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Daily Mirror
06-08-2025
- Entertainment
- Daily Mirror
Tesco to axe popular item from stores and shoppers don't have long left
Fans of the sweet treat don't have long left to give it a buy before it disappears Tesco shoppers only have a short amount of time left to try out a new sandwich that is dividing the nation. The new sugary concoction doesn't look like a traditional meal deal main - but it is certainly fit for a celebration. Available in over 1,000 Tesco stores nationwide, the supermarket's limited-edition sweet birthday cake sandwich surprised people grabbing a convenient meal deal this week. It features a strawberry jam and cream cheese filling, nestled between two slices of soft, sweet brioche, and topped off with a generous sprinkle of rainbow confetti. The creation was launched to mark 30 years since the introduction of the Tesco Clubcard scheme. The supermarket took over six months to bring the "ultimate nostalgic nod to childhood birthday parties" to life. A supermarket customer posted about the item when spotting it in their local Tesco store on Monday, August 4. Shopper Sasha Beeney posted a picture of the dessert-style sandwich to the Extreme Bargains and Couponing UK Facebook page, and within an hour, it was flooded with comments. Many people branded it "delicious" and were keen to give it a go as it continues to grow in popularity; however, while others wondered who was responsible for its creation. Since then, people have been sharing videos online, having located the sandwich in stores and tried it alongside a meal deal bundle (which costs £3.60 with a Clubcard). Violaine Barthe, brand manager at Tesco, said: 'With 3.1 million sandwiches sold in Tesco each year, sandwiches make up a big proportion of Clubcard purchases, and so there was only one way to celebrate Clubcard turning 30. The Birthday Cake sandwich is a celebration not to be missed, and we can't wait to hear the nation's feedback.' Tesco confirmed that the Birthday Cake Sandwich will be available from August 4 to 31, giving shoppers four weeks, or until stocks last, to try one. The distinctive purple packaging should stand out in the to-go section of the supermarket sandwiches. The Birthday Cake Sandwich isn't the first innovative sandwich to hit Tesco shelves. People were quick to compared the sweet treat to the viral M&S Red Diamond Strawberry and Creme Sandwich but Tesco claimed they were more than a decade early to the trend having brought out a version of their own in 2011. According to the British Baker, Tesco's £1 version of the Strawberries and Cream sandwich came out in 2011. At the time, it was explained that the sandwich contained British strawberries, Cornish clotted cream and strawberry jam, served on white poppy seed bread. A Tesco meal deal costs £3.60 with a Clubcard or £4 without a Clubcard. According to Tesco, this price applies to the standard meal deal, which includes a sandwich (now including cake), wrap, pasta, or salad alongside a snack and a drink. At the time of the latest price hike, Tesco said the increase was partly due to recent enhancements to the quality of their meal deal range, including new salads and improved ingredients. A Tesco spokesperson stated that the meal deal remains a great value option for shoppers, especially for those with a Clubcard. The premium meal deal price (£5.50 or £5 with Clubcard) will remain unchanged. This enhanced offer includes a premium main including sushi or items from the Tesco Finest range of sandwiches, wraps and salads.
Daily Mirror
04-08-2025
- Entertainment
- Daily Mirror
Tesco shoppers divided over new £3 'sweet sandwich' in meal deal
Some felt like the supermarket had been inspired by M&S to come up with the creation that is quickly going viral online Tesco has shoppers split over the latest item added to the famous meal deal combo - with some branding it as "delicious" and others are wondering who to blame for its creation. Some might find the sandwich a little too sweet compared to other flavours on the menu - but it's certainly fit for a celebration. A supermarket shopper posted about the item when spotting it in their local Tesco store on Monday, August 4. Sasha Beeney posted a picture to the Extreme Bargains and Couponing UK Facebook page about the dessert-style sandwich, and within an hour, it was flooded with comments. Costing £3 on its own, the Birthday Cake Sandwich is made up of "sweet brioche-style bread with cream cheese icing and delicious strawberry jam", according to the packaging itself. It can be bundled with a snack and drink as part of the existing meal deal. The packaging reads: "Get it while you can. Enjoy the sweet brioche-style bread with cream cheese icing and delicious strawberry jam. An all-time favourite treat in an all-time favourite deal." One said: "This one looks really yummy!" Another joked: "When it's your birthday but you have to go to work!" People were quick to compare this new Tesco treat with 31g of sugar to the viral M&S sandwich filled with strawberries and cream. The Red Diamond Strawberry and Creme sandwich cost £2.80, was released around the same time as Wimbledon in June 2025 and took over the internet. A third Tesco shopper wrote: "At least there are two sandwiches in this one!" Someone else put: "What in the M&S [alternative] is this! Deffo need to try it though!" A fifth said: "Looks delicious!" And, one more shopper shared what others can expect: "Had this and it actually surprises you. It's quite nice - more like a jam sandwich but the cream cheese gives a nice sweet after taste." Not everyone was convinced though, as someone commented: "This is getting ridiculous now!" and another added: "What are they going to come up with next? I can't think of anything worse!" A third critic commented: "Jeez they will put anything between a couple of slices of bread these days! Just because you can doesn't mean you should!" A Tesco meal deal costs £3.60 with a Clubcard or £4 without a Clubcard. According to Tesco, this price applies to the standard meal deal, which includes a sandwich (now including cake), wrap, pasta, or salad alongside a snack and a drink. The new Birthday Cake Sandwich is marketed as being limited edition - so it won't be around forever. Shoppers who are interested in trying on for themselves should see if any are available in the supermarket's to-go section.
