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The big winner at Milken this year? Saratoga's viral water bottle.
The big winner at Milken this year? Saratoga's viral water bottle.

Yahoo

time09-05-2025

  • Business
  • Yahoo

The big winner at Milken this year? Saratoga's viral water bottle.

Saratoga Spring Water, in its distinct blue glass bottle, was everywhere at the Milken conference. The brand went viral earlier this year because of the influencer Ashton Hall. The CEO of the brand's holding company spoke at the power-player-packed conference. Last spring, the billionaire Michael Arougheti had two light beers in hand and a good reason to celebrate — he had just become the co-owner of the Baltimore Orioles. Arougheti, the CEO of investment manager Ares, was in Pickles Pub, a popular bar for fans near the team's iconic stadium, offering to buy everyone a beer. The short video of a joyous Arougheti in Pickles was played Tuesday to the amusement of his fellow panelists, Todd Boehly and Michael Milken, at the latter's namesake global conference. Milken, a big healthcare donor whom George Washington University's public health school is named after, had one critique. "We're going to try and give you more healthy things to hold up," Milken said. After spending three days traipsing around the ritzy Beverly Hills hotel where the conference is held, it was pretty obvious what that drink would be: Saratoga Spring Water. The glass blue bottles — a 24-pack of 12-ounce bottles costs more than $40 on Amazon — were omnipresent during the conference, with tables laden with them around every corner. Panelists, including Boehly and Arougheti, sipped them onstage. Hotel employees clearing trash cans in common areas sometimes needed backup to get the glass-filled utility trash bags out of their containers. The brand, which is a part of the beverage conglomerate Primo Brands, went viral earlier this year thanks to the influencer Ashton Hall, whose morning routine supposedly includes dunking his face into a bowl filled with several bottles of the distilled spring water. The company's chief marketing officer previously told Business Insider that Hall's use of its product wasn't an ad but that it was enjoying the attention nonetheless. Hall's TikToks didn't come up during the conference, but the conglomerate's CEO, Robbert Rietbroek, spoke on a panel at Milken. The CNBC anchor Sara Eisen introduced him by saying that "we're all drinking his waters." "Our mission is to hydrate a healthy America," Rietbroek said, sitting next to a small side table with several of his "beautiful blue bottles" on it. He added that the decrease in alcohol consumption had given Saratoga a boost. "We're seeing an expansion of bottled water through the first quarter of this year," he said, despite economic worries. He said consumers were on the hunt "for alternate drinks," but at Milken, they were the house pour. Read the original article on Business Insider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

The big winner at Milken this year? Saratoga's viral water bottle.
The big winner at Milken this year? Saratoga's viral water bottle.

Business Insider

time09-05-2025

  • Business
  • Business Insider

The big winner at Milken this year? Saratoga's viral water bottle.

Arougheti, the CEO of investment manager Ares, was in Pickles Pub, a popular bar for fans near the team's iconic stadium, offering to buy everyone a beer. The short video of a joyous Arougheti in Pickles was played Tuesday to the amusement of his fellow panelists, Todd Boehly and Michael Milken, at the latter's namesake global conference. Milken, a big healthcare donor who George Washington University's public health school is named after, had one critique. "We're going to try and give you more healthy things to hold up," Milken said. After spending three days traipsing around the ritzy Beverly Hills hotel where the conference is held, it was pretty obvious what that drink would be: Saratoga Spring Water. The glass blue bottles — a 24-pack of 12-ounce bottles costs more than $40 on Amazon — were omnipresent during the conference, with tables laden with them around every corner. Panelists, including Boehly and Arougheti, sipped them onstage. Hotel employees clearing trash cans in common areas sometimes needed backup to get the glass-filled utility trash bags out of their containers. The brand, which is a part of the beverage conglomerate Primo Brands, went viral earlier this year thanks to influencer Ashton Hall, whose alleged morning routine includes dunking his face into a bowl filled with several bottles of the distilled spring water. The company's chief marketing officer previously told Business Insider that Hall's use of their product was not an ad, but they were enjoying the attention nonetheless. Hall's TikToks didn't come up during the conference, but the conglomerate's CEO, Robbert Rietbroek, spoke on a panel at Milken. CNBC anchor Sara Eisen introduced him by noting that "we're all drinking his waters." Rietbroek said, "Our mission is to hydrate a healthy America," and that the decrease in alcohol consumption has given Saratoga a boost, he said, sitting next to a small side table with several of his "beautiful blue bottles" on it. "We're seeing an expansion of bottled water through the first quarter of this year," he said, despite economic worries.

