08-08-2025
The stunning destination crowned UK's happiest holiday spot for families
A survey has revealed the UK's happiest staycation destination, with an 'active, scenic and wildlife-watching' holiday experience providing the most happiness
As foreign travel becomes increasingly pricey, more and more Brits are opting for staycations, particularly families seeking a summer getaway. After all, the key to a great holiday is happiness, which can take many forms - from shared laughter during a coastal walk to savouring a hearty pub lunch after a day of wildlife spotting.
With this in mind, the team at have unveiled the UK's top staycation spots guaranteed to put a smile on your face. The findings were based on a survey of 2,000 people, aimed at determining the UK's happiest holiday destination.
The Isle of Wight took the top spot, with its enchanting coastline and golden beaches earning high praise. The experts lauded the island as having "all the ingredients for happiness".
There's no shortage of activities to suit all tastes, whether you're a history buff, beach lover, hiking enthusiast or an adrenaline-junkie family.
Families can spend their summer days building sandcastles on the stunning beaches of Shanklin or Sandown. For those seeking a bit of excitement then head to Blackgang Chine to visit the UK's oldest theme park.
One satisfied visitor who chose the Isle of Wight for their holiday gushed: "On the Isle of Wight; it's tranquil and so magical. It's a very unique place for a holiday for all the family, including the family pet."
Following closely behind was the stunning Welsh county of Pembrokeshire, whilst Hampshire, which boasts the New Forest National Park, secured third position.
Reflecting on the Happiest Places survey, Sarah Pring from remarked: "Joy and happiness can be found in so many areas of life - whether that's getting active in some of the UK's most scenic locations, sharing a laugh with family over fish and chips on the beach, or seeing the wonder of wildlife through the eyes of your children.
"Though everyone's happy place is different, we wanted to explore some of the shared moments of happiness experienced across the UK, as many families look for last-minute breaks over the summer holidays.
"We hope our research inspires more people to enjoy a UK staycation and find their own happy place - who knows, it might just be one of the destinations on this list."
The UK's happiest family staycations
Isle of Wight
Pembrokeshire
Hampshire
East Riding of Yorkshire
Lancashire
Ceredigion
Cornwall
Dorset
Norfolk
Lincolnshire
