17-06-2025
The powerful free marketing tool that could transform your cruise business
Lines including Cunard, P&O Cruises and Marella Cruises sell branded versions of The Cruise Maps onboard their ships, with prices ranging from £40-120, depending on the size of the map and whether a frame is included.
ROL Cruises went a step further this year, offering branded The Cruise Maps as a more personal gift for its customers.
Sarah Wikevand, chief operating officer, ROL Cruise, says: 'We recently ran a campaign gifting The Cruise Maps to a selection of our world cruise guests. On their return, guests were surprised with a beautifully framed, personalised map of their journey, tracking every destination, port and special memory along the way. The response has been fantastic. Many of our guests have shared photos of their maps on social media, including dedicated world cruise Facebook groups, and have told us what a wonderful keepsake it is for keeping their cruise memories alive.
'For some, it was their first world cruise so having a tangible, special memento to hang on their wall means the experience continues long after they return home. We see The Cruise Maps as a brilliant marketing tool. It adds genuine value and creates lasting positive associations with our guests and ROL Cruise. It's a special way of thanking customers for their loyalty. We're now exploring other ways to incorporate these into future campaigns, particularly for longer or once-in-a-lifetime cruise packages where they have the most impact.'