The big winner at Milken this year? Saratoga's viral water bottle.
The big winner at Milken this year? Saratoga's viral water bottle.

Business Insider

time09-05-2025

  • Business
  • Business Insider

The big winner at Milken this year? Saratoga's viral water bottle.

Last spring, billionaire Michael Arougheti had two light beers in hand and a good reason to celebrate — he had just become the co-owner of the Baltimore Orioles. Arougheti, the CEO of investment manager Ares, was in Pickles Pub, a popular bar for fans near the team's iconic stadium, offering to buy everyone a beer. The short video of a joyous Arougheti in Pickles was played Tuesday to the amusement of his fellow panelists, Todd Boehly and Michael Milken, at the latter's namesake global conference. Milken, a big healthcare donor who George Washington University's public health school is named after, had one critique. "We're going to try and give you more healthy things to hold up," Milken said. After spending three days traipsing around the ritzy Beverly Hills hotel where the conference is held, it was pretty obvious what that drink would be: Saratoga Spring Water. The glass blue bottles — a 24-pack of 12-ounce bottles costs more than $40 on Amazon — were omnipresent during the conference, with tables laden with them around every corner. Panelists, including Boehly and Arougheti, sipped them onstage. Hotel employees clearing trash cans in common areas sometimes needed backup to get the glass-filled utility trash bags out of their containers. The brand, which is a part of the beverage conglomerate Primo Brands, went viral earlier this year thanks to influencer Ashton Hall, whose alleged morning routine includes dunking his face into a bowl filled with several bottles of the distilled spring water. The company's chief marketing officer previously told Business Insider that Hall's use of their product was not an ad, but they were enjoying the attention nonetheless. Hall's TikToks didn't come up during the conference, but the conglomerate's CEO, Robbert Rietbroek, spoke on a panel at Milken. CNBC anchor Sara Eisen introduced him by noting that "we're all drinking his waters." Rietbroek said, "Our mission is to hydrate a healthy America," and that the decrease in alcohol consumption has given Saratoga a boost, he said, sitting next to a small side table with several of his "beautiful blue bottles" on it. "We're seeing an expansion of bottled water through the first quarter of this year," he said, despite economic worries. He said consumers are on the hunt "for alternate drinks," but at Milken, they were the house pour.

Ed Sheeran Shocks Fans with His Tattoos in Shirtless TikTok Trolling This Viral Morning Routine: 'Aging in Reverse'
Ed Sheeran Shocks Fans with His Tattoos in Shirtless TikTok Trolling This Viral Morning Routine: 'Aging in Reverse'

Yahoo

time31-03-2025

  • Entertainment
  • Yahoo

Ed Sheeran Shocks Fans with His Tattoos in Shirtless TikTok Trolling This Viral Morning Routine: 'Aging in Reverse'

