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Newsweek
06-08-2025
- Business
- Newsweek
Women's Global Impact 2025: Day of Networking, Panels Inspires Attendees
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Some of the most powerful and well-connected women in business gathered at Newsweek's New York headquarters at One World Trade Center today for the company's inaugural Women's Global Impact Forum. The event kicked off with a breakfast and continued with opening remarks by Newsweek's Editor-in-Chief Jennifer Cunningham who set the stage for the topics of the day, including entrepreneurship, gender equity, women's health, transformations in customer engagement, directing business from the board room, leadership, artificial intelligence, female audiences and how to define having it all. Across 12 panel discussions and three fireside chats, over 300 guests listened to high-profile guests from Mercedes-Benz, the American Heart Association, SoulCycle, Sakara, Clinique, Hulken and Nissan dispense invaluable advice and tell stories of their success. One attendee said, "Everything feels really actionable and relatable" when describing the morning's panel lineup. In addition to the discussions, attendees were able to mingle with one another and learn about each other's respective industries and the impact they were making through their work. "What I observe in our wellness industry are so many fads, whether it's pursuing cold plunges, protein, Pilates," SoulCycle CEO Evelyn Webster told the crowd. She added that the biggest killer of women in America was heart disease and that exercise was an essential part of staying healthy and well. "That doesn't mean you need to be running marathons. It means that you need balance, a balanced exercise regimen," she said. "So if that is with SoulCycle, great! But even if it's not SoulCycle, please move your body and get your heart pumping 150 minutes a week." Webster added that exercise also helped to shape better business leaders. Quoting Legally Blonde icon Elle Woods, she said, "Exercise gives you endorphins, endorphins make you happy. And happy people just make better leaders." The crowd ate it up. Many attendees showed interest as Kelly Fanning, general manager of Clinique and Dermatological Brands, North America, shared the unusual "reverse mentorship" program offered by her parent company, Estée Lauder. "Estée Lauder has a long-standing, very formalized program of reverse mentoring," Fanning explained. "Essentially, what it is is more junior-level talent in our organization has the opportunity to be connected with VP-level and above, and they mentor us. NFL VP Sarah Bishop chats with Women's Global Impact attendees during a networking session on Tuesday, August 5, 2025. NFL VP Sarah Bishop chats with Women's Global Impact attendees during a networking session on Tuesday, August 5, 2025. Weston Kloefkorn | For Newsweek "The first time I did it, I had no idea how to prepare, because I think through our career as a mentor, when you have a mentee, you think about questions you're going to ask," she continued, adding that she'd had a meeting with her reverse mentor on Tuesday morning. "And from the past year, I've learned TikTok differently. I've gone to a store to shop Sephora with them, see how they shop. What do they do? Why don't they pick our brands? Why do they pick our brands? I've learned AI and how to do the most easy tasks, all the way through to 'Hey, how do I take all this data and just make a report to pull that off my team's plate?' Right?" During the lunch break, attendees dined on a variety of fare with a New York City theme. After, the panel discussions continued. Daniella Pierson, founder and CEO of The Newsette and CHASM, discussed how to achieve gender equality in the workplace. "I believe the way that we are actually going to have gender equality... is by making as many badass female entrepreneurs as we can," she said. KaLeigh Long, founder & CEO of Westwin Elements, urged her fellow female Gen Z aspiring business leaders to focus on "doing something, not being someone." The day concluded with a one-on-one interview of Indra Nooyi, former chairman and CEO of PepsiCo, by Cunningham, and a cocktail reception. Glasses at the Women's Global Impact Forum cocktail hour sponsored by Hers at One World Trade Center in New York City. Glasses at the Women's Global Impact Forum cocktail hour sponsored by Hers at One World Trade Center in New York City. Weston Kloefkorn | For Newsweek "Speaking at Newsweek's Women's Global Impact Forum was more than an honor—it was a powerful reminder of what's possible when purpose-driven leadership meets collective ambition. At Nissan, we know that real change begins with listening, learning and leading boldly. Being surrounded by trailblazing women from across industries reaffirmed the strength of our voices and the impact of our actions. Thank you to Newsweek for championing progress and creating space for meaningful dialogue," Allyson Witherspoon, chief marketing officer of Nissan U.S., told Newsweek.
