Pâtisserie Dior) led by prominent French chef Jean Imbert, multiple gardens, a VIP client suite, and more. Describing luxury flagships as 'a domain of services,' Serdari noted that the biggest brands are 'trying to figure out which type of services are most pertinent for their VIC (very important customers),' especially as a growing number opens dedicated spaces for their highest spending ones. For example, Chanel been opening private boutiques for its top clients, starting in key Asian cities. Balenciaga has a dedicated Haute Couture store in Paris. And last year, Bottega Veneta announced the launch of VIC residences, the first which opened in Venice and will gradually be rolled out across Asia and the US. The convergence then of luxury and wellness initiatives is 'an expansion of all the work that has been done in the VIC field,' said Serdari. 'Every luxury brand now has a VIC establishment. Brands are providing an intimate environment with their clients, and they also understand what they would enjoy.'
Yahoo
01-08-2025
- Entertainment
- Yahoo
I was Pamela Anderson's facialist for the Met Gala — here are the secrets behind her red carpet glow
Sarah Akram, a celebrity facialist and esthetician, calls this high-tech device the "future" of anti-aging skincare. The fundamentals of anti-aging skincare are as follows: Retinol, vitamin C and sunscreen. However, if you're not seeing the turn-back-the-clock results you're after, it might be time to incorporate a little technology into the mix, according to celebrity facialist and esthetician Sarah Akram. "Something that's usually missing from people's [skincare] routines is the technology," Akram told Yahoo Canada. "If I had to recommend one device that is good for almost all skin types, I would say LED face masks," she said. If you're using them consistently — and the keyword here is consistent — they're "unmatched [...] "Omnilux is my favourite one." Even if you don't know the name Sarah Akram, you undoubtedly know her work. The celebrity facialist and Dior Beauty skincare expert has worked with the likes of Pamela Anderson, Mindy Kaling, Rachel Zegler and Angela Bassett. If you thought Pamela Anderson looked extra glowy at the 2025 Met Gala (or Mindy Kaling, for that matter), Akram was part of their day-of skin prep. For Pamela Anderson's Met Gala beauty, it "wasn't so much about the products" we used, Akram said. Instead, we focused on "putting her under the LED, doing a good negative ion infusion and a microcurrent for sculpting. "We focused mainly on really brightening her skin, sculpting for the red carpet and giving her that nice hydrated look. [...] We did a lot of cryo on her, too." For a behind-the-scenes look at Akram's favourite products, including the $2,250 Dior face cream she promised yields "quite a difference," plus the "best" sunscreen on the market (that costs far less than $2,250), check out her top picks — and tips — below. Shop popular LED treatments: Amazon LED face mask | Shop for $70 Currentbody LED Red Light Therapy Face Mask: Series 2 | Shop for $640 Currentbody Anti-Acne LED Pen | Shop for $640 Shop popular retinol products: Olay Regenerist Retinol 24 Night Serum | Shop for $34 Summer Fridays Midnight Ritual Retinol Renewal Serum | Shop for $93 Paula's Choice CLINICAL Anti-Aging 1% Retinol Treatment | Shop for $94 Shop popular cryo treatments: Clarins Precious L'Outil 3-in-1 Facial Massage Tool | Shop for $70 Skin Gym Cryo-Ice Massage Sticks | Shop for $74 Cryo Sticks for Face | Shop for $28 Shop popular anti-aging creams: L'Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer | Shop for $37 IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer | Shop for $80 Caudalie Premier Cru Anti Aging Refillable Cream Moisturizer | Shop for $15 Shop popular primer sunscreens: Ultra Violette Supreme Screen SPF 50 Facial Sunscreen Moisturizer and Primer | Shop for $49 Supergoop! Glowscreen SPF 40 | Shop for $52 Live Tinted Hueguard 3-in-1 Mineral Sunscreen, Moisturizer + Primer | Shop for $48 Shop popular ultrasonic skincare devices: Shani Darden Skin Care Facial Sculpting Wand | Shop for $538 High Frequency Facial & Skin Tightening Machine | Shop for $90 ISTAR Ultrasonic Skin Scrubber Spatula | Shop for $23