Is Ed Sheeran the new Ashton Hall? Well, he's trying to be — in good fun of course. On March 30, the singer posted a hilarious TikTok video of his morning routine, which seemed to not actually belong to him, but instead to Hall, a popular fitness influencer who recently went viral for completing his intense rituals all before 9:30 a.m. "Everyone saying I look like I'm aging in reverse. Here's my morning routine. #saratoga #realblokesdopilates #NewMusic," Sheeran, 34, captioned the post, which he set to his forthcoming single "Azizam." The clip showed the Grammy winner waking up at 6:40 a.m with a guitar conveniently beside him in bed before plunging his face into a bowl of ice cold Saratoga Spring Water (Hall style). He then did multiple exercises before getting a massage, eventually ending up in the shower and performing his hygiene routine, which included rubbing clementine peels on his skin and putting the fruit up his nostrils (inspired by Hall's banana peel facial) and brushing his teeth with hot sauce. His regimen ends with him getting dressed, eating breakfast, creating a list of "side quests" and listening to his new single — all by 8:11 a.m. Fans were quick to pick up on Sheeran's satire while others commented on how shocked they were to see his chest, back and arms fully tatted. Body ink has been a part of the singer's look for a while, but the shirtless clips featured in his TikTok video really showed how many he has. "I always forget he's actually fully tatted," one follower commented. Another added: "How did I not know that Ed Sheeran was TATTEDDDD." In an October 2024 GQ interview, Sheeran broke down his collection of tats, including the "Red" on his arm for Taylor Swift's album of the same name and the newborn footprints of his kids, Lyra and Jupiter. While staying busy making TikTok parodies and memes, Sheeran has been getting down to business in the studio working on new music. In a recent interview on The Tonight Show with Jimmy Fallon the "Thinking Out Loud" singer revealed that he already has the names for his next five albums lined up (the newest one is called Play) and, like his past series of projects inspired by mathematics, they're all related to one another. The new slate of albums was also inspired by Sheeran's love for Quentin Tarantino. "I wanted to do 10. I'm kind of a bit obsessed with Tarantino, and I heard he was doing 10 films, and he's got his side projects like Grindhouse and s---," he said. Read the original article on People

Who is Ashton Hall, with the ‘insane' morning-routine video? The fitness influencer and former NFL hopeful quit American football for personal training and social media – and it's paying off
Who is Ashton Hall, with the ‘insane' morning-routine video? The fitness influencer and former NFL hopeful quit American football for personal training and social media – and it's paying off

South China Morning Post

time27-03-2025

  • Entertainment
  • South China Morning Post

Who is Ashton Hall, with the ‘insane' morning-routine video? The fitness influencer and former NFL hopeful quit American football for personal training and social media – and it's paying off

Fitness influencer Ashton Hall went viral on social media after sharing a video of his extreme 'morning routine'. The video has amassed hundreds of thousands of views since Hall uploaded it to his socials on February 7 and even more since men's lifestyle X account @tipsformenX reshared it on March 20. In the video, the influencer details his hours-long morning routine , which starts at 3.52am and ends at 9.30am. Advertisement The video has caused a frenzy online and become a target for trolls ridiculing Hall's 'insane' routine, which starts with him removing tape used to keep people from mouth breathing – breathing through the mouth instead of the nose – in their sleep, before moving on to the rest of his morning. This includes press-ups, meditation, journaling, a gym session, swimming, a face ice bath , rubbing banana peel on his face and drinking plenty of Saratoga Spring Water. In one clip, Hall is seen jumping into the pool at 7.31am, but when he finally splashes into the water the timestamp reads 7.35am – causing the internet to poke fun at the implication that Hall was airborne for four minutes. One user commented on Hall's video, 'Bros morning routine is my whole day, nah I gotta fix up'. Another wrote, 'Bro spends the whole day getting ready for the day'. American football team the Los Angeles Rams posted a photo on X of a player leaping for the ball with the caption, 'okay but can you float in the air for 4 minutes?' Even US YouTuber and philanthropist MrBeast took part in mocking Hall, tweeting, 'Morning gang, don't forget to dunk your face in ice water today'. Some eagle-eyed viewers also suggested that Hall was faking his morning routine, with one pointing out: 'fake, phone says 6.09 but screen says 9.20. he is obv faking videos'. Whether Hall's unconventional routine is real, the video has helped his social media presence grow enormously. The influencer currently boasts nine million followers on Instagram. What's more, Primo Brands, which owns Saratoga, saw its stock price increase when the memes started rolling.

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