Newsweek
07-07-2025
- Entertainment
- Newsweek
Women Driving NFL Fan Growth, Integral Part of Company's Success
Though they are not playing on the field, women are playing an integral role in the success of the NFL, whether they are fans or in the boardroom, or somewhere in between. "Women are driving the growth in fandom across the NFL," Sarah Bishop, vice president of global brand and consumer marketing, told Newsweek. Bishop will appear on stage as part of the publication's Women's Global Impact event in August. "A lot of people, when I bring up our focus on women, immediately give all the credit to Taylor Swift. And while I will never turn down the endorsements from Taylor Swift or Swifites, she really acted as more of an accelerant," Bishop said, saying that the league saw interest from women rising before Kansas City Chiefs tight end Travis Kelce's girlfriend set foot in Arrowhead Stadium to watch him play. The growing female audience, many of them young women, is getting on the fan wagon because of the league's fresh approach to communications, Bishop believes, something she says NFL CMO Tim Ellis brought to the table. Women's Global Impact Sarah Bishop Women's Global Impact Sarah Bishop Newsweek Illustration/Canva Ellis brought in the idea of humanizing NFL messaging, showcasing who players are on the field as well as off of it. Internally, it's called the "helmets off" strategy. Bishop said that the approach is introducing women to the game and its culture in an approachable way. The NFL is also bringing in female fans by diversifying viewership experience options. "We've realized that some of our different alternative broadcasts, like our Nickelodeon broadcast or our Fun Day football, a lot of that is an amazing co-viewing opportunity for women, where they also have the ability to really root family time in that - in the community, within their household," Bishop said. Above all, participation is the biggest lever the NFL has been able to pull to encourage female fandom. Bishop calls it, "one of our largest priorities at the league," and, "an absolute game changer for women." "Flag football has unlocked [participation] for the first time, really in a meaningful way," she said. "There are incredible women playing tackle football, but in a meaningful way, flag football has given women the ability to see themselves in our brand from a participation perspective. "Similarly to how women are driving the growth in fandom, women are also driving the growth in flag football as a sport, and a lot of the work that we've been able to do as an NFL ecosystem has meant that we have millions of kids participating in it. "Now we have it sanctioned as a girls high school varsity sport in 15 states and growing. We have it in collegiate programs. It's going to be part of the LA28 [Olympic Games]... Combined with giving people more ways to watch and showing them how football intersects all these different other touch points within their lives, [it] has been a key holistic way we've been able to really connect with more casual women fans, but also with women who maybe otherwise wouldn't have considered connecting with the NFL." In her role, Bishop looks to bring the NFL's success with female fans to a broader audience. She said: "The role [of] the NFL, in my mind, is so special. I sit on our global brand and consumer marketing team, and my specific team's focus is really recruiting the next generation of fan by keeping football at the forefront of culture and really reaffirming that football is for everyone. "It's been incredible because we've been able to come into this iconic and historic brand that is so deeply rooted in the fabric of America, but still put our fingerprints on it and be innovative in terms of how we are showing up in conversations that exist for these audiences in familiar vernacular, introducing the game to new people and then deepening their engagement around some of the amazing properties that we have. It's sort of like a brand marketer and storyteller's dream, to be totally honest, with no downtime ever." The makeup of the team surrounding Bishop surprised her when she joined the NFL four years ago. "I was surprised, to be honest, when I came to the NFL to see how many incredible senior female leaders there were. I don't know why. I just didn't expect that," she said. "I've worked in consumer packaged goods. I've worked in all these other industries, and I just assumed that I would be walking into like a really male-dominated organization, and that's really not the case at all. "I think the beauty of the NFL office from a league perspective, and this comes from the point of view that the commissioner has on, diversity generally, is that the diversity of perspectives and opinions just makes all of us better. "It's been really interesting to see how there have been more and more and more people coming into the NFL organization, some of whom are women, some of whom are not, but that just bring incredibly diverse backgrounds and points of view, and it really has meant that the work that we do feels incredibly elevated, and also that the way we're challenging each other feels so productive and gets us to really great places. I'm very thankful for that culture, [one] that I feel like leads from within." That diversity has led to a moment in corporate business history that Bishop believes in wholeheartedly. "I feel like it's no longer an ask, but it's an obligation of women who are in positions of power at any company, but especially in sports, to open the door for women behind them... I cringe a little bit when I have to say that, because why are we already not doing this for each other?" She continued: "We are better by championing some of the incredible people that are beneath us and younger than us and are the next generation. And there are incredible, incredible, incredible women that are driving forward everything we do at the NFL every single day that aren't necessarily at my level or above me, and so I feel like it's like my responsibility to make sure that they're given the exposure and a seat at the table."
